September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › GTM data and infrastructure › Product analytics › Small business · September 2026 Edition

Product analytics for small business buyers

Asked as “product analytics platform”, and as “product analytics tool”, on behalf of a small B2B company. 53 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
43%
Clear leader
43PostHog34Mixpanel08Amplitude15others

43% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01PostHog43%0%59endorsed leader
02Mixpanel34%14%64endorsed leader
03Amplitude8%21%58accepted challenger
04Pendo6%30%44criticized challenger
05Google Analytics 4 Lab in the set4%17%29accepted challenger
06Heap4%38%45criticized challenger
Show the two products at 0%, ordered by negative rate
08Fullstory0%50%16criticized challenger
07Hotjar0%0%15accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.

Google Analytics 4 is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other eleven models two times of 44. Lab treatment is defined on the method page; the row is marked, not excluded.

Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All fifteen head-to-head pages: the top six products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01PostHog43%
02Mixpanel34%
03Amplitude8%
04Pendo6%
05Google Analytics 44%
06Heap4%
07Hotjar0%
08Fullstory0%

What they warned about

Four of twelve models held their first choice under the paraphrase. GPT-5.4 mini, Perplexity Sonar, Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Heap
38%
17 of 45 labels negative · 12 of 12 models · 8 hard negative
“Platforms to Avoid (Unsuitable for most small businesses):- Heap: Starts at ~$3,600-$24,000/year after a restrictive free tier” Grok 4.20, negative prompt
Amplitude
21%
12 of 58 labels negative · 10 of 12 models · 1 hard negative
“Why avoid: Starting price of $995/month makes it prohibitively expensive for small businesses” Mistral Small, negative prompt
Pendo
30%
13 of 44 labels negative · 9 of 12 models · 5 hard negative
“"Very expensive, exceeds budget," "inflexible for small customer bases," data inaccuracies, steep setup.” Grok 4.20, negative prompt
Mixpanel
14%
9 of 64 labels negative · 8 of 12 models
“Avoid for a tight budget unless you already need them - Mixpanel and Heap can be good tools, but their pricing is more usage-/sales-driven” GPT-5.4 mini, budget prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

18 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 267 links across 98 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Amplitude14 answers · 20 citations · 4 models
11 answers · 12 citations · 3 models
vendor site · Userpilot10 answers · 13 citations · 3 models
9 answers · 11 citations · 3 models
vendor site · Gainsight9 answers · 9 citations · 3 models
vendor site · Pendo9 answers · 9 citations · 3 models
vendor site · Reddit8 answers · 10 citations · 2 models
vendor site · Mixpanel8 answers · 8 citations · 3 models
vendor site · GrowthBook6 answers · 6 citations · 3 models
6 answers · 6 citations · 2 models
5 answers · 7 citations · 1 model
vendor site · checkthat.ai5 answers · 6 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best product analytics platform”, “product analytics platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
PostHog posthog.com43%42033,10027125,936120
Mixpanel mixpanel.com34%46712,10045820,284$45811
Amplitude amplitude.com8%41874,0005,691373,273$207272
Pendo pendo.io6%40912,10076119,185$3,60993
Google analytics.google.com
Google Analytics 4 4%
4%4739,900348
Contentsquare heap.io
Heap 4%
4%15040,50011,45416,541327
Statsig statsig.com2%6712,100182353,837$1766
Hotjar contentsquare.com0%2879,900226149,92586
Microsoft clarity.microsoft.com
Microsoft Clarity 0%
0%2192,240,000403,13644,297
Plausible plausible.io0%1460,5001,14339,368

Google's top ten for the two searches hold 16 sites; 6 of them are among the sites the models cited here (amplitude.com, gainsight.com, learn.g2.com, reddit.com, userpilot.com, visionlabs.com). The first result for “best product analytics platform” is domo.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best product analytics platform for a small B2B company?”Paraphrase“Which product analytics tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top product analytics platforms for a small team and how do they differ?”Budget-constrained“What is the best product analytics platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a product analytics platform. What should we look at?”Negative“Which product analytics platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5Mixpanel
Three alternativesGainsight PX, Heap, Pendo
MixpanelHeld
Three alternativesAmplitude, Heap, Pendo
against: Google Analytics 4
Amplitude, Mixpanel
Four alternativesHeap, Hotjar, Pendo, PostHog
Mixpanel
Five alternativesAmplitude, Google Analytics 4, Hotjar, PostHog, Zoho Analytics
no first choiceagainst: Fullstory, Heap, IBM Cognos, Mixpanel, SAP Analytics Cloud
GPT-5.4 miniMixpanel, PostHogagainst: AmplitudeMixpanelChanged
Four alternativesAmplitude, Heap, Pendo, PostHog
Mixpanel
Three alternativesAmplitude, Heap, PostHog
Amplitude, PostHogagainst: Heap, Mixpanelno first choicenothing named
Gemini 3.5 FlashPostHog
Three alternativesAmplitude, Mixpanel, Pendo
against: June
PostHogHeld
Three alternativesMixpanel, Pendo, Usermaven
against: June
PostHog
Three alternativesAmplitude, June, Mixpanel
PostHog
Three alternativesAmplitude, June, Mixpanel
PostHog
Three alternativesAmplitude, June, Mixpanel
against: Amplitude, Gainsight PX, Google Analytics 4, Heap, Pendo, Self-Hosted PostHog, Snowplow
Perplexity SonarMixpanel
Three alternativesGainsight PX, Pendo, PostHog
against: Google Analytics 4
Mixpanel, PendoChanged
One alternativePostHog
Mixpanel, PostHog
Three alternativesAmplitude, Heap, Pendo
PostHog
Three alternativesAmplitude, Google Analytics 4, Mixpanel
no first choiceagainst: Adobe Analytics, Amplitude, Gainsight PX, Heap, Improvado, Mixpanel, Pendo
Grok 4.20PostHog
Two alternativesAmplitude, Mixpanel
against: Google Analytics 4, Pendo
PostHogHeld
One alternativeMixpanel
against: Amplitude, Google Analytics 4, Pendo
Mixpanel
Two alternativesAmplitude, PostHog
against: Heap, Pendo
Mixpanel, Statsig
Three alternativesAmplitude, Google Analytics 4, PostHog
no first choiceagainst: Datadogagainst: Amplitude, Fullstory, Heap, Mixpanel, Pendo
Mistral SmallMixpanel, PostHog
Three alternativesAmplitude, Hotjar, Pendo
PostHogChanged
Four alternativesAmplitude, Google Analytics 4, Hotjar, Mixpanel
Mixpanel
Five alternativesAmplitude, Hotjar, LogRocket, PostHog, Userpilot
Mixpanel, PostHog
Two alternativesAmplitude, Statsig
Heap, Mixpanel
Two alternativesAmplitude, Pendo
against: Adobe Analytics, Google Analytics 360
against: Amplitude, Contentsquare, Fullstory, GainsightPX, Glassbox, Heap, LogRocket, Pendo, Quantum Metric
DeepSeek V4 FlashPostHog
Two alternativesAmplitude, Mixpanel
PostHogHeld
Two alternativesAmplitude, Mixpanel
Mixpanel, PostHog
Three alternativesAmplitude, Heap, Pendo
PostHog
Two alternativesMixpanel, Statsig
PostHog
Two alternativesAmplitude, Mixpanel
against: Amplitude, Datadog, Fullstory, Heap, Mixpanel, Pendo, Segment
Llama 4 MaverickGoogle Analytics 4PendoChanged
Four alternativesAmplitude, Google Analytics 4, Mixpanel, PostHog
no first choicePostHog
Two alternativesGoogle Analytics 4, Pendo
no first choiceagainst: Adobe Analytics, Heap, Improvado, Optimizely CMS, Pendo
Qwen 3.7 FlashMixpanel, PostHog
One alternativePendo
against: Adobe Analytics, Amplitude
PendoChanged
Two alternativesMixpanel, PostHog
Mixpanel, PostHog
Two alternativesAmplitude, Pendo
against: Heap
Google Analytics 4
Two alternativesAmplitude, Mixpanel
no first choiceagainst: Amplitude, BigQuery, Heap, Matomo, Pendo, Snowflake
Kimi K2Mixpanel, PostHog
Two alternativesAmplitude, Pendo
against: Heap
AmplitudeChanged
Two alternativesPendo, PostHog
Mixpanel
Four alternativesAmplitude, Hotjar, Pendo, PostHog
against: Heap
PostHog
Three alternativesAmplitude, Google Analytics 4, Statsig
against: Fullstory, Heap, Mixpanel
Heap, Mixpanel, PostHogagainst: Adobe Analytics, Adobe Customer Journey Analytics, Amplitude, Fullstory, Gainsight PX, Glassbox, Heap, Mixpanel, Pendo, Userpilot
GLM 4.7 FlashXAmplitude, Mixpanel
Three alternativesHeap, Pendo, PostHog
MixpanelChanged
Two alternativesPendo, PostHog
against: Heap
PostHog
Five alternativesAmplitude, Fullstory, Heap, Mixpanel, Pendo
PostHog
Four alternativesAmplitude, Fullstory, Heap, Mixpanel
no first choiceagainst: Adobe Analytics, Amplitude, Fullstory, Gainsight PX, Google Analytics 360, Mixpanel
MiniMax M2.5Mixpanel
Five alternativesAmplitude, Heap, Hotjar, June, PostHog
Amplitude, MixpanelChanged
Three alternativesHeap, Pendo, PostHog
Mixpanel, PostHog
Three alternativesAmplitude, Heap, Pendo
PostHog
Four alternativesAmplitude, Google Analytics 4, Heap, Mixpanel
no first choice
Three alternativesAmplitude, Mixpanel, PostHog
against: Pendo
against: Amplitude, Fullstory, Heap, Microsoft Power BI, Mixpanel, Pendo, Qlik Sense, Tableau
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:34yes88 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:47yes34 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:50yes1521 s
Direct recommendationPerplexity Sonarsonar2026-09-15 04:54yes205 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 22:57yes07 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 00:42yes08 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:44yes027 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:20yes01 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:10yes062 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:37yes036 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:33yes072 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:06yes019 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:20no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 22:56no03 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-14 22:52yes2327 s
ParaphrasePerplexity Sonarsonar2026-09-15 00:49yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 05:05yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 03:47yes06 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:14yes021 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:56yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:55yes047 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:53yes027 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:18yes016 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:31no08 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:03yes88 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 22:56yes36 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:08yes1722 s
ComparativePerplexity Sonarsonar2026-09-15 02:18yes199 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:01yes010 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 00:47yes09 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:27yes032 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:08yes01 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:12yes044 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:57yes047 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:29yes0185 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:03yes031 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:37yes87 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:26yes34 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:06yes3123 s
Budget constrainedPerplexity Sonarsonar2026-09-15 04:42yes203 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:38yes011 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 00:13yes06 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:38yes037 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:37yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:03yes024 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:53yes020 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:18yes015 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:50yes010 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:17no07 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:01no05 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:30no016 s
Scale constrainedPerplexity Sonarsonar2026-09-15 01:36yes2024 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:30yes09 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:57no06 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:49yes025 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:54yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:40no039 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:11yes024 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:34no022 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:31yes030 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 05:04yes159 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:16no03 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:16yes1426 s
Negative framingPerplexity Sonarsonar2026-09-15 00:48yes2010 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:51yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-14 23:07yes09 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:39yes019 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:07yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:43yes071 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:02yes042 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:59yes029 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:41yes030 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Adobe read as Adobe Analytics
Amplitude read as Amplitude
Unresolved, counted raw
Self-Hosted PostHog
Discontinued, still offered
No shut-down product was recommended here.
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