9 categories · RankedMake
Make is a visual automation platform that lets teams build and run workflows connecting apps and data, with a claimed 3000 integrations · make.com ↗
Gane, the publisher, sells software in AI marketing agents, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Strongest at small business. Ranked 10 of 91 for enterprise buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Zapier is first at 42%.
Workato is first at 35%. 1 of 14 models made it the first choice when asked directly.
Workato is first at 43%.
Why models recommend it
“Make (formerly Integromat) stands out as the best overall workflow automation and integration platform for a company with a limited budget”Grok 4.20 · Budget-constrained question · first choice
“Make (formerly Integromat) is generally considered the best overall balance of price and power for most small businesses.”Qwen 3.7 Flash · Budget-constrained question · first choice
“Zapier or Make are the strongest starting points due to their balance of usability, integration breadth, and scalability”MiniMax M2.5 · Direct question · first choice
“For most budget-conscious companies, Make offers the best balance of affordability, power, and ease of use”DeepSeek V4 Flash · Budget-constrained question · first choice
What gives them pause
“iPaaS tools (Zapier, Make, Workato) are built for event-driven 1:1 automation, not bulk database-to-app syncing”Gemini 3.5 Flash · Negative question · warning
“tools not suitable for enterprise-scale automation due to their consumer/SMB focus”Mistral Small · Negative question · warning
“Avoid relying entirely on Zapier/Make for lead routing”Gemini 3.5 Flash · Negative question · warning
“they're not designed for reverse ETL at scale”Mistral Small · Negative question · warning
Also on the shortlist
The products named in the same answers as Make, over the 199 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 193 | 35 | Compare → | |
| 131 | 4 | Compare → | |
| 115 | 7 | Compare → | |
| 96 | 24 | Compare → | |
| 43 | 2 | Compare → | |
| 42 | 5 | View → | |
| 33 | 1 | View → | |
| 28 | 1 | View → | |
| 26 | 1 | View → | |
| 26 | 0 | View → |
What the models named instead of Make →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Make's own site, not checked by Gane.
- For
- businesses from startups to enterprises
- Price stated
- No credit card required
- Free plan or trial
- Get started free; No credit card required; No time limit on Free plan
- Integrations
- 3000
- Certifications
- GDPR, SOC 3, SOC 2 Type II
- Customers named
- Perk, Celonis, FranklinCovey, Teleclinic, Shop Accelerator Martech, Smaily, FINN
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 165 of the 199 answers that named Make and are not a share of its labels.
Domains cited
285 of the 328 domain citations in answers naming Make came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 0 | 1 | 0 | 3 |
| GPT-5.4 mini | 1 | 1 | 0 | 1 | 3 |
| Gemini 3.5 Flash | 0 | 7 | 0 | 2 | 9 |
| Perplexity Sonar | 1 | 2 | 0 | 3 | 6 |
| Grok 4.20 | 2 | 2 | 1 | 2 | 7 |
| Mistral Small | 1 | 0 | 2 | 2 | 5 |
| DeepSeek V4 Flash | 1 | 3 | 1 | 1 | 6 |
| Llama 4 Maverick | 0 | 2 | 1 | 0 | 3 |
| Qwen 3.7 Flash | 1 | 3 | 1 | 1 | 6 |
| Kimi K2 | 1 | 4 | 1 | 1 | 7 |
| GLM 4.7 FlashX | 1 | 4 | 0 | 1 | 6 |
| MiniMax M2.5 | 2 | 2 | 1 | 1 | 6 |
| GPT-6 Luna | 1 | 1 | 0 | 1 | 3 |
| Muse Glimmer 30B | 2 | 1 | 1 | 1 | 5 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 375 | undated | CRM, SEO | ||
| Report or ebook | 281 | undated | CRM | ||
| Case study | 110 | undated | CRM, Ecommerce marketing | ||
| Glossary or explainer | 75 | undated | |||
| Webinar or virtual event | 73 | undated | CRM, Ecommerce | ||
| Comparison | 15 | undated | Social media | ||
| Conference or event | 6 | undated | |||
| Template or tool | 5 | undated | |||
| News or press | 2 | undated | |||
| Podcast or video | 1 | undated |
How it is countedHide how it is counted
Every page make.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name CRM (13); 1 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.