T. Rowe Price
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
No model named it for this buyer.
Human Interest is first at 27%.
Fidelity Investments is first at 48%.
Why models recommend it
“push for low-cost leaders like Vanguard, Fidelity, or T. Rowe Price”Grok 4.20 · Negative question · alternative
“T. Rowe Price (8.5/10) - Strong actively managed funds”MiniMax M2.5 · Comparative question · alternative
“Distinctive for its "advisor-first" philosophy.”Qwen 3.7 Flash · Comparative question · alternative
“T. Rowe Price for active fund access”Muse Glimmer 30B · Comparative question · alternative
What gives them pause
“many small-to-medium company 401(k) plans using T. Rowe as a custodian charge employees high administrative fees”Qwen 3.7 Flash · Negative question · warning
“Recent class action lawsuits have been brought against Fidelity, BlackRock and T. Rowe Price.”Claude Haiku 4.5 · Negative question · warning
“some 401(k) plans from T. Rowe Price can be expensive, especially for smaller plans”Mistral Small · Negative question · warning
“Not the worst in class, but significantly pricier than comparable options”Kimi K2 · Negative question · warning
Also on the shortlist
The products named in the same answers as T. Rowe Price, over the 31 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 27 | 7 | View → | |
| 25 | 3 | View → | |
| 17 | 8 | View → | |
| 17 | 1 | View → | |
| 14 | 1 | View → | |
| 14 | 0 | View → | |
| 12 | 11 | View → | |
| 9 | 0 | View → | |
| 8 | 0 | View → | |
| 6 | 0 | View → |
What the models named instead of T. Rowe Price →
A side-by-side page exists where both products are among a category's top eight.
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 25 of the 31 answers that named T. Rowe Price and are not a share of its labels.
Domains cited
No domain is on file for T. Rowe Price, so its own site is not marked.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 2 | 0 | 3 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 1 | 2 |
| Kimi K2 | 0 | 0 | 1 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |