Next-generation firewalls · RankedPalo Alto Networks NGFW
Palo Alto Networks NGFW is a next-generation firewall for enterprise network security · paloaltonetworks.com ↗
Leads at enterprise. Ranked 12 of 93 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Fortinet FortiGate is first at 72%.
Fortinet FortiGate is first at 71%. 1 of 14 models made it the first choice when asked directly.
Ranked first. Next is Fortinet FortiGate at 31%.
Why models recommend it
“Fortinet and Palo Alto are the most common choices — Fortinet for price-performance, Palo Alto for maximum security effectiveness and control”DeepSeek V4 Flash · Scale-constrained question · first choice
“strongest reputation for security depth, threat prevention, and a broad platform approach centered on AI-driven inspection and Zero Trust”GPT-5.4 mini · Comparative question · first choice
“Market leader, known for strong AI/ML threat detection... Palo Alto, Fortinet, and Check Point are generally considered the top leaders”Mistral Small · Comparative question · first choice
“Widely considered a leader in the NGFW space, offering comprehensive threat intelligence and advanced threat prevention capabilities.”MiniMax M2.5 · Comparative question · first choice
What gives them pause
“Avoid high-end like Palo Alto or full Cisco Secure Firewall unless scaled down”Grok 4.20 · Budget-constrained question · warning
“Avoid Palo Alto Networks if budget is your primary constraint”Qwen 3.7 Flash · Budget-constrained question · warning
“Typically higher hardware and subscription costs. More complex management (Panorama) and steeper learning curve. Overkill for many mid‑size B2B organizations”GLM 4.7 FlashX · Direct question · warning
“Generally a market leader with strong security efficacy, but not immune: Has had notable vulnerabilities ... and high costs for licenses/subscriptions.”Grok 4.20 · Negative question · warning
Also on the shortlist
The products named in the same answers as Palo Alto Networks NGFW, over the 164 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 157 | 69 | Compare → | |
| 115 | 0 | View → | |
| 92 | 0 | View → | |
| 85 | 6 | Compare → | |
| 41 | 6 | View → | |
| 34 | 0 | Compare → | |
| 29 | 0 | View → | |
| 16 | 0 | View → | |
| 14 | 0 | Compare → | |
| 11 | 0 | View → |
What the models named instead of Palo Alto Networks NGFW →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Palo Alto Networks NGFW's own site, not checked by Gane.
- For
- NGFW (Managed by Strata Cloud Manager)
- Price stated
- Estimate pricing
- Free plan or trial
- Start free trial
- Also from Palo Alto Networks
- Palo Alto Networks Cortex Cloud, Palo Alto Networks Cortex XDR, Palo Alto Networks Cortex XSIAM, Palo Alto Networks Cortex XSOAR, Palo Alto Networks DLP, Palo Alto Networks DNS Security and 23 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 132 of the 164 answers that named Palo Alto Networks NGFW and are not a share of its labels.
Domains cited
325 of the 390 domain citations in answers naming Palo Alto Networks NGFW came from a third party's page. Twenty-three were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 1 | 1 | 3 |
| GPT-5.4 mini | 2 | 1 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 2 | 2 | 0 | 1 | 5 |
| Perplexity Sonar | 1 | 2 | 1 | 0 | 4 |
| Grok 4.20 | 1 | 2 | 0 | 2 | 5 |
| Mistral Small | 2 | 0 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 3 | 3 | 0 | 0 | 6 |
| Llama 4 Maverick | 0 | 1 | 1 | 1 | 3 |
| Qwen 3.7 Flash | 1 | 2 | 1 | 2 | 6 |
| Kimi K2 | 2 | 1 | 0 | 2 | 5 |
| GLM 4.7 FlashX | 1 | 1 | 0 | 2 | 4 |
| MiniMax M2.5 | 1 | 3 | 1 | 0 | 5 |
| GPT-6 Luna | 1 | 2 | 0 | 1 | 4 |
| Muse Glimmer 30B | 0 | 1 | 2 | 0 | 3 |