November 2026 Edition

Leader changes, mid-market buyers · 23, of which 5 cleared the floor

Financial wellness platforms · Mid-market

LearnLux→Financial Finesse34%

New leader · moved

27 points clear of LearnLux's current 7%.

Flexible benefits and lifestyle spending accounts · Mid-market

Compt→Forma36%

New leader · moved

18 points clear of Compt's current 18%.

Employee engagement surveys · Mid-market

Culture Amp→15Five Engage39%

New leader · moved

17 points clear of Culture Amp's current 22%.

Goals and OKRs · Mid-market

Perdoo→Tability29%

New leader · moved

17 points clear of Perdoo's current 12%.

Whistleblowing and investigations · Mid-market

FaceUp→Whistlelink27%

New leader · moved

17 points clear of FaceUp's current 10%.

Names swapped within the floor · 18, read as unsettled

• Interview scheduling · Mid-marketCalendly→ModernLoop 28%12 points apart, inside the floor
• PEO providers · Mid-marketJustworks→ADP TotalSource 37%9 points apart, inside the floor
• Talent intelligence · Mid-marketPin→SeekOut Recruit 21%9 points apart, inside the floor
• Benefits administration · Mid-marketGusto Benefits→Employee Navigator 31%8 points apart, inside the floor
• Internal communications and intranet · Mid-marketMicrosoft Teams→Simpplr 16%5 points apart, inside the floor
• People analytics · Mid-marketCrunchr→ChartHop 23%5 points apart, inside the floor
• Contingent workforce management · Mid-marketVectorVMS→Worksome 15%4 points apart, inside the floor
• HSA and FSA administrators · Mid-marketHealthEquity→Lively 26%4 points apart, inside the floor
• Leave and absence management · Mid-marketBambooHR→LeaveBoard 18%4 points apart, inside the floor
• Pay equity · Mid-marketSyndio→Figures 14%4 points apart, inside the floor
• Compensation benchmarking data · Mid-marketPave→Payscale 18%3 points apart, inside the floor
• Time and attendance · Mid-marketClockify→Rippling 15%3 points apart, inside the floor
• AI recruiting assistants · Mid-marketManatal→Workable 23%2 points apart, inside the floor
• Coaching platforms · Mid-marketGrowthspace→CoachHub 16%2 points apart, inside the floor
• Compliance training · Mid-marketTraliant→TalentLMS 20%2 points apart, inside the floor
• Employee giving and volunteering · Mid-marketMillie→Uncommon Giving 22%1 point apart, inside the floor
• Workforce management suites · Mid-marketRippling→Homebase 17%1 point apart, inside the floor
• Job advertising and distribution · Mid-marketJobTarget→Appcast 20%0 points apart, inside the floor

Verdict changes{for_seg}

• Background screening · Mid-marketContested→Clear leaderCheckr leads at 53%
• Employee monitoring · Mid-marketContested→Clear leaderActivTrak leads at 47%
• Internal talent marketplace · Mid-marketClear leader→ContestedFuel50 leads at 30%
• Learning management systems · Mid-marketClear leader→ContestedTalentLMS leads at 40%
• Mentoring software · Mid-marketContested→Clear leaderTogether leads at 47%
• Online course libraries · Mid-marketClear leader→ContestedUdemy Business leads at 40%
• Recognition and rewards · Mid-marketContested→Clear leaderBonusly leads at 58%

Biggest movers in first-choice share, mid-market buyers

Financial FinesseFinancial wellness platforms · Mid-market

+340% → 34%

MovedCleared the floor by 21 points · rank 18 → 1 of 117

15Five EngageEmployee engagement surveys · Mid-market

+345% → 39%

MovedCleared the floor by 21 points · rank 5 → 1 of 108

BonuslyRecognition and rewards · Mid-market

+2929% → 58%

MovedCleared the floor by 16 points · rank 1 of 101, unchanged

ComptFlexible benefits and lifestyle spending accounts · Mid-market

−2240% → 18%

MovedCleared the floor by 9 points · rank 1 → 3 of 116

CheckrBackground screening · Mid-market

+2231% → 53%

MovedCleared the floor by 9 points · rank 1 of 86, unchanged

DailyPayEarned wage access · Mid-market

+229% → 31%

MovedCleared the floor by 9 points · rank 3 → 2 of 75

AeqiumCompensation management · Mid-market

+212% → 23%

MovedCleared the floor by 8 points · rank 15 → 2 of 150

FormaFlexible benefits and lifestyle spending accounts · Mid-market

+2016% → 36%

MovedCleared the floor by 7 points · rank 3 → 1 of 116

TogetherMentoring software · Mid-market

+1928% → 47%

MovedCleared the floor by 6 points · rank 1 of 82, unchanged

ModernLoopInterview scheduling · Mid-market

+199% → 28%

MovedCleared the floor by 6 points · rank 4 → 1 of 84

HireflixVideo interviewing · Mid-market

+186% → 24%

MovedCleared the floor by 5 points · rank 3 → 2 of 65

ADP Workforce NowBenefits administration · Mid-market

−1818% → 0%

MovedCleared the floor by 5 points · rank 2 → 10 of 66

0Floor 13 pts · measured

The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured · Every change resolves to its category page.