401(k) providers · RankedFidelity Investments
Fidelity Investments is a 401(k) provider from Fidelity that offers retirement plan solutions for employers · fidelity.com ↗
Leads at enterprise. Thin evidence at small business: seven labels.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Guideline is first at 25%.
Human Interest is first at 27%. 1 of 14 models made it the first choice when asked directly.
Ranked first. Next is Vanguard Workplace Solutions at 13%.
Why models recommend it
“Fidelity consistently ranks #1 across independent comparison platforms due to its combination of technology, service, and breadth of offerings.”DeepSeek V4 Flash · Comparative question · first choice
“Fidelity is the largest 401(k) provider in the U.S., managing plans for over 35,000 businesses”Claude Haiku 4.5 · Comparative question · first choice
“Fidelity Investments (9.5/10) - Industry leader with extensive mutual fund options”MiniMax M2.5 · Comparative question · first choice
“I recommend Fidelity Investments as the top workplace retirement plan provider.”Grok 4.20 · Paraphrase question · first choice
What gives them pause
No model argued against it.
Also on the shortlist
The products named in the same answers as Fidelity Investments, over the 62 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 48 | 0 | View → | |
| 45 | 0 | Compare → | |
| 37 | 2 | Compare → | |
| 24 | 0 | View → | |
| 24 | 0 | View → | |
| 13 | 2 | Compare → | |
| 13 | 0 | View → | |
| 12 | 0 | View → | |
| 12 | 0 | View → | |
| 11 | 4 | Compare → |
What the models named instead of Fidelity Investments →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Fidelity Investments's own site, not checked by Gane.
- For
- US only
- Price stated
- $0 account fees2; $0 commissions; $1
- Starting price
- 1
- Free plan or trial
- Open an account
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 49 of the 62 answers that named Fidelity Investments and are not a share of its labels.
Domains cited
182 of the 195 domain citations in answers naming Fidelity Investments came from a third party's page. Thirteen were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 2 | 1 | 0 | 0 | 3 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 1 | 0 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 1 | 0 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 0 | 2 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 1 | 0 | 1 | 0 | 2 |
| MiniMax M2.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 0 | 0 | 0 | 1 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 123 | undated | |||
| Comparison | 75 | 0 | 2024-08-27 | ||
| Report or ebook | 68 | undated | |||
| News or press | 53 | undated | |||
| Blog | 32 | undated | |||
| Template or tool | 26 | undated | |||
| Conference or event | 10 | undated | |||
| Podcast or video | 7 | 0 | 2024-01-23 | ||
| Webinar or virtual event | 5 | 0 | 2026-05-14 | ||
| Case study | 1 | undated |
Most recent
- 2026-05-14Insights live on demand webinar or virtual event
- 2024-08-27Term life vs whole life insurance comparison
- 2024-01-23Podcast preview podcast or video
- 2022-09-26Fresh invest podcast actively seeking passive income podcast or video
- 2020-09-02Options 101 webinar series recording webinar or virtual event
How it is countedHide how it is counted
Every page fidelity.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.