Betterment for Business
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Guideline is first at 25%.
Human Interest is first at 27%. 1 of 14 models made it the first choice when asked directly.
Fidelity Investments is first at 48%.
Why models recommend it
“Go with Human Interest or Betterment for Business.”GLM 4.7 FlashX · Direct question · first choice
“No minimum balance required. Pricing is based on account balance (AUM fee around 0.10%) plus a small per-employee fee, but overall costs remain low for small teams.”Qwen 3.7 Flash · Budget-constrained question · alternative
“Guideline or Betterment may be worth the slightly higher cost for reduced administrative burden”Kimi K2 · Budget-constrained question · alternative
“For Small Businesses / Startups: Guideline, Human Interest, Betterment for Business”Gemini 3.5 Flash · Negative question · alternative
What gives them pause
No model argued against it.
Also on the shortlist
The products named in the same answers as Betterment for Business, over the 40 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 27 | 5 | View → | |
| 25 | 2 | View → | |
| 23 | 5 | View → | |
| 20 | 6 | View → | |
| 18 | 4 | View → | |
| 15 | 2 | View → | |
| 15 | 1 | View → | |
| 13 | 6 | View → | |
| 13 | 1 | View → | |
| 9 | 0 | View → |
What the models named instead of Betterment for Business →
A side-by-side page exists where both products are among a category's top eight.
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 37 of the 40 answers that named Betterment for Business and are not a share of its labels.
Domains cited
134 of the 152 domain citations in answers naming Betterment for Business came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 2 | 0 | 0 | 2 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
What it publishes
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 284 | 6 | 2026-10-01 | PEOs | |
| Podcast or video | 106 | undated | PEOs | ||
| Webinar or virtual event | 36 | undated | |||
| Glossary or explainer | 30 | 5 | 2026-09-21 | ||
| Comparison | 28 | 3 | 2026-09-29 | ||
| Case study | 2 | 0 | 2025-01-23 | ||
| Template or tool | 2 | undated | |||
| Conference or event | 1 | undated |
Most recent
- 2026-10-01Whats new from betterment advisor solutions q3 2026 blog
- 2026-09-29Alternatives in 401k comparison
- 2026-09-29Iinterest rates ai market news september 2026 blog
- 2026-09-23Safe harbor vs traditional 401k comparison
- 2026-09-21Compare goldman sachs tax smart bonds portfolio comparison
- 2026-09-21What is cash reserve glossary or explainer
How it is countedHide how it is counted
Every page betterment.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.