Coaching platforms · November 2026 Edition
CoachHub vs BetterUp
Two of fourteen models named CoachHub first on the direct prompt; one named BetterUp. CoachHub was named by thirteen of the fourteen models and BetterUp by fourteen and CoachHub carries 46 labels and BetterUp 54, so the shares are not directly comparable.
Named in one category this edition.
Named in three categories this edition.
First-choice share16%12%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate15%30%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#3A position in a field of 10; printed, not drawn.
Labels4654A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, CoachHub reading right to left. Rank and label count are printed, not drawn.Torch was named alongside these two in nine of the fourteen direct answers. CoachHub vs Growthspace · CoachHub vs Torch · CoachHub vs Boon Health
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the coaching platforms page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
CoachHubFirst choices, of fourteen modelsBetterUp
Direct211 against CoachHub · 4 against BetterUp
Paraphrase632 against BetterUp
Comparative13
Budget-constrained006 against CoachHub · 7 against BetterUp
Scale-constrained02
Negative003 against BetterUp
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Across every category in the November 2026 Edition, CoachHub and BetterUp were named in the same answer 139 times, of the 148 answers naming CoachHub and the 172 naming BetterUp. In those answers BetterUp took the first choice twenty-nine times and CoachHub twelve.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where CoachHub and BetterUp stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | | |||
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | | | | | |
CoachHub BetterUp first choice named as an alternative argued againstblank: not namedEach cell is one answer, CoachHub on the left and BetterUp on the right.The direct prompt
The plain question, one answer per model, grouped by where CoachHub and BetterUp stood in it.
CoachHub first, BetterUp an alternative
2 of 14 modelsBetterUp was named in the answer but not as the choice, or not at all.GPT-5.4 miniCoachHub alternatives: Chronus, Exec, Highspot, Mindtickle, Seismic, Tenor
Muse Glimmer 30BBoon Health, CoachHub alternatives: BetterUp, Disprz, Growthspace, Together, Torch
BetterUp first, CoachHub not the choice
1 of 14 modelsCoachHub was named in the answer but not as the choice, or not at all.Qwen 3.7 FlashBetterUp alternatives: Coachify, ExecsOnCall, Noomfy, iRelate
Neither was the first choice, one was named
6 of 14 modelsThe answer put something else first and named one of the two as an alternative.Perplexity SonarGrowthspace alternatives: 15Five, BetterUp, Boon Health, CoachHub, Lattice, Torch
Grok 4.20Growthspace alternatives: CoachHub, Torch
DeepSeek V4 FlashBoon Health alternatives: BetterUp, CoachHub, Growthspace, Torch
Kimi K2Boon Health, Torch alternatives: CoachHub, Growthspace
GLM 4.7 FlashXBoon Health alternatives: BetterUp, CoachHub, Disprz, Torch
MiniMax M2.5Disprz alternatives: BetterUp, CoachHub, Growthspace, Together
Neither was named
5 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Torch alternatives: Avoma, Boon Health, Spekit, TalentLMS
Gemini 3.5 FlashTorch alternatives: Avoma, Boon Health, Cloverleaf, Gong, Growthspace, Jiminny
Mistral SmallDisprz alternatives: Boon Health, Growthspace, Together
Llama 4 MaverickDisprz alternatives: Growthspace, Together
GPT-6 Luna15Five alternatives: Gong, Mindtickle, Torch
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
CoachHub leads by four points.
CoachHub4%#8 of 14BetterUp0%#14 of 14Mid-marketThe figures above
Enterprise
The order flips: BetterUp leads at enterprise.
BetterUp44%#1 of 11CoachHub18%#2 of 11What the models said about CoachHub
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Platforms to Avoid on a Tight Budget - BetterUp and CoachHub: Enterprise-grade ... typically very expensive” Kimi K2 · budget prompt · hard negative
“What to Avoid on a Tight Budget - BetterUp and CoachHub” DeepSeek V4 Flash · budget prompt · hard negative
“enterprise-focused platforms like BetterUp or CoachHub, which do not publish their prices and tend to be more expensive” Mistral Small · budget prompt · soft negative
“Start by requesting a demo from CoachHub (for efficiency/cost) and BetterUp (for comprehensive support).” Qwen 3.7 Flash · paraphrase prompt · first choice
“CoachHub is my top recommendation for a mid-sized B2B company seeking a digital coaching marketplace.” Grok 4.20 · paraphrase prompt · first choice
“Strongest international/language coverage... Want a ready-made network? → BetterUp or CoachHub.” Qwen 3.7 Flash · comparative prompt · first choice
What the models said about BetterUp
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“What to Avoid on a Tight Budget - BetterUp and CoachHub — these are enterprise platforms that traditionally charge $3,000–$5,000+ per user/year” DeepSeek V4 Flash · budget prompt · hard negative
“Platforms to Avoid on a Tight Budget - BetterUp and CoachHub: Enterprise-grade with no published pricing; typically very expensive” Kimi K2 · budget prompt · hard negative
“Avoid enterprise platforms such as BetterUp unless you need large-scale live coaching” Perplexity Sonar · budget prompt · hard negative
“BetterUp is currently the market leader in the digital coaching space... Start by requesting a demo from CoachHub (for efficiency/cost) and BetterUp (for comprehensive support).” Qwen 3.7 Flash · paraphrase prompt · first choice
“BetterUp / Ezra / Torch: Strong for scalable 1:1 leadership and manager coaching with enterprise-grade reporting and high-quality ICF coaches.” Gemini 3.5 Flash · scale prompt · first choice
“Largest human coach network + AI-driven insights... Want a ready-made network? → BetterUp or CoachHub.” Qwen 3.7 Flash · comparative prompt · first choice
Also compared
CoachHub vs GrowthspaceCoachHub vs TorchCoachHub vs Boon HealthCoachHub vs Simply.CoachCoachHub vs CoachAccountableCoachHub vs EZRAGrowthspace vs BetterUpBetterUp vs TorchBetterUp vs Boon HealthBetterUp vs Simply.CoachBetterUp vs CoachAccountableBetterUp vs EZRAAll twenty-eight head-to-head pages and the full coaching platforms standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.