6 categories · Ranked1Password
1Password is a password manager with secrets and access management features, aimed at teams from growing businesses to enterprises · 1password.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Ranked first. Next is Bitwarden at 38%.
Ranked first. Next is Bitwarden at 41%. 11 of 14 models made it the first choice when asked directly.
Ranked first. Next is Bitwarden at 42%.
Why models recommend it
“For most mid-sized B2B companies, 1Password Business or Bitwarden offer the best balance of security, features, cost, and ease of management.”Claude Haiku 4.5 · Paraphrase question · first choice
“For a typical mid-market B2B company, 1Password Business offers the best balance of security, usability, and enterprise features.”MiniMax M2.5 · Direct question · first choice
“It is recommended to use a reputable and well-designed business password manager, such as 1Password Business or Bitwarden Teams”Llama 4 Maverick · Negative question · first choice
“1Password | Best overall UX, strong secret key architecture, excellent enterprise features | Premium pricing, no free tier”DeepSeek V4 Flash · Scale-constrained question · first choice
What gives them pause
“security researchers disclosed vulnerabilities affecting several password manager browser extensions, including 1Password, Bitwarden, LastPass, and others”Claude Haiku 4.5 · Negative question · warning
“Examples: Google Authenticator, Authy, 1Password, Microsoft Authenticator ... Key Risk: Phishing via Adversary-in-the-Middle (AitM)”Gemini 3.5 Flash · Negative question · warning
“Standard developer accounts in password managers like 1Password, Bitwarden, or KeePass are built for human interaction”Gemini 3.5 Flash · Negative question · warning
“Good for smaller dev teams, but may lack the granular RBAC, policy enforcement, and audit granularity you need at 500 employees.”Kimi K2 · Scale-constrained question · warning
Also on the shortlist
The products named in the same answers as 1Password, over the 330 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 212 | 50 | Compare → | |
| 162 | 9 | Compare → | |
| 130 | 0 | Compare → | |
| 108 | 2 | Compare → | |
| 99 | 1 | View → | |
| 89 | 23 | View → | |
| 88 | 4 | View → | |
| 74 | 29 | View → | |
| 66 | 4 | View → | |
| 65 | 20 | View → |
What the models named instead of 1Password →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on 1Password's own site, not checked by Gane.
- For
- growing teams to enterprise
- Free plan or trial
- Get started free
- Customers named
- Red Bull Racing
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 274 of the 330 answers that named 1Password and are not a share of its labels.
Domains cited
580 of the 686 domain citations in answers naming 1Password came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 3 | 2 | 1 | 7 |
| GPT-5.4 mini | 3 | 2 | 2 | 0 | 7 |
| Gemini 3.5 Flash | 5 | 0 | 4 | 2 | 11 |
| Perplexity Sonar | 3 | 2 | 0 | 0 | 5 |
| Grok 4.20 | 4 | 0 | 4 | 2 | 10 |
| Mistral Small | 2 | 1 | 4 | 1 | 8 |
| DeepSeek V4 Flash | 4 | 2 | 1 | 0 | 7 |
| Llama 4 Maverick | 3 | 1 | 2 | 0 | 6 |
| Qwen 3.7 Flash | 4 | 1 | 2 | 0 | 7 |
| Kimi K2 | 4 | 2 | 2 | 1 | 9 |
| GLM 4.7 FlashX | 1 | 3 | 3 | 1 | 8 |
| MiniMax M2.5 | 2 | 5 | 1 | 0 | 8 |
| GPT-6 Luna | 3 | 2 | 0 | 0 | 5 |
| Muse Glimmer 30B | 1 | 3 | 2 | 2 | 8 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 117 | 42 | 2026-09-28 | ||
| Case study | 38 | undated | |||
| Comparison | 3 | 0 | 2026-03-24 | ||
| News or press | 2 | undated | |||
| Webinar or virtual event | 1 | undated | |||
| Report or ebook | 1 | undated | |||
| Template or tool | 1 | 1 | 2026-08-11 |
Most recent
- 2026-09-281password nvidia openshell blog
- 2026-09-21Post quantum tls without code changes blog
- 2026-09-18Building customer success for whats next at 1password blog
- 2026-09-08Software supply chain identity security blog
- 2026-09-03Introducing universal sign in blog
- 2026-09-035 ways to optimize ai costs blog
How it is countedHide how it is counted
Every page 1password.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.