September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › GTM data and infrastructure › Customer intel · September 2026 Edition

Customer intelligence and data science

Asked as “customer analytics and intelligence platform”, and as “customer journey analytics tool”, on behalf of a mid-market B2B company. 50 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
16%
Contested · HubSpot Marketing Hub 10%
16Google Analytics 410HubSpot Marketing Hub10Segment64others

16% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Google Analytics 4 Lab in the set16%29%31criticized challenger
02Segment10%32%22criticized challenger
03Amplitude6%16%38accepted challenger
04PostHog6%0%16accepted challenger
05Mixpanel4%19%43accepted challenger
06Hightouch2%14%14accepted challenger
07Fullstory2%21%14accepted challenger
08mParticle2%40%10criticized challenger
Show the seven products at 0%, ordered by negative rate
15Heap0%33%15criticized challenger
14Adobe Real-Time CDP0%30%10criticized challenger
13Tealium0%23%13accepted challenger
10Hotjar0%21%19accepted challenger
11Contentsquare0%8%12accepted challenger
12Qualtrics CustomerXM0%8%12accepted challenger
09Pendo0%0%12accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.

Google Analytics 4 is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other eleven models eight times of 44. Lab treatment is defined on the method page; the row is marked, not excluded.

All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Google Analytics 416%
02Segment10%
03Amplitude6%
04PostHog6%
05Mixpanel4%
06Hightouch2%
07Fullstory2%
08mParticle2%
09Pendo0%
10Hotjar0%
11Contentsquare0%
12Qualtrics CustomerXM0%
13Tealium0%
14Adobe Real-Time CDP0%
15Heap0%

What they warned about

Zero of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Mixpanel
19%
8 of 43 labels negative · 8 of 12 models · 4 hard negative
“🔴 Mixpanel (HIGH RISK) - November 2025 security breach... Still operating but has lost trust among major enterprise customers” GLM 4.7 FlashX, negative prompt
Google Analytics 4
29%
9 of 31 labels negative · 7 of 12 models · 4 hard negative
“Multiple EU countries (France, Austria) have ruled it violates GDPR due to US data transfers” Kimi K2, negative prompt
Heap
33%
5 of 15 labels negative · 5 of 12 models · 2 hard negative
“Who should avoid them: Teams that don't have a product manager or analyst willing to spend hours defining, cleaning, and filtering the captured data.” Gemini 3.5 Flash, negative prompt
Segment
32%
7 of 22 labels negative · 5 of 12 models · 2 hard negative
“Cost escalates quickly with MTU-based pricing; Identity resolution inconsistencies reported” Kimi K2, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 276 links across 137 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Cometly8 answers · 9 citations · 3 models
vendor site · Userpilot8 answers · 8 citations · 3 models
vendor site · Gartner6 answers · 8 citations · 3 models
vendor site · Zendesk6 answers · 8 citations · 2 models
vendor site · Mixpanel6 answers · 7 citations · 4 models
vendor site · Contentsquare5 answers · 6 citations · 3 models
vendor site · Guideflow5 answers · 6 citations · 3 models
5 answers · 5 citations · 3 models
vendor site · Improvado4 answers · 8 citations · 3 models
4 answers · 6 citations · 2 models
vendor site · Amplitude4 answers · 5 citations · 2 models
vendor site · AmplifAI4 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best customer analytics and intelligence platform”, “customer analytics and intelligence platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 days
Google analytics.google.com
Google Analytics 4 16%
16%4739,900348
HubSpot parent site
HubSpot Marketing Hub 10%, HubSpot CRM 4%, HubSpot Operations Hub 2%
16%991368,0009,776
Twilio segment.com
Segment 10%
10%460135,0004,3439,0860
Amplitude amplitude.com6%41874,0005,691373,273$20727
PostHog posthog.com6%42033,10027125,936120
Adobe parent site
Adobe Customer Journey Analytics 4%, Adobe Marketo Measure 2%
6%801,220,000117,563
Mixpanel mixpanel.com4%46712,10045820,284$45811
Dreamdata dreamdata.io4%1511,00064,08820
Microsoft parent site
Microsoft Power BI 2%, Microsoft Dynamics 365 Customer Insights 2%
4%2402,240,000403,136
Hightouch hightouch.com2%39912,100434127,77223

Google's top ten for the two searches hold 16 sites; 2 of them are among the sites the models cited here (thecxlead.com, zendesk.com). The first result for “best customer analytics and intelligence platform” is kayako.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best customer analytics and intelligence platform for a mid-market B2B company?”Paraphrase“Which customer journey analytics tool would you recommend to a mid-sized B2B company?”Comparative“What are the top customer analytics platforms and how do they differ?”Budget-constrained“What is the best customer analytics and intelligence platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a customer analytics and intelligence platform. What should we look at?”Negative“Which customer analytics platforms should I avoid or be cautious about?”
Claude Haiku 4.5Gainsight CS
Two alternativesCrunchbase, Demandbase
against: HubSpot Service Hub
HubSpot Marketing HubChanged
Three alternativesDreamdata, Heap, Mixpanel
Fullstoryagainst: TableauGoogle Analytics 4, Zoho Analytics
Four alternativesCrazy Egg, Hotjar, Microsoft Power BI, Woopra
no first choiceagainst: Observe.AI
GPT-5.4 miniMicrosoft Dynamics 365 Customer Insights
Three alternatives6sense, Adobe Real-Time CDP, Salesforce CRM Analytics
AmplitudeChanged
Six alternativesAdobe Customer Journey Analytics, CSG, CallMiner, Medallia Experience Cloud, Mixpanel, Woopra
Amplitude, Mixpanel
Three alternativesContentsquare, Fullstory, Heap
against: Google Analytics 4
Microsoft Power BI
Four alternativesGoogle Analytics 4, HubSpot Marketing Hub, Looker Studio, Small Business Analytics
against: Salesforce Analytics Cloud, Tealium
no first choicenothing named
Gemini 3.5 FlashChurnZero
Eight alternatives6sense, Hightouch, HockeyStack, HubSpot Breeze Intelligence, Mixpanel, Oliv, PostHog, Vitally
against: Amplitude, Gainsight CS
HockeyStackChanged
Three alternativesDreamdata, Factors.ai, HubSpot CRM
against: Adobe Marketo Measure, Salesforce Data Cloud
no first choice
Eight alternativesAmperity, Amplitude, Chattermill, Contentsquare, Fullstory, Google Analytics 4, Mixpanel, Segment
against: Adobe Analytics
PostHog
Three alternativesGoogle Analytics 4, Microsoft Clarity, Mixpanel
against: Amplitude, Hotjar
no first choiceagainst: Segment, mParticleagainst: Amplitude, Contentsquare, Google Analytics 4, Heap, Mixpanel, Segment, Tableau, Tealium
Perplexity SonarSegment
Five alternativesChurnZero, Contentsquare, Hightouch, Outreach, Tealium
Adobe Customer Journey AnalyticsChanged
Four alternativesCometly, Fullstory, HubSpot Marketing Hub, Woopra
no first choiceGoogle Analytics 4
Six alternativesFeaturebase, Matomo, Mixpanel, Plausible Analytics, PostHog, Quo
no first choiceagainst: Adobe Real-Time CDP, Heap, Hightouch, Klaviyo, Microsoft Clarity, Segment, Supermetrics
Grok 4.20Segment
Two alternativesHightouch, ZoomInfo
HubSpot Marketing HubChanged
Four alternativesAmplitude, Dreamdata, LeadJourney, Mixpanel
Mixpanel
Eight alternativesAdobe Real-Time CDP, Amplitude, Contentsquare, Heap, Medallia Experience Cloud, Pendo, Qualtrics CustomerXM, Salesforce Data Cloud
against: Google Analytics 4
Google Analytics 4, HubSpot CRM, Microsoft Clarity
Five alternativesAmplitude, Hotjar, Mixpanel, PostHog, Woopra
no first choiceagainst: Adobe Real-Time CDP, Amplitude, Google Analytics 4, Mixpanel, Optimove, Salesforce Data Cloud, Segment, Snowflake, Treasure Data, mParticle
Mistral SmallHightouch, Segment
Two alternativesPlanhat, Tealium
HubSpot Marketing Hub, MixpanelChanged
Three alternativesAdobe Customer Journey Analytics, PostHog, TheyDo
Amplitude, Mixpanel
Nine alternativesFullstory, Google Analytics 4, Hotjar, InMoment, Pendo, Qualtrics CustomerXM, Tableau, UXCam, WaitWell
Google Analytics 4
Four alternativesAmplitude, Hotjar, HubSpot CRM, Mixpanel
no first choiceagainst: Clicky, Google Analytics 4, Heap, Microsoft Clarity, Mixpanel
DeepSeek V4 FlashVitally
Three alternativesApollo.io, Planhat, Salesmotion
against: 6sense, Demandbase, Gainsight CS, ZoomInfo
Amplitude, DreamdataChanged
Three alternativesGainsight PX, Mixpanel, Pendo
against: Adobe Customer Journey Analytics, Fullstory, Glassbox, Heap, Klaviyo, Quantum Metric, Salesforce Data Cloud Journeys
Amplitude
Nine alternativesContentsquare, Fullstory, Google Analytics 4, Heap, Mixpanel, Pendo, PostHog, Segment, mParticle
against: Adobe Analytics
Google Analytics 4, PostHog
Three alternativesMicrosoft Clarity, Mixpanel, Plausible Analytics
against: Hotjar
no first choiceagainst: ActionIQ, Adobe Analytics, Amperity, BlueConic, Fullstory, Google Analytics 4, Hotjar, Microsoft Clarity, Mixpanel, Redpoint Global, Segment, Zeta Global, mParticle
Llama 4 Maverickno first choiceAdobe Customer Journey AnalyticsChangedUserpilot
Nine alternativesGoogle Analytics 4, Hotjar, InMoment, Mixpanel, Pendo, Qualtrics CustomerXM, Sprout Social, Tableau, UXCam
no first choiceno first choiceagainst: Glew, Google Analytics 4, Hightouch, Klaviyo, Mixpanel
Qwen 3.7 FlashGong, HubSpot CRM, Mixpanel
Seven alternativesAmplitude, Clari Copilot, Gainsight CS, Hightouch, PostHog, Segment, Totango
Amplitude, FullstoryChanged
Four alternativesMixpanel, PostHog, RudderStack, Segment
Amplitude, Mixpanel
Seven alternativesGoogle Analytics 4, Hotjar, Pendo, Statsig, Tealium, Treasure Data, UXCam
PostHog
Three alternativesClicky, Google Analytics 4, Microsoft Clarity
against: Amplitude, Fullstory, Hotjar, Mixpanel
Lytics, Segment, mParticle
Six alternativesAmplitude, HubSpot Business Suite, Microsoft Fabric, Mixpanel, Salesforce Marketing Cloud, Tableau with Customer Insights
against: Brandwatch, Medallia Experience Cloud, MonkeyLearn, Qualtrics CoreXM, SurveyMonkey
Kimi K2HubSpot Operations Hub
Five alternatives6sense, Amplitude, Avoma, Clari Copilot, Mixpanel
against: Gong
DreamdataChanged
Four alternativesAdobe Marketo Measure, Factors.ai, HockeyStack, HubSpot Marketing Hub
against: Adobe Customer Journey Analytics, Google Analytics 4, Smaply, TheyDo
no first choice
Five alternativesAmplitude, Contentsquare, Fullstory, Mixpanel, Perspective AI
Google Analytics 4
Four alternativesHubSpot CRM, Origami, Quo, Zendesk
no first choiceagainst: HubSpot CRM, Medallia Experience Cloud, Qualtrics CustomerXM, Segmentagainst: Adobe Analytics, Adobe Real-Time CDP, Amplitude, Anodot, Drift, GetFeedback Direct, Google Analytics 4, Heap, Metabase, Mixpanel, SAP Marketing Cloud, Salesforce Advertising Studio, Salesforce Quip, Segment, Tealium, Treasure Data, mParticle
GLM 4.7 FlashXBuildBetter, Segment
Three alternativesEnterpret, HubSpot Marketing Hub, Salesforce Data Cloud
HubSpot Marketing HubChanged
Three alternativesAmplitude, Cometly, Zendesk
no first choice
Six alternativesAmplitude, Mixpanel, Pendo, Qualtrics CustomerXM, Salesforce Data Cloud, Segment
Google Analytics 4
Three alternativesHotjar, Mixpanel, PostHog
no first choiceagainst: Mixpanel
MiniMax M2.5HyperOrbit, Planhat
Three alternativesChattermill, Thematic, Unwrap
Adobe Marketo Measure, HubSpot Marketing HubChanged
One alternativeAdobe Customer Journey Analytics
no first choiceGoogle Analytics 4
Three alternativesAmplitude, Hotjar, Mixpanel
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:07yes67 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:47yes56 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:59yes1523 s
Direct recommendationPerplexity Sonarsonar2026-09-14 23:50yes205 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:31yes09 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 00:01yes09 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-14 23:58yes017 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:39yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:21yes029 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 05:04yes046 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:20yes014 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:42yes025 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:47yes77 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:03yes37 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:17yes1018 s
ParaphrasePerplexity Sonarsonar2026-09-15 04:53yes204 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:40yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-14 23:56yes08 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-14 23:40yes023 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 05:02yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:13no033 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:13yes032 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:06yes043 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:42yes013 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:25yes78 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:15yes57 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:29yes2027 s
ComparativePerplexity Sonarsonar2026-09-15 00:55yes208 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:15yes012 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 00:30yes06 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:47yes020 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:50yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:59yes026 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:09yes019 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:57yes024 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:35yes011 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:44yes147 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:28yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:32yes1719 s
Budget constrainedPerplexity Sonarsonar2026-09-15 01:52yes206 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:54yes08 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 04:28yes08 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:11yes021 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:50yes01 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:10no035 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:58yes022 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:07yes024 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:40yes026 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:36no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 05:05no014 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:04yes1325 s
Scale constrainedPerplexity Sonarsonar2026-09-15 03:04yes2018 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 05:05yes07 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 04:54yes011 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:19yes064 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:38yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:20no036 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:43yes059 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:43yes072 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:13yes017 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:33yes178 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:04no05 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:15yes1422 s
Negative framingPerplexity Sonarsonar2026-09-15 04:40yes205 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:23yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 04:08yes06 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:37yes036 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:29yes04 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:13yes063 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:54yes071 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:52yes028 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:10yes016 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Adobe read as Adobe Customer Journey Analytics
Adobe CDP read as Adobe Real-Time CDP
Adobe CJA read as Adobe Customer Journey Analytics
Gainsight read as Gainsight CS
Gainsight (Pioneer Edition) read as Gainsight CS
HubSpot read as HubSpot CRM
HubSpot (Marketing Hub Enterprise) read as HubSpot CRM
HubSpot (native) read as HubSpot CRM
Medallia read as Medallia Experience Cloud
Plausible read as Plausible Analytics
Qualtrics read as Qualtrics CustomerXM
Qualtrics XM read as Qualtrics CustomerXM
Unresolved, counted raw
Anodot
CSG
HubSpot Business Suite
HyperOrbit
Microsoft Customer Data Platform
MonkeyLearn
SaaSHero
Salesforce
Salesforce Advertising Studio
Salesforce Quip
Small Business Analytics
Smaply
Tableau with Customer Insights
Discontinued, still offered
No shut-down product was recommended here.
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