Identity resolution for small business buyers
Asked as “identity resolution platform”, and as “customer identity matching service”, on behalf of a small B2B company. 48 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
15%
Contested · CustomerLabs 1PD Ops 10%
15Twilio Segment Unify10CustomerLabs 1PD Ops10Prospeo65others
15% of first choices, contested.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the seven products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to head
Hightouch Adaptive Identity Resolution vs LiveRamp Identity ResolutionHightouch Adaptive Identity Resolution vs Twilio Segment UnifyHightouch Adaptive Identity Resolution vs Tealium
Head-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.All twenty-eight head-to-head pages: the top eight products, each against each
Hightouch Adaptive Identity Resolution vs CustomerLabs 1PD OpsHightouch Adaptive Identity Resolution vs ProspeoHightouch Adaptive Identity Resolution vs DemandbaseHightouch Adaptive Identity Resolution vs AmperityLiveRamp Identity Resolution vs Twilio Segment UnifyLiveRamp Identity Resolution vs TealiumLiveRamp Identity Resolution vs CustomerLabs 1PD OpsLiveRamp Identity Resolution vs ProspeoLiveRamp Identity Resolution vs DemandbaseLiveRamp Identity Resolution vs AmperityTwilio Segment Unify vs TealiumTwilio Segment Unify vs CustomerLabs 1PD OpsTwilio Segment Unify vs ProspeoTwilio Segment Unify vs DemandbaseTwilio Segment Unify vs AmperityTealium vs CustomerLabs 1PD OpsTealium vs ProspeoTealium vs DemandbaseTealium vs AmperityCustomerLabs 1PD Ops vs ProspeoCustomerLabs 1PD Ops vs DemandbaseCustomerLabs 1PD Ops vs AmperityProspeo vs DemandbaseProspeo vs AmperityDemandbase vs Amperity
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Twilio Segment Unify15%
Twilio Segment Unify15%02CustomerLabs 1PD Ops10%
CustomerLabs 1PD Ops10%03Prospeo10%
Prospeo10%04RB2B10%
RB2B10%05Leadpipe8%
Leadpipe8%06FullContact6%
FullContact6%07RudderStack6%
RudderStack6%08Hightouch Adaptive Identity Resolution4%
Hightouch Adaptive Identity Resolution4%09HubSpot Breeze Intelligence4%
HubSpot Breeze Intelligence4%10Retention.com0%
Retention.com0%11Experian Identity Resolution0%
Experian Identity Resolution0%12mParticle IDSync0%
mParticle IDSync0%13Salesforce Data Cloud0%
Salesforce Data Cloud0%14Tealium0%
Tealium0%15Amperity0%
Amperity0%16LiveRamp Identity Resolution0%
LiveRamp Identity Resolution0%What they warned about
Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, DeepSeek V4 Flash, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
LiveRamp Identity Resolution85%
33 of 39 labels negative · 10 of 12 models · 19 hard negative
“LiveRamp is typically inaccessible for small businesses. It requires long-term contracts, heavy professional services implementation, and carries a massive premium cost.” Qwen 3.7 Flash, negative prompt
Amperity92%
22 of 24 labels negative · 9 of 12 models · 14 hard negative
“Massive lock-in, opaque matching logic, and a price tag that could exceed your entire annual marketing budget.” DeepSeek V4 Flash, negative prompt
Tealium76%
13 of 17 labels negative · 8 of 12 models · 8 hard negative
“Enterprise platforms like LiveRamp, Amperity, mParticle, and Tealium — these start at $50K–$100K+/year” Kimi K2, budget prompt
Salesforce Data Cloud83%
10 of 12 labels negative · 8 of 12 models · 5 hard negative
“Steep setup/learning curve; G2 users mention high support needs. Total TCO escalates with integrations” Grok 4.20, negative prompt
What they cite
Four of the twelve models returned a source list in this edition: four return the pages they cited.
Sites the answers cite
22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 286 links across 121 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
10 answers · 17 citations · 4 models
vendor site · Guideflow8 answers · 9 citations · 3 models
vendor site · Hightouch7 answers · 14 citations · 3 models
vendor site · Opensend7 answers · 9 citations · 2 models
vendor site · LiveRamp7 answers · 7 citations · 2 models
vendor site · Tilores7 answers · 7 citations · 3 models
vendor site · Reddit6 answers · 7 citations · 2 models
6 answers · 6 citations · 3 models
6 answers · 6 citations · 3 models
vendor site · Prospeo6 answers · 6 citations · 2 models
vendor site · BrandWell5 answers · 5 citations · 2 models
vendor site · RudderStack4 answers · 6 citations · 3 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
7 answers · 3 models
6 answers · 3 models
6 answers · 3 models
6 answers · 2 models
6 answers · 2 models
5 answers · 1 model
4 answers · 2 models
4 answers · 2 models
4 answers · 2 models
4 answers · 3 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best identity resolution platform”, “identity resolution platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Twilio parent site Twilio Segment Unify 15% | 15% | 67 | 135,000 | 4,343 | ||||
| CustomerLabs 1PD Ops customerlabs.com | 10% | 15 | 0 | 5 | ||||
| Prospeo prospeo.io | 10% | 134 | 2,400 | 19 | 403,704 | 14 | ||
| RB2B rb2b.com | 10% | 122 | 4,400 | 43 | 5,372 | 8 | ||
| Leadpipe leadpipe.com | 8% | 6 | 6,600 | 37 | 3,125 | 0 | ||
| FullContact fullcontact.com | 6% | 73 | 1,000 | 21 | 1,273 | $24 | 27 | |
| RudderStack rudderstack.com | 6% | 166 | 1,900 | 42 | 46,132 | 50 | ||
| Hightouch Adaptive Identity Resolution hightouch.com | 4% | 99 | 0 | 127,772 | 23 | 6 | ||
| Apollo.io apollo.io | 4% | 1010 | 33,100 | 396 | 111,608 | 94 | ||
| HubSpot parent site HubSpot Breeze Intelligence 4% | 4% | 202 | 368,000 | 9,776 |
Google's top ten for the two searches hold 12 sites; 3 of them are among the sites the models cited here (hightouch.com, liveramp.com, opensend.com). The first result for “best identity resolution platform” is salesforce.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best identity resolution platform for a small B2B company?”Paraphrase“Which customer identity matching service would you recommend to a small business that sells to other businesses?”Comparative“What are the top identity resolution platforms for a small team and how do they differ?”Budget-constrained“What is the best identity resolution platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating an identity resolution platform. What should we look at?”Negative“Which identity resolution platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5no first choiceCustomerLabs 1PD OpsChangedagainst: Segment with UnifyBlueConic, Twilio Segment Unifyagainst: AmperityFullContact, Twilio Segment Unifyno first choicenothing named
Three alternatives
CaliberMind, Factors.ai, WarmlyTwo alternatives
ActionIQ, OpenIAMOne alternative
TealiumThree alternatives
Amperity, CustomerLabs 1PD Ops, Identity MatrixGPT-5.4 miniTwilio Segment Unifyagainst: Adobe Real-Time CDPSalesforce's identity resolution / Data 360Changedagainst: HubSpot Breeze Intelligence, ZoomInfoHightouch Adaptive Identity ResolutionSenzingagainst: Amperity, LiveRamp Identity Resolution, Meiro, Salesforce Data Cloudno first choiceagainst: Outlogic
Two alternatives
Hightouch Adaptive Identity Resolution, Salesforce Data CloudOne alternative
Twilio Segment UnifyThree alternatives
RudderStack, Twilio Segment Unify, ZeotapOne alternative
FullContactGemini 3.5 FlashClay, RB2Bagainst: Adobe Real-Time CDP, Amperity, TealiumRB2BChangedagainst: HubSpot Breeze IntelligenceHightouch Adaptive Identity Resolutionagainst: Amperity, LiveRamp Identity ResolutionRB2Bagainst: Amperity, LiveRamp Identity ResolutionHightouch Adaptive Identity Resolutionagainst: Adobe Real-Time CDP, LiveRamp Identity Resolution, Salesforce Data Cloudagainst: Amperity, LiveRamp Identity Resolution, Opensend, Retention.com, RudderStack, Salesforce Data Cloud, Tealium, Tilores, Treasure Data
Three alternatives
Apollo.io, Dealfront, SnitcherThree alternatives
Apollo.io, Clay, HubSpot Breeze IntelligenceFive alternatives
Clay, FullContact, HubSpot Breeze Intelligence, RudderStack, Twilio Segment UnifyFive alternatives
Capturify, Hightouch Adaptive Identity Resolution, RudderStack, Splink, Zingg.aiSix alternatives
Bloomreach, Koala, RB2B, RudderStack, Warmly, ZeotapPerplexity SonarProspeoagainst: Adobe Real-Time CDP, Salesforce Data CloudHubSpot Breeze IntelligenceChangedCustomerLabs 1PD Ops, FullContactagainst: LiveRamp Identity Resolution, Salesforce Data Cloud, TealiumRB2Bno first choiceagainst: 6sense, Acxiom Real Identity, Demandbase, Experian Identity & Fraud, HubSpot Breeze Intelligence, Informatica MDM, LiveRamp Identity Resolution, Reltio, Tamr, Tealium, ZoomInfo, mParticle IDSync
Three alternatives
Hightouch Adaptive Identity Resolution, Leadpipe, Twilio Segment UnifyThree alternatives
Apollo.io, Dealfront, Visitor QueueTwo alternatives
Hightouch Adaptive Identity Resolution, ProspeoTwo alternatives
FullContact, LoginRadiusGrok 4.20Leadpipeagainst: Experian Identity Resolution, Hightouch Adaptive Identity Resolution, LiveRamp Identity ResolutionTwilio Segment UnifyChangedagainst: Demandbase, Hightouch Adaptive Identity Resolution, HubSpot Breeze Intelligence, LiveRamp Identity ResolutionCustomerLabs 1PD Opsagainst: Amperity, LiveRamp Identity ResolutionRudderStackagainst: Amperity, LiveRamp Identity Resolution, Twilio Segment Unifyno first choiceagainst: Acxiom Real Identity, Amperity, Experian Identity Solutions, Informatica MDM, LiveRamp Identity Resolution, Salesforce Data Cloud, Tealium, mParticle IDSync
Three alternatives
CustomerLabs 1PD Ops, FullContact, ProspeoThree alternatives
FullContact, Prospeo, RB2BFour alternatives
FullContact, Prospeo, Retention.com, Twilio Segment UnifyTwo alternatives
CustomerLabs 1PD Ops, dedupeMistral SmallProspeoagainst: Adobe Real-Time CDP, LiveRamp Identity Resolution, Salesforce Data CloudProspeoHeldCustomerLabs 1PD OpsTwilio Segment Unifyagainst: Amperity, LiveRamp Identity Resolution, Tealiumno first choiceagainst: Experian Identity Resolution, LiveRamp Identity Resolution, Neustaragainst: Background Alert, Inc., Growbots, Inc., ID.me, Kochava, LiveRamp Identity Resolution, Oracle Unity, PayDae, Inc., UpLead LLC
Four alternatives
CustomerLabs 1PD Ops, FullContact, Hightouch Adaptive Identity Resolution, Prime360Two alternatives
FullContact, Twilio Segment UnifyFive alternatives
FullContact, Hightouch Adaptive Identity Resolution, Prospeo, Retention.com, Twilio Segment UnifyFour alternatives
CustomerLabs 1PD Ops, Opensend, RudderStack, Visitor QueueDeepSeek V4 FlashFullContact, Leadpipeagainst: Amperity, Informatica MDM, LiveRamp Identity Resolution, mParticle IDSyncApollo.ioChangedagainst: ZoomInfoCustomerLabs 1PD Opsagainst: Acxiom Real Identity, Experian Identity Resolution, ID5, LiveRamp Identity Resolution, Splink, Zeotap, Zingg, mParticle IDSyncCustomerLabs 1PD Ops, Leadpipeagainst: Amperity, FullContact, LiveRamp Identity Resolution, Salesforce Data Cloud, Tealium, mParticle IDSyncno first choiceagainst: Amperity, Experian Identity Resolution, Informatica MDM, LiveRamp Identity Resolution, TransUnion TruAudienceagainst: Acxiom Real Identity, Amperity, BlueConic, Experian Identity Resolution, Informatica MDM, LiveRamp Identity Resolution, Tealium, TransUnion TruAudience, Twilio Segment Unify, Zeta Global, mParticle IDSync
Five alternatives
CustomerLabs 1PD Ops, Factors.ai, FullEnrich, Hightouch Adaptive Identity Resolution, RB2BThree alternatives
Cleanlist, Data Ladder, HubSpot Breeze IntelligenceFour alternatives
Hightouch Adaptive Identity Resolution, Klaviyo, RudderStack, Twilio Segment UnifyOne alternative
RB2BFive alternatives
CustomerLabs 1PD Ops, FullContact, Hightouch Adaptive Identity Resolution, Prospeo, Twilio Segment UnifyLlama 4 Maverickno first choiceno first choiceHeldno first choiceBlueConic, Twilio Segment Unifyno first choicenothing named
Two alternatives
CustomerLabs 1PD Ops, Experian Identity & FraudQwen 3.7 FlashCustomerLabs 1PD Ops, Prospeoagainst: Acxiom Real Identity, Amperity, LiveRamp Identity ResolutionHubSpot Breeze IntelligenceChangedagainst: LiveRamp Identity Resolution, ZoomInfoCustomerLabs 1PD OpsLeadpipeagainst: Amperity, LiveRamp Identity Resolutionno first choiceagainst: Adobe Real-Time CDP, Google One ID / Google Signals, LiveRamp Identity Resolution, Salesforce Data Cloud, Tealium, mParticle IDSync
Two alternatives
FullContact, Hightouch Adaptive Identity ResolutionThree alternatives
Apollo.io, Cleanlist, Twilio Segment UnifyTwo alternatives
Hightouch Adaptive Identity Resolution, TealiumThree alternatives
FullContact, RB2B, Twilio Segment UnifyKimi K2Dealfront, Snitcheragainst: 6sense, Amperity, HubSpot Breeze Intelligence, LiveRamp Identity Resolution, Tealium, ZoomInfo WebSightsApollo.ioChangedagainst: 6sense, HubSpot Breeze Intelligence, LiveRamp Identity Resolution, ZoomInfoCustomerLabs 1PD Ops, Twilio Segment Unifyagainst: Amperity, LiveRamp Identity Resolution, Tealium, mParticle IDSyncRudderStackagainst: Amperity, LiveRamp Identity Resolution, Tealium, mParticle IDSyncCustomerLabs 1PD Opsagainst: Acxiom Real Identity, Amperity, LiveRamp Identity Resolutionagainst: Adobe Real-Time CDP, Amperity, Experian Identity Resolution, Informatica MDM, LiveRamp Identity Resolution, Neustar, Salesforce Data Cloud, Segment (Twilio) with Unify, Tapad, TransUnion TruAudience
Five alternatives
Albacross, Hightouch Adaptive Identity Resolution, Leadinfo, Leadpipe, RB2BThree alternatives
FullEnrich, Leadpipe, ProspeoThree alternatives
FullContact, Hightouch Adaptive Identity Resolution, Salesforce Data CloudSix alternatives
CustomerLabs 1PD Ops, FullContact, Hightouch Adaptive Identity Resolution, Prospeo, Twilio Segment Unify, ZinggFour alternatives
FullContact, Hightouch Adaptive Identity Resolution, Retention.com, Twilio Segment UnifyGLM 4.7 FlashXRudderStack, Twilio Segment UnifyClerk.ioChangedCustomerLabs 1PD Ops, Hightouch Adaptive Identity Resolutionagainst: Experian Identity Resolution, LiveRamp Identity Resolution, TransUnion TruAudienceProspeo, Twilio Segment UnifyHightouch Adaptive Identity Resolutionagainst: Informatica MDM, Twilio Segment Unify
Two alternatives
Hightouch Adaptive Identity Resolution, ProspeoThree alternatives
HubSpot Breeze Intelligence, Meiro, OpensendFive alternatives
FullContact, Leadpipe, Prospeo, Retention.com, Twilio Segment UnifyThree alternatives
CustomerLabs 1PD Ops, FullContact, Retention.comThree alternatives
CustomerLabs 1PD Ops, Experian Identity Resolution, LiveRamp Identity ResolutionMiniMax M2.5RB2B, WarmlyDemandbase, Lead ForensicsChangedCustomerLabs 1PD Ops, LeadpipeCustomerLabs 1PD Ops, FullContactno first choiceagainst: Acxiom Real Identity, Amperity, Experian Identity Resolution, LiveRamp Identity Resolution, Merkury, Tealium, TransUnion TruAudience
Two alternatives
CustomerLabs 1PD Ops, Hightouch Adaptive Identity ResolutionTwo alternatives
Experian Identity & Fraud, FullCirclTwo alternatives
FullContact, Hightouch Adaptive Identity ResolutionThree alternatives
Prospeo, Retention.com, Twilio Segment UnifyBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:10 | yes | 7 | 9 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 02:41 | yes | 5 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 02:40 | yes | 11 | 23 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-14 23:23 | yes | 20 | 6 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 02:46 | yes | 0 | 9 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 04:17 | yes | 0 | 7 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 02:22 | yes | 0 | 18 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 23:54 | yes | 0 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 23:36 | yes | 0 | 42 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:25 | yes | 0 | 31 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:20 | yes | 0 | 19 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 02:47 | yes | 0 | 24 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:25 | yes | 7 | 7 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 02:52 | yes | 3 | 9 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 05:06 | yes | 13 | 21 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-14 23:07 | yes | 20 | 5 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 04:46 | yes | 0 | 8 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:04 | yes | 0 | 5 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 04:31 | yes | 0 | 17 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 00:36 | yes | 0 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 00:08 | yes | 0 | 21 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:03 | yes | 0 | 33 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:52 | yes | 0 | 25 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:46 | yes | 0 | 10 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 22:59 | yes | 14 | 11 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:22 | yes | 7 | 8 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:44 | yes | 23 | 33 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-15 01:43 | yes | 20 | 7 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 02:46 | yes | 0 | 9 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:04 | yes | 0 | 8 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 01:24 | yes | 0 | 43 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:57 | yes | 0 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 00:13 | yes | 0 | 42 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:28 | yes | 0 | 44 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:08 | yes | 0 | 63 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:05 | yes | 0 | 27 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:13 | yes | 7 | 6 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:40 | yes | 3 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 02:34 | yes | 21 | 28 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-15 02:35 | yes | 18 | 6 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 02:41 | yes | 0 | 10 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:04 | yes | 0 | 7 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-14 23:50 | yes | 0 | 20 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:58 | yes | 0 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 03:28 | yes | 0 | 34 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:40 | yes | 0 | 27 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:58 | yes | 0 | 47 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 01:27 | yes | 0 | 17 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:44 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 23:10 | no | 0 | 10 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 03:58 | yes | 11 | 24 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-15 02:08 | yes | 20 | 7 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 04:27 | yes | 0 | 7 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:55 | no | 0 | 8 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-14 23:27 | yes | 0 | 45 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 00:31 | yes | 0 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 22:54 | yes | 0 | 23 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 00:51 | yes | 0 | 28 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:36 | yes | 0 | 25 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:30 | yes | 0 | 11 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:06 | yes | 13 | 8 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:45 | yes | 6 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 22:58 | yes | 17 | 21 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-15 02:43 | yes | 20 | 6 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 02:24 | yes | 0 | 8 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 02:54 | yes | 0 | 10 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 03:35 | yes | 0 | 34 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 23:37 | yes | 0 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 03:54 | yes | 0 | 50 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:37 | yes | 0 | 40 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 00:21 | yes | 0 | 73 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 23:23 | yes | 0 | 16 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Acxiom read as Acxiom Real Identity
CustomerLabs read as CustomerLabs 1PD Ops
CustomerLabs 1PD read as CustomerLabs 1PD Ops
Experian read as Experian Identity Resolution
Experian Identity read as Experian Identity Resolution
Experian Identity Resolution Solutions read as Experian Identity Resolution
Hightouch read as Hightouch Adaptive Identity Resolution
Hightouch Adaptive read as Hightouch Adaptive Identity Resolution
HubSpot read as HubSpot Breeze Intelligence
Informatica read as Informatica MDM
Informatica (MDM suite) read as Informatica MDM
Informatica MDM & 360 Applications read as Informatica MDM
LiveRamp read as LiveRamp Identity Resolution
LiveRamp (RampID) read as LiveRamp Identity Resolution
LiveRamp (formerly Acxiom) read as LiveRamp Identity Resolution
LiveRamp (now part of InfoSum) read as LiveRamp Identity Resolution
Oracle (including Oracle Data Cloud) read as Oracle Unity
Segment read as Twilio Segment Unify
Segment (Twilio Segment) read as Twilio Segment Unify
TransUnion read as TransUnion TruAudience
TransUnion (Neustar) read as TransUnion TruAudience
Twilio Segment read as Twilio Segment Unify
Twilio Segment (Unify) read as Twilio Segment Unify
Twilio Segment (with IDSync) read as Twilio Segment Unify
mParticle read as mParticle IDSync
Unresolved, counted raw
Apache Uniffle
Background Alert, Inc.
Checkthat
Experian Identity Solutions
FICO Identity Resolution
FullCircl
Google One ID / Google Signals
Growbots, Inc.
JumpCloud
Merkury (Merkle)
PayDae, Inc.
Prime360
Salesforce's identity resolution / Data 360
Segment (Twilio) with Unify
Segment with Unify
UpLead LLC
Zingg.ai
Discontinued, still offered
No shut-down product was recommended here.