September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › GTM data and infrastructure › CDP · September 2026 Edition

Customer data platforms

Asked as “customer data platform”, and as “CDP”, on behalf of a mid-market B2B company. 44 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
48%
Clear leader
48Segment20Hightouch14RudderStack18others

42% of first choices, a clear leader, and an endorsed one: 8% of its 24 labels were negative. Segment takes second on share and first on resentment.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Segment48%14%57endorsed leader
02Hightouch20%10%41accepted challenger
03RudderStack14%4%23accepted challenger
04BlueConic5%11%27accepted challenger
Show the eight products at 0%, ordered by negative rate
12Adobe Real-Time CDP0%54%26criticized challenger
11Salesforce Data Cloud0%34%29criticized challenger
09mParticle0%26%19criticized challenger
08Klaviyo Data Platform0%20%20accepted challenger
10Treasure Data0%15%13accepted challenger
05Tealium Customer Data Hub0%15%41accepted challenger
07ActionIQ0%8%12accepted challenger
06Bloomreach0%0%11accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All six head-to-head pages: the top four products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Segment48%
02Hightouch20%
03RudderStack14%
04BlueConic5%
05Tealium Customer Data Hub0%
06Bloomreach0%
07ActionIQ0%
08Klaviyo Data Platform0%
09mParticle0%
10Treasure Data0%
11Salesforce Data Cloud0%
12Adobe Real-Time CDP0%

What they warned about

Eight of twelve models held their first choice under the paraphrase. GPT-5.4 mini, Grok 4.20, Llama 4 Maverick and Qwen 3.7 Flash changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Adobe Real-Time CDP
54%
14 of 26 labels negative · 6 of 12 models · 5 hard negative
“Adobe Real-Time CDP – Skip if you're not already deeply in the Adobe ecosystem” DeepSeek V4 Flash, negative prompt
Segment
14%
8 of 57 labels negative · 6 of 12 models
“Segment’s pricing is tied to Monthly Tracked Users (MTUs), which can scale aggressively and become highly expensive for mid-market budgets.” Gemini 3.5 Flash, paraphrase prompt
Salesforce Data Cloud
34%
10 of 29 labels negative · 5 of 12 models · 2 hard negative
“Avoid enterprises like Salesforce/Adobe unless deeply invested (8+ weeks, $100K+).” Grok 4.20, paraphrase prompt
Tealium Customer Data Hub
15%
6 of 41 labels negative · 5 of 12 models · 2 hard negative
“Avoid enterprise CDPs like Adobe or Tealium (custom, $50K+/year)” Grok 4.20, budget prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

18 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 263 links across 130 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

11 answers · 22 citations · 3 models
8 answers · 10 citations · 4 models
vendor site · Improvado8 answers · 9 citations · 3 models
vendor site · InsiderOne7 answers · 7 citations · 3 models
vendor site · Albato6 answers · 6 citations · 2 models
vendor site · Bloomreach6 answers · 6 citations · 2 models
vendor site · Gartner5 answers · 6 citations · 2 models
vendor site · Hightouch5 answers · 6 citations · 3 models
5 answers · 5 citations · 1 model
vendor site · Decentriq5 answers · 5 citations · 3 models
4 answers · 5 citations · 2 models
vendor site · Reddit4 answers · 5 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best customer data platform”, “customer data platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Twilio segment.com
Segment 48%
48%460135,0004,3439,0860
Hightouch hightouch.com20%39912,100434127,772237
RudderStack rudderstack.com14%1661,9004246,13250
BlueConic blueconic.com5%861,000224,661$14291
Jitsu jitsu.com5%612,10032,9572,127
HubSpot parent site
HubSpot CDP 2%, HubSpot Customer Platform 2%
5%34368,0009,776
PostHog posthog.com2%42033,10027125,936120
Segment's free tiers2%
Tealium Customer Data Hub tealium.com0%1384009,39932
Bloomreach bloomreach.com0%853,60013890,056$8,27243

Google's top ten for the two searches hold 16 sites; 6 of them are among the sites the models cited here (cdp.com, gartner.com, hightouch.com, insiderone.com, learn.g2.com, reddit.com). The first result for “best customer data platform” is gartner.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best customer data platform for a mid-market B2B company?”Paraphrase“Which CDP would you recommend to a mid-sized B2B company?”Comparative“What are the top customer data platforms and how do they differ?”Budget-constrained“What is the best customer data platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a customer data platform. What should we look at?”Negative“Which customer data platforms should I avoid or be cautious about?”
Claude Haiku 4.5no first choiceno first choiceHeldno first choiceSegment
One alternativemonday CRM
no first choiceagainst: Microsoft Dynamics 365 Customer Insights
GPT-5.4 miniHightouch
One alternativeSegment
HubSpot Customer PlatformChanged
Two alternativesSalesforce Data Cloud, Segment
no first choice
Nine alternativesActionIQ, Adobe Real-Time CDP, Amperity, BlueConic, Salesforce Data Cloud, Segment, Tealium Customer Data Hub, Treasure Data, mParticle
Hightouch
One alternativeRudderStack
against: Segment
no first choicenothing named
Gemini 3.5 FlashHightouch
Five alternatives6sense, BlueConic, Census, Demandbase, Segment
HightouchHeld
Five alternativesCensus, Factors.ai, HubSpot CDP, Koala, RudderStack
against: Adobe Real-Time CDP, Salesforce Data Cloud, Segment
no first choice
Ten alternativesActionIQ, Adobe Real-Time CDP, Bloomreach, Customer.io, Hightouch, Insider, Klaviyo Data Platform, Salesforce Data Cloud, Segment, Tealium Customer Data Hub
Hightouch, RudderStack
Three alternativesAble CDP, Customer.io, PostHog
against: Adobe Real-Time CDP, Salesforce Data Cloud, Segment, Tealium Customer Data Hub
no first choiceagainst: Adobe Real-Time CDP, Salesforce Data Cloudagainst: Adobe Real-Time CDP, BlueConic, Census, Hightouch, Lytics, RudderStack, Salesforce Data Cloud, Segment, Tealium Customer Data Hub, mParticle
Perplexity SonarSegment
Three alternativesBlueConic, Hightouch, Tealium Customer Data Hub
SegmentHeld
Four alternativesBlueConic, Hightouch, Tealium Customer Data Hub, mParticle
no first choiceSegment
Three alternativesBrevo, Klaviyo Data Platform, RudderStack
no first choiceagainst: Klaviyo Data Platform
Grok 4.20Hightouch, Segment
Two alternativesBlueConic, Tealium Customer Data Hub
against: Adobe Real-Time CDP, Salesforce Data Cloud, Treasure Data
SegmentChanged
Four alternativesBlueConic, Hightouch, RudderStack, Tealium Customer Data Hub
against: Adobe Real-Time CDP, Salesforce Data Cloud
no first choiceSegment
Two alternativesHightouch, RudderStack
against: Adobe Real-Time CDP, HubSpot CDP, Tealium Customer Data Hub, Zoho
no first choice
Four alternativesActionIQ, BlueConic, Hightouch, Segment
against: Hightouch, Lytics, Salesforce Data Cloud, Segment, mParticle
Mistral SmallSegment
Three alternativesBlueConic, Hightouch, Tealium Customer Data Hub
SegmentHeld
Three alternativesBlueConic, Hightouch, Tealium Customer Data Hub
no first choiceSegment
Three alternativesHightouch, Klaviyo Data Platform, RudderStack
Segment
Four alternativesBlueConic, Hightouch, Klaviyo Data Platform, Tealium Customer Data Hub
nothing named
DeepSeek V4 FlashHightouch
Four alternativesBlueConic, Salesforce Data Cloud, Segment, Tealium Customer Data Hub
against: HubSpot CDP, Klaviyo Data Platform
HightouchHeld
Three alternativesSalesforce Data Cloud, Segment, Tealium Customer Data Hub
no first choice
Nine alternativesAdobe Real-Time CDP, Amperity, BlueConic, Hightouch, RudderStack, Salesforce Data Cloud, Segment, Tealium Customer Data Hub, mParticle
RudderStack
Three alternativesHightouch, Klaviyo Data Platform, Segment
against: Adobe Real-Time CDP, BlueConic, Salesforce Data Cloud, Tealium Customer Data Hub, Treasure Data, mParticle
no first choiceagainst: Adobe Real-Time CDP, Hightouch, Klaviyo Data Platform, Segment
Llama 4 Maverickno first choiceBlueConic, SegmentChangedno first choiceJitsu, RudderStack, Segment's free tiersno first choicenothing named
Qwen 3.7 FlashBlueConic, Hightouch, Segment
Five alternativesActionIQ, Destiny, Rivet/Airbyte Stack, Salesforce Data Cloud, Tealium Customer Data Hub
SegmentChanged
Two alternativesKeela, RudderStack
Segment
Four alternativesRudderStack, Salesforce Data Cloud, Snowplow, mParticle
against: Adobe Real-Time CDP
HubSpot CDP, RudderStack
Three alternativesBloomreach, Segment, Zoho Analytics
against: Adobe Real-Time CDP, Optimizely CMS, Oracle Unity
no first choiceagainst: Adobe Real-Time CDP, Hightouch, Klaviyo Data Platform, Segment
Kimi K2Segment
Three alternativesBlueConic, Hightouch, Tealium Customer Data Hub
SegmentHeld
Two alternativesBlueConic, Hightouch
Segment
Ten alternativesAdobe Real-Time CDP, Bloomreach, BlueConic, Hightouch, Klaviyo Data Platform, RudderStack, Salesforce Data Cloud, Tealium Customer Data Hub, Treasure Data, mParticle
Jitsu, PostHog
Four alternativesCensus, Hightouch, RudderStack, Segment
no first choice
Four alternativesBlueConic, Census, Hightouch, Segment
against: Tealium Customer Data Hub, mParticle
against: ActionIQ, BlueConic, Lytics, Segment, mParticle
GLM 4.7 FlashXSegment
Two alternativesHightouch, Tealium Customer Data Hub
SegmentHeld
Three alternativesBlueConic, Tealium Customer Data Hub, mParticle
no first choiceRudderStack
Three alternativesHubSpot CDP, Klaviyo Data Platform, Segment
no first choiceagainst: Adobe Real-Time CDP, Salesforce Data Cloud
MiniMax M2.5Segment
Three alternativesBlueConic, Hightouch, Tealium Customer Data Hub
SegmentHeld
Three alternativesBlueConic, Hightouch, Tealium Customer Data Hub
no first choiceRudderStack, Segment
Two alternativesCapsule CRM, Coffee
against: Adobe Real-Time CDP, Amperity, Salesforce Data Cloud, Tealium Customer Data Hub
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:50no05 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:54yes25 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:31yes2135 s
Direct recommendationPerplexity Sonarsonar2026-09-15 03:08yes206 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:30yes07 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 00:23yes011 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:01yes015 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:11yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:44yes046 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 05:03yes025 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:21yes013 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:47yes011 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:09no05 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:11no03 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:51yes524 s
ParaphrasePerplexity Sonarsonar2026-09-15 04:02yes195 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:05yes09 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-14 23:17yes07 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:28yes035 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:13yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:50no040 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:29yes021 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:24yes018 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:29yes011 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:40yes88 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:07yes311 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:02yes1923 s
ComparativePerplexity Sonarsonar2026-09-15 00:28yes2010 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:36yes013 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 01:23yes010 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:15yes016 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:34yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:42no037 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 05:05yes055 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:09yes032 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:17yes012 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:20yes86 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:15no06 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:32yes2025 s
Budget constrainedPerplexity Sonarsonar2026-09-15 01:19yes206 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:50yes010 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 04:40yes08 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:57yes024 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:19yes01 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:21no035 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:08yes041 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:16yes099 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:34yes015 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:28no09 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:55no08 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:40yes1227 s
Scale constrainedPerplexity Sonarsonar2026-09-14 23:35yes209 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:46yes08 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:34yes09 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:25yes047 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:42yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:38yes039 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:57yes058 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:51yes027 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:27yes016 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:06yes169 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 22:52yes58 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:32yes2521 s
Negative framingPerplexity Sonarsonar2026-09-15 03:30yes206 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:34yes07 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 04:27yes011 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:26yes040 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 22:56yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:05yes040 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:35yes057 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:40yes037 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:22yes018 s

Noise floor in this category

Flips between the edition run and its calibration repeat. Six prompts per model is a small sample; the index-wide floor is the number to trust.

ShowHide
Claude Haiku 4.5
2 of 2 flipped
GPT-5.4 mini
1 of 3 flipped
Gemini 3.5 Flash
2 of 3 flipped
Perplexity Sonar
1 of 3 flipped
Grok 4.20
3 of 4 flipped
Mistral Small
1 of 4 flipped
DeepSeek V4 Flash
2 of 4 flipped
Llama 4 Maverick
1 of 2 flipped
Qwen 3.7 Flash
5 of 5 flipped
Kimi K2
4 of 5 flipped
GLM 4.7 FlashX
2 of 3 flipped
MiniMax M2.5
1 of 3 flipped

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Adobe read as Adobe Real-Time CDP
HubSpot read as HubSpot CDP
HubSpot (Native) read as HubSpot CDP
HubSpot (Smart CRM + Operations Hub) read as HubSpot CDP
HubSpot's CDP read as HubSpot CDP
Klaviyo read as Klaviyo Data Platform
Oracle read as Oracle Unity
Salesforce read as Salesforce Data Cloud
Salesforce (Customer 360) read as Salesforce Data Cloud
Tealium read as Tealium Customer Data Hub
Tealium AudienceStream read as Tealium Customer Data Hub
Unresolved, counted raw
Bikky
Destiny
Keela
Rivet/Airbyte Stack
Segment's free tiers
Zoho
Discontinued, still offered
No shut-down product was recommended here.
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