Identity verification · RankedShufti Pro
Shufti Pro is an identity verification product from Shufti that combines document verification with AML screening · shuftipro.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
iDenfy is first at 23%.
Sumsub is first at 21%. 1 of 14 models made it the first choice when asked directly.
Persona is first at 16%.
Why models recommend it
“My top suggestion: Start with Shufti Pro for its balanced features, global strength, high ratings, and mid-market accessibility”Grok 4.20 · Direct question · first choice
“Best balanced pick for most mid-market B2B: Shufti Pro”Muse Glimmer 30B · Paraphrase question · first choice
“Shufti Pro — *Best Budget-Friendly / Cost-Conscious Option*”Gemini 3.5 Flash · Paraphrase question · alternative
“cost/transparency (Shufti/Sumsub)”Grok 4.20 · Comparative question · alternative
What gives them pause
No model argued against it.
Also on the shortlist
The products named in the same answers as Shufti Pro, over the 29 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 23 | 6 | View → | |
| 23 | 2 | View → | |
| 21 | 1 | View → | |
| 17 | 1 | View → | |
| 15 | 0 | View → | |
| 11 | 5 | View → | |
| 8 | 0 | View → | |
| 8 | 0 | View → | |
| 7 | 0 | View → | |
| 6 | 3 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Shufti Pro's own site, not checked by Gane.
- For
- regulated businesses
- Price stated
- Free Forever, Essentials, Enterprise
- Starting price
- 0
- Free plan or trial
- Free Forever
- Certifications
- iBeta Level 3, PCI DSS, SOC 2, Cyber Essentials Plus, GDPR, CCPA, ISO 27001
- Customers named
- Kinguin, Safwa Bank, Mintus, Hero Gaming, Team4UA, DevCode Identity, WhiteHat Gaming, FX Back Office
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 28 of the 29 answers that named Shufti Pro and are not a share of its labels.
Domains cited
Seventy-five of the eighty-eight domain citations in answers naming Shufti Pro came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 1 | 1 | 0 | 0 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 0 | 1 | 0 | 2 |
What it publishes
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 764 | 5 | 2026-09-14 | Identity verification | |
| Blog | 594 | 2 | 2026-07-09 | Identity verification, RPA | |
| Report or ebook | 79 | undated | Identity verification | ||
| Glossary or explainer | 40 | 8 | 2026-09-29 | Identity verification | |
| Conference or event | 39 | undated | |||
| Comparison | 27 | 0 | 2026-06-27 | Identity verification | |
| Webinar or virtual event | 16 | undated | Identity verification | ||
| Case study | 8 | 0 | 2025-03-11 | ||
| Template or tool | 6 | 0 | 2026-06-04 | Identity verification | |
| Podcast or video | 6 | undated |
Most recent
- 2026-09-29What is the anti money laundering authority amla glossary or explainer
- 2026-09-23What is ach verification glossary or explainer
- 2026-09-23What is qualified trust service provider qtsp glossary or explainer
- 2026-09-21What is electronic signature glossary or explainer
- 2026-09-17What is sepa glossary or explainer
- 2026-09-14Hkma tightens remote onboarding rules over deepfake fraud risk news or press
Events in person
- September 29, 2026 to October 1, 2026Meet Shufti at SBC Summit Lisbon 2026Feira Internacional de Lisboa & MEO Arena, Lisbon · exhibited
- June 10, 2026UK AI Showcase, London Tech Week 2026Olympia London · exhibited
- June 8, 2026UK AI Showcase, London Tech Week 2026Olympia London · exhibited
As the event pages on shuftipro.com state them, read October 5, 2026.
How it is countedHide how it is counted
Every page shuftipro.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.