401(k) providers · RankedFidelity Advantage 401
Fidelity Advantage 401 is a 401(k) retirement plan service from Fidelity · fidelity.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Guideline is first at 25%.
Human Interest is first at 27%. 2 of 14 models made it the first choice when asked directly.
Fidelity Investments is first at 48%.
Why models recommend it
“Fidelity - Excellent for mid-market companies with comprehensive plan options (401(k), SIMPLE IRA, SEP IRA), strong investment choices, and robust employer tools.”Claude Haiku 4.5 · Paraphrase question · first choice
“Consistently praised for low-cost index funds, excellent customer service, and robust online tools (top recommendation from HR professionals)”DeepSeek V4 Flash · Negative question · first choice
“Overall Top for Most Businesses: Fidelity, Vanguard, Charles Schwab (low-cost leaders with strong tools).”Grok 4.20 · Comparative question · first choice
“Currently dominates the market for small businesses; known for very low costs and extensive choice.”Qwen 3.7 Flash · Negative question · first choice
What gives them pause
“Recent class action lawsuits have been brought against Fidelity, BlackRock and T. Rowe Price.”Claude Haiku 4.5 · Negative question · warning
“may involve more asset-based elements and isn't always the cheapest for very tight budgets”Grok 4.20 · Budget-constrained question · warning
Also on the shortlist
The products named in the same answers as Fidelity Advantage 401, over the 91 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 67 | 5 | View → | |
| 43 | 2 | Compare → | |
| 40 | 13 | Compare → | |
| 36 | 10 | Compare → | |
| 36 | 0 | Compare → | |
| 26 | 0 | View → | |
| 22 | 4 | Compare → | |
| 22 | 0 | View → | |
| 21 | 0 | View → | |
| 20 | 0 | View → |
What the models named instead of Fidelity Advantage 401 →
A side-by-side page exists where both products are among a category's top eight.
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 80 of the 91 answers that named Fidelity Advantage 401 and are not a share of its labels.
Domains cited
233 of the 258 domain citations in answers naming Fidelity Advantage 401 came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 1 | 1 | 3 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 1 | 1 | 1 | 0 | 3 |
| Grok 4.20 | 1 | 1 | 1 | 1 | 4 |
| Mistral Small | 2 | 0 | 0 | 0 | 2 |
| DeepSeek V4 Flash | 1 | 1 | 1 | 0 | 3 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 2 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-6 Luna | 1 | 0 | 1 | 0 | 2 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 123 | undated | |||
| Comparison | 75 | 0 | 2024-08-27 | ||
| Report or ebook | 68 | undated | |||
| News or press | 53 | undated | |||
| Blog | 32 | undated | |||
| Template or tool | 26 | undated | |||
| Conference or event | 10 | undated | |||
| Podcast or video | 7 | 0 | 2024-01-23 | ||
| Webinar or virtual event | 5 | 0 | 2026-05-14 | ||
| Case study | 1 | undated |
Most recent
- 2026-05-14Insights live on demand webinar or virtual event
- 2024-08-27Term life vs whole life insurance comparison
- 2024-01-23Podcast preview podcast or video
- 2022-09-26Fresh invest podcast actively seeking passive income podcast or video
- 2020-09-02Options 101 webinar series recording webinar or virtual event
How it is countedHide how it is counted
Every page fidelity.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.