3 categories · RankedBetterUp
BetterUp is an enterprise Human Transformation Platform that combines human coaching with AI to develop leaders, managers, and entire workforces at scale · betterup.com ↗
Leads at enterprise. Ranked 137 of 137 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
15Five is first at 16%.
CoachHub is first at 16%. 1 of 14 models made it the first choice when asked directly.
Ranked first. Next is CoachHub at 18%.
Why models recommend it
“BetterUp is currently the market leader in the digital coaching space... Start by requesting a demo from CoachHub (for efficiency/cost) and BetterUp (for comprehensive support).”Qwen 3.7 Flash · Paraphrase question · first choice
“BetterUp / Ezra / Torch: Strong for scalable 1:1 leadership and manager coaching with enterprise-grade reporting and high-quality ICF coaches.”Gemini 3.5 Flash · Scale-constrained question · first choice
“Largest human coach network + AI-driven insights... Want a ready-made network? → BetterUp or CoachHub.”Qwen 3.7 Flash · Comparative question · first choice
“I'd start with BetterUp as the strongest default recommendation for a digital coaching marketplace.”GPT-5.4 mini · Paraphrase question · first choice
What gives them pause
“What to Avoid on a Tight Budget - BetterUp and CoachHub — these are enterprise platforms that traditionally charge $3,000–$5,000+ per user/year”DeepSeek V4 Flash · Budget-constrained question · warning
“Platforms to Avoid on a Tight Budget - BetterUp and CoachHub: Enterprise-grade with no published pricing; typically very expensive”Kimi K2 · Budget-constrained question · warning
“Avoid enterprise platforms such as BetterUp unless you need large-scale live coaching”Perplexity Sonar · Budget-constrained question · warning
“Apps like *BetterUp*, *TaskHuman*, or corporate wellness matching networks are legitimate companies, but they present specific trade-offs”Gemini 3.5 Flash · Negative question · warning
Also on the shortlist
The products named in the same answers as BetterUp, over the 172 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 139 | 12 | Compare → | |
| 67 | 2 | Compare → | |
| 60 | 4 | Compare → | |
| 56 | 8 | Compare → | |
| 53 | 5 | Compare → | |
| 41 | 8 | Compare → | |
| 24 | 1 | View → | |
| 19 | 0 | View → | |
| 18 | 5 | Compare → | |
| 16 | 6 | View → |
What the models named instead of BetterUp →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on BetterUp's own site, not checked by Gane.
- For
- organizations worldwide
- Certifications
- SOC 2 Type II, ISO 27001, ISO 42001, CCPA
- Customers named
- Mercedes-AMG Petronas F1 Team, Google, Salesforce, JMH, USAF, Airbnb for Work, Intercom, Mars
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 147 of the 172 answers that named BetterUp and are not a share of its labels.
Domains cited
491 of the 491 domain citations in answers naming BetterUp came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-5.4 mini | 1 | 1 | 0 | 1 | 3 |
| Gemini 3.5 Flash | 2 | 1 | 0 | 4 | 7 |
| Perplexity Sonar | 0 | 2 | 0 | 1 | 3 |
| Grok 4.20 | 0 | 2 | 2 | 1 | 5 |
| Mistral Small | 0 | 1 | 2 | 2 | 5 |
| DeepSeek V4 Flash | 1 | 3 | 0 | 1 | 5 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 3 | 2 | 1 | 0 | 6 |
| Kimi K2 | 0 | 1 | 1 | 4 | 6 |
| GLM 4.7 FlashX | 1 | 1 | 1 | 0 | 3 |
| MiniMax M2.5 | 0 | 2 | 3 | 0 | 5 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 1 | 2 | 1 | 2 | 6 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 2,113 | 16 | 2026-09-14 | Performance management, Employee onboarding | |
| Glossary or explainer | 77 | 0 | 2024-11-25 | ||
| News or press | 67 | 0 | 2026-03-18 | ||
| Comparison | 61 | 1 | 2026-07-21 | ||
| Case study | 26 | undated | |||
| Podcast or video | 7 | 0 | 2023-10-16 | ||
| Webinar or virtual event | 6 | 1 | 2026-08-10 | ||
| Report or ebook | 4 | 0 | 2023-10-25 | ||
| Conference or event | 3 | 0 | 2020-02-04 | ||
| Template or tool | 2 | 0 | 2024-01-25 |
Most recent
- 2026-09-14Cost of ai displacement blog
- 2026-09-10Nice workplace culture hurts performance blog
- 2026-09-01Cognitive debt dividend ai trust blog
- 2026-08-21Ai watermarking workslop culture blog
- 2026-08-14Ai washing workslop blog
- 2026-08-12Ai and employee development blog
How it is countedHide how it is counted
Every page betterup.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.