Data management platforms for small business buyers
Asked as “data management platform for audiences”, and as “DMP”, on behalf of a small B2B company. 50 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
16%
Contested · HubSpot Marketing Hub 14%
16Segment14HubSpot Marketing Hub12Apollo.io58others
16% of first choices, contested.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the eight products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
BigQuery is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other eleven models zero times of 44. Lab treatment is defined on the method page; the row is marked, not excluded.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All twenty-eight head-to-head pages: the top eight products, each against each
Segment vs DemandbaseSegment vs Lotame SphericalSegment vs BlueConicSegment vs SnowflakeHightouch vs Tealium Customer Data HubHightouch vs BigQueryHightouch vs DemandbaseHightouch vs Lotame SphericalHightouch vs BlueConicHightouch vs SnowflakeTealium Customer Data Hub vs BigQueryTealium Customer Data Hub vs DemandbaseTealium Customer Data Hub vs Lotame SphericalTealium Customer Data Hub vs BlueConicTealium Customer Data Hub vs SnowflakeBigQuery vs DemandbaseBigQuery vs Lotame SphericalBigQuery vs BlueConicBigQuery vs SnowflakeDemandbase vs Lotame SphericalDemandbase vs BlueConicDemandbase vs SnowflakeLotame Spherical vs BlueConicLotame Spherical vs SnowflakeBlueConic vs Snowflake
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Segment16%
Segment16%02HubSpot Marketing Hub14%
HubSpot Marketing Hub14%03Apollo.io12%
Apollo.io12%04RudderStack4%
RudderStack4%05Hightouch2%
Hightouch2%06Fivetran0%
Fivetran0%07dbt0%
dbt0%08Microsoft Power BI0%
Microsoft Power BI0%09Snowflake0%
Snowflake0%10Tableau0%
Tableau0%11BigQuery0%
BigQuery0%12Salesforce Audience Studio0%
Salesforce Audience Studio0%13Adobe Audience Manager0%
Adobe Audience Manager0%What they warned about
Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Collibra100%
8 of 8 labels negative · 7 of 12 models · 3 hard negative
“without top-down enforcement, policies are ignored and the platform becomes shelfware. For small teams with fewer than 100 employees, stewardship overhead can exceed ROI.” Claude Haiku 4.5, negative prompt
Informatica Intelligent Data Management Cloud89%
8 of 9 labels negative · 6 of 12 models · 3 hard negative
“the overhead far exceeds value. Hidden TCO can exceed $300K over 3 years.” GLM 4.7 FlashX, negative prompt
Alation100%
5 of 5 labels negative · 5 of 12 models · 3 hard negative
“Full enterprise governance suites (Collibra, Informatica IDMC, Alation) for small teams ... the ROI is minimal” GLM 4.7 FlashX, negative prompt
mParticle71%
5 of 7 labels negative · 5 of 12 models · 3 hard negative
“Avoid mParticle/Braze/Adobe/Salesforce enterprise suites at this stage” DeepSeek V4 Flash, scale prompt
What they cite
Four of the twelve models returned a source list in this edition: four return the pages they cited.
Sites the answers cite
20 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 277 links across 144 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
vendor site · Improvado11 answers · 14 citations · 3 models
9 answers · 12 citations · 3 models
7 answers · 8 citations · 3 models
vendor site · Matillion6 answers · 7 citations · 2 models
5 answers · 6 citations · 3 models
vendor site · Decentriq5 answers · 5 citations · 2 models
vendor site · Reddit4 answers · 9 citations · 2 models
vendor site · Domo4 answers · 5 citations · 2 models
vendor site · ClicData4 answers · 4 citations · 2 models
vendor site · Estuary4 answers · 4 citations · 2 models
vendor site · Gartner3 answers · 7 citations · 3 models
vendor site · Capterra3 answers · 4 citations · 2 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
7 answers · 3 models
7 answers · 3 models
6 answers · 2 models
6 answers · 2 models
4 answers · 3 models
4 answers · 2 models
4 answers · 2 models
4 answers · 2 models
3 answers · 3 models
3 answers · 2 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best data management platform for audiences”, “data management platform for audiences”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days |
|---|---|---|---|---|---|---|---|
| HubSpot parent site HubSpot Marketing Hub 14%, HubSpot Breeze Intelligence 4%, HubSpot Customer Platform 2% | 20% | 991 | 368,000 | 9,776 | |||
| Twilio segment.com Segment 16% | 16% | 460 | 135,000 | 4,343 | 9,086 | 0 | |
| Apollo.io apollo.io | 12% | 1010 | 33,100 | 396 | 111,608 | 94 | |
| Klaviyo klaviyo.com | 6% | 365 | 90,500 | 1,560 | 200,057 | $572 | 20 |
| RudderStack rudderstack.com | 4% | 166 | 1,900 | 42 | 46,132 | 50 | |
| ClicData clicdata.com | 4% | ||||||
| Airtable airtable.com | 2% | 94 | 165,000 | 2,461 | 143,237 | 118 | |
| Hightouch hightouch.com | 2% | 399 | 12,100 | 434 | 127,772 | 23 | |
| Brevo brevo.com | 2% | 440 | 40,500 | 327 | 81,741 | $17,847 | 106 |
| Customer.io customer.io | 2% | 218 | 2,900 | 174 | 15,750 | $6,920 | 112 |
Google's top ten for the two searches hold 15 sites; 3 of them are among the sites the models cited here (cdp.com, decentriq.com, matillion.com). The first result for “best data management platform for audiences” is acquia.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best data management platform for audiences for a small B2B company?”Paraphrase“Which DMP would you recommend to a small business that sells to other businesses?”Comparative“What are the top data management platforms for a small team and how do they differ?”Budget-constrained“What is the best data management platform for audiences for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a data management platform for audiences. What should we look at?”Negative“Which data management platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5Delve AILeadspace CDPChangedFivetran, Snowflake, dbtAirtableno first choiceagainst: Collibra, SAP Datasphere
One alternative
Oracle CX Marketing SuiteTwo alternatives
Atlan, DomoOne alternative
SquadataGPT-5.4 miniHubSpot Customer Platformagainst: Bloomreach, Treasure Data, mParticleAdobe Real-Time CDP B2B EditionChangedagainst: Adobe Audience ManagerMicrosoft Dataverse for Teams, Microsoft ListsRudderStackno first choiceagainst: IBM, Informatica Intelligent Data Management Cloud, Reltio, SAP, Stibo, Tamr
Two alternatives
Hightouch, SegmentFour alternatives
Databricks Lakehouse, Microsoft Dataverse, Microsoft Fabric, Microsoft PurviewOne alternative
HightouchGemini 3.5 FlashHubSpot Marketing Hubagainst: Adobe Audience Manager, Salesforce Audience StudioApollo.ioChangedagainst: Adobe Audience Manager, Oracle BlueKai, Salesforce Audience StudioAirtableagainst: Adobe Real-Time CDP, BigQuery, Segment, SnowflakeHubSpot Marketing Hub, Klaviyoagainst: Adobe Audience Manager, Adobe Real-Time CDP, Oracle BlueKai, Salesforce Data CloudCensus, Hightouchagainst: Segmentagainst: Adobe Audience Manager, Collibra, Google Sheets/Excel, Informatica Intelligent Data Management Cloud, Microsoft Access, OneTrust, Oracle BlueKai, SAP Master Data Governance, Salesforce Audience Studio, Segment, TIBCO EBX, Talend Data Fabric, Tealium Customer Data Hub, TrustArc, mParticle
Five alternatives
Apollo.io, Census, Dreamdata, Hightouch, OrttoFour alternatives
Dreamdata, HubSpot CRM, Segment, UpLeadSix alternatives
Able CDP, Baserow, Klaviyo, MotherDuck, RudderStack, SupabaseSeven alternatives
Brevo, Census, Google Ads Audience Manager, Hightouch, Meta Events Manager / Custom Audiences, RudderStack, SegmentSix alternatives
Customer.io, HubSpot Marketing Hub, Klaviyo, RudderStack, Salesforce Audience Studio, ZeotapPerplexity SonarApollo.ioagainst: Adobe Real-Time CDP, Salesforce Data Cloud, ZoomInfoLotame Spherical, PermutiveChangedFivetranagainst: Ataccama ONE, Collibra, Informatica Intelligent Data Management CloudClicDatano first choiceagainst: Alation, Amazon Redshift, Atlan, Collibra, Domo, Informatica Intelligent Data Management Cloud, Microsoft Purview
One alternative
Zoho Marketing+Seven alternatives
Airtable, ClicData, DBeaver, Microsoft Power BI, Snowflake, Tableau, dbtTwo alternatives
AtroCore, DBeaver CommunityGrok 4.20Segmentagainst: BlueConic, Salesforce Data CloudSegmentHeldBigQuery, Snowflakeagainst: Informatica Intelligent Data Management CloudRudderStackagainst: Klaviyo, Snowplow, mParticleno first choiceagainst: Alation, Collibra, Informatica Intelligent Data Management Cloud, SAP Master Data Governance, Salesforce Data Cloud, Snowflake
Three alternatives
Hightouch, HubSpot Marketing Hub, RudderStackTwo alternatives
Google Marketing Platform, OnAudience DMPSix alternatives
Airbyte, Amazon Redshift Serverless, Fivetran, Hevo, Looker Studio, dbtOne alternative
SegmentMistral SmallSalespanelagainst: Salesforce Data CloudHubSpot Marketing HubChangedAirbyte, FivetranRudderStack Community Editionno first choiceagainst: MCH Strategic Data, Talend
Four alternatives
Amplemarket, Apollo.io, Dealfront, HubSpot Breeze IntelligenceFour alternatives
Pipedrive, Salesforce Audience Studio, Zoho Analytics, Zoho CRMThree alternatives
Hevo, Snowflake, dbtFour alternatives
Jitsu, RudderStack Cloud, Segment, TracardiDeepSeek V4 FlashHubSpot Breeze Intelligenceagainst: 6sense, Bombora, Demandbase, ZoomInfoAdRoll ABM, Factors.ai, SegmentChangedAirtableBrevoagainst: Census, HightouchCustomer.io, HubSpot Marketing Hub, Klaviyoagainst: Adobe Real-Time CDP, Bloomreach, Braze, Insider, MoEngage, Salesforce Audience Studio, mParticleagainst: CrashPlan, IBM InfoSphere, MongoDB, Oracle E-Business Suite, Oracle Fusion Cloud ERP, SAP S/4HANA, Salesforce Audience Studio, Zoho
Three alternatives
Apollo.io, Dealfront, Visitor QueueTwo alternatives
Hightouch, HubSpot Marketing HubTen alternatives
Airbyte, Coginiti, Definite, Fivetran, Hevo, Monday.com, Notion, Panoply, Stitch, dbtThree alternatives
Klaviyo, RudderStack, SegmentFour alternatives
Hightouch, Maestra, RudderStack, SegmentLlama 4 MaverickAmplemarketno first choiceChangedno first choiceClicDatano first choicenothing named
Two alternatives
IBM InfoSphere, OnAudience.com Data Management PlatformQwen 3.7 FlashApollo.io, HubSpot Marketing Hubagainst: Segment, ZoomInfoHubSpot Marketing HubChangedagainst: Adobe Audience Manager, Lotame Spherical, The Trade DeskClicData, FivetranSegmentAttentive, Klaviyoagainst: Adobe Audience Manager, The Trade Deskagainst: Birdeye, BrightLocal, Podium
Three alternatives
Capsule CRM, Coffee, DealfrontFour alternatives
Apollo.io, Dealfront, LinkedIn Campaign Manager, ZoomInfoThree alternatives
Microsoft Fabric, Snowflake, dbtThree alternatives
Blueshift, Customer.io, RudderStackFour alternatives
RudderStack, Segment, Tealium Customer Data Hub, TreasureKimi K2Apollo.io, Segmentagainst: Tealium Customer Data Hub, mParticleApollo.io, SegmentHeldagainst: Adobe Audience Manager, ZoomInfoClickUpSegmentSegmentagainst: Salesforce Data Cloudagainst: Adobe Audience Manager, Alation, BigQuery, Collibra, Databricks Lakehouse, HubSpot Marketing Hub, IBM Cloud Pak for Data, Informatica Intelligent Data Management Cloud, Oracle BlueKai, Oracle Fusion Cloud ERP, SAP S/4HANA, Salesforce Audience Studio, Snowflake, Tableau, Teradata
Three alternatives
HubSpot Marketing Hub, Lusha, RudderStackTwo alternatives
HubSpot Breeze Intelligence, RudderStackFour alternatives
Airtable, Monday.com, Notion, SmartsheetFour alternatives
Amplitude, Capsule CRM, EngageBay, HubSpot Marketing HubThree alternatives
Tealium Customer Data Hub, Treasure Data, mParticleGLM 4.7 FlashXHubSpot Breeze IntelligencePandaDocChangedAirtable, Baserow, GlideCoffeeagainst: Segmentno first choiceagainst: Alation, Amazon Redshift, Collibra, Domo, HubSpot Marketing Hub, IBM InfoSphere MDM, Informatica Intelligent Data Management Cloud, Talend
Three alternatives
Apollo.io, Clay, SalespanelThree alternatives
ContractSafe, GetAccept, ProposifyTwo alternatives
Definite, Microsoft Power BIFour alternatives
ActiveCampaign, EngageBay, Freshsales, HubSpot CRMMiniMax M2.5Apollo.ioHubSpot Marketing HubChangedBigQuery, SnowflakeOnAudience DMPno first choiceagainst: Alation, Collibra, IBM InfoSphere, Informatica MDM, SAP MDG
Five alternatives
Demandbase, HubSpot Breeze Intelligence, HubSpot Marketing Hub, MCH Strategic Data, ZoomInfoThree alternatives
Hey Sid, Salesforce Audience Studio, Salesforce Data CloudThree alternatives
Fivetran, Microsoft Power BI, TableauThree alternatives
Coffee CDP, Klaviyo, SegmentBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:20 | yes | 14 | 10 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 04:43 | no | 0 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:05 | yes | 13 | 23 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-14 22:55 | yes | 20 | 7 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-14 23:15 | yes | 0 | 9 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:13 | yes | 0 | 9 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-14 22:52 | yes | 0 | 36 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:22 | yes | 0 | 1 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 02:20 | yes | 0 | 63 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-14 23:45 | yes | 0 | 40 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:42 | yes | 0 | 115 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 23:45 | yes | 0 | 17 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 02:02 | yes | 9 | 8 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 02:15 | yes | 3 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 02:49 | yes | 19 | 23 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-14 22:57 | yes | 20 | 5 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-14 23:58 | yes | 0 | 7 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 04:39 | yes | 0 | 8 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 04:31 | yes | 0 | 19 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 00:55 | yes | 0 | 1 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 02:16 | yes | 0 | 78 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 00:12 | yes | 0 | 37 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:35 | yes | 0 | 11 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:53 | yes | 0 | 23 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:58 | yes | 7 | 7 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:41 | yes | 6 | 6 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:17 | yes | 21 | 26 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-15 04:11 | yes | 20 | 8 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-14 23:24 | yes | 0 | 9 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 04:49 | yes | 0 | 11 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 03:57 | yes | 0 | 26 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:16 | yes | 0 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 00:22 | yes | 0 | 42 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:50 | yes | 0 | 34 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:12 | yes | 0 | 263 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:28 | yes | 0 | 14 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:39 | yes | 7 | 6 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:55 | yes | 2 | 7 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:30 | yes | 14 | 21 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-15 04:19 | yes | 20 | 4 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 00:27 | yes | 0 | 7 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 02:09 | yes | 0 | 8 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 03:10 | yes | 0 | 18 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 23:31 | yes | 0 | 1 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:39 | yes | 0 | 52 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 00:56 | yes | 0 | 29 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:05 | yes | 0 | 28 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 22:55 | yes | 0 | 15 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 04:08 | no | 0 | 7 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:49 | no | 0 | 6 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 02:19 | no | 0 | 14 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-15 04:05 | yes | 20 | 8 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 00:29 | yes | 0 | 7 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 04:25 | no | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 04:49 | yes | 0 | 35 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:40 | yes | 0 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:14 | yes | 0 | 33 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:41 | yes | 0 | 33 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 00:29 | yes | 0 | 13 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 02:15 | no | 0 | 10 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 01:11 | yes | 23 | 14 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 02:25 | yes | 5 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 04:40 | yes | 14 | 23 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-15 02:13 | yes | 20 | 6 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 00:42 | yes | 0 | 10 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:13 | yes | 0 | 10 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 02:27 | yes | 0 | 22 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:06 | yes | 0 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:28 | yes | 0 | 34 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:33 | yes | 0 | 67 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 01:26 | yes | 0 | 195 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:52 | yes | 0 | 28 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Adobe read as Adobe Real-Time CDP
Ataccama read as Ataccama ONE
Databricks read as Databricks Lakehouse
HubSpot read as HubSpot Marketing Hub
HubSpot (with Breeze Intelligence) read as HubSpot Marketing Hub
Informatica read as Informatica Intelligent Data Management Cloud
Informatica IDMC read as Informatica Intelligent Data Management Cloud
Informatica IDMC (Intelligent Data Management Cloud) read as Informatica Intelligent Data Management Cloud
Lotame read as Lotame Spherical
Salesforce read as Salesforce Audience Studio
Tealium read as Tealium Customer Data Hub
Tealium AudienceStream read as Tealium Customer Data Hub
Unresolved, counted raw
Acronis
Backblaze
Clearbit Intelligence
Coffee CDP
Coginiti
CrashPlan (Code42)
DBeaver Community
Google Ads Audience Manager
Grist
IDrive
Leadspace CDP
MSP360
Meta Conversions API
Meta Events Manager / Custom Audiences
Microsoft Access
Microsoft Dataverse
Microsoft Dataverse for Teams
Microsoft Lists
Ninox
OnAudience.com Data Management Platform
RudderStack Cloud
RudderStack Community Edition
SAP
SQLite
SoftwareAdvice
Squadata
TeamDesk
Treasure
Turso
Zoho
Zoho Dataworks
Discontinued, still offered
No shut-down product was recommended here.