September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › GTM data and infrastructure › Consent · September 2026 Edition

Consent and privacy management

Asked as “consent management platform”, and as “cookie consent and privacy compliance tool”, on behalf of a mid-market B2B company. 48 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
25%
Contested · Osano 19%
25Enzuzo19Osano17CookieYes40others

25% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Enzuzo25%0%34accepted challenger
02Osano19%14%42accepted challenger
03CookieYes17%11%38accepted challenger
04Cookiebot10%26%43criticized challenger
05iubenda6%9%23accepted challenger
06Termly6%22%18accepted challenger
07Usercentrics CMP4%16%37accepted challenger
08Complianz4%0%13accepted challenger
09consentmanager2%7%15accepted challenger
10CookieScript2%8%12accepted challenger
11OneTrust2%64%47criticized challenger
Show the four products at 0%, ordered by negative rate
14Didomi0%38%24criticized challenger
15TrustArc0%37%19criticized challenger
12Ketch0%9%23accepted challenger
13Secure Privacy0%0%11accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
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15
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Enzuzo25%
02Osano19%
03CookieYes17%
04Cookiebot10%
05iubenda6%
06Termly6%
07Usercentrics CMP4%
08Complianz4%
09consentmanager2%
10CookieScript2%
11OneTrust2%
12Ketch0%
13Secure Privacy0%
14Didomi0%
15TrustArc0%

What they warned about

Three of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Grok 4.20, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
OneTrust
64%
30 of 47 labels negative · 9 of 12 models · 11 hard negative
“What to Avoid at Your Size - OneTrust — Minimum contract now $10,000+/year. Overkill for most mid-sized B2B companies” DeepSeek V4 Flash, paraphrase prompt
Cookiebot
26%
11 of 43 labels negative · 7 of 12 models · 5 hard negative
“a German administrative court (Wiesbaden) ruled that a university could not use Cookiebot (a Danish CMP) because Cookiebot served its banners using Akamai” Gemini 3.5 Flash, negative prompt
TrustArc
37%
7 of 19 labels negative · 6 of 12 models · 5 hard negative
“High cost: Median contracts around $15,000/year... Slow feature development... Steep learning curve” Kimi K2, negative prompt
Didomi
38%
9 of 24 labels negative · 6 of 12 models · 4 hard negative
“Avoid for Mid-Market B2B ... Didomi ... lacks the simplicity mid-sized B2B needs” Mistral Small, paraphrase prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

20 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 285 links across 94 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Osano13 answers · 17 citations · 4 models
vendor site · Usercentrics12 answers · 15 citations · 3 models
vendor site · Secure Privacy11 answers · 13 citations · 3 models
vendor site · Enzuzo10 answers · 24 citations · 3 models
vendor site · Consently10 answers · 14 citations · 3 models
vendor site · Ketch8 answers · 10 citations · 3 models
vendor site · Ethyca8 answers · 9 citations · 3 models
vendor site · Elementor7 answers · 7 citations · 3 models
vendor site · iubenda6 answers · 9 citations · 3 models
6 answers · 8 citations · 2 models
vendor site · CookieYes6 answers · 7 citations · 2 models
6 answers · 7 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best consent management platform”, “consent management platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Enzuzo enzuzo.com25%16320111,68211
Osano osano.com19%912,4002836,277463
CookieYes cookieyes.com17%1002,9002532,29142
Cookiebot cookiebot.com
Cookiebot 10%, Cookiebot CMP 0%
10%1253,6007612,326$234120
iubenda iubenda.com6%751,60023149,41546
Termly termly.io6%615,40062245,341358
Usercentrics CMP usercentrics.com4%11530067,472$494366
Complianz complianz.io4%30880121,091
consentmanager consentmanager.net2%2817004270
CookieScript cookie-script.com2%19210024,25613

Google's top ten for the two searches hold 16 sites; 5 of them are among the sites the models cited here (enzuzo.com, ketch.com, osano.com, secureprivacy.ai, usercentrics.com). The first result for “best consent management platform” is enzuzo.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best consent management platform for a mid-market B2B company?”Paraphrase“Which cookie consent and privacy compliance tool would you recommend to a mid-sized B2B company?”Comparative“What are the top consent management platforms and how do they differ?”Budget-constrained“What is the best consent management platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a consent management platform. What should we look at?”Negative“Which consent management platforms should I avoid or be cautious about?”
Claude Haiku 4.5no first choiceiubendaChanged
Four alternativesCookiebot, Enzuzo, OneTrust, Termly
no first choiceCookieYes
Four alternativesCookiebot, TermsFeed, consentmanager, iubenda
no first choicenothing named
GPT-5.4 miniOsano
One alternativeTrustArc
against: OneTrust
iubendaChanged
Two alternativesCookieYes, Termly
against: OneTrust, Osano
OneTrust, TrustArc
Four alternativesCookiebot, Didomi, Osano, Transcend
Complianz, Termly
One alternativeCookiebot
against: Osano
no first choicenothing named
Gemini 3.5 FlashOsano
Two alternativesKetch, Usercentrics CMP
against: OneTrust, TrustArc
OsanoHeld
Four alternativesDidomi, Enzuzo, Ketch, Usercentrics CMP
against: CookieYes, OneTrust, Termly
no first choice
Seven alternativesCookieYes, Didomi, Enzuzo, Ketch, OneTrust, Osano, Usercentrics CMP
CookieYes, Silktide Consent Manager
Four alternativesComplianz, Enzuzo, Klaro!, iubenda
against: Cookiebot
Osano
Three alternativesCookiebot, Ketch, Usercentrics CMP
against: OneTrust
against: Cookiebot, OneTrust
Perplexity SonarEnzuzo
Four alternativesCookiebot, OneTrust, Osano, Usercentrics CMP
EnzuzoHeld
Three alternativesCookieYes, Cookiebot, Osano
OneTrust
Ten alternativesCookieScript, CookieYes, Cookiebot, Didomi, Ketch, Osano, TrustArc, Usercentrics CMP, consentmanager, iubenda
CookieYes, Cookiebot
Two alternativesComplianz, InMobi Choice
no first choiceagainst: Axeptio, Consently, CookieYes
Grok 4.20Enzuzo
Four alternativesCookieYes, Osano, Secure Privacy, Usercentrics CMP
against: AdOpt, CookieScript, Didomi, OneTrust, TrustArc
CookiebotChanged
Three alternativesEnzuzo, Osano, Usercentrics CMP
against: OneTrust, iubenda
Cookiebot, OneTrust
Four alternativesCookieYes, Didomi, Ketch, Usercentrics CMP
against: Osano
CookieYes
Six alternativesComplianz, Consentmo, CookieScript, Cookiebot, Enzuzo, Osano
against: OneTrust
OneTrust
Five alternativesCookiebot, Didomi, Ketch, Osano, Usercentrics CMP
against: Cookiebot, OneTrust, Usercentrics CMP
Mistral SmallEnzuzo
Four alternativesKetch, Osano, Termly, Usercentrics CMP
EnzuzoHeld
One alternativeUsercentrics CMP
against: Cookiebot, Didomi, OneTrust
OneTrust, Usercentrics CMP
Seven alternativesCookieYes, Cookiebot, Didomi, Enzuzo, Osano, Secure Privacy, iubenda
CookieYes, Termly
Two alternativesEnzuzo, Silktide Consent Manager
no first choiceagainst: Cookiebot, Didomi, Ketch, OneTrust, Osano, Usercentrics CMP, iubenda
DeepSeek V4 FlashOsano
One alternativeEnzuzo
against: CookieYes, Cookiebot, OneTrust, Termly
EnzuzoChanged
Three alternativesCookiebot, Ketch, Osano
against: CookieYes, OneTrust, Termly
OneTrust
Ten alternativesConsentmo, Cookiebot, Didomi, Osano, Sourcepoint, Termly, TrustArc, Usercentrics CMP, consentmanager, iubenda
against: Ketch
CookieYes
Two alternativesComplianz, Termly
against: Didomi, OneTrust, TrustArc
Enzuzo, Osanoagainst: Didomi, OneTrustagainst: Cookiebot, Didomi, Google Funding Choices, OneTrust, Osano, Quantcast Choice, Sourcepoint, TrustArc
Llama 4 MaverickOsano
One alternativeEnzuzo
CookieYesChanged
Two alternativesCookiebot CMP, Usercentrics CMP
no first choiceconsentmanager
Three alternativesComplianz, CookieScript, Termly
no first choicenothing named
Qwen 3.7 FlashOsano
Two alternativesSecure Privacy, Usercentrics CMP
against: OneTrust
iubendaChanged
Two alternativesCookiebot, Usercentrics CMP
against: OneTrust
no first choiceCookieYes
One alternativeiubenda
against: Didomi, OneTrust, Termly
no first choiceagainst: Generic/Freemium "No-Name" Scripts, OneTrust, Usercentrics CMP, consentmanager
Kimi K2Enzuzo, Osano
Four alternativesCookieYes, Cookiebot, Usercentrics CMP, iubenda
against: OneTrust
Usercentrics CMPChanged
Two alternativesCookieYes, Osano
against: OneTrust
Ketch
Eight alternativesCookiebot, Didomi, Enzuzo, OneTrust, Osano, TrustArc, Usercentrics CMP, iubenda
Termly
Four alternativesComplianz, CookieScript, CookieYes, consentmanager
no first choice
Five alternativesDidomi, Enzuzo, Ketch, Osano, Usercentrics CMP
against: OneTrust
against: Cookiebot, Didomi, OneTrust, TrustArc, Usercentrics CMP
GLM 4.7 FlashXEnzuzo, Usercentrics CMP
Two alternativesCookieYes, Osano
against: OneTrust
EnzuzoChanged
One alternativeCookiebot
no first choiceCookiebot, Enzuzo
Three alternativesAdOpt, CookieYes, Termly
against: Didomi, OneTrust, Osano, Usercentrics CMP
no first choiceagainst: Cookiebot, OneTrust, TrustArc, Usercentrics CMP
MiniMax M2.5Cookiebot, Enzuzo
Two alternativesOneTrust, TrustArc
CookiebotChanged
Three alternativesCookieYes, Osano, Usercentrics CMP
against: OneTrust
no first choice
Eleven alternativesComplianz, CookieYes, Cookiebot, Didomi, Enzuzo, OneTrust, Osano, Termly, TrustArc, Usercentrics CMP, iubenda
Complianz, CookieScript
Two alternativesCookieYes, Termly
no first choiceagainst: Cookiebot, OneTrust, TrustArc
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:43no05 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:40yes25 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:47yes1123 s
Direct recommendationPerplexity Sonarsonar2026-09-15 04:53yes204 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:02yes08 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-14 23:37yes011 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:32yes023 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:43yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:41yes032 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:56yes062 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:30yes039 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:00yes014 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:41yes1410 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:29yes44 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:14yes1123 s
ParaphrasePerplexity Sonarsonar2026-09-15 03:43yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:37yes09 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 00:15yes06 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:30yes032 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:07yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:38no027 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:25yes040 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:37yes041 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:15yes022 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:12yes68 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:42yes66 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:28yes1824 s
ComparativePerplexity Sonarsonar2026-09-15 03:15yes209 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:17yes010 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 02:21yes010 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:20yes060 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:35yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:18yes044 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:11yes046 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 05:01yes031 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:04yes022 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:14yes97 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:13no03 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:47yes1623 s
Budget constrainedPerplexity Sonarsonar2026-09-15 03:21yes206 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:35yes08 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:10yes07 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:26yes018 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:22yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:19yes030 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:45yes031 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:26yes056 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:21yes019 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 05:02yes1812 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:38no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:59yes1226 s
Scale constrainedPerplexity Sonarsonar2026-09-15 01:08yes1810 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:57yes09 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:20no07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:14yes022 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:26yes05 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:57no039 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:48yes037 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:45yes0101 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:38yes013 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:37yes158 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:04no06 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 05:07yes2527 s
Negative framingPerplexity Sonarsonar2026-09-15 03:34yes209 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 22:51yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 00:17yes010 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:37yes056 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:47yes01 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:59yes033 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:03yes054 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:14yes047 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:11yes026 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Quantcast read as Quantcast Choice
Usercentrics read as Usercentrics CMP
Usercentrics (and Cookiebot) read as Usercentrics CMP
Usercentrics (inc. Cookiebot) read as Usercentrics CMP
Usercentrics (incorporating Cookiebot) read as Usercentrics CMP
Unresolved, counted raw
ConsentPixel
Generic/Freemium "No-Name" Scripts
Google Consent Mode
InMobi Choice
Osano Open Source Library
Discontinued, still offered
No shut-down product was recommended here.
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