One of fourteen models named BetterUp first on the direct prompt; zero named CoachAccountable. BetterUp was named by fourteen of the fourteen models and CoachAccountable by ten and BetterUp carries 54 labels and CoachAccountable 14, so the shares are not directly comparable.
Named in three categories this edition.
Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the coaching platforms page.
Across every category in the November 2026 Edition, BetterUp and CoachAccountable were named in the same answer eighteen times, of the 172 answers naming BetterUp and the 33 naming CoachAccountable. In those answers CoachAccountable took the first choice five times and BetterUp two.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.20 | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“What to Avoid on a Tight Budget - BetterUp and CoachHub — these are enterprise platforms that traditionally charge $3,000–$5,000+ per user/year” DeepSeek V4 Flash · budget prompt · hard negative
“Platforms to Avoid on a Tight Budget - BetterUp and CoachHub: Enterprise-grade with no published pricing; typically very expensive” Kimi K2 · budget prompt · hard negative
“Avoid enterprise platforms such as BetterUp unless you need large-scale live coaching” Perplexity Sonar · budget prompt · hard negative
“BetterUp is currently the market leader in the digital coaching space... Start by requesting a demo from CoachHub (for efficiency/cost) and BetterUp (for comprehensive support).” Qwen 3.7 Flash · paraphrase prompt · first choice
“BetterUp / Ezra / Torch: Strong for scalable 1:1 leadership and manager coaching with enterprise-grade reporting and high-quality ICF coaches.” Gemini 3.5 Flash · scale prompt · first choice
“Largest human coach network + AI-driven insights... Want a ready-made network? → BetterUp or CoachHub.” Qwen 3.7 Flash · comparative prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“The best employee coaching platform for a company with a limited budget is CoachAccountable, as it offers the best overall value with fair pricing” Llama 4 Maverick · budget prompt · first choice
“Choose CoachAccountable if your methodology depends on goals, habits, commitments, metrics, and follow-through.” Perplexity Sonar · comparative prompt · first choice
“CoachAccountable when between-session accountability and metrics are the core of your methodology” Muse Glimmer 30B · comparative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.