September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › GTM data and infrastructure › BI & dashboards › Enterprise · September 2026 Edition

Dashboards and data visualization for enterprise buyers

Asked as “business intelligence and dashboard tool”, and as “data visualization platform”, on behalf of an enterprise B2B company. 46 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
70%
Clear leader
70Microsoft Power BI17Tableau04Sigma09others

70% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Microsoft Power BI70%10%67endorsed leader
02Tableau17%27%66criticized challenger
03Sigma4%4%23accepted challenger
04Qlik Sense2%16%49accepted challenger
05Looker Lab in the set2%24%51accepted challenger
Show the five products at 0%, ordered by negative rate
10Metabase0%40%10criticized challenger
08Domo0%36%25criticized challenger
09Sisense0%35%17criticized challenger
07SAP Analytics Cloud0%21%14accepted challenger
06ThoughtSpot0%11%28accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.

Looker is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice one time of 4; the other eleven models zero times of 44. Lab treatment is defined on the method page; the row is marked, not excluded.

Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-one head-to-head pages: the top seven products, each against each

One product takes 70% of first choices here, so the chart would put nine markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Four products carry a negative rate above 25% in this category.

What they warned about

Nine of twelve models held their first choice under the paraphrase. GPT-5.4 mini, Gemini 3.5 Flash and Mistral Small changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Tableau
27%
18 of 66 labels negative · 10 of 12 models
“per-user (per-seat) pricing is a financial trap... (like Tableau or standard Power BI Pro)... will easily cost $900,000 to $1.8 million annually” Gemini 3.5 Flash, budget prompt
Domo
36%
9 of 25 labels negative · 7 of 12 models · 4 hard negative
“The BI tools with the highest enterprise risk today are Domo and Sisense due to financial instability” Kimi K2, negative prompt
Looker
24%
12 of 51 labels negative · 7 of 12 models · 1 hard negative
“1. Looker (Google Cloud) Why to avoid: ... Caution level: HIGH” Mistral Small, negative prompt
Microsoft Power BI
10%
7 of 67 labels negative · 7 of 12 models
“Governance sprawl ... Azure-only service (lock-in); Premium capacity costs ... Leaders like Power BI (97% Fortune 500) safest default if Microsoft-aligned.” Grok 4.20, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

20 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 267 links across 140 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · OvalEdge7 answers · 9 citations · 3 models
vendor site · Improvado7 answers · 8 citations · 2 models
vendor site · Qlik7 answers · 8 citations · 3 models
vendor site · Domo6 answers · 7 citations · 3 models
vendor site · Reddit6 answers · 7 citations · 2 models
5 answers · 6 citations · 1 model
vendor site · Gartner5 answers · 5 citations · 2 models
vendor site · Monday.com5 answers · 5 citations · 3 models
vendor site · Tellius5 answers · 5 citations · 3 models
vendor site · Holistics4 answers · 4 citations · 2 models
4 answers · 4 citations · 3 models
4 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best business intelligence and dashboard tool”, “business intelligence and dashboard tool”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Microsoft parent site
Microsoft Power BI 70%
70%2402,240,000403,136
Tableau tableau.com17%200135,00015,6351,201,809$23853
Sigma sigmacomputing.com4%27246,00060,16367,518
Qlik Sense qlik.com2%883,600379705,831551
Google cloud.google.com
Looker 2%
2%12918,1002,0517,405,347
Omni omni.co
Omni Analytics 2%, Omni 0%
2%2110,00071,20452,81814
Microsoft Power BI with Microsoft Fabric2%
ThoughtSpot thoughtspot.com0%508,100269207,491$2,050759
Oracle parent site
Oracle Analytics 0%
0%25450,00066,611
SAP parent site
SAP Analytics Cloud 0%
0%21135,00074,309

Google's top ten for the two searches hold 16 sites; 5 of them are among the sites the models cited here (domo.com, gartner.com, monday.com, qlik.com, reddit.com). The first result for “best business intelligence and dashboard tool” is reddit.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best business intelligence and dashboard tool for an enterprise B2B company?”Paraphrase“Which data visualization platform would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade business intelligence tools and how do they differ?”Budget-constrained“What is the best business intelligence and dashboard tool for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a business intelligence and dashboard tool. What should we look at?”Negative“Which business intelligence tools should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Tableau
Four alternativesLooker, Microsoft Power BI, Qlik Sense, Sisense
TableauHeld
Two alternativesLooker, Microsoft Power BI
no first choiceMicrosoft Power BI
One alternativeHelical Insight
no first choiceagainst: Microsoft Power BI, SAP BusinessObjects
GPT-5.4 miniMicrosoft Power BI
Three alternativesLooker, Qlik Sense, Tableau
TableauChanged
Three alternativesLooker, Microsoft Power BI, Qlik Sense
Microsoft Power BI, Tableau
Four alternativesLooker, Oracle Analytics, Qlik Sense, SAP Analytics Cloud
Microsoft Power BI
One alternativeQlik Sense
against: Tableau
no first choicenothing named
Gemini 3.5 FlashMicrosoft Power BI, Tableau
Three alternativesLooker, Sigma, ThoughtSpot
Microsoft Power BIChanged
Two alternativesLooker, Tableau
Microsoft Power BI, Tableau
Four alternativesAWS QuickSight, Looker, Qlik Sense, ThoughtSpot
Microsoft Power BI
Three alternativesApache Superset, Helical Insight, Metabase
against: Tableau
Looker, Sigma
Two alternativesAWS QuickSight, Microsoft Power BI
against: Tableau
against: Domo, Legacy IBM Cognos, Looker Studio, Metabase, Microsoft Power BI, Oracle BI, Redash, SAP BusinessObjects, Tableau
Perplexity SonarMicrosoft Power BI
One alternativeTableau
Microsoft Power BIHeld
Three alternativesLooker, Qlik Sense, Tableau
Microsoft Power BI
Four alternativesIBM Cognos Analytics, Looker, Tableau, ThoughtSpot
Microsoft Power BI
Two alternativesLooker, Metabase self-hosted
against: Qlik Sense, Tableau
Microsoft Power BI, Tableau
Three alternativesDomo, Looker, Metabase
against: Domo, IBM Cognos, Looker, MicroStrategy, Microsoft Power BI, Qlik Sense, SAP BusinessObjects, Sisense, Strategy, Tableau
Grok 4.20Microsoft Power BI
Two alternativesLooker, Tableau
Microsoft Power BIHeld
Three alternativesLooker, Qlik Sense, Tableau
Microsoft Power BI
Four alternativesLooker, Qlik Sense, SAP Analytics Cloud, Tableau
Microsoft Power BIagainst: Domo, Looker, Qlik Sense, Tableauno first choice
Three alternativesMicrosoft Power BI, Sigma, Tableau
against: Domo, GoodData, IBM Cognos Analytics, Looker, MicroStrategy, Microsoft Power BI, Qlik Sense, QuickSight, Sisense, Tableau, ThoughtSpot
Mistral SmallOmni Analytics
Five alternativesLooker, Microsoft Power BI, Sisense, Tableau, ThoughtSpot
Qlik SenseChanged
Two alternativesMicrosoft Power BI, Tableau
Microsoft Power BI, Tableau
Four alternativesLooker, Qlik Sense, Tellius, ThoughtSpot
against: Amazon QuickSight, SAP Analytics Cloud, Sisense
Microsoft Power BI
Two alternativesQlik Sense, Tableau
against: Looker
no first choiceagainst: Domo, Looker, Sisense, Tableau, ThoughtSpot
DeepSeek V4 FlashMicrosoft Power BI
Two alternativesLooker Studio, Salesforce/Tableau
Microsoft Power BIHeld
Two alternativesQlik Sense, Tableau
against: Looker
Microsoft Power BI
Five alternativesLooker, Qlik Sense, Tableau, Tellius, ThoughtSpot
Microsoft Power BI
One alternativeQlik Sense
against: Looker, SAP Analytics Cloud, Sigma, Tableau
no first choice
Five alternativesLooker, Microsoft Power BI, Qlik Sense, Tableau, ThoughtSpot
against: Amazon QuickSight, Domo, IBM Cognos Analytics, Looker, Metabase, Microsoft Power BI, Qlik Sense, Sisense, ThoughtSpot
Llama 4 MaverickTableau
Two alternativesAutobound.ai, ThoughtSpot
TableauHeldMicrosoft Power BI
Four alternativesDomo, Qlik Sense, Tableau, Tellius
Microsoft Power BIMicrosoft Power BI, Tableau
Four alternativesBasedash, Looker, Sigma, Zoho Analytics
against: Amazon QuickSight, Looker Studio, MicroStrategy, Qlik Sense
Qwen 3.7 FlashMicrosoft Power BI
Two alternativesLooker, Tableau
Microsoft Power BIHeld
Two alternativesTableau, ThoughtSpot
Microsoft Power BI, Tableau
Three alternativesLooker, Qlik Sense, SAP Analytics Cloud
against: SAS
Microsoft Power BIagainst: Amazon QuickSight, Looker, Metabase, Tableauno first choiceagainst: IBM Cognos Classic, Legacy OBIEE, Microsoft Power BI, Older MicroStrategy, SAP BusinessObjects, Tableau
Kimi K2Microsoft Power BI
Six alternativesCube, Looker, Qlik Sense, Sigma, Tableau, ThoughtSpot
Microsoft Power BIHeld
One alternativeTableau
against: Looker
Microsoft Power BI
Four alternativesLooker, Qlik Sense, Strategy, Tableau
Microsoft Power BI with Microsoft Fabric
Two alternativesAmazon QuickSight, Qlik Sense
against: Tableau
Microsoft Power BI, Sigma
Two alternativesHolistics, Looker
against: Tableau
against: Apache Superset, Domo, IBM Cognos Analytics, Looker, Metabase, MicroStrategy, Redash, SAP BusinessObjects, Sisense, TIBCO Spotfire, Tableau
GLM 4.7 FlashXMicrosoft Power BI
Ten alternativesAmazon QuickSight, Domo, IBM Cognos Analytics, MicroStrategy, Oracle Analytics, Qlik Sense, SAP Analytics Cloud, Sisense, Tableau, ThoughtSpot
Microsoft Power BIHeld
Two alternativesQlik Sense, Tableau
Microsoft Power BI, Tableau
Three alternativesDomo, Looker, Qlik Sense
Microsoft Power BI
One alternativeQlik Sense
against: Looker, SAP Analytics Cloud, Tableau
no first choiceagainst: Microsoft Power BI, Tableau
MiniMax M2.5Microsoft Power BI
Three alternativesLooker, Sisense, Tableau
against: Domo
Microsoft Power BIHeld
Three alternativesLooker, Qlik Sense, Tableau
Microsoft Power BI, Tableau
Five alternativesLooker, Oracle Analytics, Qlik Sense, Sigma, ThoughtSpot
Microsoft Power BIagainst: Domo, Qlik Sense, TableauMicrosoft Power BI
Four alternativesBasedash, Domo, Sigma, Tableau
against: Amazon QuickSight, Looker Studio, MicroStrategy, Qlik Sense
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:38no05 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:41yes25 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:07yes1626 s
Direct recommendationPerplexity Sonarsonar2026-09-15 02:40yes205 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:42yes06 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 02:54yes08 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-14 23:24yes017 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:40yes01 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:13yes023 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:36yes033 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:16yes044 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:45yes021 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:38no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:41yes34 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:52yes828 s
ParaphrasePerplexity Sonarsonar2026-09-14 22:54yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:45yes05 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 03:56yes09 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:22yes033 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:38yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:57no034 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:44yes021 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:21yes023 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:47yes010 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:22yes1510 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:28yes48 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:23yes1028 s
ComparativePerplexity Sonarsonar2026-09-15 03:39yes208 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:53yes07 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 02:12yes012 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:24yes017 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:24yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:21no041 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:05yes051 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:55yes040 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:43yes017 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 05:05yes168 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:53yes44 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:09yes2329 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:11yes206 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:04yes05 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 00:55yes06 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:46yes020 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:55yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:49yes039 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:01yes056 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:41yes051 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:58yes043 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 05:06yes1813 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:10no09 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:44no019 s
Scale constrainedPerplexity Sonarsonar2026-09-15 01:56yes2010 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:24yes09 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 02:47no07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:33yes028 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:54yes03 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:22yes041 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:36yes068 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:44yes042 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:59yes018 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 22:54yes148 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:47yes46 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:33yes1024 s
Negative framingPerplexity Sonarsonar2026-09-15 04:18yes2010 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:35yes012 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-14 23:06yes013 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:10yes055 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:27yes03 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:40yes038 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:55yes053 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:43yes014 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:55yes043 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Google (Looker) read as Looker Studio
Microsoft (Power BI) read as Microsoft Power BI
Oracle read as Oracle Analytics
Qlik read as Qlik Sense
Qlik Cloud read as Qlik Sense
Unresolved, counted raw
Autobound.ai
IBM Cognos Classic
Legacy IBM Cognos
Legacy OBIEE
Metabase self-hosted
Microsoft Power BI with Microsoft Fabric (F64+ Capacity)
Older MicroStrategy
SAS Visual Analytics
Tableau Embedded
Discontinued, still offered
No shut-down product was recommended here.
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