15 categories · RankedZapier
Zapier is an AI orchestration and workflow automation platform for building workflows and agents across more than 9,000 apps · zapier.com ↗
9 more
Gane, the publisher, sells software in AI marketing agents and Marketing automation, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Leads at small business. Ranked 6 of 91 for enterprise buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Ranked first. Next is Make at 37%.
Workato is first at 35%. 2 of 14 models made it the first choice when asked directly.
Workato is first at 43%.
Why models recommend it
“For most small businesses, starting with Zapier or Make is recommended due to their flexibility and cost-effectiveness.”Mistral Small · Budget-constrained question · first choice
“Start with: Zapier or Make for most SMBs— they're quick to implement and have vast communities.”Grok 4.20 · Comparative question · first choice
“1. Zapier (The Popular Choice) ... Largest app catalog, easiest for non-technical users”GLM 4.7 FlashX · Comparative question · first choice
“Zapier is the market leader for ease of use... Choose Zapier if you want the easiest setup”Gemini 3.5 Flash · Comparative question · first choice
What gives them pause
“❌ Using Zapier/Make as a Batch Reverse ETL Alternative ... Running bulk nightly syncs via Zapier will exhaust API rate limits”Gemini 3.5 Flash · Negative question · warning
“Highest Caution / Often Recommended to Avoid for Most Users - Zapier: Frequently cited for poor customer support”Grok 4.20 · Negative question · warning
“Avoid relying entirely on Zapier/Make for lead routing once lead volume exceeds ~100+ leads per week”Gemini 3.5 Flash · Negative question · warning
“Avoid pure no-code tools like Zapier for core B2B processes”Grok 4.20 · Paraphrase question · warning
Also on the shortlist
The products named in the same answers as Zapier, over the 260 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 193 | 28 | Compare → | |
| 138 | 8 | Compare → | |
| 135 | 9 | Compare → | |
| 119 | 33 | Compare → | |
| 55 | 7 | View → | |
| 54 | 3 | Compare → | |
| 38 | 2 | View → | |
| 32 | 4 | Compare → | |
| 32 | 0 | View → | |
| 29 | 1 | View → |
What the models named instead of Zapier →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Zapier's own site, not checked by Gane.
- For
- businesses
- Price stated
- Free forever $0/month; Professional Starting from $19.99/month; Team Starting from $69/month; Enterprise Contact for pricing
- Starting price
- 0
- Free plan or trial
- Start free with email
- Integrations
- 9000
- Certifications
- SOC 2 Type II, SOC 3, GDPR, CCPA
- Customers named
- Mercari US, Okta, Palo Alto Networks, Crunchbase, Asana, Dropbox, Grammarly, Lyft
- Headquarters
- United States
- Founded
- 2012
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 222 of the 260 answers that named Zapier and are not a share of its labels.
Domains cited
302 of the 388 domain citations in answers naming Zapier came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 3 | 1 | 6 |
| GPT-5.4 mini | 1 | 1 | 1 | 2 | 5 |
| Gemini 3.5 Flash | 1 | 1 | 1 | 7 | 10 |
| Perplexity Sonar | 1 | 1 | 0 | 3 | 5 |
| Grok 4.20 | 1 | 3 | 5 | 3 | 12 |
| Mistral Small | 1 | 3 | 2 | 2 | 8 |
| DeepSeek V4 Flash | 1 | 2 | 0 | 4 | 7 |
| Llama 4 Maverick | 0 | 2 | 2 | 1 | 5 |
| Qwen 3.7 Flash | 0 | 4 | 0 | 3 | 7 |
| Kimi K2 | 2 | 1 | 1 | 2 | 6 |
| GLM 4.7 FlashX | 2 | 4 | 0 | 3 | 9 |
| MiniMax M2.5 | 2 | 2 | 1 | 1 | 6 |
| GPT-6 Luna | 0 | 3 | 0 | 1 | 4 |
| Muse Glimmer 30B | 0 | 3 | 0 | 1 | 4 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 3,795 | undated | |||
| Report or ebook | 941 | 0 | 2020-06-11 | ||
| Webinar or virtual event | 287 | undated | |||
| Comparison | 274 | undated | |||
| Template or tool | 118 | undated | |||
| News or press | 105 | undated | |||
| Glossary or explainer | 67 | undated | |||
| Case study | 57 | undated | |||
| Conference or event | 23 | undated | |||
| Podcast or video | 21 | undated |
Most recent
- 2020-06-11Facebook lead ads report or ebook
- 2020-06-11Facebook lead ads report or ebook
- 2020-06-11Facebook lead ads report or ebook
- 2020-06-11Facebook lead ads report or ebook
- 2020-06-11Facebook lead ads report or ebook
- 2020-06-11Facebook lead ads report or ebook
How it is countedHide how it is counted
Every page zapier.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.