September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › GTM data and infrastructure › Consent › Enterprise · September 2026 Edition

Consent and privacy management for enterprise buyers

Asked as “consent management platform”, and as “cookie consent and privacy compliance tool”, on behalf of an enterprise B2B company. 51 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
55%
Clear leader
55OneTrust24Ketch06Usercentrics CMP16others

55% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01OneTrust55%27%63criticized default
02Ketch24%4%45accepted challenger
03Usercentrics CMP6%29%41criticized challenger
04Secure Privacy4%12%17accepted challenger
05Didomi2%12%42accepted challenger
06Osano2%15%39accepted challenger
07Cookiebot2%58%26criticized challenger
Show the one product at 0%, ordered by negative rate
08TrustArc0%20%49accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative70%
Key
01OneTrust55%
02Ketch24%
03Usercentrics CMP6%
04Secure Privacy4%
05Didomi2%
06Osano2%
07Cookiebot2%
08TrustArc0%

What they warned about

Five of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash and GLM 4.7 FlashX changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
OneTrust
27%
17 of 63 labels negative · 11 of 12 models · 4 hard negative
“Platforms to Avoid ... 1. OneTrust (Cookie Consent Module) Avoid if: You need a focused consent solution without paying for extensive GRC features you won't use” GLM 4.7 FlashX, negative prompt
TrustArc
20%
10 of 49 labels negative · 9 of 12 models · 2 hard negative
“Avoid if: You need transparent pricing and confirmed certifications” GLM 4.7 FlashX, negative prompt
Cookiebot
58%
15 of 26 labels negative · 8 of 12 models · 5 hard negative
“Usercentrics / Cookiebot: session-metered with automatic tier escalation (reaching €200+/mo quickly) and per-domain fees that compound.” DeepSeek V4 Flash, budget prompt
CookieYes
86%
6 of 7 labels negative · 6 of 12 models · 5 hard negative
“avoid tools optimized purely for high-volume cookie/ad consent (Cookiebot, InMobi/Quantcast Choice, Consentmo, CookieYes)” DeepSeek V4 Flash, direct prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 313 links across 92 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Enzuzo18 answers · 41 citations · 4 models
vendor site · Usercentrics16 answers · 20 citations · 4 models
vendor site · Ketch15 answers · 19 citations · 4 models
vendor site · Didomi14 answers · 17 citations · 4 models
vendor site · Ethyca12 answers · 13 citations · 3 models
vendor site · Consently8 answers · 11 citations · 2 models
8 answers · 10 citations · 2 models
vendor site · Osano8 answers · 8 citations · 4 models
vendor site · Secure Privacy7 answers · 8 citations · 3 models
7 answers · 7 citations · 2 models
vendor site · Elementor6 answers · 8 citations · 3 models
vendor site · TrustArc6 answers · 8 citations · 4 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best consent management platform”, “consent management platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
OneTrust onetrust.com55%16014,80062454,294589
Ketch ketch.com24%8212,1001,2756,612464
Usercentrics CMP usercentrics.com6%11530067,472$494366
Secure Privacy secureprivacy.ai4%131,0005993,91998
Didomi didomi.io2%7559071,9444
Osano osano.com2%912,4002836,277463
Enzuzo enzuzo.com2%16320111,68211
ConsentStack consentstack.io2%1
Ethyca ethyca.com2%
Cookiebot cookiebot.com2%1253,6007612,326$234120

Google's top ten for the two searches hold 16 sites; 5 of them are among the sites the models cited here (enzuzo.com, ketch.com, osano.com, secureprivacy.ai, usercentrics.com). The first result for “best consent management platform” is enzuzo.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best consent management platform for an enterprise B2B company?”Paraphrase“Which cookie consent and privacy compliance tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade consent management platforms and how do they differ?”Budget-constrained“What is the best consent management platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a consent management platform. What should we look at?”Negative“Which consent management platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Ketch, OneTrust
One alternativeTrustArc
OneTrustChanged
Two alternativesOsano, Usercentrics CMP
Ketch, OneTrust, TrustArc
Four alternativesDidomi, Sourcepoint, Transcend, Usercentrics CMP
Usercentrics CMP
Two alternativesKetch, OneTrust
against: TrustArc
no first choiceagainst: Sourcepoint
GPT-5.4 miniOneTrust, Usercentrics CMP
Two alternativesSourcepoint, TrustArc
OneTrustChanged
Three alternativesCookiebot, Didomi, TrustArc
OneTrust, TrustArc
Three alternativesCookiebot, Didomi, Osano
Didomi
One alternativeTrustArc
against: OneTrust
no first choiceagainst: Complianz, CookieYes, Termly
Gemini 3.5 FlashKetch
Four alternativesDidomi, Ethyca, OneTrust, Osano
Ketch, OneTrustChanged
One alternativeOsano
no first choice
Five alternativesDidomi, Ketch, OneTrust, Osano, Usercentrics CMP
Ethyca, Ketch
Two alternativesEnzuzo, IBM Verify CIAM
against: Cookiebot, OneTrust, Osano, Usercentrics CMP
Osano
Two alternativesDidomi, Usercentrics CMP
against: OneTrust
against: OneTrust, TrustArc
Perplexity SonarOneTrust
Four alternativesDidomi, Ketch, TrustArc, Usercentrics CMP
OneTrustHeld
Three alternativesCookiebot, Ketch, Usercentrics CMP
Ketch, OneTrust
Five alternativesDidomi, Osano, Transcend, TrustArc, Usercentrics CMP
Secure Privacy, Usercentrics CMPagainst: Didomi, OneTrust, TrustArcno first choiceagainst: Consently, CookieYes, Cookiebot, PRIVO, PrivacyCheq, Usercentrics CMP
Grok 4.20OneTrust
Five alternativesDidomi, Ketch, Osano, TrustArc, Usercentrics CMP
OneTrustHeld
Two alternativesCookiebot, TrustArc
Ketch, OneTrust
Five alternativesDidomi, Osano, Sourcepoint, TrustArc, Usercentrics CMP
against: Enzuzo, Secure Privacy, Transcend
OneTrust
One alternativeTrustArc
against: ConsentStack, CookieYes, Cookiebot, Ketch, Osano, Usercentrics CMP, consentmanager
Ketch, OneTrust
One alternativeSecure Privacy
against: Cookiebot, OneTrust, TrustArc, Usercentrics CMP
Mistral SmallKetch
Two alternativesDidomi, OneTrust
OneTrustChanged
Four alternativesCCM19, Osano, TrustArc, Usercentrics CMP
OneTrust
Eight alternativesCookiebot, Didomi, Ketch, Osano, Secure Privacy, TrustArc, Usercentrics CMP, consentmanager
Ketch
Two alternativesDataCops, Osano
against: OneTrust
OneTrust
Two alternativesKetch, Secure Privacy
against: Consently, Osano
DeepSeek V4 FlashOneTrust
Two alternativesKetch, Osano
against: Consentmo, CookieYes, Cookiebot, InMobi, Quantcast Choice, Usercentrics CMP
OneTrustHeld
Two alternativesDidomi, Ketch
OneTrust, TrustArc
Five alternativesDidomi, Ketch, Osano, Usercentrics CMP, consentmanager
against: Cookiebot
Enzuzo
Two alternativesConsentStack, Ketch
against: Cookiebot, Didomi, OneTrust, Osano, TrustArc, Usercentrics CMP
Ketch, OneTrust
Three alternativesDidomi, Secure Privacy, TrustArc
against: Cookiebot, Usercentrics CMP
against: Cookiebot, Deque, OneTrust, Quantcast Choice, Usercentrics CMP, consentmanager
Llama 4 MaverickOneTrustno first choiceChangedno first choiceno first choice
One alternativeOneTrust
OneTrust
Two alternativesKetch, Secure Privacy
against: OneTrust, TrustArc
Qwen 3.7 FlashOneTrust, Secure Privacy
Two alternativesOsano, TrustArc
OneTrustChanged
Three alternativesOsano, TrustArc, Usercentrics CMP
OneTrust Privacy Automation
Six alternativesDidomi, Ketch, Osano, Securiti, TrustArc, Usercentrics CMP
ConsentStack
One alternativeEnzuzo
against: CookieYes, OneTrust, Usercentrics CMP, iubenda
no first choiceagainst: Cookiebot, OneTrust, Osano, Sourcepoint, Usercentrics CMP
Kimi K2OneTrust
Four alternativesDidomi, Osano, TrustArc, Usercentrics CMP
OneTrustHeld
Two alternativesKetch, TrustArc
OneTrust
Seven alternativesDidomi, Ketch, Osano, Sourcepoint, Syrenis, TrustArc, Usercentrics CMP
Ketch
Two alternativesOsano, Secure Privacy
against: Cookiebot, OneTrust
Ketch, OneTrust
Two alternativesOsano, TrustArc
against: CookieYes, Cookiebot, Usercentrics CMP, consentmanager
against: Cookiebot, Didomi, InMobi CMP, OneTrust, TrustArc, Usercentrics CMP
GLM 4.7 FlashXOneTrust
Five alternativesDidomi, Ketch, Osano, Secure Privacy, Usercentrics CMP
Cookiebot, OneTrustChanged
One alternativeCookieYes
Ketch, OneTrust
Six alternativesDataGrail, Didomi, Osano, Transcend, TrustArc, Usercentrics CMP
against: BigID
Ketch
Two alternativesOneTrust, Usercentrics CMP
no first choiceagainst: Consently, Cookiebot, DataCops, Didomi, Ketch, OneTrust, Osano, Secure Privacy, TrustArc, consentmanager
MiniMax M2.5OneTrust
Two alternativesDidomi, Ketch
OneTrustHeld
Three alternativesDidomi, Osano, Usercentrics CMP
OneTrust
Four alternativesDidomi, Ketch, Osano, TrustArc
Ketch
Three alternativesConsentStack, Consently, Osano
against: Didomi, OneTrust, TrustArc
OneTrust
Four alternativesDidomi, Ketch, Secure Privacy, TrustArc
against: Cookiebot, OneTrust, TrustArc
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:16yes88 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:41yes55 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:02yes1728 s
Direct recommendationPerplexity Sonarsonar2026-09-15 00:48yes206 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:36yes08 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 01:24yes011 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:18yes023 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:27yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:22yes032 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:29yes032 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:12yes080 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:27yes020 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:50yes87 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:33yes55 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:16yes1120 s
ParaphrasePerplexity Sonarsonar2026-09-14 23:59yes206 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:01yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 01:14yes011 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:17yes043 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:47yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:28no037 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-14 22:53yes027 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:14yes0110 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:54yes017 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:20yes77 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 22:55yes69 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:01yes2329 s
ComparativePerplexity Sonarsonar2026-09-15 04:33yes209 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:25yes09 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 04:31yes09 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:44yes044 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:07yes01 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:42yes043 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:03yes069 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:27yes0155 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:21yes020 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 22:55yes159 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:37yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:04yes1841 s
Budget constrainedPerplexity Sonarsonar2026-09-15 04:57yes206 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:15yes010 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 05:00yes07 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:17yes033 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:07yes01 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:12yes065 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:49yes095 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:29yes020 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:40yes042 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:58yes2414 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:29no08 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:04no018 s
Scale constrainedPerplexity Sonarsonar2026-09-15 02:38yes209 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:01yes010 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 00:50yes014 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:37yes077 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:43yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:36no040 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:00yes079 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:39yes040 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:08yes019 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 22:52yes189 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:18yes46 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:52yes2134 s
Negative framingPerplexity Sonarsonar2026-09-15 03:06yes205 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:19yes013 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 00:31yes08 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:42yes030 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:00yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:13yes055 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:59yes061 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:00yes040 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:05yes035 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Usercentrics read as Usercentrics CMP
Usercentrics (Enterprise CMP) read as Usercentrics CMP
Usercentrics (including Cookiebot) read as Usercentrics CMP
Unresolved, counted raw
CCM19
OneTrust Privacy Automation
PrivacyCheq
Discontinued, still offered
No shut-down product was recommended here.
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