Index › HR › Learning and development › Coaching platforms › Growthspace vs BetterUp
Coaching platforms · November 2026 Edition

Growthspace vs BetterUp

Two of fourteen models named Growthspace first on the direct prompt; one named BetterUp. Growthspace was named by eleven of the fourteen models and BetterUp by fourteen and Growthspace carries 25 labels and BetterUp 54, so the shares are not directly comparable.

Growthspace

accepted challenger

Named in two categories this edition.

BetterUp

criticized challenger

Named in three categories this edition.

First-choice share14%12%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%30%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#3A position in a field of 10; printed, not drawn.
Labels2554A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Growthspace reading right to left. Rank and label count are printed, not drawn.Torch was named alongside these two in nine of the fourteen direct answers. CoachHub vs Growthspace · CoachHub vs BetterUp · Growthspace vs Torch

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the coaching platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
GrowthspaceFirst choices, of fourteen modelsBetterUp
Direct214 against BetterUp
Paraphrase532 against BetterUp
Comparative03
Budget-constrained007 against BetterUp
Scale-constrained02
Negative003 against BetterUp
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Growthspace and BetterUp were named in the same answer fifty-six times, of the 72 answers naming Growthspace and the 172 naming BetterUp. In those answers BetterUp took the first choice twenty times and Growthspace eight.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Growthspace and BetterUp stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Growthspace BetterUp first choice named as an alternative argued againstblank: not namedEach cell is one answer, Growthspace on the left and BetterUp on the right.

The direct prompt

The plain question, one answer per model, grouped by where Growthspace and BetterUp stood in it.

Growthspace first, BetterUp an alternative

2 of 14 modelsBetterUp was named in the answer but not as the choice, or not at all.
Perplexity SonarGrowthspace alternatives: 15Five, BetterUp, Boon Health, CoachHub, Lattice, Torch
Grok 4.20Growthspace alternatives: CoachHub, Torch

BetterUp first, Growthspace not the choice

1 of 14 modelsGrowthspace was named in the answer but not as the choice, or not at all.
Qwen 3.7 FlashBetterUp alternatives: Coachify, ExecsOnCall, Noomfy, iRelate

Neither was the first choice, one was named

8 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashTorch alternatives: Avoma, Boon Health, Cloverleaf, Gong, Growthspace, Jiminny
Mistral SmallDisprz alternatives: Boon Health, Growthspace, Together
DeepSeek V4 FlashBoon Health alternatives: BetterUp, CoachHub, Growthspace, Torch
Llama 4 MaverickDisprz alternatives: Growthspace, Together
Kimi K2Boon Health, Torch alternatives: CoachHub, Growthspace
GLM 4.7 FlashXBoon Health alternatives: BetterUp, CoachHub, Disprz, Torch
MiniMax M2.5Disprz alternatives: BetterUp, CoachHub, Growthspace, Together
Muse Glimmer 30BBoon Health, CoachHub alternatives: BetterUp, Disprz, Growthspace, Together, Torch

Neither was named

3 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Torch alternatives: Avoma, Boon Health, Spekit, TalentLMS
GPT-5.4 miniCoachHub alternatives: Chronus, Exec, Highspot, Mindtickle, Seismic, Tenor
GPT-6 Luna15Five alternatives: Gong, Mindtickle, Torch

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Growthspace0%#– of 14
BetterUp0%#14 of 14
The full small business standing →
Mid-marketThe figures above
Growthspace leads by two points.
Growthspace14%#2 of 10
BetterUp12%#3 of 10
The full mid-market standing →
Enterprise
The order flips: BetterUp leads at enterprise.
BetterUp44%#1 of 11
Growthspace2%#7 of 11
The full enterprise standing →

What the models said about Growthspace

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“If your primary goal is developing managers and upskilling sales/operational teams with clear ROI, start with Growthspace.” Gemini 3.5 Flash · paraphrase prompt · first choice
“Growthspace is the most frequently recommended mid-market option in 2026-2027 reviews” Muse Glimmer 30B · paraphrase prompt · first choice
“Growthspace is the most frequently recommended digital coaching marketplace” Mistral Small · paraphrase prompt · first choice

What the models said about BetterUp

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“What to Avoid on a Tight Budget - BetterUp and CoachHub — these are enterprise platforms that traditionally charge $3,000–$5,000+ per user/year” DeepSeek V4 Flash · budget prompt · hard negative
“Platforms to Avoid on a Tight Budget - BetterUp and CoachHub: Enterprise-grade with no published pricing; typically very expensive” Kimi K2 · budget prompt · hard negative
“Avoid enterprise platforms such as BetterUp unless you need large-scale live coaching” Perplexity Sonar · budget prompt · hard negative
“BetterUp is currently the market leader in the digital coaching space... Start by requesting a demo from CoachHub (for efficiency/cost) and BetterUp (for comprehensive support).” Qwen 3.7 Flash · paraphrase prompt · first choice
“BetterUp / Ezra / Torch: Strong for scalable 1:1 leadership and manager coaching with enterprise-grade reporting and high-quality ICF coaches.” Gemini 3.5 Flash · scale prompt · first choice
“Largest human coach network + AI-driven insights... Want a ready-made network? → BetterUp or CoachHub.” Qwen 3.7 Flash · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.