Gane Index
All indexesEvery index and its categoriesGTMMarketing, sales, customer and revenue operations softwareITSecurity, IT operations, cloud, developer and data softwareHRHR, payroll, recruiting, performance and learning softwareFinanceAccounting, planning, spend, billing and treasury software
Claim your listing
Index › GTM › Products › Customer.io › Alternatives · November 2026 Edition
Six categories · what the models named instead

Alternatives to Customer.io, as AI models named them

In the November 2026 Edition, 1,367 of the 1,512 answers collected in the six categories where Customer.io holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
HubSpot Marketing Hub128
Braze108
OneSignal94
Brevo71
ActiveCampaign69
Adobe Marketo Engage57
First choices in the 1,367 answers that did not name Customer.io, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Gane, the publisher, sells software in Marketing automation and Email marketing, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.

SMS and WhatsApp marketing platforms

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Customer.io is not its first choice or an alternative in it.
Small businessCustomer.io holds 1 label here, under the 10-label cutoff, so it is unranked.

Eighty-three of the eighty-four answers did not name Customer.io; it was the first choice in zero. The first choices in those eighty-three answers, twenty-six products in all, the eight most named:

EZ Texting15 of 83
SimpleTexting15 of 83Head to head →
Brevo13 of 83Head to head →
Klaviyo SMS5 of 83Head to head →
WATI5 of 83Head to head →
ActiveCampaign4 of 83
Twilio Programmable Messaging4 of 83Head to head →
Salesmsg3 of 83
18 more in the record.The full small business standing →
Mid-marketCustomer.io is #1 of 20 here at 19% of first choices, 14 labels.

Seventy of the eighty-four answers did not name Customer.io; it was the first choice in eleven. The first choices in those seventy answers, twenty-eight products in all, the eight most named:

Twilio Programmable Messaging8 of 70Head to head →
Klaviyo SMS7 of 70Head to head →
Brevo4 of 70Head to head →
SimpleTexting4 of 70Head to head →
Omnisend3 of 70Head to head →
Respond.io3 of 70Head to head →
WATI3 of 70Head to head →
Attentive2 of 70
20 more in the record.The full mid-market standing →
EnterpriseCustomer.io holds 8 labels here, under the 10-label cutoff, so it is unranked.

Seventy-eight of the eighty-four answers did not name Customer.io; it was the first choice in zero. The first choices in those seventy-eight answers, twenty-five products in all, the eight most named:

Twilio Programmable Messaging17 of 78Head to head →
Braze10 of 78
Infobip10 of 78
TrueDialog6 of 78
Attentive3 of 78
Sinch3 of 78
Vibes3 of 78
Gupshup2 of 78
17 more in the record.The full enterprise standing →

Mobile marketing and push

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Customer.io is not its first choice or an alternative in it.
Small businessCustomer.io is #7 of 18 here at 2% of first choices, 17 labels.

Sixty-nine of the eighty-four answers did not name Customer.io; it was the first choice in one. The first choices in those sixty-nine answers, eighteen products in all, the eight most named:

OneSignal28 of 69Head to head →
SimpleTexting10 of 69Head to head →
Brevo5 of 69Head to head →
Omnisend3 of 69Head to head →
SlickText3 of 69
TextMagic3 of 69
EZ Texting2 of 69
Mobile Text Alerts2 of 69
10 more in the record.The full small business standing →
Mid-marketCustomer.io is #2 of 18 here at 18% of first choices, 25 labels.

Sixty-four of the eighty-four answers did not name Customer.io; it was the first choice in ten. The first choices in those sixty-four answers, fifteen products in all, the eight most named:

OneSignal24 of 64Head to head →
Braze10 of 64Head to head →
Omnisend3 of 64Head to head →
Brevo2 of 64Head to head →
Firebase Cloud Messaging2 of 64Head to head →
Klaviyo2 of 64
Airship1 of 64
Attentive1 of 64
7 more in the record.The full mid-market standing →
EnterpriseCustomer.io is #11 of 13 here at 0% of first choices, 11 labels.

Seventy-eight of the eighty-four answers did not name Customer.io; it was the first choice in one. The first choices in those seventy-eight answers, twelve products in all, the eight most named:

Braze39 of 78Head to head →
Airship10 of 78
OneSignal6 of 78Head to head →
Twilio Programmable Messaging4 of 78Head to head →
AlertMedia2 of 78
Staffbase2 of 78
Attentive1 of 78
EngageLab1 of 78
4 more in the record.The full enterprise standing →

Mobile apps

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Customer.io is not its first choice or an alternative in it.
Small businessCustomer.io is #9 of 16 here at 2% of first choices, 12 labels.

Seventy-four of the eighty-four answers did not name Customer.io; it was the first choice in one. The first choices in those seventy-four answers, twenty-nine products in all, the eight most named:

OneSignal15 of 74Head to head →
Apple Search Ads10 of 74Head to head →
Google App Campaigns7 of 74
Meta Advantage+ App Campaigns5 of 74Head to head →
AppsFlyer4 of 74Head to head →
AppTweak3 of 74
Branch3 of 74
CleverTap3 of 74Head to head →
21 more in the record.The full small business standing →
Mid-marketCustomer.io is #1 of 19 here at 13% of first choices, 17 labels.

Seventy of the eighty-four answers did not name Customer.io; it was the first choice in seven. The first choices in those seventy answers, twenty-six products in all, the eight most named:

AppsFlyer8 of 70Head to head →
Apple Search Ads7 of 70Head to head →
Meta Advantage+ App Campaigns6 of 70Head to head →
Braze4 of 70Head to head →
CleverTap3 of 70Head to head →
Google Ads3 of 70
Adjust2 of 70
Firebase2 of 70
18 more in the record.The full mid-market standing →
EnterpriseCustomer.io holds 4 labels here, under the 10-label cutoff, so it is unranked.

Eighty-one of the eighty-four answers did not name Customer.io; it was the first choice in zero. The first choices in those eighty-one answers, fifteen products in all, the eight most named:

Braze36 of 81Head to head →
AppsFlyer6 of 81Head to head →
Airship3 of 81
CleverTap3 of 81Head to head →
Adjust2 of 81
Insider2 of 81
Kochava2 of 81
HighLevel1 of 81
7 more in the record.The full enterprise standing →

In-app messaging and customer communications

Customer. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Customer.io is not its first choice or an alternative in it.
Small businessCustomer.io is #4 of 16 here at 4% of first choices, 16 labels.

Seventy-four of the eighty-four answers did not name Customer.io; it was the first choice in two. The first choices in those seventy-four answers, twenty-four products in all, the eight most named:

Intercom18 of 74Head to head →
OneSignal12 of 74Head to head →
Crisp8 of 74
Stream Chat4 of 74
Slack3 of 74
Tidio3 of 74
CometChat2 of 74
Product Fruits2 of 74
16 more in the record.The full small business standing →
Mid-marketCustomer.io is #6 of 12 here at 2% of first choices, 17 labels.

Seventy-one of the eighty-four answers did not name Customer.io; it was the first choice in one. The first choices in those seventy-one answers, twenty products in all, the eight most named:

Intercom14 of 71Head to head →
OneSignal9 of 71Head to head →
Signal7 of 71
Sendbird5 of 71
Stream Chat5 of 71
Userpilot5 of 71Head to head →
Tencent RTC Chat3 of 71
Braze2 of 71
12 more in the record.The full mid-market standing →
EnterpriseCustomer.io is #12 of 15 here at 0% of first choices, 14 labels.

Seventy-three of the eighty-four answers did not name Customer.io; it was the first choice in one. The first choices in those seventy-three answers, twenty-three products in all, the eight most named:

Pendo12 of 73Head to head →
CometChat7 of 73
Intercom6 of 73Head to head →
Sendbird6 of 73
Braze5 of 73
Knock4 of 73
Microsoft Teams3 of 73
Slack3 of 73
15 more in the record.The full enterprise standing →

Marketing automation and campaign management

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Customer.io is not its first choice or an alternative in it.
Small businessCustomer.io holds 5 labels here, under the 10-label cutoff, so it is unranked.

Eighty-one of the eighty-four answers did not name Customer.io; it was the first choice in zero. The first choices in those eighty-one answers, six products in all:

ActiveCampaign29 of 81
HubSpot Marketing Hub27 of 81
Brevo15 of 81
Mailchimp2 of 81
Constant Contact1 of 81
MailerLite1 of 81
The full small business standing →
Mid-marketCustomer.io is #8 of 12 here at 0% of first choices, 12 labels.

Seventy-seven of the eighty-four answers did not name Customer.io; it was the first choice in zero. The first choices in those seventy-seven answers, eight products in all:

HubSpot Marketing Hub39 of 77
Brevo11 of 77
ActiveCampaign2 of 77
Mailchimp2 of 77
MailerLite2 of 77
GoHighLevel1 of 77
HubSpot Sales Hub1 of 77
Keap1 of 77
The full mid-market standing →
EnterpriseCustomer.io holds 7 labels here, under the 10-label cutoff, so it is unranked.

Eighty-one of the eighty-four answers did not name Customer.io; it was the first choice in zero. The first choices in those eighty-one answers, eight products in all:

Adobe Marketo Engage43 of 81
Salesforce Marketing Cloud9 of 81
HubSpot Marketing Hub6 of 81
Salesforce Marketing Cloud Account Engagement3 of 81
Oracle Eloqua2 of 81
Adobe Experience Manager1 of 81
Bitrix241 of 81
Braze1 of 81
The full enterprise standing →

Email marketing platforms

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Customer.io is not its first choice or an alternative in it.
Small businessCustomer.io holds 1 label here, under the 10-label cutoff, so it is unranked.

Eighty-four of the eighty-four answers did not name Customer.io; it was the first choice in zero. The first choices in those eighty-four answers, ten products in all, the eight most named:

MailerLite23 of 84
ActiveCampaign20 of 84
Brevo13 of 84
HubSpot Marketing Hub10 of 84
Mailchimp6 of 84
Zoho Campaigns6 of 84
Constant Contact4 of 84
EmailOctopus1 of 84
2 more in the record.The full small business standing →
Mid-marketCustomer.io is #10 of 15 here at 0% of first choices, 10 labels.

Seventy-eight of the eighty-four answers did not name Customer.io; it was the first choice in zero. The first choices in those seventy-eight answers, nine products in all, the eight most named:

HubSpot Marketing Hub17 of 78
ActiveCampaign12 of 78
Brevo6 of 78
MailerLite6 of 78
Zoho Campaigns6 of 78
Beehiiv2 of 78
Mailchimp2 of 78
Klaviyo1 of 78
1 more in the record.The full mid-market standing →
EnterpriseCustomer.io holds 6 labels here, under the 10-label cutoff, so it is unranked.

Eighty-one of the eighty-four answers did not name Customer.io; it was the first choice in zero. The first choices in those eighty-one answers, twelve products in all, the eight most named:

HubSpot Marketing Hub29 of 81
Salesforce Marketing Cloud17 of 81
Adobe Marketo Engage14 of 81
ActiveCampaign2 of 81
Brevo2 of 81
Adestra1 of 81
Braze1 of 81
Campaign Monitor1 of 81
4 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of fourteen models on behalf of each buyer segment, so a segment is eighty-four answers. An answer belongs on this page when the judge labeled Customer.io neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Customer.io only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Customer.io's side.

The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Customer.io was named by a model, not endorsed by anyone.

Customer.io's pageAll products