November 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index › HR › Talent acquisition › Video interviewing · November 2026 Edition

Video interviewing

Asked as “video interviewing platform”, and as “asynchronous video interview tool”, on behalf of a mid-market B2B company. 54 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
52%
Clear leader
52Spark Hire24Hireflix09Willo15others

52% of first choices, clear leader.

Since October 2026▲+2Since October 2026: 50% → 52%, +2 points. Inside the 13-point floor: within noise.Spark Hire held the lead, +2 points on 50%, inside the 13-point floor.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Spark Hire52%5%61endorsed leader▲+2Since October 2026: 50% → 52%, +2 points. Inside the 13-point floor: within noise.50% → 52%
02Hireflix24%3%39accepted challenger▲+18Since October 2026: 6% → 24%, +18 points. Past the 13-point floor: movement.6% → 24%
03Willo9%4%57accepted challenger▲+1Since October 2026: 8% → 9%, +1 point. Inside the 13-point floor: within noise.8% → 9%
04HireVue2%53%55criticized challenger▼−2Since October 2026: 4% → 2%, −2 points. Inside the 13-point floor: within noise.4% → 2%
Show the five products at 0%, ordered by negative rate
09Zoom0%25%12criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise.0% → 0%
08Microsoft Teams0%20%10accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise.0% → 0%
07myInterview0%15%13accepted challenger▼−4Since October 2026: 4% → 0%, −4 points. Inside the 13-point floor: within noise.4% → 0%
05VidCruiter0%5%39accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise.2% → 0%
06Jobma0%0%16accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise.0% → 0%

The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All six head-to-head pages: the top four products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative70%
Key
01Spark Hire52%
02Hireflix24%
03Willo9%
04HireVue2%
05VidCruiter0%
06Jobma0%
07myInterview0%
08Microsoft Teams0%
09Zoom0%

What they warned about

Ten of fourteen models held their first choice under the paraphrase. Mistral Small, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
HireVue
53%
29 of 55 labels negative · 13 of 14 models · 8 hard negative
“The biggest concerns cluster around AI-powered one-way interview platforms (like HireVue and Spark Hire) due to privacy, bias, and data exploitation issues” DeepSeek V4 Flash, negative prompt
Spark Hire
5%
3 of 61 labels negative · 3 of 14 models · 1 hard negative
“These are the most heavily criticized platforms in the job-seeking community.” DeepSeek V4 Flash, negative prompt
Zoom
25%
3 of 12 labels negative · 3 of 14 models
“Zoom or Teams can be used for live interviews but lack native recruiting features like structured evaluation or ATS integration.” Kimi K2, comparative prompt
Mercor
100%
2 of 2 labels negative · 2 of 14 models · 1 hard negative
“The Mercor breach exposed 4TB of video interviews, facial biometrics, and passports for 40,000+ AI contractors” Claude Haiku 4.5, negative prompt

What they cite

Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.

Sites the answers cite

75 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 812 links across 207 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 252 answers across every segment cited this index's own page for the category.

vendor site · Willo37 answers · 63 citations · 13 models
26 answers · 31 citations · 9 models
26 answers · 26 citations · 11 models
vendor site · G223 answers · 40 citations · 10 models
vendor site · Hirevire22 answers · 34 citations · 10 models
vendor site · Rework19 answers · 22 citations · 8 models
vendor site · HireVue13 answers · 19 citations · 7 models
vendor site · Jobma13 answers · 18 citations · 8 models
vendor site · LinkedIn13 answers · 16 citations · 8 models
vendor site · HR Stacks13 answers · 13 citations · 8 models
13 answers · 13 citations · 8 models
13 answers · 13 citations · 7 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best video interviewing platform”, “video interviewing platform”, “video interviewing platforms”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Spark Hire sparkhire.com52%1644,40022811,632$9716
Hireflix hireflix.com24%1211,900501,3909
Willo willo.video9%1418,1001926,581165
Hirevire hirevire.com4%5121004440
EasyHire.me easyhire.me2%40100142
Pañña2%
BarRaiser barraiser.com2%4
Jitsi Meet jitsi.org2%314,800176
Truffle hiretruffle.com2%18201,00034,14715,04306
HireVue hirevue.com2%34814,8001,14735,611147

Google's top ten for the three searches hold 18 sites; 5 of them are among the sites the models cited here (g2.com, hirevue.com, linkedin.com, selectsoftwarereviews.com, willo.video). The first result for “best video interviewing platform” is reddit.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best video interviewing platform for a mid-market B2B company?”Paraphrase“Which asynchronous video interview tool would you recommend to a mid-sized B2B company?”Comparative“What are the top video interviewing platforms and how do they differ?”Budget-constrained“What is the best video interviewing platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a video interviewing platform. What should we look at?”Negative“Which video interviewing platforms should I avoid or be cautious about?”
Claude Haiku 4.5Spark Hire
Two alternativesJobma, Workable
Spark HireHeld
Two alternativesTestTrick, Willo
Spark Hire
Two alternativesHireVue, Willo
Hirevire
Two alternativesWillo, myInterview
no first choiceagainst: Mercor
GPT-5.4 miniSpark Hire
Four alternativesBrightHire, HireVue, Metaview, VidCruiter
Spark HireHeld
Three alternativesHireVue, VidCruiter, Willo
HireVue
Three alternativesSpark Hire, TestGorilla, VidCruiter
against: Willo
Hireflix, Truffle, Willoagainst: HireVueno first choiceagainst: HireVue
Gemini 3.5 FlashSpark Hire
Three alternativesBrightHire, VidCruiter, Willo
against: HireVue
Spark HireHeld
Three alternativesVidCruiter, Willo, myInterview
against: HireVue
HireVue
Seven alternativesBrightHire, Hireflix, Jobma, Metaview, Spark Hire, VidCruiter, Willo
Hireflix, Willo
Five alternativesGoogle Meet, Hirevire, Loom, Spark Hire, Zoom
against: HireVue
Spark Hire, Willo
Two alternativesCoderPad, HackerRank
against: HireVue, VidCruiter
against: HireVue, Modern Hire, Paradox, Spark Hire, Willo, myInterview
Perplexity SonarSpark Hire
Four alternativesHireflix, Jobma, VidCruiter, Willo
against: HireVue
Spark HireHeld
Three alternativesHireVue, Hireflix, VidCruiter
HireVue
Six alternativesHireflix, Jobma, Spark Hire, VidCruiter, Willo, myInterview
against: Zoom or Google Meet
Hireflix
Three alternativesEasyHire.me, Willo, myInterview
against: Zoom
no first choiceagainst: HireVue, Talview
Grok 4.20Spark Hire
Two alternativesVidCruiter, Willo
against: HireVue, Hireflix
Spark HireHeld
Four alternativesHireflix, Manatal, VidCruiter, Willo
against: HireVue
HireVue
Four alternativesHireflix, Spark Hire, VidCruiter, Willo
Hireflix
Three alternativesEasyHire.me, Spark Hire, Willo
no first choiceagainst: HireVueagainst: HireVue
Mistral SmallSpark Hire
Two alternativesJobma, VidCruiter
Spark Hire, WilloChanged
One alternativeHireflix
against: HireVue
no first choiceHireflix
Four alternativesFaceCruit, Pañña, Spark Hire, Willo
against: Google Meet, Skype
no first choiceagainst: HireVue
DeepSeek V4 FlashSpark Hire
Two alternativesVidCruiter, interviewstream
against: HireVue
Spark HireHeld
Three alternativesHirevire, VidCruiter, Willo
HireVue
Five alternativesHireflix, Jobma, Spark Hire, VidCruiter, Willo
EasyHire.me, Hireflix
One alternativeWillo
against: HireVue, VidCruiter
no first choiceagainst: GrassCall, HireVue, Spark Hire
Llama 4 MaverickSpark Hire
Three alternativesHireflix, VidCruiter, Willo
Spark HireHeldno first choiceHireflix
Two alternativesSpark Hire, Willo
no first choiceagainst: HireVue
Qwen 3.7 FlashHireVue
Four alternativesGreenhouse, Lever, Spark Hire, Zoom Interviewing
Spark HireChanged
One alternativeHireflix
HireVue
Six alternativesMicrosoft Teams, Modernsauce, Pramp, Spark Hire, VidCruiter, Zoom
Hireflix
Three alternativesEasyHire.me, Spark Hire, Willo
no first choiceagainst: HireVue
Kimi K2Spark Hire
Three alternativesHireflix, VidCruiter, interviewstream
Spark HireHeld
Two alternativesHireflix, Willo
against: HireVue
HireVue
Four alternativesHireflix, Spark Hire, VidCruiter, Willo
against: Microsoft Teams, Zoom
Hireflix
Four alternatives1Way Interview, EasyHire.me, FaceCruit, Willo
Spark Hire
Three alternativesHireVue, VidCruiter, Willo
against: HireVue
GLM 4.7 FlashXSpark Hire
Two alternativesVidCruiter, Willo
against: HireVue
WilloChanged
Three alternativesHireVue, Hirevire, Spark Hire
HireVue
Nine alternativesHireflix, Interviewer.AI, Jobma, Spark Hire, VidCruiter, Willo, ZappyVue, iMocha, myInterview
Hireflix, Jitsi Meet
Four alternativesFaceCruit, Pañña, VoxScreen, Willo
against: Vervoe
no first choiceagainst: Discuss.io, HireVue, Sapia.ai
MiniMax M2.5Spark Hire
Three alternativesHireVue, VidCruiter, interviewstream
HirevireChanged
Three alternativesHireflix, Spark Hire, Willo
VidCruiter
Six alternativesHireVue, Hireflix, Jobma, Spark Hire, Willo, myInterview
BarRaiser, Hireflix, Pañña
Two alternatives1Way Interview, Willo
no first choiceagainst: HireVue
GPT-6 LunaSpark Hire
Two alternativesHireVue, VidCruiter
Spark HireHeld
One alternativeWillo
no first choice
Five alternativesHireVue, Hireflix, Spark Hire, VidCruiter, Willo
Hireflix
One alternativeWillo
no first choiceagainst: HireVue, Microsoft Teams, Spark Hire, Zoom, myInterview
Muse Glimmer 30BSpark Hire
Three alternativesHireflix, VidCruiter, Willo
against: HireVue
Spark HireHeld
Two alternativesHireflix, Willo
against: HireVue
HireVue
Five alternativesHireflix, Spark Hire, VidCruiter, Willo, myInterview
Hireflix
Two alternativesSpark Hire, Willo
Spark Hire
One alternativeWillo
against: Apriora, HireVue, Mercor, Ribbon
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 10:19yes108 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 10:48yes35 s
Direct recommendationGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 11:15yes1221 s
Direct recommendationPerplexity Sonarsonar2026-11-01 09:29yes103 s
Direct recommendationGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 13:25yes1535 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-11-01 09:00yes54 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 12:04yes2024 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 12:36yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 11:28no029 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-11-01 10:59yes1925 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 11:25yes22159 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 08:52yes528 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-11-01 12:21yes411 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 10:59yes1318 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 08:38yes159 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 08:53yes45 s
ParaphraseGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 12:31yes1123 s
ParaphrasePerplexity Sonarsonar2026-11-01 09:56yes104 s
ParaphraseGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 13:07yes930 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-11-01 12:41yes54 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 09:09yes1922 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 11:09yes52 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 10:21yes1046 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-11-01 11:54yes552 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 11:50yes1019 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 09:38yes1032 s
ParaphraseGPT-6 Lunagpt-6-luna2026-11-01 09:51yes212 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 12:02yes1316 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 10:57yes98 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 12:20yes58 s
ComparativeGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 10:26yes1420 s
ComparativePerplexity Sonarsonar2026-11-01 09:40yes105 s
ComparativeGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 13:15yes1032 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-11-01 09:06yes57 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 11:09yes2524 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 10:05yes54 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 12:39no030 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-11-01 12:52yes2058 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 11:05yes2442 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 08:51yes1071 s
ComparativeGPT-6 Lunagpt-6-luna2026-11-01 12:54yes718 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 11:47yes1428 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 12:21yes108 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 12:32yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 09:03yes915 s
Budget constrainedPerplexity Sonarsonar2026-11-01 11:17yes103 s
Budget constrainedGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 13:09yes528 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-11-01 12:26yes54 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 08:40yes2521 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 12:12yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 09:04yes514 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-11-01 12:54yes1016 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 12:49yes2323 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 08:38yes540 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-11-01 12:33yes210 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 09:54yes1116 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 09:01no05 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 12:22no06 s
Scale constrainedGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 11:47no016 s
Scale constrainedPerplexity Sonarsonar2026-11-01 12:10yes109 s
Scale constrainedGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 13:15yes533 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-11-01 09:50no07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 11:39yes2030 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 12:03yes53 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 08:45no029 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-11-01 09:23yes2333 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 09:38yes1237 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 12:58yes541 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-11-01 12:09yes213 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 09:11yes1432 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 09:03yes189 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 11:00yes47 s
Negative framingGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 12:46no016 s
Negative framingPerplexity Sonarsonar2026-11-01 12:06yes104 s
Negative framingGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 13:17yes527 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-11-01 09:12yes55 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 08:43yes2523 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 10:55yes52 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 10:29yes1032 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-11-01 08:55yes2525 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 10:15yes2482 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 10:26no015 s
Negative framingGPT-6 Lunagpt-6-luna2026-11-01 11:09yes316 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 11:32yes2534 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
EasyHire read as EasyHire.me
Unresolved, counted raw
Discuss.io
GrassCall
Hinterview
Hireguide
Modernsauce
Noota
Screenity
Vimeo Record
Zoom Interviewing
Zoom or Google Meet
Discontinued, still offered
No shut-down product was recommended here.
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