Microsoft Entra ID Governance is an identity governance product from Microsoft for managing access for employees and B2B guest users · microsoft.com ↗
The standing depends on who is buying. Every model is asked the same questions for each company size.
Ranked first, contested: AccessOwl has 17%.
Ranked first, contested: Omada Identity has 12%. 4 of 14 models made it the first choice when asked directly.
SailPoint Identity Security Cloud is first at 59%.
“affordable with domain-based licensing and unlimited objects, making it ideal if your organization is already Microsoft-centric”Claude Haiku 4.5 · Budget-constrained question · first choice
“If I had to pick one default recommendation for most mid-sized B2B firms, I'd lean Microsoft Entra ID Governance”GPT-5.4 mini · Paraphrase question · first choice
“the default recommendation is Microsoft Entra ID Governance if your organization already uses Microsoft 365”Perplexity Sonar · Paraphrase question · first choice
“My overall pick for most mid-market B2B companies: Microsoft Entra ID Governance if you're a Microsoft shop”DeepSeek V4 Flash · Direct question · first choice
“Microsoft Entra ID Governance as a universal IGA replacement... governance for non-Microsoft, legacy, mainframe, ERP, and custom applications can be thinner”Perplexity Sonar · Negative question · warning
“Microsoft Entra ID Governance if you need deep governance across a heterogeneous, legacy-heavy application estate.”GPT-6 Luna · Negative question · warning
“works well within its ecosystem but lacks depth for complex enterprise scenarios”Kimi K2 · Negative question · warning
“These tools are powerful but require significant configuration.”Qwen 3.7 Flash · Scale-constrained question · warning
The products named in the same answers as Microsoft Entra ID Governance, over the 190 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 133 | 49 | Compare → | |
| 132 | 12 | View → | |
| 120 | 4 | Compare → | |
| 73 | 1 | View → | |
| 62 | 6 | Compare → | |
| 58 | 6 | Compare → | |
| 37 | 0 | View → | |
| 27 | 0 | View → | |
| 23 | 4 | View → | |
| 22 | 9 | View → |
What the models named instead of Microsoft Entra ID Governance →
A side-by-side page exists where both products are among a category's top eight.
Stated on Microsoft Entra ID Governance's own site, not checked by Gane.
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 169 of the 190 answers that named Microsoft Entra ID Governance and are not a share of its labels.
382 of the 472 domain citations in answers naming Microsoft Entra ID Governance came from a third party's page.
Pages are listed as the models cited them.
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 0 | 0 | 3 |
| GPT-5.4 mini | 3 | 1 | 0 | 0 | 4 |
| Gemini 3.5 Flash | 1 | 4 | 0 | 0 | 5 |
| Perplexity Sonar | 2 | 3 | 0 | 1 | 6 |
| Grok 4.20 | 1 | 4 | 0 | 0 | 5 |
| Mistral Small | 0 | 2 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 2 | 5 | 0 | 0 | 7 |
| Llama 4 Maverick | 0 | 2 | 1 | 0 | 3 |
| Qwen 3.7 Flash | 1 | 3 | 0 | 1 | 5 |
| Kimi K2 | 2 | 2 | 1 | 1 | 6 |
| GLM 4.7 FlashX | 2 | 3 | 0 | 0 | 5 |
| MiniMax M2.5 | 0 | 3 | 1 | 0 | 4 |
| GPT-6 Luna | 2 | 1 | 1 | 1 | 5 |
| Muse Glimmer 30B | 0 | 4 | 0 | 0 | 4 |