Identity resolution for enterprise buyers
Asked as “identity resolution platform”, and as “customer identity matching service”, on behalf of an enterprise B2B company. 53 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
25%
Contested · Salesforce Data Cloud 13%
25LiveRamp Identity Resolution13Salesforce Data Cloud08ZoomInfo55others
25% of first choices, contested.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the three products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to head
Hightouch Adaptive Identity Resolution vs LiveRamp Identity ResolutionHightouch Adaptive Identity Resolution vs Twilio Segment UnifyHightouch Adaptive Identity Resolution vs Tealium
Head-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.All twenty-eight head-to-head pages: the top eight products, each against each
Hightouch Adaptive Identity Resolution vs CustomerLabs 1PD OpsHightouch Adaptive Identity Resolution vs ProspeoHightouch Adaptive Identity Resolution vs DemandbaseHightouch Adaptive Identity Resolution vs AmperityLiveRamp Identity Resolution vs Twilio Segment UnifyLiveRamp Identity Resolution vs TealiumLiveRamp Identity Resolution vs CustomerLabs 1PD OpsLiveRamp Identity Resolution vs ProspeoLiveRamp Identity Resolution vs DemandbaseLiveRamp Identity Resolution vs AmperityTwilio Segment Unify vs TealiumTwilio Segment Unify vs CustomerLabs 1PD OpsTwilio Segment Unify vs ProspeoTwilio Segment Unify vs DemandbaseTwilio Segment Unify vs AmperityTealium vs CustomerLabs 1PD OpsTealium vs ProspeoTealium vs DemandbaseTealium vs AmperityCustomerLabs 1PD Ops vs ProspeoCustomerLabs 1PD Ops vs DemandbaseCustomerLabs 1PD Ops vs AmperityProspeo vs DemandbaseProspeo vs AmperityDemandbase vs Amperity
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
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02
03
04
05
06
07
08
09
10
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12
13Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01LiveRamp Identity Resolution25%
LiveRamp Identity Resolution25%02Salesforce Data Cloud13%
Salesforce Data Cloud13%03Hightouch Adaptive Identity Resolution4%
Hightouch Adaptive Identity Resolution4%04Acxiom Real Identity4%
Acxiom Real Identity4%05Adobe Real-Time CDP4%
Adobe Real-Time CDP4%06Tealium4%
Tealium4%07Amperity2%
Amperity2%08Demandbase2%
Demandbase2%09Experian Identity Resolution2%
Experian Identity Resolution2%10mParticle IDSync2%
mParticle IDSync2%11TransUnion TruAudience0%
TransUnion TruAudience0%12FullContact0%
FullContact0%13Twilio Segment Unify0%
Twilio Segment Unify0%What they warned about
Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Twilio Segment Unify47%
9 of 19 labels negative · 8 of 12 models · 3 hard negative
“Enterprise CDPs with Built-in Identity Resolution (e.g., mParticle, Segment, Tealium, Simon Data)... Vendor lock-in is high” Grok 4.20, negative prompt
LiveRamp Identity Resolution24%
12 of 49 labels negative · 7 of 12 models · 4 hard negative
“Significant regulatory and reputational risk... Your enterprise inherits reputational and compliance risk by partnering with a platform under active regulatory attack.” DeepSeek V4 Flash, negative prompt
mParticle IDSync39%
7 of 18 labels negative · 6 of 12 models · 3 hard negative
“Platforms/Types to Approach with High Caution: Enterprise CDPs with Built-in Identity Resolution (e.g., mParticle, Segment, Tealium, Simon Data)” Grok 4.20, negative prompt
Tealium27%
7 of 26 labels negative · 6 of 12 models · 2 hard negative
“Segment, mParticle, Tealium, Simon Data (and similar CDPs) enforce rigid proprietary data models” GLM 4.7 FlashX, negative prompt
What they cite
Four of the twelve models returned a source list in this edition: four return the pages they cited.
Sites the answers cite
23 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 321 links across 153 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
vendor site · Tilores10 answers · 14 citations · 4 models
10 answers · 11 citations · 4 models
vendor site · Guideflow9 answers · 9 citations · 3 models
vendor site · Hightouch8 answers · 13 citations · 3 models
vendor site · LiveRamp7 answers · 8 citations · 4 models
6 answers · 7 citations · 2 models
vendor site · checkthat.ai6 answers · 6 citations · 2 models
vendor site · CustomerLabs6 answers · 6 citations · 3 models
vendor site · Prospeo6 answers · 6 citations · 1 model
5 answers · 9 citations · 1 model
vendor site · Data Ladder5 answers · 7 citations · 3 models
5 answers · 6 citations · 3 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
8 answers · 2 models
8 answers · 4 models
6 answers · 2 models
6 answers · 3 models
6 answers · 1 model
5 answers · 1 model
5 answers · 3 models
5 answers · 2 models
5 answers · 3 models
4 answers · 1 model
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best identity resolution platform”, “identity resolution platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| LiveRamp Identity Resolution liveramp.com | 25% | 137 | 90 | 0 | 20,494 | $339 | 44 | 2 |
| Salesforce parent site Salesforce Data Cloud 13% | 13% | 354 | 550,000 | 60,632 | ||||
| ZoomInfo zoominfo.com | 8% | 542 | 135,000 | 1,810 | 6,376,738 | $1,140 | 120 | |
| Adobe parent site Adobe Real-Time CDP 4%, Adobe Real-Time CDP B2B Edition 2% | 6% | 262 | 1,220,000 | 117,563 | ||||
| Microsoft parent site Microsoft Dynamics 365 Customer Insights 2%, Microsoft Entra ID 2%, Microsoft Entra ID Governance 2% | 6% | 29 | 2,240,000 | 403,136 | ||||
| Hightouch Adaptive Identity Resolution hightouch.com | 4% | 99 | 0 | 127,772 | 23 | 6 | ||
| Acxiom Real Identity acxiom.com | 4% | 43 | 90 | 0 | 11,330 | |||
| Tealium tealium.com | 4% | 71 | 2,900 | 143 | 9,399 | 32 | ||
| Leadspace leadspace.com | 4% | 39 | 210 | 5 | 633 | |||
| LeanData leandata.com | 4% | 172 | 2,400 | 50 | 2,226 | 19 |
Google's top ten for the two searches hold 12 sites; 4 of them are among the sites the models cited here (cdp.com, customerlabs.com, hightouch.com, liveramp.com). The first result for “best identity resolution platform” is salesforce.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best identity resolution platform for an enterprise B2B company?”Paraphrase“Which customer identity matching service would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade identity resolution platforms and how do they differ?”Budget-constrained“What is the best identity resolution platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating an identity resolution platform. What should we look at?”Negative“Which identity resolution platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5ZoomInfoActionIQ, LiveRamp Identity ResolutionChangedLiveRamp Identity ResolutionAmperityno first choicenothing named
Three alternatives
6sense, Hightouch Adaptive Identity Resolution, TiloresTwo alternatives
Auth0 Organizations, OpenIAMThree alternatives
Acxiom Real Identity, Hightouch Adaptive Identity Resolution, Salesforce Data CloudSix alternatives
Adobe Real-Time CDP, Adstra Conexa, Experian Identity Resolution, LiveRamp Identity Resolution, Tealium, TransUnion TruAudienceGPT-5.4 miniAdobe Real-Time CDP B2B Edition, Salesforce Data CloudSalesforce Data Cloud, TealiumChangedno first choiceHightouch Adaptive Identity Resolution, Tealiumagainst: RudderStack, Twilio Segment Unifyno first choicenothing named
Two alternatives
Tealium, Treasure DataTwo alternatives
Informatica MDM, Traction CompleteGemini 3.5 FlashLeanDataLeanDataHeldAmperity, LiveRamp Identity ResolutionSenzingno first choiceagainst: Adobe Real-Time CDP, LiveRamp Identity Resolution, Salesforce Data Cloud, Twilio Segment Unify
Twelve alternatives
6sense, ActionIQ, Adobe Real-Time CDP, Demandbase, Hightouch Adaptive Identity Resolution, Reltio, Salesforce Data Cloud, Senzing, Tamr, Traction Complete, Treasure Data, ZoomInfo OperationsNine alternatives
6sense, Bombora, Census, Demandbase, Hightouch Adaptive Identity Resolution, Senzing, Sumsub, Trulioo, ZoomInfoEight alternatives
AWS Entity Resolution, Informatica MDM, Quantexa, Reltio, Senzing, Tamr, Tilores, ZinggThree alternatives
Adstra Conexa, DataMatch Enterprise, Hightouch Adaptive Identity ResolutionPerplexity SonarLiveRamp Identity ResolutionSalesforce Data CloudChangedno first choiceLiveRamp Identity Resolutionno first choiceagainst: Simon Data, Tealium, Twilio Segment Unify, mParticle IDSync
Four alternatives
Acxiom Real Identity, Adobe Real-Time CDP, Hightouch Adaptive Identity Resolution, Salesforce Data CloudTwo alternatives
Demandbase, Hightouch Adaptive Identity ResolutionFour alternatives
Experian Identity Resolution, Salesforce Data Cloud, Tilores, TransUnion TruAudienceGrok 4.20Leadspace, ZoomInfoagainst: LiveRamp Identity ResolutionLiveRamp Identity ResolutionChangedLiveRamp Identity Resolutionagainst: OktaMicrosoft Dynamics 365 Customer Insightsagainst: LiveRamp Identity ResolutionLiveRamp Identity Resolutionagainst: Amperity Customer Data Platform, Experian Identity Resolution, LiveRamp Identity Resolution, Persona, Reltio, SAP, Salesforce Data Cloud, Simon Data, Tealium, Twilio Segment Unify, mParticle IDSync
Two alternatives
Oracle Unity, Salesforce Data CloudFour alternatives
ActionIQ, Demandbase, Salesforce Data Cloud, Treasure DataFour alternatives
Acxiom Real Identity, Amperity, Experian Identity Resolution, TransUnion TruAudienceOne alternative
Salesforce Data CloudThree alternatives
Amperity, Experian Identity Resolution, TransUnion TruAudienceMistral SmallLiveRamp Identity ResolutionOkta Customer Identity CloudChangedLiveRamp Identity ResolutionIBM DataMatch Enterpriseagainst: Amperity, Experian Identity Resolution, Informatica MDM, LiveRamp Identity Resolution, TransUnion TruAudienceno first choiceagainst: Acxiom Real Identity, Experian Identity Resolution, LiveRamp Identity Resolution, Microsoft Entra ID, Okta, Ping Identity, Segment Personas, mParticle IDSync
Six alternatives
Acxiom Real Identity, Experian Identity Resolution, Hightouch Adaptive Identity Resolution, HubSpot Breeze Intelligence, Prospeo, mParticle IDSyncFour alternatives
LiveRamp Identity Resolution, Microsoft Entra External ID, Ping Identity, Salesforce Data CloudSix alternatives
Acxiom Real Identity, Amperity, Epsilon, Experian Identity Resolution, FullContact, InfoSumTwo alternatives
Hightouch Adaptive Identity Resolution, LeadpipeDeepSeek V4 FlashDun & Bradstreet, LiveRamp Identity ResolutionZoomInfoChangedLiveRamp Identity ResolutionMicrosoft Entra ID, Salesforce Data Cloudagainst: Amperity, LiveRamp Identity Resolution, mParticle IDSyncAcxiom Real Identity, Experian Identity Resolution, LiveRamp Identity Resolutionagainst: Clerk.io, Frontegg, SSOJet, WorkOSagainst: Acxiom Real Identity, Equifax, Experian Identity Resolution, LiveRamp Identity Resolution, Simon Data, Tealium, TransUnion TruAudience, Twilio Segment Unify, mParticle IDSync
Six alternatives
6sense, Amperity, Demandbase, Hightouch Adaptive Identity Resolution, InfoSum, ZoomInfoSeven alternatives
6sense, Acxiom Real Identity, Amperity, Demandbase, Hightouch Adaptive Identity Resolution, LiveRamp Identity Resolution, ZinggSix alternatives
Acxiom Real Identity, Amperity, Experian Identity Resolution, Hightouch Adaptive Identity Resolution, Reltio, TransUnion TruAudienceThree alternatives
Hightouch Adaptive Identity Resolution, Okta Workforce Identity Cloud, SailPoint Identity Security CloudThree alternatives
RudderStack, Twilio Segment Unify, mParticle IDSyncLlama 4 Maverickno first choiceZoomInfoChangedLiveRamp Identity Resolutionno first choiceno first choiceagainst: Amperity, BlueConic, Experian Identity Resolution, LiveRamp Identity Resolution, Merkle, Neustar, Tealium, TransUnion TruAudience, Twilio Segment Unify
Two alternatives
Acxiom Real Identity, Experian Identity ResolutionQwen 3.7 FlashLiveRamp Identity ResolutionLiveRamp Identity ResolutionHeldLiveRamp Identity ResolutionLiveRamp Identity ResolutionOkta Identity Governance, SailPointagainst: AppNexus, Cintech, Criteo OneID, ID5, Microsoft Advertising, Microsoft Invest
Three alternatives
Loqate, Snowflake DigiTrak, Zeta GlobalThree alternatives
Acxiom Real Identity, FullContact, InfoSumFive alternatives
Acxiom Real Identity, Amperity, Experian Identity Resolution, Hightouch Adaptive Identity Resolution, TransUnion TruAudienceThree alternatives
Adobe Experience Cloud, Tealium, mParticle IDSyncFour alternatives
Hightouch Adaptive Identity Resolution, LiveRamp Identity Resolution, Microsoft Entra ID Protection, Twilio Segment UnifyKimi K2Adobe Real-Time CDP, Salesforce Data CloudLeadspaceChangedLiveRamp Identity ResolutionmParticle IDSyncagainst: Amperity, LiveRamp Identity Resolution, Salesforce Data Cloudno first choiceagainst: ActionIQ, Acxiom Real Identity, Audigent, BDEX, BlueConic, Epsilon, FullContact, Habu, Hightouch Adaptive Identity Resolution, ID5, InfoSum, LiveRamp Identity Resolution, Lotame, Lytics, Signal Digital, Simon Data, Tapad, Tealium, Twilio Segment Unify, mParticle IDSync
Four alternatives
6sense, Demandbase, LiveRamp Identity Resolution, ZoomInfoThree alternatives
Demandbase, Informatica MDM, ReltioFive alternatives
Acxiom Real Identity, Epsilon, InfoSum, Neustar, TransUnion TruAudienceTwo alternatives
Tealium, Twilio Segment UnifyGLM 4.7 FlashXAdobe Real-Time CDP, LiveRamp Identity Resolution, Salesforce Data CloudSalesforce Data CloudChangedAmperity, LiveRamp Identity ResolutionHightouch Adaptive Identity Resolutionagainst: LiveRamp Identity Resolution, Tealium, Twilio Segment Unifyno first choiceagainst: Simon Data, Tealium, Twilio Segment Unify, mParticle IDSync
Two alternatives
Cognism, DemandbaseOne alternative
AmperityNine alternatives
CustomerLabs 1PD Ops, Experian Identity Resolution, Hightouch Adaptive Identity Resolution, Merkle, Neustar, Tealium, TransUnion TruAudience, Zeotap, mParticle IDSyncOne alternative
CustomerLabs 1PD OpsMiniMax M2.5Acxiom Real Identity, LiveRamp Identity ResolutionDemandbaseChangedLiveRamp Identity ResolutionMicrosoft Entra ID Governance, Okta Identity Governanceagainst: SailPoint, SaviyntOkta Workforceagainst: IDScan.net
Two alternatives
Amperity, LeadspaceSix alternatives
Auth0, Dun & Bradstreet, IBM Verify, LoginRadius, Microsoft Entra External ID, Ping IdentitySix alternatives
Adobe Real-Time CDP, Amperity, Experian Identity Resolution, Hightouch Adaptive Identity Resolution, Tealium, TransUnion TruAudienceThree alternatives
Microsoft Entra ID, Ping Identity, SailPointBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:01 | yes | 10 | 13 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:13 | yes | 2 | 4 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:10 | yes | 18 | 22 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-15 01:32 | yes | 20 | 5 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 04:04 | yes | 0 | 10 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 02:41 | yes | 0 | 11 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 02:23 | yes | 0 | 23 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 23:16 | yes | 0 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 00:04 | no | 0 | 29 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:53 | yes | 0 | 49 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 00:31 | yes | 0 | 76 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:55 | yes | 0 | 22 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:21 | yes | 16 | 9 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:49 | yes | 2 | 11 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:48 | yes | 19 | 23 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-15 02:56 | yes | 14 | 5 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 03:20 | yes | 0 | 9 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:36 | yes | 0 | 10 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 01:48 | yes | 0 | 26 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:51 | yes | 0 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 00:44 | yes | 0 | 80 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-14 23:33 | yes | 0 | 31 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:42 | yes | 0 | 25 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:03 | yes | 0 | 31 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 01:12 | yes | 7 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:57 | yes | 9 | 10 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:10 | yes | 16 | 31 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-15 05:02 | yes | 20 | 9 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 00:48 | yes | 0 | 6 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:17 | yes | 0 | 13 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 01:32 | yes | 0 | 65 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 03:55 | yes | 0 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 02:27 | yes | 0 | 49 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:58 | yes | 0 | 58 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:41 | yes | 0 | 50 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 05:01 | yes | 0 | 29 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 01:36 | yes | 17 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 02:17 | yes | 4 | 6 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 03:46 | yes | 19 | 30 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-15 04:52 | yes | 20 | 7 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-14 23:39 | yes | 0 | 7 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:10 | yes | 0 | 9 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 00:13 | yes | 0 | 54 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:06 | yes | 0 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 03:09 | no | 0 | 34 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:19 | yes | 0 | 32 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 00:02 | yes | 0 | 87 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:20 | yes | 0 | 24 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 04:14 | yes | 16 | 11 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:20 | yes | 5 | 7 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 01:51 | no | 0 | 16 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-15 00:57 | yes | 18 | 44 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 02:58 | yes | 0 | 8 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:46 | no | 0 | 9 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 04:44 | yes | 0 | 24 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:35 | yes | 0 | 4 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:02 | yes | 0 | 40 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:16 | yes | 0 | 95 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 05:07 | yes | 0 | 127 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:01 | yes | 0 | 22 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:45 | yes | 23 | 10 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:57 | yes | 6 | 5 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 04:27 | yes | 20 | 27 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-15 00:09 | yes | 20 | 9 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 01:16 | yes | 0 | 12 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 02:23 | yes | 0 | 7 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 01:31 | yes | 0 | 73 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 00:27 | yes | 0 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 02:53 | no | 0 | 44 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:57 | yes | 0 | 52 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:39 | yes | 0 | 100 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:20 | yes | 0 | 45 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Acxiom read as Acxiom Real Identity
Acxiom (Real ID) read as Acxiom Real Identity
Acxiom (Real Identity) read as Acxiom Real Identity
Acxiom Real ID read as Acxiom Real Identity
CustomerLabs read as CustomerLabs 1PD Ops
Experian read as Experian Identity Resolution
Experian (Consumer Sync) read as Experian Identity Resolution
Experian Identity Resolution Solutions read as Experian Identity Resolution
Hightouch read as Hightouch Adaptive Identity Resolution
Hightouch (Identity Resolution) read as Hightouch Adaptive Identity Resolution
Hightouch Adaptive read as Hightouch Adaptive Identity Resolution
Informatica read as Informatica MDM
Informatica MDM & 360 Applications read as Informatica MDM
LiveRamp read as LiveRamp Identity Resolution
LiveRamp (RampID) read as LiveRamp Identity Resolution
Salesforce read as Salesforce Data Cloud
Segment read as Twilio Segment Unify
Segment (Twilio) read as Twilio Segment Unify
Segment (Unify/Personas) read as Twilio Segment Unify
TransUnion read as TransUnion TruAudience
TransUnion (formerly Neustar) read as TransUnion TruAudience
Twilio Segment read as Twilio Segment Unify
Twilio Segment Identity Resolution read as Twilio Segment Unify
mParticle read as mParticle IDSync
Unresolved, counted raw
Accenture
Adobe Experience Platform Identity Service
Amplitude Identity
Auth0 Organizations
BDEX
Brandwell B2B Identity Resolution Software
CheckThat Identity Resolution Tools
Cintech
Criteo OneID
Data Ladder DataMatch Enterprise
Hideez
IBM DataMatch Enterprise
IBM Match 360
IBM Verify
LiveRamp Data Collaboration Platform
Microsoft Entra ID Protection
Okta Customer Identity Cloud (Auth0)
Okta Workforce
OneLogin
Prospeo Identity Resolution Software
SAP
SSOJet
Segment Personas
Signal Digital
Snowflake DigiTrak
Snowflake Purview
Syntasa
Unified ID 2.0 (UID2)
WSO2 Identity Server
Discontinued, still offered
No shut-down product was recommended here.