3 categories · RankedTray.ai
Tray.ai is a cloud-first workflow automation and integration platform (iPaaS) that connects business applications and orchestrates workflows across them · tray.ai ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Zapier is first at 42%.
Workato is first at 35%. 0 of 14 models made it the first choice when asked directly.
Workato is first at 43%.
Why models recommend it
“Highly flexible visual builder, great for complex logic and API orchestration. Strong governance features and scalability.”Gemini 3.5 Flash · Scale-constrained question · alternative
“Tray.io (great for developer-led API orchestration but steeper for non-technical users)”Grok 4.20 · Direct question · alternative
“Balanced mid-market with growing complexity | Tray.ai or Make”DeepSeek V4 Flash · Scale-constrained question · alternative
“Consider Workato or Tray.io instead of heavier legacy iPaaS tools”Gemini 3.5 Flash · Negative question · alternative
What gives them pause
“frequent notes on high costs, implementation complexity, and slower support response times”Grok 4.20 · Negative question · warning
“Workato, Tray.ai, and similar tools can become expensive as task or event volume grows.”Perplexity Sonar · Negative question · warning
“Extremely high cost – Can reach ~$40,000/year”Kimi K2 · Negative question · warning
Also on the shortlist
The products named in the same answers as Tray.ai, over the 55 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 42 | 14 | View → | |
| 38 | 5 | View → | |
| 33 | 3 | View → | |
| 30 | 1 | View → | |
| 26 | 3 | View → | |
| 24 | 2 | View → | |
| 21 | 1 | View → | |
| 11 | 1 | View → | |
| 10 | 5 | View → | |
| 10 | 2 | View → |
What the models named instead of Tray.ai →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Tray.ai's own site, not checked by Gane.
- For
- Enterprise orchestration for data and AI
- Price stated
- Our pricing is based on your usage and the features you need. Contact our sales team for a customized quote based on your specific requirements and expected usage.
- Free plan or trial
- Start free trial
- Integrations
- 700
- Certifications
- SOC 2 Type II, HIPAA, GDPR, SOC 1 Type II, CCPA
- Hosting
- Regional hosting, United States, Ireland, Australia
- Customers named
- Airbnb, Yext, Eventbrite, Life360, Auctane, Apollo, DocuSign, Podium
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 38 of the 55 answers that named Tray.ai and are not a share of its labels.
Domains cited
Seventy-five of the ninety-six domain citations in answers naming Tray.ai came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 3 | 1 | 0 | 4 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 0 | 1 | 1 | 1 | 3 |
| Mistral Small | 0 | 0 | 2 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 2 | 1 | 0 | 3 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 2 | 1 | 0 | 3 |
| Kimi K2 | 0 | 2 | 0 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 176 | undated | Automation & iPaaS, CRM | ||
| Report or ebook | 51 | undated | Automation & iPaaS | ||
| Conference or event | 43 | undated | Automation & iPaaS | ||
| Podcast or video | 43 | undated | CRM, Automation & iPaaS | ||
| News or press | 38 | undated | Automation & iPaaS | ||
| Comparison | 35 | undated | Automation & iPaaS | ||
| Glossary or explainer | 31 | undated | Automation & iPaaS | ||
| Case study | 28 | undated | |||
| Webinar or virtual event | 15 | undated | |||
| Template or tool | 1 | undated |
How it is countedHide how it is counted
Every page tray.ai exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.