Identity resolution
Asked as “identity resolution platform”, and as “customer identity matching service”, on behalf of a mid-market B2B company. 48 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
17%
Contested · LiveRamp Identity Resolution 10%
17Hightouch Adaptive Identity Resolution10LiveRamp Identity Resolution08Tealium65others
17% of first choices, contested.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the nine products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to head
All twenty-eight head-to-head pages: the top eight products, each against each
Hightouch Adaptive Identity Resolution vs CustomerLabs 1PD OpsHightouch Adaptive Identity Resolution vs ProspeoHightouch Adaptive Identity Resolution vs DemandbaseHightouch Adaptive Identity Resolution vs AmperityLiveRamp Identity Resolution vs Twilio Segment UnifyLiveRamp Identity Resolution vs TealiumLiveRamp Identity Resolution vs CustomerLabs 1PD OpsLiveRamp Identity Resolution vs ProspeoLiveRamp Identity Resolution vs DemandbaseLiveRamp Identity Resolution vs AmperityTwilio Segment Unify vs TealiumTwilio Segment Unify vs CustomerLabs 1PD OpsTwilio Segment Unify vs ProspeoTwilio Segment Unify vs DemandbaseTwilio Segment Unify vs AmperityTealium vs CustomerLabs 1PD OpsTealium vs ProspeoTealium vs DemandbaseTealium vs AmperityCustomerLabs 1PD Ops vs ProspeoCustomerLabs 1PD Ops vs DemandbaseCustomerLabs 1PD Ops vs AmperityProspeo vs DemandbaseProspeo vs AmperityDemandbase vs Amperity
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Hightouch Adaptive Identity Resolution17%
Hightouch Adaptive Identity Resolution17%02LiveRamp Identity Resolution10%
LiveRamp Identity Resolution10%03Twilio Segment Unify8%
Twilio Segment Unify8%04Tealium8%
Tealium8%05CustomerLabs 1PD Ops6%
CustomerLabs 1PD Ops6%06Prospeo4%
Prospeo4%07Demandbase4%
Demandbase4%08Amperity4%
Amperity4%09HubSpot Breeze Intelligence2%
HubSpot Breeze Intelligence2%10FullContact0%
FullContact0%11RB2B0%
RB2B0%12ZoomInfo0%
ZoomInfo0%13Acxiom Real Identity0%
Acxiom Real Identity0%14Salesforce Data Cloud0%
Salesforce Data Cloud0%15mParticle IDSync0%
mParticle IDSync0%16Adobe Real-Time CDP0%
Adobe Real-Time CDP0%17Experian Identity Resolution0%
Experian Identity Resolution0%18TransUnion TruAudience0%
TransUnion TruAudience0%What they warned about
Three of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
LiveRamp Identity Resolution47%
21 of 45 labels negative · 9 of 12 models · 9 hard negative
“1. LiveRamp (formerly Acxiom) - Why avoid: The UK's Open Rights Group filed formal ICO complaints in February 2024 alleging unlawful processing” Mistral Small, negative prompt
Amperity43%
12 of 28 labels negative · 8 of 12 models · 6 hard negative
“Enterprise identity layers like LiveRamp, Adobe, Salesforce, or Amperity unless the cost of identity errors is very high” Perplexity Sonar, budget prompt
Experian Identity Resolution33%
6 of 18 labels negative · 5 of 12 models · 4 hard negative
“Experian — Repeated data breaches, regulatory action from the CFPB, and poor consumer complaint resolution.” DeepSeek V4 Flash, negative prompt
Persona
100%
5 of 5 labels negative · 5 of 12 models · 4 hard negative
“Frequent technical breakdowns lock users out of accounts; avoid if reliability is critical.” Grok 4.20, negative prompt
What they cite
Four of the twelve models returned a source list in this edition: four return the pages they cited.
Sites the answers cite
22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 298 links across 133 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
vendor site · Hightouch11 answers · 17 citations · 3 models
10 answers · 17 citations · 4 models
vendor site · Prospeo9 answers · 9 citations · 2 models
vendor site · DirectMail.io7 answers · 7 citations · 3 models
vendor site · TrustRadius6 answers · 8 citations · 3 models
vendor site · Guideflow6 answers · 7 citations · 2 models
6 answers · 6 citations · 3 models
vendor site · Tomba6 answers · 6 citations · 2 models
5 answers · 10 citations · 1 model
vendor site · Opensend5 answers · 6 citations · 2 models
vendor site · checkthat.ai5 answers · 5 citations · 1 model
vendor site · LiveRamp5 answers · 5 citations · 3 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
9 answers · 2 models
7 answers · 3 models
6 answers · 3 models
6 answers · 2 models
5 answers · 1 model
5 answers · 2 models
5 answers · 2 models
5 answers · 3 models
5 answers · 2 models
5 answers · 3 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best identity resolution platform”, “identity resolution platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Hightouch Adaptive Identity Resolution hightouch.com | 17% | 99 | 0 | 127,772 | 23 | 6 | ||
| LiveRamp Identity Resolution liveramp.com | 10% | 137 | 90 | 0 | 20,494 | $339 | 44 | 2 |
| Twilio parent site Twilio Segment Unify 8% | 8% | 67 | 135,000 | 4,343 | ||||
| Tealium tealium.com | 8% | 71 | 2,900 | 143 | 9,399 | 32 | ||
| CustomerLabs 1PD Ops customerlabs.com | 6% | 15 | 0 | 5 | ||||
| RudderStack rudderstack.com | 6% | 166 | 1,900 | 42 | 46,132 | 50 | ||
| Leadpipe leadpipe.com | 6% | 6 | 6,600 | 37 | 3,125 | 0 | ||
| Prospeo prospeo.io | 4% | 134 | 2,400 | 19 | 403,704 | 14 | ||
| Demandbase demandbase.com | 4% | 581 | 5,400 | 211 | 42,531 | 34 | ||
| Apollo.io apollo.io | 4% | 1010 | 33,100 | 396 | 111,608 | 94 |
Google's top ten for the two searches hold 12 sites; 4 of them are among the sites the models cited here (hightouch.com, liveramp.com, opensend.com, trustradius.com). The first result for “best identity resolution platform” is salesforce.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best identity resolution platform for a mid-market B2B company?”Paraphrase“Which customer identity matching service would you recommend to a mid-sized B2B company?”Comparative“What are the top identity resolution platforms and how do they differ?”Budget-constrained“What is the best identity resolution platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an identity resolution platform. What should we look at?”Negative“Which identity resolution platforms should I avoid or be cautious about?”
Claude Haiku 4.5Amperity, Tealiumno first choiceChangedLiveRamp Identity Resolutionno first choiceno first choicenothing named
Three alternatives
Adobe's Real-Time Customer Data Platform, FullContact, SnitcherFour alternatives
Amperity, Experian Identity Resolution, Tealium, TransUnion TruAudienceOne alternative
SnowcatCloudGPT-5.4 miniHightouch Adaptive Identity Resolution, TealiumHightouch Adaptive Identity ResolutionChangedno first choiceDataGroomr, Senzingagainst: Salesforce Data Cloud, Tealium, Treasure Datano first choiceagainst: Kochava, Mobilewalla, X-Mode Social / Outlogic
Three alternatives
Salesforce Data Cloud, Treasure Data, ZeotapThree alternatives
Experian Aperture Data Studio, Matchbook AI, Twilio Segment UnifyOne alternative
Hightouch Adaptive Identity ResolutionGemini 3.5 FlashOpenpriseagainst: Adobe Real-Time CDP, LeadspaceLeanDataChangedagainst: Adobe Real-Time CDP, Twilio Segment UnifyAdobe Real-Time CDP, LiveRamp Identity Resolution, Senzing, Twilio Segment UnifyHightouch Adaptive Identity Resolutionagainst: Amperity, LiveRamp Identity Resolution, Salesforce Data CloudHightouch Adaptive Identity Resolution, RudderStackagainst: Twilio Segment Unify, mParticle IDSyncagainst: Avast, InMarket, Kochava, Outlogic
Six alternatives
6sense, Demandbase, Hightouch Adaptive Identity Resolution, HubSpot Breeze Intelligence, RudderStack, ZoomInfoNine alternatives
Apollo.io, Census, Clay, Factors.ai, Hightouch Adaptive Identity Resolution, HubSpot Breeze Intelligence, RB2B, Traction Complete, ZoomInfo OperationsSix alternatives
Amperity, Customers.ai, RB2B, Tilores, TransUnion TruAudience, WarmlyFive alternatives
Capturify, FullContact, Opensend, Prospeo, RudderStackOne alternative
CensusPerplexity SonarTwilio Segment UnifyDemandbaseChangedno first choiceLeadpipe, Prospeoagainst: Adobe Real-Time CDP, Amperity, LiveRamp Identity Resolution, Salesforce Data Cloudno first choiceagainst: Simon Data, Tealium, Twilio Segment Unify, mParticle IDSync
Three alternatives
Hightouch Adaptive Identity Resolution, Prospeo, TealiumThree alternatives
Hightouch Adaptive Identity Resolution, LiveRamp Identity Resolution, Twilio Segment UnifyTwo alternatives
CustomerLabs 1PD Ops, RB2BGrok 4.20Twilio Segment Unifyagainst: LiveRamp Identity ResolutionTwilio Segment UnifyHeldagainst: Amperity, LiveRamp Identity Resolution, WarmlyLiveRamp Identity Resolutiondedupeagainst: Amperity, Hightouch Adaptive Identity Resolution, LiveRamp Identity ResolutionHightouch Adaptive Identity Resolution, LiveRamp Identity Resolutionagainst: AU10TIX, ID.me, IDmerit, LiveRamp Identity Resolution, Persona, Sumsub, Veriff
Three alternatives
CustomerLabs 1PD Ops, Hightouch Adaptive Identity Resolution, ProspeoThree alternatives
Hightouch Adaptive Identity Resolution, Prospeo, RB2BNine alternatives
Acxiom Real Identity, Amperity, Experian Identity Resolution, FullContact, Hightouch Adaptive Identity Resolution, Salesforce Data Cloud, Tealium, Twilio Segment Unify, mParticle IDSyncThree alternatives
Prospeo, Splink, ZinggTwo alternatives
Acxiom Real Identity, mParticle IDSyncMistral SmallWarmlyProspeoChangedagainst: Acxiom Real Identity, Amperity, Experian Identity Resolution, LiveRamp Identity ResolutionLiveRamp Identity ResolutionCustomerLabs 1PD Ops, Leadpipeagainst: Amperity, Experian Identity Resolution, LiveRamp Identity Resolutionno first choiceagainst: AU10TIX, Acxiom Real Identity, Equifax, Experian Marketing Services, LiveRamp Identity Resolution, Persona, TransUnion TruAudience, Worldcoin, Yoti
Three alternatives
LiveRamp Identity Resolution, MarketBetter, RB2BSix alternatives
Hightouch Adaptive Identity Resolution, HubSpot Breeze Intelligence, RB2B, Tomba, Twilio Segment Unify, WarmlyFive alternatives
Acxiom Real Identity, CustomerLabs 1PD Ops, Experian Identity Resolution, Hightouch Adaptive Identity Resolution, TealiumSix alternatives
Authentik, FullContact, Keycloak, Opensend, Ory, ZitadelDeepSeek V4 FlashHightouch Adaptive Identity Resolutionagainst: Amperity, LiveRamp Identity Resolution, mParticle IDSyncHightouch Adaptive Identity Resolution, LeanDataChangedagainst: Amperity, LiveRamp Identity Resolution, Tealium, mParticle IDSyncno first choiceCustomerLabs 1PD Opsagainst: Amperity, LiveRamp Identity Resolution, mParticle IDSyncHightouch Adaptive Identity Resolutionagainst: Acxiom Real Identity, LiveRamp Identity Resolutionagainst: Experian Identity Resolution, LiveRamp Identity Resolution, TransUnion TruAudience, Zeta Global
Four alternatives
6sense, CustomerLabs 1PD Ops, Demandbase, ZoomInfoFour alternatives
Cognism, FullContact, Twilio Segment Unify, ZoomInfoNine alternatives
Acxiom Real Identity, Amperity, Experian Identity Resolution, FullContact, Hightouch Adaptive Identity Resolution, ID5, InfoSum, LiveIntent, LiveRamp Identity ResolutionTwo alternatives
FullContact, Hightouch Adaptive Identity ResolutionTwo alternatives
Tealium, mParticle IDSyncLlama 4 Maverickno first choiceno first choiceHeldLiveRamp Identity Resolutionno first choiceno first choicenothing named
Six alternatives
Adobe Real-Time CDP, Amperity, FullContact, Hightouch Adaptive Identity Resolution, Salesforce Data Cloud, Twilio Segment UnifyQwen 3.7 FlashDemandbase, HubSpot Breeze IntelligenceLiveRamp Identity ResolutionChangedLiveRamp Identity ResolutionRudderStackagainst: LiveRamp Identity Resolution, Tealiumno first choiceagainst: Amperityagainst: AU10TIX, IDmerit, Persona, Sumsub, Veriff
Five alternatives
6Degrees, 6sense, Blue90, Salesforce Einstein, TerminusFour alternatives
Demandbase, Factors.ai, RB2B, WarmlyNine alternatives
Adobe Real-Time CDP, Amperity, Experian Marketing Services, Habu, InfoSum, Oracle Data Cloud, Salesforce Data Cloud, TransUnion TruAudience, Twilio Segment UnifyFive alternatives
Amplitude, Mixpanel, Snowflake, Twilio Segment Unify, dbtThree alternatives
FullContact, LiveRamp Identity Resolution, TealiumKimi K2Apollo.ioagainst: ZoomInfoApollo.ioHeldagainst: 6sense, Demandbase, LeadspaceLiveRamp Identity ResolutionJitsu, RudderStackLiveRamp Identity Resolutionagainst: Acxiom Real Identity, Epsilon, Experian Identity Resolution, IDScan.net, IDmerit, LiveRamp Identity Resolution, Neustar, Persona, Sumsub, TransUnion TruAudience
Three alternatives
FullContact, LeanData, LushaFour alternatives
Cleanlist, Cognism, HubSpot Breeze Intelligence, ZoomInfoEight alternatives
Acxiom Real Identity, Amperity, Experian Identity Resolution, FullContact, Hightouch Adaptive Identity Resolution, Tealium, Twilio Segment Unify, mParticle IDSyncFour alternatives
CustomerLabs 1PD Ops, Hightouch Adaptive Identity Resolution, Leadpipe, Twilio Segment UnifySix alternatives
Amperity, Delivr.ai, FullContact, Hightouch Adaptive Identity Resolution, Tealium, Twilio Segment UnifyGLM 4.7 FlashXTealiumagainst: Amperity, LiveRamp Identity ResolutionAbmatic AIChangedagainst: Demandbase, Experian Identity & Fraud, LiveRamp Identity ResolutionLiveRamp Identity Resolutionagainst: Jitsu, SnowplowLeadpipeLiveRamp Identity Resolutionagainst: AU10TIX, Databricks, Experian Identity Resolution, Facebook, Google, IDmerit, LiveRamp Identity Resolution, Persona, Sumsub, TransUnion TruAudience, Veriff, X
Two alternatives
CustomerLabs 1PD Ops, ZoomInfoFive alternatives
FullContact, Hightouch Adaptive Identity Resolution, HubSpot Breeze Intelligence, Prospeo, ZoomInfoNine alternatives
Acxiom Real Identity, Amperity, BlueConic, Experian Identity Resolution, Hightouch Adaptive Identity Resolution, RudderStack, Tealium, Twilio Segment Unify, mParticle IDSyncFour alternatives
FullContact, Hightouch Adaptive Identity Resolution, Prospeo, RB2BFour alternatives
Acxiom Real Identity, Epsilon CORE ID, Experian Identity Resolution, TransUnion TruAudienceMiniMax M2.5Amperity, TealiumLiveRamp Identity Resolution, Twilio Segment UnifyChangedHightouch Adaptive Identity Resolution, LiveRamp Identity ResolutionCustomerLabs 1PD Opsagainst: Amperity, Experian Identity Resolution, LiveRamp Identity Resolution, TransUnion TruAudienceno first choiceagainst: IDScan.net, LiveRamp Identity Resolution, Oracle Unity
Three alternatives
DirectMail.io, LettrLabs, Twilio Segment UnifyFour alternatives
Acxiom Real Identity, Experian Identity Resolution, Tealium, Twilio Segment UnifyTwo alternatives
FullContact, LeadpipeBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 02:06 | yes | 7 | 6 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 04:27 | yes | 3 | 6 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:08 | yes | 19 | 27 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-15 01:11 | yes | 20 | 7 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-14 23:51 | yes | 0 | 8 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:22 | yes | 0 | 11 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 01:42 | yes | 0 | 29 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 03:14 | yes | 0 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:30 | no | 0 | 26 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:46 | yes | 0 | 35 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:56 | yes | 0 | 47 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:13 | yes | 0 | 21 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:46 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:20 | yes | 3 | 6 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 01:31 | yes | 16 | 20 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-15 02:31 | yes | 20 | 5 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 00:32 | yes | 0 | 11 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 02:49 | yes | 0 | 11 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-14 22:53 | yes | 0 | 37 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:30 | yes | 0 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 23:06 | yes | 0 | 18 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:58 | yes | 0 | 30 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 00:02 | yes | 0 | 71 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:30 | yes | 0 | 28 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 02:04 | yes | 12 | 10 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:38 | yes | 9 | 8 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:19 | yes | 24 | 28 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-15 01:41 | yes | 20 | 11 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 01:42 | yes | 0 | 7 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:24 | yes | 0 | 8 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-14 23:16 | yes | 0 | 61 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:16 | yes | 0 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:06 | yes | 0 | 42 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:15 | yes | 0 | 50 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:18 | yes | 0 | 279 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 05:07 | yes | 0 | 10 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:04 | yes | 8 | 6 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:39 | yes | 3 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 04:32 | yes | 17 | 20 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-15 02:29 | yes | 20 | 12 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 01:50 | yes | 0 | 8 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:06 | yes | 0 | 11 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 03:21 | yes | 0 | 28 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 00:44 | yes | 0 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 23:54 | no | 0 | 37 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:51 | yes | 0 | 42 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:00 | yes | 0 | 106 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 22:53 | yes | 0 | 18 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:17 | no | 0 | 5 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:25 | yes | 5 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 03:00 | yes | 15 | 24 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-15 02:03 | yes | 20 | 8 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 00:01 | yes | 0 | 7 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:02 | yes | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 01:18 | yes | 0 | 54 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:16 | yes | 0 | 4 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 05:07 | yes | 0 | 48 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:17 | yes | 0 | 32 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:44 | yes | 0 | 119 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:40 | yes | 0 | 12 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:12 | yes | 13 | 8 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:33 | yes | 4 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 04:29 | yes | 20 | 27 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-15 04:53 | yes | 20 | 8 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 04:11 | yes | 0 | 10 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:23 | yes | 0 | 15 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 03:38 | yes | 0 | 42 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:01 | yes | 0 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 03:15 | yes | 0 | 42 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:59 | yes | 0 | 95 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:32 | yes | 0 | 135 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:33 | yes | 0 | 31 s |
Noise floor in this category
Flips between the edition run and its calibration repeat. Six prompts per model is a small sample; the index-wide floor is the number to trust.
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Claude Haiku 4.5
3 of 4 flipped
GPT-5.4 mini
2 of 3 flipped
Gemini 3.5 Flash
5 of 5 flipped
Perplexity Sonar
3 of 3 flipped
Grok 4.20
4 of 6 flipped
Mistral Small
3 of 5 flipped
DeepSeek V4 Flash
4 of 5 flipped
Llama 4 Maverick
2 of 2 flipped
Qwen 3.7 Flash
4 of 4 flipped
Kimi K2
5 of 6 flipped
GLM 4.7 FlashX
4 of 5 flipped
MiniMax M2.5
3 of 4 flipped
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Acxiom read as Acxiom Real Identity
Acxiom (Real Identity) read as Acxiom Real Identity
Adobe read as Adobe Real-Time CDP
CustomerLabs read as CustomerLabs 1PD Ops
Experian read as Experian Identity Resolution
Hightouch read as Hightouch Adaptive Identity Resolution
Hightouch Identity Resolution read as Hightouch Adaptive Identity Resolution
HubSpot (Identity Analytics) read as HubSpot Breeze Intelligence
Informatica read as Informatica MDM
LiveRamp read as LiveRamp Identity Resolution
LiveRamp (RampID) read as LiveRamp Identity Resolution
LiveRamp (formerly Acxiom) read as LiveRamp Identity Resolution
Oracle read as Oracle Unity
Salesforce read as Salesforce Data Cloud
Salesforce (Einstein Identity) read as Salesforce Data Cloud
Segment read as Twilio Segment Unify
Segment (Twilio) read as Twilio Segment Unify
TransUnion read as TransUnion TruAudience
TransUnion (Neustar) read as TransUnion TruAudience
TransUnion (Neustar/Fabrick) read as TransUnion TruAudience
TransUnion (TruAudience / Neustar) read as TransUnion TruAudience
TransUnion (including Neustar) read as TransUnion TruAudience
Twilio Segment read as Twilio Segment Unify
mParticle read as mParticle IDSync
Unresolved, counted raw
6Degrees
Acquia Customer Data Platform
Adobe's Real-Time Customer Data Platform
Amazon Connect Customer Profiles / Identity Resolution
Authentik
Blue90
Clearbit Breeze
Drawbridge
Epsilon CORE ID
Epsilon PeopleCloud / COREid
Experian Identity Graph
Eyeota
Google
Google PAIR
Identity Digital
LiveRamp RampID
Lotame Panorama ID
Matchbook AI
Narrative
Optimizely Data Platform
Ory
SnowcatCloud
Unified ID 2.0/UID2
Worldcoin (Tools for Humanity)
Yoti
Zitadel
login.gov
Discontinued, still offered
No shut-down product was recommended here.