401(k) providers · RankedHuman Interest
Human Interest is a 401(k) and 403(b) retirement plan provider for small and medium-sized businesses · humaninterest.com ↗
Strongest at mid-market, contested with Fidelity Workplace Investing. Ranked 6 of 67 for enterprise buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Guideline is first at 25%.
Ranked first, contested: Fidelity Workplace Investing has 16%. 6 of 14 models made it the first choice when asked directly.
Fidelity Investments is first at 48%.
Why models recommend it
“If you want a modern, all‑in experience with automated compliance: Go with Human Interest or Betterment for Business.”GLM 4.7 FlashX · Direct question · first choice
“I'd generally recommend Human Interest if your priority is a modern 401(k) platform that's easy to administer and scale”GPT-5.4 mini · Paraphrase question · first choice
“Human Interest is a strong alternative if you prioritize a modern, low-friction experience and high satisfaction scores”Muse Glimmer 30B · Paraphrase question · first choice
“I'd recommend starting with Fidelity or Human Interest due to their strong fiduciary support, competitive fees”GLM 4.7 FlashX · Paraphrase question · first choice
What gives them pause
“pricing surfaced in my search was $120 + $5 per eligible employee per month, which is typically higher than Guideline for small teams”GPT-5.4 mini · Budget-constrained question · warning
“As plans grow past $20M–$30M in assets or 500+ employees, traditional recordkeepers like Fidelity or Empower often provide better scale”Gemini 3.5 Flash · Direct question · warning
“though Human Interest had some service hiccups during rapid growth”DeepSeek V4 Flash · Negative question · warning
Also on the shortlist
The products named in the same answers as Human Interest, over the 92 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 53 | 5 | Compare → | |
| 47 | 3 | View → | |
| 44 | 14 | Compare → | |
| 38 | 0 | View → | |
| 36 | 7 | Compare → | |
| 32 | 3 | Compare → | |
| 31 | 1 | View → | |
| 23 | 2 | Compare → | |
| 18 | 0 | View → | |
| 17 | 0 | View → |
What the models named instead of Human Interest →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Human Interest's own site, not checked by Gane.
- For
- employers
- Price stated
- Flat monthly fees to run your plan. If a comparable plan costs less, that price will be matched.
- Starting price
- 80
- Integrations
- 600
- Customers named
- Maxx Potential, Becky's PetCare, Habitat for Humanity of Summit and Wasatch Counties, Cat5 Resources, Flowers for Dreams, Habitat for Humanity, Habitat for Humanity of Summit & Wasatch Counties, Becky's Pet Care
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 85 of the 92 answers that named Human Interest and are not a share of its labels.
Domains cited
265 of the 292 domain citations in answers naming Human Interest came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 1 | 2 | 0 | 1 | 4 |
| Gemini 3.5 Flash | 1 | 3 | 0 | 1 | 5 |
| Perplexity Sonar | 1 | 2 | 0 | 0 | 3 |
| Grok 4.20 | 1 | 1 | 0 | 0 | 2 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 2 | 1 | 1 | 1 | 5 |
| Llama 4 Maverick | 2 | 0 | 3 | 0 | 5 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 2 | 0 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 2 | 0 | 0 | 0 | 2 |
| MiniMax M2.5 | 1 | 1 | 1 | 0 | 3 |
| GPT-6 Luna | 0 | 1 | 1 | 0 | 2 |
| Muse Glimmer 30B | 1 | 3 | 0 | 0 | 4 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 368 | undated | Benefits administration | ||
| Report or ebook | 34 | undated | |||
| News or press | 32 | undated | |||
| Comparison | 25 | undated | |||
| Template or tool | 10 | undated | |||
| Blog | 1 | undated | |||
| Case study | 1 | undated |
How it is countedHide how it is counted
Every page humaninterest.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.