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Workflow automation and iPaaS · November 2026 Edition

Celigo vs Zapier

Zero of fourteen models named Celigo first on the direct prompt; two named Zapier. Celigo was named by thirteen of the fourteen models and Zapier by fourteen and Celigo carries 21 labels and Zapier 69, so the shares are not directly comparable.

Celigo

accepted challenger

Named in one category this edition.

Zapier

criticized challenger

United States, founded 2012. Named in fifteen categories this edition.

First-choice share9%9%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%39%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 11; printed, not drawn.
Labels2169A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Celigo reading right to left. Rank and label count are printed, not drawn.Workato was named alongside these two in fourteen of the fourteen direct answers. Workato vs Celigo · Workato vs Zapier · Make vs Celigo

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the workflow automation and ipaas page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
CeligoFirst choices, of fourteen modelsZapier
Direct022 against Zapier
Paraphrase504 against Zapier
Comparative07
Budget-constrained025 against Zapier
Scale-constrained013 against Zapier
Negative011 against Celigo · 13 against Zapier
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Celigo and Zapier were named in the same answer thirty-two times, of the 44 answers naming Celigo and the 260 naming Zapier. In those answers Zapier took the first choice six times and Celigo four.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Celigo and Zapier stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Celigo Zapier first choice named as an alternative argued againstblank: not namedEach cell is one answer, Celigo on the left and Zapier on the right.

The direct prompt

The plain question, one answer per model, grouped by where Celigo and Zapier stood in it.

Zapier first, Celigo not the choice

2 of 14 modelsCeligo was named in the answer but not as the choice, or not at all.
Kimi K2Zapier alternatives: HubSpot Operations Hub, Make, Tray.ai, Workato
MiniMax M2.5Make, Zapier alternatives: SnapLogic, Workato

Neither was the first choice, one was named

12 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5HubSpot Marketing Hub alternatives: Boomi Enterprise Platform, Workato, Zapier
GPT-5.4 miniWorkato alternatives: Boomi Enterprise Platform, Zapier
Gemini 3.5 FlashWorkato alternatives: Celigo, Make, n8n
Perplexity SonarWorkato alternatives: Boomi Enterprise Platform, Celigo, Cleo Integration Cloud, Jitterbit Harmony, Microsoft Power Automate
Grok 4.20Workato alternatives: Boomi Enterprise Platform, Make, Microsoft Power Automate, Tray.ai, Zapier
Mistral SmallWorkato alternatives: Boomi Enterprise Platform, HubSpot Marketing Hub, Microsoft Power Automate, Zapier
DeepSeek V4 FlashWorkato alternatives: Celigo, Make, Tray.ai, Zapier, n8n
Llama 4 MaverickWorkato alternatives: Boomi Enterprise Platform, Celigo, Kye, Make, ServiceNow Flow Designer, SnapLogic, Zapier
Qwen 3.7 FlashWorkato alternatives: Make, Microsoft Power Automate, Tray.ai, Zapier
GLM 4.7 FlashXWorkato alternatives: Boomi Enterprise Platform, Make, Microsoft Power Automate, Zapier
GPT-6 LunaWorkato alternatives: Celigo, Microsoft Power Automate, Zapier
Muse Glimmer 30BWorkato alternatives: Boomi Enterprise Platform, Celigo, Make, Zapier

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Zapier leads by thirty-seven points.
Zapier42%#1 of 11
Celigo5%#5 of 11
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Celigo9%#3 of 11
Zapier9%#4 of 11
The full mid-market standing →
Enterprise
Zapier leads by five points.
Zapier5%#6 of 15
Celigo0%#14 of 15
The full enterprise standing →

What the models said about Celigo

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Enterprise integration iPaaS (Celigo, Boomi, MuleSoft) | OAuth flows that don't enforce per-app scopes or isolation can enable COAT/CORF.” GLM 4.7 FlashX · negative prompt · soft negative
“First choice: Celigo (Integrator.io) if you want a cost-effective, mid-market iPaaS with strong ERP/CRM connectors” GLM 4.7 FlashX · paraphrase prompt · first choice
“1. Celigo - Best for mid-sized companies wanting predictable pricing and faster setup with a flat-rate model” Claude Haiku 4.5 · paraphrase prompt · first choice
“I'd recommend Celigo as the starting point” Kimi K2 · paraphrase prompt · first choice

What the models said about Zapier

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Highest Caution / Often Recommended to Avoid for Most Users - Zapier: Frequently cited for poor customer support” Grok 4.20 · negative prompt · hard negative
“Avoid pure no-code tools like Zapier for core B2B processes” Grok 4.20 · paraphrase prompt · hard negative
“For most small businesses, starting with Zapier or Make is recommended due to their flexibility and cost-effectiveness.” Mistral Small · budget prompt · first choice
“Start with: Zapier or Make for most SMBs— they're quick to implement and have vast communities.” Grok 4.20 · comparative prompt · first choice
“1. Zapier (The Popular Choice) ... Largest app catalog, easiest for non-technical users” GLM 4.7 FlashX · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.