HSA and FSA administrators · RankedHSA Bank
HSA Bank is an administrator of health savings accounts (HSAs) and flexible spending accounts (FSAs) that takes a banking-first approach · hsabank.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Lively is first at 47%.
Lively is first at 26%. 0 of 14 models made it the first choice when asked directly.
HealthEquity is first at 68%.
Why models recommend it
“Best Standalone Administrator: HSA Bank ... widely considered the industry standard for small businesses because of its predictable, low-cost structure.”Qwen 3.7 Flash · Budget-constrained question · first choice
“HSA Bank for investing and Above Average for spending. A strong candidate if you expect to invest your HSA balance.”GPT-6 Luna · Comparative question · first choice
“Rated "Above Average" overall. Competitive fees, strong investment options, and checkbook/debit card access.”Grok 4.20 · Comparative question · alternative
“Worth pricing for companies wanting an established HSA custodian and broader account-based benefits support.”Perplexity Sonar · Budget-constrained question · alternative
What gives them pause
“most reviewers were let down by their experience overall, citing persistent problems with account management.”Muse Glimmer 30B · Negative question · warning
“Users reported frequent login issues with the HSA Bank app, consistent delays and errors in transactions”Claude Haiku 4.5 · Negative question · warning
“BBB complaint pages show consumer disputes, including issues around missing transactions/account handling.”GPT-5.4 mini · Negative question · warning
“Poor Trustpilot ratings; frequent complaints about extremely unhelpful customer service”Kimi K2 · Negative question · warning
Also on the shortlist
The products named in the same answers as HSA Bank, over the 92 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 85 | 29 | View → | |
| 73 | 13 | View → | |
| 52 | 20 | View → | |
| 39 | 6 | View → | |
| 38 | 7 | View → | |
| 36 | 0 | View → | |
| 31 | 6 | View → | |
| 29 | 0 | View → | |
| 28 | 0 | View → | |
| 24 | 0 | View → |
What the models named instead of HSA Bank →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on HSA Bank's own site, not checked by Gane.
- For
- individuals, employers and brokers/partners
- Certifications
- ERISA
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 92 of the 92 answers that named HSA Bank and are not a share of its labels.
Domains cited
307 of the 350 domain citations in answers naming HSA Bank came from a third party's page. Forty-three were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 2 | 1 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 1 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 2 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 1 | 3 | 1 | 5 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 4 | 0 | 0 | 4 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 1 | 0 | 1 | 0 | 2 |
| Kimi K2 | 0 | 0 | 2 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 3 | 0 | 0 | 3 |
| MiniMax M2.5 | 0 | 3 | 0 | 0 | 3 |
| GPT-6 Luna | 1 | 0 | 1 | 0 | 2 |
| Muse Glimmer 30B | 0 | 0 | 4 | 1 | 5 |
What it publishes
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Template or tool | 11 | undated | |||
| Blog | 3 | undated | |||
| Case study | 3 | undated | |||
| Webinar or virtual event | 2 | undated | |||
| Report or ebook | 1 | undated |
How it is countedHide how it is counted
Every page hsabank.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.