September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › GTM data and infrastructure › Automation & iPaaS · September 2026 Edition

Workflow automation and iPaaS

Asked as “workflow automation and integration platform”, and as “iPaaS”, on behalf of a mid-market B2B company. 52 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
38%
Contested · Make 17%
38Workato17Make12Celigo33others

38% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Workato38%13%53endorsed leader
02Make17%17%48accepted challenger
03n8n12%18%44accepted challenger
04Celigo12%0%18accepted challenger
05Boomi Enterprise Platform6%12%26accepted challenger
06SnapLogic6%0%10accepted challenger
07Tray.ai4%13%23accepted challenger
08Pabbly Connect2%18%11accepted challenger
Show the four products at 0%, ordered by negative rate
12Zapier0%61%56criticized challenger
11MuleSoft Anypoint Platform0%59%22criticized challenger
09Microsoft Power Automate0%21%34accepted challenger
10Activepieces0%0%11accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Workato38%
02Make17%
03n8n12%
04Celigo12%
05Boomi Enterprise Platform6%
06SnapLogic6%
07Tray.ai4%
08Pabbly Connect2%
09Microsoft Power Automate0%
10Activepieces0%
11MuleSoft Anypoint Platform0%
12Zapier0%

What they warned about

Three of twelve models held their first choice under the paraphrase. GPT-5.4 mini, Gemini 3.5 Flash, Grok 4.20, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Zapier
61%
34 of 56 labels negative · 11 of 12 models · 7 hard negative
“Avoid Tier 2 consumer tools (like standard Zapier) because as soon as you hit 700+ employees, the lack of governance and error handling will cause compliance issues.” Qwen 3.7 Flash, scale prompt
MuleSoft Anypoint Platform
59%
13 of 22 labels negative · 7 of 12 models · 5 hard negative
“you likely want to avoid bloated legacy enterprise platforms (like MuleSoft) that require expensive, certified developers” Gemini 3.5 Flash, paraphrase prompt
Workato
13%
7 of 53 labels negative · 7 of 12 models · 3 hard negative
“### Workato Avoid or Use with Caution If: ... overkill and significantly more expensive than necessary” GLM 4.7 FlashX, negative prompt
n8n
18%
8 of 44 labels negative · 7 of 12 models · 1 hard negative
“n8n ⚠️ SECURITY CONCERNS ... Webhook URLs have been actively abused by threat actors since October 2025” Mistral Small, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

24 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 276 links across 163 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

8 answers · 9 citations · 3 models
8 answers · 9 citations · 3 models
vendor site · Zapier7 answers · 9 citations · 4 models
vendor site · Guideflow7 answers · 7 citations · 3 models
vendor site · Frends6 answers · 7 citations · 3 models
vendor site · ONES.com5 answers · 15 citations · 3 models
vendor site · Gartner5 answers · 6 citations · 3 models
vendor site · YouTube4 answers · 9 citations · 1 model
4 answers · 4 citations · 3 models
vendor site · SnapLogic4 answers · 4 citations · 3 models
3 answers · 4 citations · 2 models
vendor site · Reddit3 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best workflow automation and integration platform”, “workflow automation and integration platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 days
Workato workato.com38%14914,80040538,042$20120
Make make.com17%165135,00012,939,045439,03176
n8n n8n.io12%127165,0002,786133,59942
Celigo celigo.com12%395,4001409,670$1,09743
Boomi Enterprise Platform boomi.com6%7019,837$22,810120
SnapLogic snaplogic.com6%122,90011844,167$4130
Tray.ai tray.ai4%3839074,110$971
ClickUp clickup.com4%159201,0001,733322,021$1,470120
Pabbly Connect pabbly.com2%71,300203,5881
Microsoft parent site
Microsoft Power Automate 0%
0%1392,240,000403,136

Google's top ten for the two searches hold 16 sites; 1 of them are among the sites the models cited here (reddit.com). The first result for “best workflow automation and integration platform” is useparagon.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best workflow automation and integration platform for a mid-market B2B company?”Paraphrase“Which iPaaS would you recommend to a mid-sized B2B company?”Comparative“What are the top workflow automation and integration platforms and how do they differ?”Budget-constrained“What is the best workflow automation and integration platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a workflow automation and integration platform. What should we look at?”Negative“Which workflow automation and integration platforms should I avoid or be cautious about?”
Claude Haiku 4.5Workato
Four alternativesKissflow, Make, Microsoft Power Automate, Zapier
WorkatoHeld
Five alternativesAlbato, Boomi Enterprise Platform, Celigo, SAP Integration Suite, Zapier
no first choiceagainst: JiraPabbly Connect
Four alternativesAlbato, Integrately, Microsoft 365, n8n
no first choiceagainst: Zapier
GPT-5.4 miniWorkato
Two alternativesBoomi Enterprise Platform, MuleSoft Anypoint Platform
against: Zapier
Boomi Enterprise Platform, WorkatoChanged
One alternativeCeligo
against: MuleSoft Anypoint Platform
Zapier
Six alternativesIFTTT, Make, Microsoft Power Automate, Pipedream, Workato, n8n
n8n
One alternativeMake
against: Zapier
no first choicenothing named
Gemini 3.5 FlashWorkato
Three alternativesCeligo, Make, Tray.ai
against: Zapier
CeligoChanged
Three alternativesJitterbit Harmony, Workato, n8n
against: MuleSoft Anypoint Platform
Make, Zapier, n8n
Two alternativesTray.ai, Workato
against: MuleSoft Anypoint Platform
n8n
Four alternativesActivepieces, Make, Microsoft Power Automate, Pipedream
against: Zapier
Workato
Five alternativesCeligo, Make, Microsoft Power Automate, Tray.ai, n8n
against: IBM, MuleSoft Anypoint Platform, Zapier
against: Make, Microsoft Power Automate, MuleSoft Anypoint Platform, Tray.ai, Workato, Zapier, n8n
Perplexity SonarWorkato
Three alternativesHubSpot Operations Hub, Make, n8n
against: Zapier
WorkatoHeld
Four alternativesCeligo, Frends iPaaS, Jitterbit Harmony, Microsoft Power Automate
Zapier
Seven alternativesBoomi Enterprise Platform, Camunda, Make, Microsoft Power Automate, UiPath, Workato, n8n
against: MuleSoft Anypoint Platform
Make
One alternativen8n
against: Zapier
no first choiceagainst: Automate.io, Boomi Enterprise Platform, Make, Microsoft Power Automate, Tray.ai, UiPath, Workato, Zapier, n8n
Grok 4.20Workato
Four alternativesBoomi Enterprise Platform, Celigo, Make, Tray.ai
against: Zapier
CeligoChanged
Three alternativesBoomi Enterprise Platform, Tray.ai, Workato
against: Zapier
Zapier
Four alternativesMake, Microsoft Power Automate, Workato, n8n
n8n
One alternativeMake
against: Microsoft Power Automate, Workato, Zapier
SnapLogic, Workato
Three alternativesMake, Microsoft Power Automate, n8n
against: Zapier
against: IFTTT, Make, Pipedream, Zapier, n8n
Mistral SmallWorkato
Two alternativesJitterbit Harmony, Tray.ai
against: Zapier
WorkatoHeld
Two alternativesCeligo, Jitterbit Harmony
against: Boomi Enterprise Platform, MuleSoft Anypoint Platform
Zapier
Four alternativesMake, Microsoft Power Automate, Workato, n8n
Make
Three alternativesIntegrately, Pabbly Connect, n8n
against: Zapier
no first choiceagainst: Zapieragainst: Relay.app, Vanta, Zapier, n8n
DeepSeek V4 FlashCeligo, Workato
Three alternativesBoomi Enterprise Platform, Jitterbit Harmony, Tray.ai
against: Make, Zapier
CeligoChanged
Two alternativesBoomi Enterprise Platform, Workato
against: Make, MuleSoft Anypoint Platform, Zapier, n8n
Workato
Six alternativesBoomi Enterprise Platform, Make, Microsoft Power Automate, Tray.ai, Zapier, n8n
against: MuleSoft Anypoint Platform
Make
Three alternativesMicrosoft Power Automate, Pabbly Connect, n8n
against: Zapier
Workato
Five alternativesBoomi Enterprise Platform, Celigo, Make, Microsoft Power Automate, Zapier
against: MuleSoft Anypoint Platform
against: IFTTT, Make, Microsoft Power Automate, Pabbly Connect, Zapier, n8n
Llama 4 MaverickBoomi Enterprise Platform, SnapLogic, WorkatoWorkatoChanged
Two alternativesBoomi Enterprise Platform, Celigo
no first choiceClickUpno first choicenothing named
Qwen 3.7 FlashMake
Two alternativesTray.ai, Workato
against: Zapier
CeligoChanged
Four alternativesBoomi Enterprise Platform, Microsoft Power Automate, Workato, n8n
against: Zapier
Make, Zapier
Three alternativesTray.ai, Workato, n8n
Make
Four alternativesMicrosoft Power Automate, Pabbly Connect, Zapier, n8n
Tray.ai, Workato
Three alternativesIBM, Microsoft Fabric, ServiceNow Flow Designer
against: Zapier
against: HubSpot Operations Workflow, IBM App Connect, Microsoft Power Automate, MuleSoft Anypoint Platform, Oracle Integration Cloud, Salesforce Apex/Flow, ServiceNow Flow Designer, Tibco Mashery / Tibco ESB, Workato, Zapier
Kimi K2Make, n8n
Two alternativesWorkato, Zapier
CeligoChanged
Two alternativesBoomi Enterprise Platform, Workato
against: MuleSoft Anypoint Platform
no first choice
Twelve alternativesBoomi Enterprise Platform, Clay, Gumloop, Lindy, Make, Microsoft Power Automate, MuleSoft Anypoint Platform, Pipedream, Tray.ai, Workato, Zapier, n8n
Make, n8n
Two alternativesIFTTT, Pabbly Connect
against: Zapier
Tray.ai, Workato
Four alternativesCeligo, Make, Microsoft Power Automate, n8n
against: Appian, Boomi Enterprise Platform, MuleSoft Anypoint Platform, Pega, Zapier
against: IFTTT, Integrately, Make, Microsoft Power Automate, Pabbly Connect, Tray.ai, Workato, Zapier, n8n
GLM 4.7 FlashXMake
One alternativen8n
against: Zapier
WorkatoChanged
Three alternativesBoomi Enterprise Platform, Celigo, Jitterbit Harmony
Make, Zapier
Five alternativesActivepieces, Microsoft Power Automate, Tray.ai, Workato, n8n
Make, n8n
Two alternativesActivepieces, ClickUp
against: Zapier
no first choiceagainst: Make, Workato, Zapier
MiniMax M2.5Boomi Enterprise Platform, SnapLogic
Two alternativesMake, Microsoft Power Automate
against: Workato
WorkatoChanged
Four alternativesDell Boomi, Microsoft Power Automate, MuleSoft Anypoint Platform, SnapLogic
Zapier
Five alternativesIFTTT, Make, Microsoft Power Automate, Workato, n8n
ClickUp
Six alternativesActivepieces, Integrately, Make, Pabbly Connect, Zapier, n8n
no first choiceagainst: Microsoft Power Automate, Zapier, n8n
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:39yes1411 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:05yes36 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:49yes520 s
Direct recommendationPerplexity Sonarsonar2026-09-15 02:43yes207 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:04yes011 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 03:50yes09 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:54yes022 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:23yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:32yes032 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:31yes050 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:51yes081 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:49yes028 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:19yes87 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:27yes14 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:56yes1124 s
ParaphrasePerplexity Sonarsonar2026-09-15 00:26yes203 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:21yes09 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 03:03yes06 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:56yes020 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:15yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:24yes040 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:12yes024 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 22:54yes011 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:51no010 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:22yes810 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:41yes313 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:03yes1021 s
ComparativePerplexity Sonarsonar2026-09-15 00:50yes2024 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:56yes06 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-14 23:49yes010 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:33yes024 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 22:51yes01 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:38yes025 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:55yes082 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:26yes067 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:47no09 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:38yes77 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:34yes34 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:08yes1427 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:27yes206 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:22yes08 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 00:17yes08 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:38yes017 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:58yes01 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:01no040 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:20yes037 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 22:55yes015 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:11yes010 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:51yes1610 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:10yes811 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:16yes1325 s
Scale constrainedPerplexity Sonarsonar2026-09-14 23:09yes207 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:17yes08 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:12no04 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:34yes072 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:12yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:21no040 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:34yes072 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:20no073 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:49yes017 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:21yes1612 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:48yes56 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:29yes1122 s
Negative framingPerplexity Sonarsonar2026-09-14 23:28yes206 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:51yes010 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 03:50yes09 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:55yes063 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 22:56yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:42no042 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:37yes068 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:25yes0107 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:44yes028 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Boomi read as Boomi Enterprise Platform
Boomi (Dell) read as Boomi Enterprise Platform
Frends read as Frends iPaaS
HubSpot read as HubSpot Operations Hub
Hubspot read as HubSpot Operations Hub
Informatica read as Informatica Intelligent Cloud Services
Jitterbit read as Jitterbit Harmony
MuleSoft read as MuleSoft Anypoint Platform
MuleSoft (Anypoint Platform) read as MuleSoft Anypoint Platform
MuleSoft (Anypoint) read as MuleSoft Anypoint Platform
MuleSoft (Salesforce) read as MuleSoft Anypoint Platform
SAP read as SAP Integration Suite
ServiceNow read as ServiceNow Flow Designer
Unresolved, counted raw
Automatisch
Azure Fabric
Budibase
CodeWords
HubSpot Operations Workflow
Launchpad
PagerDuty
Salesforce Apex/Flow
Tibco Mashery / Tibco ESB
Windmill
Wrk
Discontinued, still offered
No shut-down product was recommended here.
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