401(k) providers · RankedEmpower Retirement
Empower Retirement is a 401(k) provider from Empower that offers plan recordkeeping paired with participant education and advice · empower.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Guideline is first at 25%.
Human Interest is first at 27%. 4 of 14 models made it the first choice when asked directly.
Fidelity Investments is first at 48%.
Why models recommend it
“Scale / investment choice + fiduciary support: Fidelity Workplace Investing, Empower Retirement”Muse Glimmer 30B · Direct question · first choice
“Empower, Vanguard, Fidelity, and ADP are frequently cited as top choices”Mistral Small · Direct question · first choice
“Why I'd lean Empower for a true mid-market B2B company”GPT-5.4 mini · Direct question · first choice
“I'd start with Empower and Fidelity in a competitive RFP”GPT-6 Luna · Direct question · first choice
What gives them pause
“Be most cautious with: Empower (service meltdowns)”Kimi K2 · Negative question · warning
“the SEC found that Empower entities inadequately disclosed conflicts and financial incentives tied to recommendations to enroll participants in that service”GPT-6 Luna · Negative question · warning
“remains a mid-tier provider where plan design (chosen by your employer) determines whether you get good or bad options”DeepSeek V4 Flash · Negative question · warning
“High volume of complaints (over 500 in the last 3 years per BBB... steep administrative fees on small accounts”Grok 4.20 · Negative question · warning
Also on the shortlist
The products named in the same answers as Empower Retirement, over the 100 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 77 | 11 | View → | |
| 53 | 3 | Compare → | |
| 45 | 40 | Compare → | |
| 36 | 8 | Compare → | |
| 33 | 2 | View → | |
| 33 | 0 | View → | |
| 32 | 9 | Compare → | |
| 28 | 0 | View → | |
| 25 | 0 | View → | |
| 24 | 0 | View → |
What the models named instead of Empower Retirement →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Empower Retirement's own site, not checked by Gane.
- For
- plan sponsors
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 84 of the 100 answers that named Empower Retirement and are not a share of its labels.
Domains cited
280 of the 280 domain citations in answers naming Empower Retirement came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-5.4 mini | 1 | 1 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 4 | 1 | 0 | 5 |
| Perplexity Sonar | 0 | 2 | 1 | 0 | 3 |
| Grok 4.20 | 0 | 1 | 1 | 2 | 4 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 2 | 1 | 1 | 4 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 3 | 0 | 0 | 3 |
| Kimi K2 | 0 | 2 | 1 | 1 | 4 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 1 | 1 | 1 | 1 | 4 |
| Muse Glimmer 30B | 1 | 1 | 1 | 0 | 3 |
What it publishes
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 377 | undated | |||
| Glossary or explainer | 59 | 1 | 2026-10-01 | ||
| Blog | 38 | undated | |||
| Comparison | 27 | 2 | 2026-10-02 | ||
| Template or tool | 26 | undated | |||
| Report or ebook | 15 | 1 | 2026-10-02 | ||
| Webinar or virtual event | 2 | undated | |||
| Podcast or video | 2 | undated | |||
| Conference or event | 1 | undated |
Most recent
- 2026-10-02Roth ira vs 401k comparison
- 2026-10-02Informed investor sticky inflation report or ebook
- 2026-10-01What is portfolio management glossary or explainer
- 2026-09-29Trump accounts vs custodial accounts comparison
How it is countedHide how it is counted
Every page empower.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.