Data management platforms
Asked as “data management platform for audiences”, and as “DMP”, on behalf of a mid-market B2B company. 58 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
17%
Contested · Hightouch 10%
17Segment10Hightouch09Tealium Customer Data Hub64others
17% of first choices, contested.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the four products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
BigQuery is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other eleven models three times of 44. Lab treatment is defined on the method page; the row is marked, not excluded.
All twenty-eight head-to-head pages: the top eight products, each against each
Segment vs DemandbaseSegment vs Lotame SphericalSegment vs BlueConicSegment vs SnowflakeHightouch vs Tealium Customer Data HubHightouch vs BigQueryHightouch vs DemandbaseHightouch vs Lotame SphericalHightouch vs BlueConicHightouch vs SnowflakeTealium Customer Data Hub vs BigQueryTealium Customer Data Hub vs DemandbaseTealium Customer Data Hub vs Lotame SphericalTealium Customer Data Hub vs BlueConicTealium Customer Data Hub vs SnowflakeBigQuery vs DemandbaseBigQuery vs Lotame SphericalBigQuery vs BlueConicBigQuery vs SnowflakeDemandbase vs Lotame SphericalDemandbase vs BlueConicDemandbase vs SnowflakeLotame Spherical vs BlueConicLotame Spherical vs SnowflakeBlueConic vs Snowflake
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Segment17%
Segment17%02Hightouch10%
Hightouch10%03Tealium Customer Data Hub9%
Tealium Customer Data Hub9%04BigQuery5%
BigQuery5%05Demandbase3%
Demandbase3%06Lotame Spherical3%
Lotame Spherical3%07BlueConic2%
BlueConic2%08Snowflake2%
Snowflake2%09Salesforce Data Cloud2%
Salesforce Data Cloud2%10Databricks Lakehouse0%
Databricks Lakehouse0%11Fivetran0%
Fivetran0%12Informatica Intelligent Data Management Cloud0%
Informatica Intelligent Data Management Cloud0%13Adobe Real-Time CDP0%
Adobe Real-Time CDP0%What they warned about
Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Salesforce Audience Studio89%
8 of 9 labels negative · 6 of 12 models · 7 hard negative
“you should avoid traditional, legacy Data Management Platforms (DMPs) like Adobe Audience Manager or Salesforce Audience Studio” Gemini 3.5 Flash, budget prompt
Adobe Real-Time CDP53%
8 of 15 labels negative · 6 of 12 models · 4 hard negative
“Avoid enterprise giants like Adobe Real-Time CDP or Salesforce Data Cloud. They are too expensive” Gemini 3.5 Flash, paraphrase prompt
Snowflake22%
5 of 23 labels negative · 5 of 12 models · 1 hard negative
“Avoid Snowflake for sensitive data storage until security issues are resolved” Mistral Small, negative prompt
Adobe Audience Manager78%
7 of 9 labels negative · 4 of 12 models · 4 hard negative
“you should avoid traditional, legacy Data Management Platforms (DMPs) like Adobe Audience Manager or Salesforce Audience Studio” Gemini 3.5 Flash, budget prompt
What they cite
Four of the twelve models returned a source list in this edition: four return the pages they cited.
Sites the answers cite
19 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 284 links across 150 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
12 answers · 22 citations · 3 models
vendor site · Improvado10 answers · 15 citations · 3 models
vendor site · Decentriq9 answers · 11 citations · 3 models
vendor site · Domo7 answers · 7 citations · 2 models
vendor site · Matillion5 answers · 7 citations · 2 models
vendor site · Hightouch5 answers · 6 citations · 1 model
vendor site · Demandbase5 answers · 5 citations · 3 models
vendor site · ZoomInfo4 answers · 5 citations · 2 models
4 answers · 4 citations · 1 model
vendor site · HubSpot4 answers · 4 citations · 1 model
4 answers · 4 citations · 2 models
4 answers · 4 citations · 3 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
7 answers · 3 models
7 answers · 2 models
6 answers · 3 models
6 answers · 2 models
5 answers · 2 models
5 answers · 2 models
4 answers · 3 models
4 answers · 1 model
4 answers · 1 model
4 answers · 3 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best data management platform for audiences”, “data management platform for audiences”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Twilio segment.com Segment 17% | 17% | 460 | 135,000 | 4,343 | 9,086 | 0 | ||
| Hightouch hightouch.com | 10% | 399 | 12,100 | 434 | 127,772 | 23 | ||
| Tealium Customer Data Hub tealium.com | 9% | 138 | 40 | 0 | 9,399 | 32 | ||
| RudderStack rudderstack.com | 7% | 166 | 1,900 | 42 | 46,132 | 50 | ||
| Google cloud.google.com BigQuery 5% | 5% | 208 | 22,200 | 2,048 | 7,405,347 | |||
| ClicData clicdata.com | 5% | |||||||
| Demandbase demandbase.com | 3% | 581 | 5,400 | 211 | 42,531 | 34 | ||
| Lotame Spherical lotame.com | 3% | 29 | 10 | 0 | 11,624 | $37 | 5 | 2 |
| AdRoll ABM adroll.com | 3% | 204 | 110 | 0 | 52,273 | 18 | ||
| HubSpot parent site HubSpot Marketing Hub 3% | 3% | 991 | 368,000 | 9,776 |
Google's top ten for the two searches hold 15 sites; 4 of them are among the sites the models cited here (blog.hubspot.com, cdp.com, decentriq.com, matillion.com). The first result for “best data management platform for audiences” is acquia.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best data management platform for audiences for a mid-market B2B company?”Paraphrase“Which DMP would you recommend to a mid-sized B2B company?”Comparative“What are the top data management platforms and how do they differ?”Budget-constrained“What is the best data management platform for audiences for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a data management platform for audiences. What should we look at?”Negative“Which data management platforms should I avoid or be cautious about?”
Claude Haiku 4.5Salesforce Data Cloudagainst: Adobe Real-Time CDP, Tealium Customer Data Hubno first choiceChangedno first choiceCoffeeno first choiceagainst: Databricks Lakehouse, Informatica Intelligent Data Management Cloud
Four alternatives
6sense, BlueConic, Hightouch, SegmentTwo alternatives
Segment, Treasure DataGPT-5.4 miniHightouchAdobe Real-Time CDP B2B EditionChangedagainst: Adobe Audience Managerno first choiceagainst: Informatica PowerCenterRudderStackagainst: Adobe Real-Time CDP, Salesforce Audience Studio, Segment, Snowplow, Treasure Data, mParticleno first choicenothing named
Three alternatives
ActionIQ, BlueConic, Tealium Customer Data HubFourteen alternatives
Airbyte, Alation, BigQuery, Collibra, Databricks Lakehouse, Fivetran, Informatica MDM, Microsoft Purview, Reltio, SAP Master Data Governance, Salesforce Data Cloud, Segment, Snowflake, mParticleOne alternative
HightouchGemini 3.5 FlashAdRoll ABM, BlueConic, Hightouch, HubSpot Marketing Hubagainst: 6sense, Adobe Real-Time CDP, Demandbase, Salesforce Data Cloud6sense, DemandbaseChangedagainst: Adobe Real-Time CDP, Oracle BlueKai, Salesforce Audience Studio, Salesforce Data CloudDatabricks Lakehouse, SnowflakeHightouch, RudderStackagainst: Adobe Audience Manager, Salesforce Audience Studio, SegmentCensus, Hightouchagainst: Adobe Real-Time CDP, Salesforce Data Cloud, mParticleagainst: Adobe Audience Manager, Oracle Advertising Suite, Salesforce Audience Studio
One alternative
SegmentThree alternatives
BlueConic, Hightouch, HubSpot Breeze IntelligenceFour alternatives
Informatica Intelligent Data Management Cloud, Microsoft Fabric, Salesforce Data Cloud, SegmentFive alternatives
Apache Unomi, Census, HubSpot Marketing Hub, Klaviyo, Piwik PROFour alternatives
GrowthLoop, LayerFive, Segment, ZeotapPerplexity SonarDemandbaseLotame Spherical, PermutiveChangedagainst: Adobe Audience Manager, Oracle BlueKai, Salesforce Audience StudioBigQuery, Databricks Lakehouse, SnowflakeMotherDuckagainst: Adobe Audience Managerno first choiceagainst: AWS-native stacks, Azure-native stacks, Cassandra, Databricks Lakehouse, Google Cloud-native stacks, Informatica Intelligent Data Management Cloud, ScyllaDB, Snowflake
Three alternatives
Hightouch, Segment, Tealium Customer Data HubOne alternative
DemandbaseSeven alternatives
Collibra, Denodo Platform, Fivetran, Informatica Intelligent Data Management Cloud, Matillion, Microsoft Fabric, Microsoft PurviewTwo alternatives
Lotame Spherical, PermutiveGrok 4.20Segmentagainst: Salesforce Data CloudSegmentHeldagainst: Salesforce Data CloudDatabricks Lakehouse, SnowflakeRudderStackagainst: Adobe Real-Time CDP, Hightouch, Salesforce Audience Studiono first choiceagainst: AWS, Alation, DataGrail, LastPass, Microsoft, Snowflake, Talend Open Studio
Three alternatives
BlueConic, Hightouch, Tealium Customer Data HubTwo alternatives
Hightouch, Tealium Customer Data HubNine alternatives
Alation, Amazon Redshift, Atlan, BigQuery, Collibra, Fivetran, Informatica Intelligent Data Management Cloud, Microsoft Fabric / Purview, dbtThree alternatives
Jitsu, PostHog, SegmentMistral SmallAdRoll ABMZoomInfoChangedagainst: Audience ManagerInformatica Intelligent Data Management CloudBigQuery, ClicDatano first choiceagainst: BigID, Okta, OneTrust, Snowflake, Varonis
Nine alternatives
6sense Revenue AI, Clay, Factors.ai, HubSpot Breeze Intelligence, HubSpot Marketing Hub, Salesforce Data Cloud, Segment, Terminus, ZoomInfo MarketingOSTwo alternatives
Adobe Real-Time CDP, Lotame SphericalEleven alternatives
AWS Data Management Suite, Collibra, Databricks Lakehouse, IBM Cloud Pak for Data, Microsoft Fabric, Microsoft Purview, Oracle Enterprise Data Management, SAP Master Data Governance, Segment, Snowflake, TalendSix alternatives
Airbyte, Google Analytics 4, Hightouch, OnAudience, PostgreSQL, SnowflakeDeepSeek V4 FlashHightouchagainst: Adobe Audience Manager, Adobe Real-Time CDP, Oracle BlueKai, Salesforce Data Cloud, Tealium Customer Data HubHubSpot Marketing Hub, Segment, Tealium Customer Data HubChangedagainst: Oracle BlueKai, Salesforce Audience Studiono first choiceagainst: IBM InfoSphere MDM, Oracle Enterprise Data ManagementRudderStackagainst: Adobe Audience Manager, Lotame Spherical, Oracle BlueKai, PermutiveHightouchagainst: Alation, Collibra, Elasticsearch, Informatica Intelligent Data Management Cloud, MinIO, MongoDB, Redis, SAP Master Data Governance, Semarchy xDM, Snowflake
Two alternatives
BlueConic, SegmentTen alternatives
6sense, AdRoll ABM, Apollo.io, BlueConic, Bombora, Clay, Demandbase, Hightouch, RB2B, ZoomInfoSixteen alternatives
Atlan, Azure Purview, Collibra, Databricks Lakehouse, Estuary, Fivetran, Informatica Intelligent Data Management Cloud, Informatica MDM, Matillion, Microsoft Purview, Pimcore, Reltio, SAP Data Intelligence, SAP MDG, Snowflake, TalendSix alternatives
ActiveCampaign, Customer.io, Jitsu, Klaviyo, PostHog, SegmentFour alternatives
BlueConic, Census, Segment, Tealium Customer Data HubLlama 4 MaverickMCH Strategic Datano first choiceChangedno first choiceno first choiceno first choicenothing named
Two alternatives
Improvado, ZoomInfoQwen 3.7 FlashSegmentSegmentHeldBigQuery, SnowflakeClicData, Segmentagainst: Informatica Intelligent Data Management CloudSegment, Tealium Customer Data Hub, mParticleagainst: ClickHouse, Databricks Lakehouse, Druid, Older Oracle DB, PostgreSQL, SingleStore, Teradata
Three alternatives
BlueConic, Customer.io, HightouchThree alternatives
BlueConic, Hightouch, Tealium Customer Data HubSix alternatives
Amazon Redshift, Azure Synapse, Databricks Lakehouse, Fivetran, Microsoft Fabric, dbtFive alternatives
Fivetran, Klaviyo, Snowflake, Versium REACH, dbtFive alternatives
Fivetran, LiveRamp, RudderStack, Snowflake SaaS Marketplace, SnowplowKimi K2Apollo.io, SegmentSegmentChangedno first choiceAds Data Hub, BigQuerySegment, Tealium Customer Data Hubagainst: Adobe Real-Time CDPagainst: National Public Data, Progress MOVEit, Salesforce Audience Studio, Snowflake
Four alternatives
6sense, BlueConic, Demandbase, HubSpot Breeze IntelligenceThree alternatives
Hightouch, Salesforce Data Cloud, Tealium Customer Data HubFour alternatives
Apache Atlas, Salesforce Data Cloud, Snowflake, dbtFive alternatives
ActionIQ, Census, Hightouch, LiveRamp, Lotame SphericalGLM 4.7 FlashXZoomInfo MarketingTealium Customer Data HubChangedagainst: Lotame Sphericalno first choiceClicData, Customer.iono first choiceagainst: DataGPT, Krux / Salesforce Audience Studio, Okta Support System, Oracle BlueKai, Datalogix, ID Graph, ServiceNow, Trello, ai-surge.cloud
Three alternatives
AdRoll ABM, Demandbase, Lotame SphericalTwo alternatives
LiveRamp, Salesforce Data CloudThree alternatives
Hightouch, RudderStack, SegmentMiniMax M2.5Lotame SphericalStackAdapt, Tealium Customer Data HubChangedno first choiceAtroCore, BigQuery, Pimcore, Snowflakeno first choiceagainst: AT&T, Amazon, Google/Alphabet, Meta, Microsoft
Two alternatives
Apollo.io, Salesforce Data CloudThree alternatives
Demandbase, Hightouch, Lotame SphericalTwo alternatives
Fivetran, dbtBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 04:13 | yes | 13 | 11 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 23:49 | yes | 4 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 03:48 | yes | 19 | 28 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-15 03:04 | yes | 20 | 6 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 00:44 | yes | 0 | 8 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:19 | yes | 0 | 9 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 01:36 | yes | 0 | 16 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:24 | yes | 0 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 02:06 | yes | 0 | 41 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-14 23:04 | yes | 0 | 38 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 00:12 | yes | 0 | 33 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:23 | yes | 0 | 15 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:45 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:10 | yes | 3 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 02:51 | yes | 12 | 25 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-15 04:45 | yes | 20 | 5 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 04:15 | yes | 0 | 11 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:46 | yes | 0 | 8 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-14 23:17 | yes | 0 | 14 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:08 | yes | 0 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 02:52 | yes | 0 | 44 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:30 | yes | 0 | 39 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:55 | yes | 0 | 62 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 23:09 | yes | 0 | 24 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 22:57 | yes | 13 | 12 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:40 | no | 0 | 12 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 03:45 | yes | 15 | 28 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-14 23:03 | yes | 19 | 11 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 02:18 | yes | 0 | 22 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:37 | yes | 0 | 11 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 02:54 | yes | 0 | 17 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 00:53 | yes | 0 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 23:05 | no | 0 | 30 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:41 | yes | 0 | 57 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:26 | yes | 0 | 31 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 02:28 | yes | 0 | 19 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 22:54 | yes | 13 | 10 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 22:57 | no | 0 | 2 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 01:48 | yes | 15 | 29 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-15 04:29 | yes | 20 | 5 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 04:49 | yes | 0 | 6 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:53 | yes | 0 | 10 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 03:50 | yes | 0 | 22 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:28 | yes | 0 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:25 | yes | 0 | 29 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:50 | yes | 0 | 24 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:32 | yes | 0 | 122 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:55 | yes | 0 | 19 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 02:27 | yes | 17 | 12 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 23:55 | no | 0 | 10 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 02:41 | yes | 11 | 28 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-15 03:55 | yes | 20 | 7 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 02:10 | yes | 0 | 7 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:51 | no | 0 | 8 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 05:00 | yes | 0 | 22 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 00:45 | yes | 0 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 00:37 | no | 0 | 57 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 00:29 | yes | 0 | 51 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 01:12 | yes | 0 | 57 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 01:19 | yes | 0 | 13 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:44 | yes | 17 | 8 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 02:38 | no | 0 | 5 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 05:05 | yes | 13 | 19 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-15 04:39 | yes | 20 | 6 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 04:56 | yes | 0 | 9 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:41 | yes | 0 | 13 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 00:00 | yes | 0 | 31 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 23:56 | yes | 0 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:21 | yes | 0 | 56 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-14 23:45 | yes | 0 | 45 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 01:00 | yes | 0 | 129 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:51 | yes | 0 | 20 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Adobe read as Adobe Real-Time CDP
Ataccama read as Ataccama ONE
Databricks read as Databricks Lakehouse
HubSpot read as HubSpot Marketing Hub
HubSpot (Starter) read as HubSpot Marketing Hub
Informatica read as Informatica Intelligent Data Management Cloud
Informatica IDMC read as Informatica Intelligent Data Management Cloud
Lotame read as Lotame Spherical
Lotame Spherical Platform read as Lotame Spherical
Oracle read as Oracle BlueKai
Oracle (BlueKai) read as Oracle BlueKai
Salesforce read as Salesforce Audience Studio
Semarchy read as Semarchy xDM
Snowflake Data Cloud read as Snowflake
Tealium read as Tealium Customer Data Hub
Unresolved, counted raw
AT&T
AWS-native stacks
Ad Tech Gekko
Alation Data Intelligence Platform
Audience Manager
Azure-native stacks
Cyera
DataGPT
Druid
Google Cloud Customer Data Platform
Google Cloud-native stacks
Krux / Salesforce Audience Studio
LastPass
LayerFive
Meta (Facebook/Instagram)
Microsoft
Microsoft (Azure/Exchange)
Microsoft ecosystem options
MinIO
Okta Support System
Older Oracle DB
Omeda
Oracle Advertising Suite (BlueKai, Datalogix, AddThis)
Oracle BlueKai, Datalogix, ID Graph
Progress MOVEit
Redis
ScyllaDB
Sentra
Snowflake SaaS Marketplace
Valkey
Varonis
Zaius/Klaviyo
ai-surge.cloud
Discontinued, still offered
No shut-down product was recommended here.