12 categories · RankedADP
ADP offers online payroll and HR solutions, plus tax, compliance and benefits administration · adp.com ↗
Strongest at enterprise, contested with ADP Workforce Now. Ranked 11 of 57 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Gusto is first at 58%.
Rippling is first at 29%. 0 of 14 models made it the first choice when asked directly.
Tied for first with ADP Workforce Now.
Why models recommend it
“Market leader with a 9.9% share, offering ADP Workforce Now... Known for scalability, global capabilities, and robust HR integrations.”Mistral Small · Comparative question · first choice
“Ranked #1 for global payroll, with strong capabilities in multicountry payroll, compliance, and analytics.”Mistral Small · Comparative question · first choice
“I'd recommend starting with ADP Workforce Now or Paychex if your needs are primarily domestic”MiniMax M2.5 · Paraphrase question · first choice
“I recommend ADP as the top overall choice.”Grok 4.20 · Paraphrase question · first choice
What gives them pause
“Reddit threads highlight it as one to "steer clear" for mid-sized teams due to ongoing issues that don't get fixed.”Grok 4.20 · Negative question · warning
“ADP, Paychex/Paycor, and QuickBooks Payroll are the most frequently criticized, especially for small businesses.”Kimi K2 · Negative question · warning
“Major ERISA settlement: Paid $48 million to settle claims about underperforming 401(k) investment options”Kimi K2 · Negative question · warning
“ADP suffers from mixed reviews, but the negative feedback is intense.”Qwen 3.7 Flash · Negative question · warning
Also on the shortlist
The products named in the same answers as ADP, over the 200 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 112 | 8 | Compare → | |
| 78 | 23 | Compare → | |
| 67 | 2 | View → | |
| 65 | 14 | View → | |
| 63 | 0 | Compare → | |
| 52 | 8 | View → | |
| 46 | 7 | View → | |
| 44 | 1 | View → | |
| 42 | 8 | View → | |
| 39 | 3 | Compare → |
What the models named instead of ADP →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on ADP's own site, not checked by Gane.
- For
- small business, midsized business, large business, and organizations of all types and sizes
- Price stated
- Get 3 months FREE when you sign up for small business payroll.
- Free plan or trial
- Get 3 months FREE
- Hosting
- more than 140 countries
- Customers named
- Steve Madden, Gold’s Gym
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 167 of the 200 answers that named ADP and are not a share of its labels.
Domains cited
291 of the 333 domain citations in answers naming ADP came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 5 | 0 | 7 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 2 | 4 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 1 | 1 | 4 | 6 | 12 |
| Mistral Small | 2 | 1 | 2 | 0 | 5 |
| DeepSeek V4 Flash | 0 | 2 | 2 | 4 | 8 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 3 | 4 | 3 | 10 |
| Kimi K2 | 0 | 1 | 1 | 4 | 6 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 1 | 3 |
| MiniMax M2.5 | 1 | 2 | 1 | 1 | 5 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 2 | 5 | 2 | 9 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 4,185 | 51 | 2026-09-17 | People analytics, Pay equity | |
| Report or ebook | 108 | 7 | 2026-08-11 | Benefits administration, People analytics | |
| Template or tool | 96 | 0 | 2026-06-03 | Learning management syst | |
| Comparison | 51 | 1 | 2026-08-05 | Performance management, Pay equity | |
| Glossary or explainer | 49 | 3 | 2026-08-05 | HRIS and HCM platforms, Performance management | |
| News or press | 45 | undated | Payroll software | ||
| Conference or event | 5 | 0 | 2025-02-01 | ||
| Webinar or virtual event | 4 | 0 | 2019-12-01 | ||
| Case study | 3 | 0 | 2026-04-30 | ||
| Podcast or video | 2 | 0 | 2023-07-01 |
Most recent
- 2026-09-171099 payroll how to pay independent contractors blog
- 2026-09-019 cost effective ways to source candidates for your small business blog
- 2026-09-01From ai pilots to proof explore what comes next for your workforce at insights in action blog
- 2026-09-01How employer life insurance helps attract and retain employees blog
- 2026-09-01How leadership transparency improves employee engagement blog
- 2026-09-01How to connect hr and it systems when expanding into new countries blog
How it is countedHide how it is counted
Every page adp.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.