2 categories · RankedLively
Lively is a benefits administration service that provides health savings accounts (HSA), flexible spending accounts (FSA), and lifestyle spending accounts · livelyme.com ↗
Leads at small business. Ranked 11 of 70 for enterprise buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Ranked first. Next is Fidelity HSA at 10%.
Ranked first, contested: HealthEquity has 22%. 2 of 14 models made it the first choice when asked directly.
HealthEquity is first at 68%.
Why models recommend it
“For most mid-market B2B companies, Lively offers the best combination of modern technology, transparent pricing, and strong customer service.”Kimi K2 · Direct question · first choice
“Lively is likely the best starting point if you want one modern platform for both HSA and FSA administration”Perplexity Sonar · Budget-constrained question · first choice
“Lively is likely the best choice because: It offers both HSA and FSA administration under one platform”MiniMax M2.5 · Budget-constrained question · first choice
“Highly rated for its user-friendly platform and low fees, making it a strong choice for small businesses”Mistral Small · Budget-constrained question · first choice
What gives them pause
“Rated “Above Average” for spending, “Average” for investing.”Mistral Small · Comparative question · warning
Also on the shortlist
The products named in the same answers as Lively, over the 132 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 106 | 26 | Compare → | |
| 89 | 14 | Compare → | |
| 62 | 12 | Compare → | |
| 58 | 8 | Compare → | |
| 52 | 2 | View → | |
| 41 | 3 | View → | |
| 37 | 1 | Compare → | |
| 26 | 0 | View → | |
| 23 | 0 | View → | |
| 22 | 0 | Compare → |
What the models named instead of Lively →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Lively's own site, not checked by Gane.
- For
- individuals, brokers, consultants, and employers
- Price stated
- Transparent HSA pricing. Zero hidden fees.
- Starting price
- $0.00
- Free plan or trial
- Free for individuals & families
- Certifications
- SOC 2, SOC 1, HIPAA, CCPA, PCI DSS
- Hosting
- us-west-1, us-east-2
- Customers named
- Francis Howell School District, UCAN, ZGA Architects, Precision Media Solutions, BMO Bank, Precision Media
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 127 of the 132 answers that named Lively and are not a share of its labels.
Domains cited
375 of the 497 domain citations in answers naming Lively came from a third party's page. Seventy-four were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-5.4 mini | 1 | 0 | 1 | 0 | 2 |
| Gemini 3.5 Flash | 2 | 3 | 1 | 0 | 6 |
| Perplexity Sonar | 1 | 0 | 1 | 0 | 2 |
| Grok 4.20 | 1 | 2 | 2 | 0 | 5 |
| Mistral Small | 1 | 0 | 0 | 1 | 2 |
| DeepSeek V4 Flash | 2 | 0 | 1 | 0 | 3 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 2 | 0 | 1 | 0 | 3 |
| GLM 4.7 FlashX | 1 | 3 | 1 | 0 | 5 |
| MiniMax M2.5 | 3 | 0 | 1 | 0 | 4 |
| GPT-6 Luna | 0 | 1 | 1 | 0 | 2 |
| Muse Glimmer 30B | 0 | 1 | 3 | 0 | 4 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 517 | undated | Benefits administration | ||
| Report or ebook | 21 | undated | Benefits administration | ||
| Comparison | 19 | undated | |||
| Glossary or explainer | 15 | undated | |||
| Template or tool | 9 | undated | |||
| Case study | 5 | undated | |||
| Conference or event | 4 | undated | |||
| Webinar or virtual event | 3 | undated |
How it is countedHide how it is counted
Every page livelyme.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.