ADP Retirement Services
ADP Retirement Services is a 401(k) provider from ADP for businesses · adp.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Guideline is first at 25%.
Human Interest is first at 27%. 1 of 14 models made it the first choice when asked directly.
Fidelity Investments is first at 48%.
Why models recommend it
“For absolute lowest cost & simplicity: Start with ADP Starter-k Complete ($100/month).”Qwen 3.7 Flash · Budget-constrained question · first choice
“ADP Retirement Services would be the strongest default recommendation”Perplexity Sonar · Paraphrase question · first choice
“Empower, Vanguard, Fidelity, and ADP are frequently cited as top choices”Mistral Small · Direct question · first choice
“I suggest starting with ADP or Vanguard as primary options”MiniMax M2.5 · Paraphrase question · first choice
What gives them pause
“Often charge higher administrative fees or embed proprietary, higher-cost fund options compared to standalone recordkeepers.”Gemini 3.5 Flash · Comparative question · warning
“These are reliable but can edge higher in total cost compared to the specialists above for limited-budget scenarios.”Grok 4.20 · Budget-constrained question · warning
“Convenient if you already use ADP, but bundled pricing often costs more than standalone providers”Kimi K2 · Direct question · warning
Also on the shortlist
The products named in the same answers as ADP Retirement Services, over the 112 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 74 | 7 | View → | |
| 53 | 16 | Compare → | |
| 53 | 6 | Compare → | |
| 44 | 0 | View → | |
| 43 | 10 | Compare → | |
| 42 | 11 | Compare → | |
| 37 | 26 | Compare → | |
| 27 | 3 | View → | |
| 27 | 1 | View → | |
| 26 | 1 | View → |
What the models named instead of ADP Retirement Services →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on ADP Retirement Services's own site, not checked by Gane.
- For
- employers
- Price stated
- Starting at just $100/month
- Starting price
- 100/month
- Free plan or trial
- up to 5 MONTHS FREE
- Customers named
- Amazon DSP
- Also from ADP
- ADP 401(k) Premier, ADP Assist, ADP Benefits, ADP Celergo, ADP DataCloud, ADP Employer of Record and 26 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 107 of the 112 answers that named ADP Retirement Services and are not a share of its labels.
Domains cited
296 of the 367 domain citations in answers naming ADP Retirement Services came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 3 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 1 | 2 |
| Perplexity Sonar | 1 | 1 | 1 | 0 | 3 |
| Grok 4.20 | 0 | 3 | 0 | 1 | 4 |
| Mistral Small | 1 | 1 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 1 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 3 | 0 | 0 | 3 |
| MiniMax M2.5 | 1 | 1 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 2 | 1 | 0 | 3 |
| Muse Glimmer 30B | 0 | 3 | 0 | 0 | 3 |