2 categories · RankedHealthEquity
HealthEquity is an administrator of health savings accounts (HSAs) that also covers FSAs, HRAs, COBRA and commuter benefits on one platform · healthequity.com ↗
Leads at enterprise. Ranked 8 of 86 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Lively is first at 47%.
Lively is first at 26%. 8 of 14 models made it the first choice when asked directly.
Ranked first. Next is WEX Benefits at 11%.
Why models recommend it
“One of the largest dedicated administrators of health accounts in the U.S.. They handle HSAs, FSAs, HRAs, COBRA, and commuter benefits on a single portal.”Gemini 3.5 Flash · Comparative question · first choice
“I'd recommend getting quotes from at least HealthEquity, WEX Health, and Businessolver, as these are most commonly used in the mid-market segment”MiniMax M2.5 · Direct question · first choice
“The largest standalone HSA administrator by market share... For All-in-One Solutions (HSA + FSA): Choose HealthEquity or WEX Benefits.”Qwen 3.7 Flash · Comparative question · first choice
“Best Overall for Full-Service Administration: HealthEquity ... widely considered the market leader in pure HSA administration volume”Qwen 3.7 Flash · Direct question · first choice
What gives them pause
“This is probably the most frequently complained-about administrator in this space... hundreds of BBB complaints”MiniMax M2.5 · Negative question · warning
“Many traditional administrators (like HealthEquity or WEX) charge a $50–$100 monthly minimum platform fee”Gemini 3.5 Flash · Budget-constrained question · warning
“By far the most frequent and severe complaints... "scam-like," "worst company," or "antagonistic."”Grok 4.20 · Negative question · warning
“If your employer offers a choice, avoid HealthEquity/WageWorks unless you have no alternative.”DeepSeek V4 Flash · Negative question · warning
Also on the shortlist
The products named in the same answers as HealthEquity, over the 186 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 126 | 17 | Compare → | |
| 106 | 42 | Compare → | |
| 88 | 10 | Compare → | |
| 85 | 0 | View → | |
| 71 | 8 | Compare → | |
| 61 | 3 | Compare → | |
| 45 | 4 | Compare → | |
| 43 | 0 | View → | |
| 33 | 3 | View → | |
| 33 | 0 | View → |
What the models named instead of HealthEquity →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on HealthEquity's own site, not checked by Gane.
- For
- Employers, Individuals, Brokers, Health Plans
- Integrations
- 200
- Certifications
- SOC 1 Type II, SOC 2 Type II, HITRUST, SOX, HIPAA, NIST CSF
- Hosting
- USA, IND, PHL
- Customers named
- State of Louisiana
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 177 of the 186 answers that named HealthEquity and are not a share of its labels.
Domains cited
481 of the 622 domain citations in answers naming HealthEquity came from a third party's page. Eighty-five were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 3 | 0 | 4 |
| GPT-5.4 mini | 0 | 1 | 1 | 1 | 3 |
| Gemini 3.5 Flash | 1 | 2 | 1 | 2 | 6 |
| Perplexity Sonar | 2 | 1 | 0 | 0 | 3 |
| Grok 4.20 | 1 | 2 | 1 | 2 | 6 |
| Mistral Small | 1 | 2 | 0 | 0 | 3 |
| DeepSeek V4 Flash | 2 | 2 | 0 | 1 | 5 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 2 | 0 | 1 | 1 | 4 |
| Kimi K2 | 0 | 3 | 2 | 1 | 6 |
| GLM 4.7 FlashX | 3 | 1 | 0 | 1 | 5 |
| MiniMax M2.5 | 2 | 2 | 0 | 1 | 5 |
| GPT-6 Luna | 1 | 3 | 0 | 1 | 5 |
| Muse Glimmer 30B | 2 | 0 | 2 | 0 | 4 |