ShareBuilder 401k is a 401(k) provider for employers setting up a retirement plan for their employees · sharebuilder401k.com ↗
The standing depends on who is buying. Every model is asked the same questions for each company size.
Guideline is first at 25%.
Human Interest is first at 27%.
No model named it for this buyer.
“Offers plans starting at $8/month for solo 401(k)s and $100/month for small businesses with employees. They claim up to 62% lower costs than the industry average”Mistral Small · Budget-constrained question · first choice
“Best if you want a very low-cost, ETF-focused approach: ShareBuilder 401k is aimed at small to mid-sized companies”GPT-5.4 mini · Paraphrase question · alternative
“Claims to cost up to 62% less than the industry average... Very low barrier to entry for budget-conscious companies.”DeepSeek V4 Flash · Budget-constrained question · alternative
“For Small Businesses: ShareBuilder 401k, Employee Fiduciary, Betterment for Business”Grok 4.20 · Comparative question · alternative
“may not deliver competitive results or easy exits”Grok 4.20 · Negative question · warning
The products named in the same answers as ShareBuilder 401k, over the 32 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 21 | 2 | View → | |
| 20 | 3 | View → | |
| 19 | 6 | View → | |
| 18 | 2 | View → | |
| 18 | 0 | View → | |
| 13 | 5 | View → | |
| 13 | 3 | View → | |
| 8 | 0 | View → | |
| 7 | 3 | View → | |
| 6 | 1 | View → |
What the models named instead of ShareBuilder 401k →
A side-by-side page exists where both products are among a category's top eight.
Stated on ShareBuilder 401k's own site, not checked by Gane.
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 32 of the 32 answers that named ShareBuilder 401k and are not a share of its labels.
120 of the 134 domain citations in answers naming ShareBuilder 401k came from a third party's page.
Pages are listed as the models cited them.
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 2 | 0 | 1 | 3 |
| Mistral Small | 1 | 0 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 88 | undated | 401(k) providers | ||
| Glossary or explainer | 16 | 0 | 2019-07-27 | ||
| Comparison | 6 | 0 | 2019-07-27 | ||
| Template or tool | 3 | undated | |||
| Podcast or video | 2 | undated | |||
| Case study | 1 | undated |
Every page sharebuilder401k.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read October 5, 2026.