Categories covered
The 112 categories this area covers, the phrase each is asked by, and where it sits in other taxonomies.
The taxonomy is the index's own. To keep it legible to vendors and buyers, each category is cross-referenced to where it sits in the MartechMap, the marketing technology landscape by chiefmartec and MartechTribe, in G2's category tree, and in current analyst evaluations. Those taxonomies belong to their publishers and are cited by name, not reproduced. Analyst references were checked against the publisher on 2026-09-08 and 2026-10-05.
| Category | Buyer phrase | Landscape reference | G2 | Analyst coverage |
|---|---|---|---|---|
| Account-based marketing platforms | account-based marketing platform | Social and Relationships › ABM | Account-Based Marketing | — |
| AI marketing agents | AI marketing agent | G2: AI Marketing Agents Software | AI Marketing Agents Software | — |
| AI visibility and answer engine tracking tools | AI visibility and answer engine tracking tool | Content and Experience › SEO (AEO/GEO, noted by the landscape as an accelerating area) | Generative Engine Optimization | — |
| App store optimization tools | app store optimization tool | G2: App Store Optimization Software | App Store Optimization Software | — |
| Attribution and marketing mix modeling | marketing attribution and marketing mix modeling platform | Data › Marketing Analytics, Performance & Attribution | Marketing Attribution, Marketing Analytics | Gartner Magic Quadrant for Marketing Mix Modeling Solutions (2025); Forrester Wave: Marketing Measurement and Optimization Services (Q1 2026) |
| Audience and consumer insights platforms | audience insights platform | G2: Audience Intelligence Platforms; Consumer Insights Platforms | Audience Intelligence Platforms, Consumer Insights Platforms | — |
| Audio and podcast advertising | audio advertising platform | G2: Digital Audio Advertising Software | Digital Audio Advertising Software | — |
| Brand protection platforms | brand protection platform | G2: Brand Protection Software | Brand Protection Software | — |
| Call tracking platforms | call tracking platform | G2: Inbound Call Tracking Software | Inbound Call Tracking Software | — |
| Click fraud protection | click fraud protection tool | G2: Click Fraud Software | Click Fraud Software | — |
| Competitive intelligence tools | competitive intelligence tool | G2: Competitive Intelligence Tools; Digital Advertising Intelligence Software | Competitive Intelligence Tools, Digital Advertising Intelligence Software | — |
| Content management systems for marketing sites | marketing website CMS | Content and Experience › CMS & Web Experience Management | Web Content Management | Gartner Magic Quadrant for Digital Experience Platforms (2026) |
| Content marketing platforms | content marketing platform | Content and Experience › Content Marketing | Content Marketing | Gartner Magic Quadrant for Content Marketing Platforms (2026) |
| Conversational marketing platforms | conversational marketing platform | G2: Conversational Marketing Software | Conversational Marketing Software | — |
| Creative automation platforms | creative automation platform | G2: Creative Management Platforms | Creative Management Platforms | — |
| Digital asset management | digital asset management system | Content and Experience › DAM & MRM & PIM | Digital Asset Management | Forrester Wave: Digital Asset Management Systems (Q1 2026) |
| Direct mail and gifting platforms | direct mail and gifting platform | G2: Account-Based Direct Mail Software; Direct Mail Automation Software; Promotional Product Management Software | Account-Based Direct Mail Software, Direct Mail Automation Software, Promotional Product Management Software | — |
| Ecommerce marketing | ecommerce marketing platform | Commerce and Sales › eCommerce Marketing | E-Commerce Personalization | — |
| Ecommerce search and merchandising | ecommerce search and merchandising platform | G2: E-Commerce Search Software; E-Merchandising Software | E-Commerce Search Software, E-Merchandising Software | — |
| Email deliverability and testing tools | email deliverability tool | G2: Email Deliverability Tools; Email Testing Software | Email Deliverability Tools, Email Testing Software | — |
| Email marketing platforms | email marketing platform | Content and Experience › Email Marketing | Email Marketing | Forrester Wave: Email Marketing Service Providers (Q1 2026) |
| Email signature management | email signature management tool | G2: Email Signature Software | Email Signature Software | — |
| Employee advocacy platforms | employee advocacy platform | G2: Employee Advocacy Software | Employee Advocacy Software | — |
| Event lead capture apps | event lead capture app | G2: Event Lead Capture Software; Lead Retrieval Software | Event Lead Capture Software, Lead Retrieval Software | — |
| Event management platforms | event management platform | G2: Event Management Platforms; Event Marketing Software; Event Networking and Matchmaking; Event Planning Software; Event Registration and Ticketing Software; Mobile Event Apps; Other Event Management Software; Trade Show and Exhibition Solutions | Event Management Platforms, Event Marketing Software, Event Networking and Matchmaking, Event Planning Software, Event Registration and Ticketing Software, Mobile Event Apps, Other Event Management Software, Trade Show and Exhibition Solutions | — |
| Experimentation and personalization | website experimentation and personalization platform | Content and Experience › Optimization, Personalization & Testing | A/B Testing, Personalization | Gartner Magic Quadrant for Personalization Engines (2026) |
| Influencer platforms | influencer marketing platform | Social and Relationships › Influencers | Influencer Marketing Platforms | — |
| Landing pages and interactive content | landing page builder | Content and Experience › Interactive Content | Landing Page Builders | — |
| Local listings management | local listings management platform | G2: Local Listing Management Software; Local SEO Software; Store Locator Software | Local Listing Management Software, Local SEO Software, Store Locator Software | — |
| Loyalty, advocacy and referrals | customer loyalty and referral platform | Social and Relationships › Advocacy, Loyalty & Referrals | Loyalty Management, Customer Advocacy | — |
| Marketing automation and campaign management | marketing automation platform | Content and Experience › Marketing Automation & Campaign/Lead Management | Marketing Automation | Gartner Magic Quadrant for B2B Marketing Automation Platforms (2025); Gartner Magic Quadrant for Multichannel Marketing Hubs (2025) |
| Marketing resource management | marketing resource management platform | G2: Marketing Resource Management Software; Marketing Calendar Software | Marketing Resource Management Software, Marketing Calendar Software | — |
| Mobile apps | mobile app marketing platform | Content and Experience › Mobile Apps | Mobile App Development Platforms | — |
| Mobile marketing and push | mobile push notification and SMS marketing platform | Advertising and Promotion › Mobile Marketing | Mobile Marketing, Push Notification | — |
| Native and content advertising | native advertising platform | Advertising and Promotion › Native/Content Advertising | Native Advertising | — |
| PR and media monitoring | PR and media monitoring platform | Advertising and Promotion › PR | Public Relations (PR) | — |
| direct mail automation platform | Advertising and Promotion › Print | Direct Mail Automation | — | |
| Programmatic and display advertising | programmatic advertising platform | Advertising and Promotion › Display & Programmatic Advertising | Demand Side Platform (DSP) | Gartner Market Guide for Ad Tech Platforms (the Magic Quadrant for Ad Tech ended in 2021) |
| Retail media platforms | retail media advertising platform | G2: Retail Media Advertising Platforms | Retail Media Advertising Platforms | — |
| Retail, proximity and IoT marketing | proximity marketing platform | Commerce and Sales › Retail, Proximity & IoT | Proximity Marketing | — |
| Review and reputation management | online review management platform | Social and Relationships › Community & Reviews | Online Reputation Management | — |
| Search and social advertising platforms | paid search and social ads management platform | Advertising and Promotion › Search & Social Advertising | Paid Search Advertising, Social Media Advertising | — |
| SEO and content optimization platforms | SEO and content optimization platform | Content and Experience › SEO | SEO Tools, Content Marketing | Gartner Magic Quadrant for Content Marketing Platforms (2026, adjacent) |
| SMS and WhatsApp marketing platforms | SMS marketing platform | G2: SMS Marketing Software; WhatsApp Marketing Software; Conversational Commerce Platforms | SMS Marketing Software, WhatsApp Marketing Software, Conversational Commerce Platforms | — |
| Social media management | social media management platform | Social and Relationships › Social Media Marketing & Monitoring | Social Media Management | — |
| Video advertising | video advertising platform | Advertising and Promotion › Video Advertising | Video Advertising | — |
| Video marketing and hosting | video hosting platform for marketing | Content and Experience › Video Marketing | Video Hosting | — |
| Webinar and virtual event platforms | webinar and virtual event platform | Social and Relationships › Events, Meetings & Webinars | Webinar Platforms, Event Management | — |
| Website governance and accessibility | website governance and accessibility platform | G2: Digital Governance Software | Digital Governance Software | — |
| AI SDR agents | AI SDR agent | G2: AI Sales Assistant | AI Sales Assistant | — |
| B2B intent data providers | B2B intent data provider | Data › Audience/Marketing Data & Data Enhancement | Buyer Intent Data Providers | — |
| Conversational intelligence and call recording | conversation intelligence and call recording platform | Social and Relationships › Call Analytics & Management | Conversation Intelligence | Gartner Magic Quadrant for Revenue Action Orchestration (December 2025, adjacent: conversation intelligence is one of its converged capabilities) |
| Digital sales rooms | digital sales room platform | G2: Digital Sales Room | Digital Sales Room | — |
| Field sales tools | field sales tool | G2: Field Sales Software | Field Sales Software | — |
| Interactive demo platforms | interactive demo platform | G2: Demo Automation Software | Demo Automation Software | — |
| Lead routing and management | lead routing and management tool | G2: Lead-to-Account Matching and Routing; Lead Management | Lead-to-Account Matching and Routing, Lead Management | — |
| Meeting scheduling | meeting scheduling tool for sales teams | G2: Online Appointment Scheduling | Online Appointment Scheduling | — |
| Revenue intelligence and forecasting | revenue intelligence and forecasting platform | Commerce and Sales › Sales Automation, Enablement & Intelligence | Revenue Operations & Intelligence | Gartner Magic Quadrant for Revenue Action Orchestration (December 2025) |
| RFP response software | RFP response software | G2: RFP Software (from Finance) | RFP Software (from Finance) | — |
| Sales coaching and training | sales coaching and training platform | G2: Sales Coaching; Sales Training and Onboarding | Sales Coaching, Sales Training and Onboarding | — |
| Sales dialers and calling | sales dialer | G2: Outbound Call Tracking; Auto Dialer | Outbound Call Tracking, Auto Dialer | — |
| Sales enablement and content | sales enablement platform | G2: Sales Enablement | Sales Enablement | Gartner Magic Quadrant for Revenue Enablement Platforms (first edition, November 2025) |
| Sales engagement platforms | sales engagement platform | Commerce and Sales › Sales Automation, Enablement & Intelligence | Sales Engagement | Gartner Magic Quadrant for Revenue Action Orchestration (first edition, December 2025; succeeds the Sales Engagement Applications market) |
| Sales gamification | sales gamification platform | G2: Sales Gamification Software; Gamification Software | Sales Gamification Software, Gamification Software | — |
| Sales intelligence and contact data | B2B contact data and sales intelligence platform | Commerce and Sales › Sales Automation, Enablement & Intelligence | Sales Intelligence | Gartner Magic Quadrant for Revenue Action Orchestration (December 2025, adjacent) |
| Value selling tools | value selling tool | G2: Value Selling Tools | Value Selling Tools | — |
| AI voice agents | AI voice agent platform | G2: AI Voice Agent Platform Software | AI Voice Agent Platform Software | — |
| Chatbots and conversational AI for support | customer support chatbot platform | Social and Relationships › Live Chat & Chatbots | Chatbots, Live Chat | Forrester Wave: Conversational AI Platforms For Customer Service (Q2 2026) |
| Client onboarding platforms | client onboarding platform | G2: Client Onboarding Software | Client Onboarding Software | — |
| Community platforms | customer community platform | Social and Relationships › Community & Reviews | Online Community Management | — |
| Contact center platforms | contact center platform | G2: Contact Center Software; Call Center Infrastructure (CCI) Software | Contact Center Software, Call Center Infrastructure (CCI) Software | — |
| Contact center quality assurance | contact center quality assurance tool | G2: Contact Center Quality Assurance Software; Contact Center AI Observability Software | Contact Center Quality Assurance Software, Contact Center AI Observability Software | — |
| Customer education and LMS | customer education platform | G2: Customer Education | Customer Education | — |
| Customer feedback and surveys | customer feedback and survey platform | Social and Relationships › Customer Experience, Service & Success | Experience Management, Survey | — |
| Customer success platforms | customer success platform | Social and Relationships › Customer Experience, Service & Success | Customer Success | — |
| Customer support and helpdesk | customer support and helpdesk platform | Social and Relationships › Customer Experience, Service & Success | Help Desk | Gartner Magic Quadrant for the CRM Customer Engagement Center (2025) |
| Digital adoption and onboarding | digital adoption platform | G2: Digital Adoption Platform | Digital Adoption Platform | Gartner Market Guide for Digital Adoption Platforms (September 2025) |
| In-app messaging and customer communications | in-app messaging platform | G2: Customer Communications Management; In-App Messaging | Customer Communications Management, In-App Messaging | — |
| Knowledge base and self-service | knowledge base software | G2: Knowledge Base; Help Authoring | Knowledge Base, Help Authoring | Gartner Magic Quadrant for Customer Service Knowledge Management Systems (2026); Forrester Wave: Knowledge Management Solutions (Q4 2024) |
| Billing and subscription management | subscription billing platform | G2: Subscription Billing; Subscription Management | Subscription Billing, Subscription Management | — |
| Contract lifecycle management and e-signature | contract lifecycle management platform | G2: Contract Lifecycle Management (CLM); E-Signature | Contract Lifecycle Management (CLM), E-Signature | Gartner Magic Quadrant for Contract Life Cycle Management (October 2025) |
| CPQ | CPQ software | G2: CPQ | CPQ | Gartner Magic Quadrant for Configure, Price and Quote Applications (January 2026) |
| CRM | CRM | Social and Relationships › CRM | CRM | Gartner Magic Quadrant for CRM Sales Platforms (2026, formerly Sales Force Automation Platforms) |
| CRM data quality and deduplication | CRM data quality and deduplication tool | G2: Data Quality; CRM Data Quality | Data Quality, CRM Data Quality | — |
| Ecommerce platforms | ecommerce platform | Commerce and Sales › eCommerce Platforms & Carts | E-Commerce Platforms | Gartner Magic Quadrant for Digital Commerce (2025) |
| Order management systems | order management system | G2: Order Management Software | Order Management Software | — |
| Pricing optimization | pricing optimization platform | G2: Pricing Software | Pricing Software | — |
| Product information management | product information management system | G2: Product Information Management (PIM) Systems; Catalog Management Software | Product Information Management (PIM) Systems, Catalog Management Software | — |
| Proposal software | proposal software | G2: Proposal | Proposal | — |
| Sales commissions and incentive compensation | sales commission management platform | G2: Sales Compensation | Sales Compensation | Gartner Magic Quadrant for Sales Performance Management (2026) |
| Territory and quota planning | sales territory and quota planning tool | G2: Sales Performance Management | Sales Performance Management | Gartner Magic Quadrant for Sales Performance Management (2026, adjacent) |
| Address verification tools | address verification tool | G2: Address Verification Tools | Address Verification Tools | — |
| Consent and privacy management | consent management platform | Data › Governance, Compliance and Privacy | Consent Management Platform | — |
| Customer data platforms | customer data platform | Data › Customer Data Platform | Customer Data Platforms (CDP) | Gartner Magic Quadrant for Customer Data Platforms (2026) |
| Customer intelligence and data science | customer analytics and intelligence platform | Data › Business/Customer Intelligence & Data Science | Customer Journey Analytics | — |
| Dashboards and data visualization | business intelligence and dashboard tool | Data › Dashboards & Data Visualization | Business Intelligence | Gartner Magic Quadrant for Analytics and Business Intelligence Platforms (2026) |
| Data clean rooms | data clean room | G2: Data Clean Room Software | Data Clean Room Software | — |
| Data enrichment | B2B data enrichment tool | Data › Audience/Marketing Data & Data Enhancement | Lead Intelligence | — |
| Data management platforms | data management platform for audiences | Data › DMP | Data Management Platform (DMP) | — |
| Data warehouse and reverse ETL for marketing | marketing data warehouse and reverse ETL stack | Data › iPaaS, Cloud/Data Integration & Tag Management | Reverse ETL, Data Warehouse | Gartner Magic Quadrant for Cloud Database Management Systems (2025); Gartner Magic Quadrant for Data Integration Tools (2025) |
| Email verification | email verification service | G2: Email Verification | Email Verification | — |
| Identity resolution | identity resolution platform | Data › Audience/Marketing Data & Data Enhancement | Identity Resolution | — |
| Market intelligence platforms | market intelligence platform | G2: Market Intelligence Software | Market Intelligence Software | — |
| Product analytics | product analytics platform | Data › Mobile & Web Analytics | Product Analytics | — |
| Session replay and heatmaps | session replay and heatmap tool | G2: Session Replay Software; Heatmap Tools; Visitor Behavior Intelligence Software | Session Replay Software, Heatmap Tools, Visitor Behavior Intelligence Software | — |
| Tag management | tag management system | Data › iPaaS, Cloud/Data Integration & Tag Management | Tag Management Systems | — |
| Web analytics | web analytics platform | G2: Digital Analytics Software; Content Analytics Software | Digital Analytics Software, Content Analytics Software | — |
| Workflow automation and iPaaS | workflow automation and integration platform | Data › iPaaS, Cloud/Data Integration & Tag Management | iPaaS, Workflow Automation | Gartner Magic Quadrant for Integration Platform as a Service (March 2026) |
| Affiliate and partner management | affiliate marketing platform | Commerce and Sales › Affiliate Marketing & Management | Affiliate Marketing, Partner Management | — |
| Channel partner and local marketing | through-channel marketing platform | Commerce and Sales › Channel, Partner & Local Marketing | Through-Channel Marketing, Local Marketing | — |
| Partner relationship management | partner relationship management platform | G2: Partner Relationship Management (PRM) | Partner Relationship Management (PRM) | — |
| Referral and partner programs | referral program software | G2: Referral Marketing; Partner Ecosystem Platforms | Referral Marketing, Partner Ecosystem Platforms | — |