36% of first choices, contested.
Looker Studio is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice one time of 4; the other eleven models seventeen times of 44. Looker is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other eleven models zero times of 44. Lab treatment is defined on the method page; the row is marked, not excluded.
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
“Tableau: multiple sources say small businesses should skip it unless someone else is paying or you already have the infrastructure and staff to support it.” Perplexity Sonar, negative prompt
“should avoid heavyweight enterprise platforms like Tableau and Looker unless they have a warehouse and someone to maintain it” Llama 4 Maverick, negative prompt
“Quote-based... make them unjustifiable without complex, multi-source data and high concurrency.” Grok 4.20, negative prompt
“Sisense | Launch from $399/month; mid-market deployments $25K–$150K+/year | Custom builds require significant setup effort” GLM 4.7 FlashX, negative prompt
19 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 244 links across 120 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Microsoft parent site Microsoft Power BI 36% | 36% | 240 | 2,240,000 | 403,136 | ||||
| Google cloud.google.com Looker Studio 32% | 32% | 108 | 40,500 | 452 | 7,405,347 | |||
| Zoho parent site Zoho Analytics 27% | 27% | 88 | 2,900 | 23 | ||||
| Metabase metabase.com | 4% | 116 | 14,800 | 337 | 60,151 | 1 | ||
| Tableau tableau.com Tableau 2%, Tableau Viewer 0% | 2% | 200 | 135,000 | 15,635 | 1,201,809 | $23 | 85 | 3 |
| Databox databox.com | 0% | 35 | 3,600 | 68 | 60,861 | 4 | ||
| Amazon parent site Amazon QuickSight 0% | 0% | 21 | 151,000,000 | 1,380,939 | ||||
| Coefficient coefficient.io | 0% | 5 | ||||||
| Google parent site Google Sheets + Explore 0% | 0% | |||||||
| Apache Superset apache.org | 0% | 18 | 3,600 | 93 | 1,144,025 | 0 |
Google's top ten for the two searches hold 16 sites; 2 of them are among the sites the models cited here (domo.com, reddit.com). The first result for “best business intelligence and dashboard tool” is reddit.com.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 02:16 | yes | 7 | 7 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 04:26 | yes | 3 | 6 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:21 | yes | 18 | 30 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-14 23:53 | yes | 20 | 5 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 03:15 | yes | 0 | 6 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 02:43 | yes | 0 | 9 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 03:34 | yes | 0 | 20 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 00:45 | yes | 0 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:41 | yes | 0 | 20 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:56 | yes | 0 | 23 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:27 | yes | 0 | 28 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 23:49 | yes | 0 | 11 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:31 | yes | 5 | 7 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 02:03 | no | 0 | 2 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 03:19 | yes | 9 | 22 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-14 23:51 | yes | 20 | 7 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 02:05 | yes | 0 | 4 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:47 | no | 0 | 3 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 04:58 | yes | 0 | 16 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:12 | yes | 0 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 02:10 | yes | 0 | 69 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:39 | yes | 0 | 18 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:24 | yes | 0 | 20 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:47 | no | 0 | 12 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:41 | yes | 9 | 7 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:57 | yes | 6 | 8 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:54 | yes | 17 | 26 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-15 01:22 | yes | 20 | 7 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 01:42 | yes | 0 | 6 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:29 | yes | 0 | 10 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 03:15 | yes | 0 | 22 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 22:58 | yes | 0 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:40 | yes | 0 | 49 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:30 | yes | 0 | 18 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:23 | yes | 0 | 51 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 01:40 | yes | 0 | 13 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:16 | yes | 8 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 02:57 | yes | 2 | 6 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 04:01 | yes | 10 | 23 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-15 03:57 | yes | 20 | 5 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 02:31 | yes | 0 | 6 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:21 | yes | 0 | 8 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 00:35 | yes | 0 | 27 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 23:33 | yes | 0 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 23:34 | yes | 0 | 29 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:04 | yes | 0 | 25 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:14 | yes | 0 | 43 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:56 | yes | 0 | 12 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 02:53 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 23:58 | no | 0 | 6 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 03:22 | no | 0 | 16 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-15 04:12 | yes | 20 | 8 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 00:01 | yes | 0 | 8 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 22:51 | no | 0 | 5 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 03:05 | yes | 0 | 23 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:44 | yes | 0 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:56 | yes | 0 | 25 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:11 | yes | 0 | 35 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:47 | no | 0 | 46 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:44 | yes | 0 | 26 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:14 | yes | 14 | 9 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 04:51 | no | 0 | 4 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:11 | yes | 16 | 26 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-15 00:31 | yes | 20 | 6 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 03:30 | yes | 0 | 7 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:52 | yes | 0 | 11 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-14 23:39 | yes | 0 | 42 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 03:41 | yes | 0 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:55 | yes | 0 | 38 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-14 23:16 | yes | 0 | 43 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:40 | yes | 0 | 38 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 23:23 | yes | 0 | 22 s |
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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