Data management platforms for enterprise buyers
Asked as “data management platform for audiences”, and as “DMP”, on behalf of an enterprise B2B company. 60 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
20%
Contested · Adobe Real-Time CDP 12%
20Salesforce Data Cloud12Adobe Real-Time CDP08Tealium Customer Data Hub60others
20% of first choices, contested.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the five products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
BigQuery is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other eleven models zero times of 44. Lab treatment is defined on the method page; the row is marked, not excluded.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-eight head-to-head pages: the top eight products, each against each
Segment vs DemandbaseSegment vs Lotame SphericalSegment vs BlueConicSegment vs SnowflakeHightouch vs Tealium Customer Data HubHightouch vs BigQueryHightouch vs DemandbaseHightouch vs Lotame SphericalHightouch vs BlueConicHightouch vs SnowflakeTealium Customer Data Hub vs BigQueryTealium Customer Data Hub vs DemandbaseTealium Customer Data Hub vs Lotame SphericalTealium Customer Data Hub vs BlueConicTealium Customer Data Hub vs SnowflakeBigQuery vs DemandbaseBigQuery vs Lotame SphericalBigQuery vs BlueConicBigQuery vs SnowflakeDemandbase vs Lotame SphericalDemandbase vs BlueConicDemandbase vs SnowflakeLotame Spherical vs BlueConicLotame Spherical vs SnowflakeBlueConic vs Snowflake
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Salesforce Data Cloud20%
Salesforce Data Cloud20%02Adobe Real-Time CDP12%
Adobe Real-Time CDP12%03Tealium Customer Data Hub8%
Tealium Customer Data Hub8%04Adobe Audience Manager7%
Adobe Audience Manager7%05Hightouch5%
Hightouch5%06Informatica Intelligent Data Management Cloud5%
Informatica Intelligent Data Management Cloud5%07ActionIQ5%
ActionIQ5%08Treasure Data3%
Treasure Data3%09Snowflake2%
Snowflake2%10Microsoft Purview2%
Microsoft Purview2%11Databricks Lakehouse0%
Databricks Lakehouse0%12BigQuery0%
BigQuery0%13Alation0%
Alation0%14Collibra0%
Collibra0%15Segment0%
Segment0%What they warned about
Zero of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Segment50%
7 of 14 labels negative · 6 of 12 models · 5 hard negative
“Avoid for predictability: Twilio Segment/mParticle (per-MTU, spikes with growth)” Grok 4.20, budget prompt
Informatica Intelligent Data Management Cloud26%
6 of 23 labels negative · 6 of 12 models · 1 hard negative
“Enterprises should avoid: ... Informatica for mid-market or simple use cases (cost/complexity mismatch)” Kimi K2, negative prompt
mParticle71%
5 of 7 labels negative · 5 of 12 models · 5 hard negative
“Platforms to Avoid for Predictability - mParticle - Credit-based consumption model that scales unpredictably” Mistral Small, budget prompt
Snowflake25%
6 of 24 labels negative · 5 of 12 models
“Snowflake when the workload is transactional, real-time operational, or the dataset is relatively small enough that a simpler database has lower total cost” Perplexity Sonar, negative prompt
What they cite
Four of the twelve models returned a source list in this edition: four return the pages they cited.
Sites the answers cite
22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 305 links across 164 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
vendor site · Improvado9 answers · 13 citations · 3 models
vendor site · Domo9 answers · 10 citations · 3 models
7 answers · 11 citations · 3 models
vendor site · Gartner7 answers · 10 citations · 4 models
vendor site · Decentriq7 answers · 8 citations · 3 models
7 answers · 7 citations · 3 models
vendor site · Matillion6 answers · 7 citations · 2 models
vendor site · Adobe5 answers · 6 citations · 2 models
5 answers · 5 citations · 3 models
vendor site · Alation4 answers · 4 citations · 3 models
vendor site · HubSpot4 answers · 4 citations · 1 model
4 answers · 4 citations · 2 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
9 answers · 3 models
7 answers · 3 models
7 answers · 3 models
6 answers · 2 models
6 answers · 2 models
5 answers · 3 models
5 answers · 3 models
4 answers · 3 models
4 answers · 1 model
4 answers · 3 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best data management platform for audiences”, “data management platform for audiences”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days |
|---|---|---|---|---|---|---|---|
| Salesforce parent site Salesforce Data Cloud 20%, Salesforce Customer 360 Audiences 2% | 22% | 354 | 550,000 | 60,632 | |||
| Adobe parent site Adobe Real-Time CDP 12%, Adobe Audience Manager 7%, Adobe Real-Time CDP B2B Edition 2% | 20% | 262 | 1,220,000 | 117,563 | |||
| Tealium Customer Data Hub tealium.com Tealium Customer Data Hub 8%, Tealium Data Cloud Activation 2% | 10% | 138 | 40 | 0 | 9,399 | 32 | |
| Hightouch hightouch.com | 5% | 399 | 12,100 | 434 | 127,772 | 23 | |
| Informatica Intelligent Data Management Cloud informatica.com | 5% | 51 | 390 | 1 | 73,321 | 120 | |
| ActionIQ uniphore.com | 5% | 52 | 590 | 11 | 6,916 | 0 | |
| Oracle parent site Oracle Unity 5% | 5% | 25 | 450,000 | 66,611 | |||
| Microsoft parent site Microsoft Purview 2%, Microsoft Fabric 2%, Microsoft Power BI 2% | 5% | 240 | 2,240,000 | 403,136 | |||
| Treasure Data treasure.ai | 3% | 105 | 1,600 | 43 | 801 | $82 | 7 |
| Demandbase demandbase.com | 3% | 581 | 5,400 | 211 | 42,531 | 34 |
Google's top ten for the two searches hold 15 sites; 5 of them are among the sites the models cited here (blog.hubspot.com, cdp.com, decentriq.com, experienceleague.adobe.com, matillion.com). The first result for “best data management platform for audiences” is acquia.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best data management platform for audiences for an enterprise B2B company?”Paraphrase“Which DMP would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade data management platforms and how do they differ?”Budget-constrained“What is the best data management platform for audiences for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a data management platform for audiences. What should we look at?”Negative“Which data management platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Oracle Unity, Tealium Customer Data Hub, ZoomInfoInformatica Intelligent Data Management CloudChangedno first choiceTreasure Datano first choicenothing named
One alternative
CognismThree alternatives
Adobe Audience Manager, Oracle BlueKai, Palantir FoundryTwo alternatives
Adobe Real-Time CDP, Salesforce Customer 360 AudiencesGPT-5.4 miniAdobe Real-Time CDP B2B EditionAdobe Audience ManagerChangedDatabricks Lakehouse, Informatica Intelligent Data Management Cloudagainst: TalendOracle Unityagainst: Adobe Audience Managerno first choicenothing named
Two alternatives
Hightouch, Salesforce Data CloudThree alternatives
BlueKai, Oracle Data Cloud, Salesforce Data CloudFive alternatives
Alation, BigQuery, Collibra, IBM Cloud Pak for Data, SnowflakeGemini 3.5 FlashAdobe Real-Time CDP, Salesforce Data Cloud6sense, Adobe Real-Time CDP, Demandbase, Salesforce Data CloudChangedagainst: Oracle's advertising suite, Salesforce Audience StudioDatabricks Lakehouse, Snowflakeagainst: Informatica Intelligent Data Management CloudHightouchagainst: Adobe Real-Time CDP, Salesforce Data Cloud, SegmentCensus, Hightouch, RudderStackagainst: ActionIQ, Amperity, Segment, Tealium Customer Data Hubagainst: Adobe Audience Manager, Adobe Campaign Classic, Adobe Real-Time CDP, Cloudera, Informatica PowerCenter, Legacy IBM InfoSphere, Oracle BlueKai, Salesforce Audience Studio, Salesforce Data Cloud
Three alternatives
6sense, Demandbase, HightouchFour alternatives
Census, Databricks Lakehouse, Hightouch, SnowflakeEight alternatives
Alation, Atlan, Collibra, Microsoft Fabric, Microsoft Purview, Profisee, Reltio, Semarchy xDMThree alternatives
GrowthLoop, Meiro, Tealium Customer Data HubPerplexity SonarActionIQ, Adobe Real-Time CDP, Salesforce Data CloudAdobe Audience Manager, Adobe Real-Time CDPChangedCollibra, Informatica Intelligent Data Management CloudMicrosoft Fabric, Microsoft Power BIagainst: Snowflakeno first choiceagainst: AWS, Azure, Cassandra, Databricks Lakehouse, Snowflake
Two alternatives
Tealium Customer Data Hub, Treasure DataTwo alternatives
Informatica Intelligent Data Management Cloud, Salesforce Data CloudSix alternatives
Alation, Databricks Lakehouse, Microsoft Fabric / Purview, Reltio, Semarchy xDM, SnowflakeThree alternatives
Adobe Audience Manager, Adobe Real-Time CDP, Informatica Intelligent Data Management CloudGrok 4.20Oracle Unity, Salesforce Data CloudAdobe Audience Manager, Lotame SphericalChangedagainst: Oracle BlueKai, Salesforce Audience Studiono first choiceSnowflakeagainst: BigQuery, Segment, mParticleAdobe Audience Manageragainst: Collibra, Databricks Lakehouse, IBM, Informatica Intelligent Data Management Cloud, Oracle BlueKai, SQL Server 2016, Salesforce Data Cloud, Talend, Teradata
Two alternatives
Treasure Data, ZoomInfoTwo alternatives
Adobe Real-Time CDP, Salesforce Data CloudEight alternatives
ActionIQ, GrowthLoop, Hightouch, Microsoft Dynamics 365 Customer Insights, Salesforce Data Cloud, Simon Data, Tealium Customer Data Hub, Treasure DataThree alternatives
Lotame Spherical, Salesforce Audience Studio, SnowflakeMistral SmallAdobe Real-Time CDP, DemandbaseMicrosoft PurviewChangedSnowflakeSalesforce Data Cloud, Tealium Customer Data Hubagainst: Amperity, Segment, mParticleno first choiceagainst: Alation, BigQuery, Collibra, Databricks Lakehouse, Fivetran, IBM InfoSphere, Informatica Intelligent Data Management Cloud, Matillion, OvalEdge, SAP Master Data Management, Snowflake
Three alternatives
6sense, Salesforce Data Cloud, ZoomInfo Marketing OSTwo alternatives
OneTrust, VantaFour alternatives
Collibra Data Intelligence Platform, Databricks Lakehouse, Informatica Intelligent Data Management Cloud, Microsoft PurviewTwo alternatives
ActionIQ, Adobe Real-Time CDPDeepSeek V4 FlashHightouch, Salesforce Data CloudSalesforce Data CloudChangedagainst: Adobe Audience ManagerInformatica Intelligent Data Management Cloudagainst: Apache AtlasActionIQ, Tealium Customer Data Hubagainst: Adobe Real-Time CDP, Salesforce Data Cloud, Segment, mParticleno first choiceagainst: Adobe Audience Manager, Dynamics GP, Oracle BlueKai, SAP ECC/Business Suite 7, Salesforce Audience Studio, Snowflake, Talend MDM
Three alternatives
ActionIQ, Adobe Real-Time CDP, ZoomInfoFour alternatives
ActionIQ, Adobe Real-Time CDP, Hightouch, Treasure DataFourteen alternatives
Alation, Atlan, BigQuery, Collibra, Databricks Lakehouse, Denodo Platform, Informatica CDGC, Microsoft Fabric, Microsoft Purview, Profisee, Reltio, Semarchy xDM, Snowflake, Stibo SystemsLlama 4 MaverickAmplemarketno first choiceChangedno first choiceno first choiceno first choiceagainst: IBM Cloud Pak for Data, Informatica Intelligent Data Management Cloud, Matillion, Microsoft Purview, SAP Master Data Governance
One alternative
Adobe Audience ManagerQwen 3.7 FlashSalesforce Customer 360 AudiencesSalesforce Data CloudChangedDatabricks Lakehouse, Informatica Intelligent Cloud Services, SnowflakeActionIQ, Tealium Customer Data Hubagainst: Bloomreach, Segment, mParticleno first choiceagainst: Alteryx, Collibra, Microsoft SQL Server Integration Services, Oracle Data Integrator, Pentaho, Talend, Unmanaged Custom Scripts
Four alternatives
Adobe Real-Time CDP, GWI, Omna, ZoomInfoTwo alternatives
Adobe Real-Time CDP, Informatica Intelligent Data Management CloudNine alternatives
Alation, BigQuery, Collibra, Fivetran, IBM Cloud Pak for Data, Microsoft Purview, Reltio, SAP Master Data Governance, Semarchy xDMFour alternatives
BlueConic, Census, Hightouch, Microsoft Dynamics 365 Customer InsightsKimi K2Salesforce Data CloudAdobe Real-Time CDPChangedagainst: Oracle BlueKai, Salesforce Audience StudioDatabricks Lakehouse, SnowflakeTealium Customer Data Hub, Treasure Dataagainst: Segment, mParticleno first choiceagainst: Cloudera, IBM InfoSphere, Informatica Intelligent Data Management Cloud
Five alternatives
6sense, Adobe Real-Time CDP, Demandbase, Microsoft Dynamics 365 Customer Insights, Treasure DataThree alternatives
Lotame Panorama, Permutive, Salesforce Data CloudSeven alternatives
Amazon Redshift, Azure Synapse, BigQuery, IBM Cloud Pak for Data, Informatica Intelligent Data Management Cloud, Microsoft Fabric, SAP Master Data GovernanceThree alternatives
Hightouch, RudderStack, Salesforce Data CloudThree alternatives
Segment, Tealium Customer Data Hub, mParticleGLM 4.7 FlashXAdobe Real-Time CDP, Salesforce Data CloudInformatica Intelligent Data Management CloudChangedDatabricks Lakehouse, Snowflakeagainst: Apache AtlasUntitled AIagainst: GrowthLoopno first choiceagainst: ManageEngine Products, Microsoft Copilot Studio, Salesforce Agentforce, Salesforce ecosystem, ServiceNow AI Agents, Snowflake
Two alternatives
Segment, ZoomInfoFive alternatives
6sense, Abmatic AI, Demandbase, IBM InfoSphere, ZoomInfo MarketingFour alternatives
Alation, Collibra, Informatica Intelligent Data Management Cloud, Microsoft PurviewFour alternatives
GWI, Modash, Peliqan, Tealium Data Cloud ActivationMiniMax M2.56sense, ZoomInfoInformatica Intelligent Data Management Cloud, Salesforce Data CloudChangedBigQuery, Snowflakeagainst: Informatica Intelligent Data Management CloudTealium Data Cloud ActivationSalesforce Data Cloudagainst: Big Data/Hadoop Environments, Oracle E-Business Suite, Snowflake
Four alternatives
Amplemarket, Apollo.io, Cognism, DemandbaseTwo alternatives
IBM InfoSphere, Palantir FoundryFour alternatives
Collibra, Databricks Lakehouse, Reltio, Semarchy xDMFour alternatives
ActionIQ, Hightouch, Tealium Customer Data Hub, Treasure DataThree alternatives
ActionIQ, Adobe Real-Time CDP, Tealium Customer Data HubBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:40 | yes | 8 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 23:27 | yes | 3 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:56 | yes | 12 | 25 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-15 03:19 | yes | 20 | 21 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 04:01 | yes | 0 | 11 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 04:56 | yes | 0 | 11 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-14 23:23 | yes | 0 | 46 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:26 | yes | 0 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 00:15 | yes | 0 | 28 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:15 | yes | 0 | 52 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:28 | yes | 0 | 263 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 22:53 | yes | 0 | 20 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:56 | yes | 8 | 9 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 23:48 | yes | 4 | 4 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 02:25 | yes | 9 | 19 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-15 00:26 | yes | 20 | 5 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 03:53 | yes | 0 | 10 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:08 | no | 0 | 3 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 04:44 | yes | 0 | 20 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 23:27 | yes | 0 | 1 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 23:12 | yes | 0 | 32 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:29 | yes | 0 | 42 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:07 | yes | 0 | 78 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:35 | yes | 0 | 15 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:07 | yes | 14 | 11 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:39 | yes | 2 | 10 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:52 | yes | 22 | 28 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-15 00:00 | yes | 20 | 12 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 04:26 | yes | 0 | 9 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:19 | yes | 0 | 10 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 02:57 | yes | 0 | 35 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 00:36 | yes | 0 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:46 | yes | 0 | 31 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:26 | yes | 0 | 78 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 01:18 | yes | 0 | 68 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:21 | yes | 0 | 18 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:38 | yes | 12 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:39 | yes | 3 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 01:07 | yes | 25 | 30 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-15 00:05 | yes | 20 | 5 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 00:51 | yes | 0 | 12 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:16 | yes | 0 | 15 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 02:57 | yes | 0 | 45 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:53 | yes | 0 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 02:29 | yes | 0 | 85 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:42 | yes | 0 | 39 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:27 | yes | 0 | 119 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 02:58 | yes | 0 | 93 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 01:51 | yes | 16 | 14 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:13 | yes | 0 | 5 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 05:00 | no | 0 | 17 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-15 04:28 | yes | 20 | 9 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 02:53 | yes | 0 | 8 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 04:07 | no | 0 | 9 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 03:49 | yes | 0 | 58 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 23:34 | yes | 0 | 1 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:24 | yes | 0 | 69 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:27 | yes | 0 | 46 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:42 | yes | 0 | 51 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:02 | yes | 0 | 20 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:18 | yes | 23 | 10 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:03 | yes | 6 | 5 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 22:53 | yes | 18 | 21 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-15 02:41 | yes | 20 | 8 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 00:05 | yes | 0 | 11 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 05:04 | yes | 0 | 15 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-14 23:07 | yes | 0 | 26 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 23:27 | yes | 0 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:29 | no | 0 | 43 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:59 | yes | 0 | 68 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:47 | yes | 0 | 41 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 22:54 | yes | 0 | 30 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Ataccama read as Ataccama ONE
Databricks read as Databricks Lakehouse
Databricks (Lakehouse Platform) read as Databricks Lakehouse
Fabric read as Microsoft Fabric
Informatica read as Informatica Intelligent Data Management Cloud
Informatica (IDMC / PowerCenter) read as Informatica Intelligent Data Management Cloud
Informatica (Salesforce) read as Informatica Intelligent Data Management Cloud
Informatica IDMC read as Informatica Intelligent Data Management Cloud
Informatica IDMC (Intelligent Data Management Cloud) read as Informatica Intelligent Data Management Cloud
Lotame read as Lotame Spherical
Microsoft Azure Purview read as Microsoft Purview
Oracle read as Oracle BlueKai
Oracle BlueKai DMP read as Oracle BlueKai
Oracle BlueKai Data Management Platform read as Oracle BlueKai
Oracle Fusion Unity CDP read as Oracle Unity
Salesforce read as Salesforce Audience Studio
Semarchy read as Semarchy xDM
Snowflake Data Cloud read as Snowflake
Tealium read as Tealium Customer Data Hub
Tealium AudienceStream read as Tealium Customer Data Hub
Unresolved, counted raw
Adobe Campaign Classic
Apache Gravitino
Big Data/Hadoop Environments
Boomi Data Hub
Collibra Data Intelligence Platform
Dynamics GP
K2View
Legacy IBM InfoSphere
Lotame Panorama
ManageEngine Products
Microsoft SQL Server Integration Services (SSIS)
Oracle Data Integrator (ODI)
Oracle's advertising suite
Pure Storage Atlas
Real-Time Customer Data Platform (CDP)
Rimes
SAP ECC/Business Suite 7
SAP Master Data Management
SQL Server 2016
ServiceNow AI Agents
Snowflake Horizon
Talend MDM
Unity Catalog
Unmanaged Custom Scripts
Untitled AI
Discontinued, still offered
No shut-down product was recommended here.