11 categories · RankedJustworks
Justworks is a PEO and payroll platform for small businesses that combines payroll, benefits administration, compliance support and HR help · justworks.com ↗
Leads at small business. Ranked 4 of 49 for enterprise buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Ranked first. Next is Rippling at 9%.
ADP TotalSource is first at 37%. 1 of 14 models made it the first choice when asked directly.
ADP TotalSource is first at 67%.
Why models recommend it
“Choose Justworks or Rippling if you have fewer than 50 employees, want a modern software interface, and desire transparent flat rates.”Gemini 3.5 Flash · Comparative question · first choice
“Justworks is widely regarded as the best PEO (Professional Employer Organization) option for companies with a limited budget”Grok 4.20 · Budget-constrained question · first choice
“### 1. Justworks - All-in-one HR, payroll, and benefits platform - Strong for companies with 50-500 employees”MiniMax M2.5 · Paraphrase question · first choice
“Choose Justworks if you are a startup or small business wanting transparent pricing and a clean interface.”Qwen 3.7 Flash · Comparative question · first choice
What gives them pause
“Justworks is often criticized for issues related to compliance and record retention.”Qwen 3.7 Flash · Negative question · warning
“If you have 1–20 employees: Gusto or Justworks are fine, but be prepared to switch if you scale rapidly.”Gemini 3.5 Flash · Negative question · warning
“Justworks or TriNet, but these are typically less budget-friendly than Gusto”GPT-5.4 mini · Budget-constrained question · warning
“Be cautious with: Tech-first or startup-oriented PEOs (e.g., Justworks, Rippling).”Gemini 3.5 Flash · Negative question · warning
Also on the shortlist
The products named in the same answers as Justworks, over the 313 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 235 | 25 | Compare → | |
| 162 | 8 | Compare → | |
| 118 | 25 | Compare → | |
| 113 | 46 | View → | |
| 102 | 17 | View → | |
| 79 | 3 | Compare → | |
| 74 | 0 | Compare → | |
| 54 | 6 | View → | |
| 53 | 33 | View → | |
| 42 | 3 | View → |
What the models named instead of Justworks →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Justworks's own site, not checked by Gane.
- For
- small businesses
- Price stated
- Payroll $8/month/employee + $50/month base fee; PEO Basic $79/month/employee; PEO Plus $124/month/employee; EOR $599/month/employee
- Starting price
- 8
- Customers named
- Aunt Flow, beehiiv, Charter, Clove, Fluz, KOIO, Laundris, Loop
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 279 of the 313 answers that named Justworks and are not a share of its labels.
Domains cited
631 of the 631 domain citations in answers naming Justworks came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 2 | 0 | 4 |
| GPT-5.4 mini | 2 | 2 | 1 | 1 | 6 |
| Gemini 3.5 Flash | 2 | 1 | 1 | 2 | 6 |
| Perplexity Sonar | 2 | 4 | 1 | 0 | 7 |
| Grok 4.20 | 3 | 4 | 3 | 1 | 11 |
| Mistral Small | 1 | 2 | 2 | 1 | 6 |
| DeepSeek V4 Flash | 1 | 2 | 1 | 1 | 5 |
| Llama 4 Maverick | 1 | 3 | 2 | 0 | 6 |
| Qwen 3.7 Flash | 1 | 4 | 0 | 1 | 6 |
| Kimi K2 | 1 | 3 | 2 | 1 | 7 |
| GLM 4.7 FlashX | 0 | 5 | 3 | 0 | 8 |
| MiniMax M2.5 | 3 | 5 | 1 | 0 | 9 |
| GPT-6 Luna | 2 | 0 | 0 | 0 | 2 |
| Muse Glimmer 30B | 1 | 3 | 2 | 0 | 6 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,112 | undated | HRIS and HCM platforms, Payroll software | ||
| News or press | 107 | undated | Time and attendance, People analytics | ||
| Comparison | 64 | undated | HRIS and HCM platforms, Payroll software | ||
| Glossary or explainer | 49 | undated | Global payroll, Performance management | ||
| Webinar or virtual event | 46 | undated | |||
| Podcast or video | 31 | undated | |||
| Template or tool | 20 | undated | Employee onboarding | ||
| Report or ebook | 12 | undated | |||
| Case study | 3 | undated | |||
| Conference or event | 3 | undated |
How it is countedHide how it is counted
Every page justworks.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.