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Index › HR › Research › Buyer segments · November 2026 Edition
Buyer segments · November 2026 Edition

In 56 of 58 categories, the product the models put first changes with the size of the company asking.

Every category is asked on behalf of three buyers: a small B2B company, a mid-market B2B company, an enterprise B2B company. Each buyer gets its own standing, computed within its segment and never pooled. This page reads the fifty-eight standings side by side: two categories have one leader for every buyer, twenty-seven change leader once across the three, and twenty-nine have a different leader for each.

How often the leader changes

2one leader for every buyer
27the leader changes once across the three
29a different leader for each buyer

A product leads somewhere in 116 cases across the fifty-eight categories; seventy-seven of those products lead in exactly one segment of one category and nowhere else. The public standing on each category page is the mid-market one; the other segments are one link away on every category page and are never added to it.

What this measures is the answer, not the buyer: the same models, asked the same six ways, told a different company size. Whether that reflects the products or the models' reading of them is not something the index can say.

Every category, every buyer

The leader and its share of first choices in each segment. A share is within its own segment: fourteen models, six framings, eighty-four answers.
CategorySmall businessMid-marketEnterprise
Global payroll Deel 38% Deel 26% Deel 25%one leader
Online course libraries Udemy Business 24% Udemy Business 40% Udemy Business 28%one leader
Applicant tracking syste Breezy HR 32% Greenhouse 30% Greenhouse 42%two leaders
Background screening GoodHire 42% Checkr 53% Checkr 46%two leaders
Candidate assessment TestGorilla 68% TestGorilla 51% SHL 41%two leaders
Compensation management Pave 27% Pave 25% beqom 25%two leaders
Course authoring tools iSpring Suite 26% Articulate 360 27% Articulate 360 49%two leaders
Employee monitoring ActivTrak 39% ActivTrak 47% Teramind 27%two leaders
Employee wellbeing Woliba 29% Wellable 26% Wellable 17%two leaders
Financial wellness Your Money Line 28% Financial Finesse 34% Financial Finesse 45%two leaders
Flexible benefits Compt 41% Forma 36% Forma 47%two leaders
Frontline employee apps Connecteam 94% Connecteam 62% Staffbase 33%two leaders
Goals and OKRs Tability 18% Tability 29% WorkBoard 37%two leaders
HR AI assistants MeBeBot 17% MeBeBot 21% Moveworks 35%two leaders
HSA & FSA admin Lively 47% Lively 26% HealthEquity 68%two leaders
Internal communications Jostle 23% Simpplr 16% Simpplr 22%two leaders
Job advertising JobTarget 31% Appcast 20% Appcast 45%two leaders
Learning management syst TalentLMS 73% TalentLMS 40% Docebo 46%two leaders
Leave LeaveBoard 21% LeaveBoard 18% Workday 24%two leaders
Mentoring software Mentorloop 44% Together 47% Together 38%two leaders
PEOs Justworks 76% ADP TotalSource 37% ADP TotalSource 67%two leaders
Performance management Lattice 25% Lattice 47% Betterworks 33%two leaders
Recognition and rewards Bonusly 61% Bonusly 58% Awardco 29%two leaders
Skills intelligence Skills Base 55% Skills Base 28% Eightfold AI 33%two leaders
Staffing agency tools Zoho Recruit 35% Zoho Recruit 25% Bullhorn 47%two leaders
Technical hiring assessm Coderbyte 36% HackerRank 23% HackerRank 38%two leaders
Whistleblowing Whistlelink 22% Whistlelink 27% NAVEX One 32%two leaders
Workforce management sui Homebase 31% Homebase 17% UKG Pro Workforce Management 67%two leaders
Workforce planning ChartHop 15% ChartHop 28% Anaplan 43%two leaders
360 feedback Spidergap 40% Lattice 38% Culture Amp 51%three leaders
401(k) providers Guideline 25% Human Interest 27% Fidelity Investments 48%three leaders
AI recruiting assistants Manatal 30% Workable 23% Eightfold AI 25%three leaders
Benefits administration Gusto Benefits 64% Employee Navigator 31% Workday HCM 20%three leaders
Coaching platforms 15Five 16% CoachHub 16% BetterUp 44%three leaders
Compensation benchmarkin Pave 19% Payscale 18% Mercer Total Remuneration Survey 33%three leaders
Compliance training EasyLlama 31% TalentLMS 20% NAVEX 18%three leaders
Contingent workforce man SimpleVMS 28% Worksome 15% SAP Fieldglass 36%three leaders
Earned wage access ZayZoon 30% Tapcheck 37% DailyPay 81%three leaders
Employee engagement surv Workleap Officevibe 27% 15Five Engage 39% Culture Amp 40%three leaders
Giving & volunteering Millie 21% Uncommon Giving 22% Benevity Enterprise Impact Platform 70%three leaders
Employee onboarding BambooHR 47% Rippling 28% Workday 45%three leaders
HR compliance Gusto 25% Rippling 18% Workday 22%three leaders
HR help desk Zoho People 18% Zoho Desk 22% ServiceNow HR Service Delivery 58%three leaders
HRIS and HCM platforms BambooHR 39% Rippling 37% Workday HCM 55%three leaders
Internal talent marketpl TalentGuard 14% Fuel50 30% Gloat 61%three leaders
Interview scheduling Calendly 50% ModernLoop 28% GoodTime 55%three leaders
Learning experience plat TalentLMS 34% 360Learning 38% Docebo 39%three leaders
Org charts Organimi 38% ChartHop 28% Ingentis org.manager 18%three leaders
Pay equity Gusto 30% Figures 14% Syndio 56%three leaders
Payroll software Gusto 58% Rippling 29% ADP 26%three leaders
People analytics BambooHR 46% ChartHop 23% Visier 65%three leaders
Recruiting CRM Juicebox 18% Gem 20% SeekOut 21%three leaders
Recruitment marketing Manatal 19% Teamtailor 39% Phenom 45%three leaders
Succession planning PerformYard 29% Lattice 30% Workday Succession Planning 34%three leaders
Talent intelligence Pin 14% SeekOut Recruit 21% Eightfold AI 69%three leaders
Time and attendance Homebase 22% Rippling 15% UKG Pro Workforce Management 29%three leaders
Video interviewing Hireflix 49% Spark Hire 52% HireVue 67%three leaders
Workforce scheduling Connecteam 26% Deputy 29% UKG Pro Workforce Management 40%three leaders

Cite this

Gane Index, November 2026 Edition: buyer segments. www.gane.ai/index/hr/research/buyer-size/. Published under CC BY 4.0. Every figure on this page is computed from the published edition and changes with it; the edition and its date are the citation.

The output is the models' output. Nothing here says the models can be steered, and nothing here is a recommendation by the index.