3 categories · RankedWorkato
Workato is a workflow automation and integration platform (iPaaS) that connects business applications and automates processes across teams · workato.com ↗
Leads at enterprise. Ranked 62 of 62 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Zapier is first at 42%.
Ranked first, contested: Make has 24%. 11 of 14 models made it the first choice when asked directly.
Ranked first. Next is MuleSoft Anypoint Platform at 19%.
Why models recommend it
“I'd recommend Workato as the primary choice due to its excellent balance of features, ease of use, connector breadth, and reasonable pricing”MiniMax M2.5 · Paraphrase question · first choice
“The gold standard for mid-market to enterprise. Strong governance, extensive pre-built connectors, excellent environment management”Gemini 3.5 Flash · Scale-constrained question · first choice
“The Best All-Rounder: Workato ... Choose Workato if you have a mix of technical and non-technical users and need to move fast.”Qwen 3.7 Flash · Paraphrase question · first choice
“I'd recommend starting with Workato or Power Automate if you want enterprise governance”GLM 4.7 FlashX · Scale-constrained question · first choice
What gives them pause
“Avoid or Be Very Cautious About: Generic iPaaS Tools (Not Purpose-Built) - Tools like Workato, Zapier, Make (Integromat)”Mistral Small · Negative question · warning
“iPaaS tools (Zapier, Make, Workato) are built for event-driven 1:1 automation, not bulk database-to-app syncing”Gemini 3.5 Flash · Negative question · warning
“Low-code/no-code automation platforms (Zapier, Make, Workato, Power Automate, etc.) ... a compromised app can read/write data on your behalf.”GLM 4.7 FlashX · Negative question · warning
“it's expensive, complex for smaller teams, and overkill for simple automations. Caution if you're not at enterprise level”Grok 4.20 · Negative question · warning
Also on the shortlist
The products named in the same answers as Workato, over the 174 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 119 | 21 | Compare → | |
| 99 | 10 | Compare → | |
| 96 | 7 | Compare → | |
| 87 | 11 | View → | |
| 78 | 5 | Compare → | |
| 71 | 4 | Compare → | |
| 42 | 2 | View → | |
| 41 | 7 | Compare → | |
| 36 | 1 | View → | |
| 21 | 1 | View → |
What the models named instead of Workato →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Workato's own site, not checked by Gane.
- For
- organizations of all sizes and needs
- Price stated
- Workato’s pricing and plan structures may vary based on your contract terms and when you joined. For the most accurate information, please consult your agreement or reach out to our team.
- Free plan or trial
- Start for free
- Integrations
- 1200
- Certifications
- SOC 2 Type II, ISO 27001, PCI DSS, GDPR
- Customers named
- Atlassian, Broadcom, MGM, Xemplo, Docebo, Ivanti, Lucid Motors, iCIMS
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 149 of the 174 answers that named Workato and are not a share of its labels.
Domains cited
233 of the 279 domain citations in answers naming Workato came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-5.4 mini | 1 | 2 | 1 | 0 | 4 |
| Gemini 3.5 Flash | 2 | 3 | 0 | 1 | 6 |
| Perplexity Sonar | 2 | 1 | 0 | 1 | 4 |
| Grok 4.20 | 2 | 2 | 0 | 1 | 5 |
| Mistral Small | 1 | 2 | 1 | 1 | 5 |
| DeepSeek V4 Flash | 2 | 2 | 0 | 1 | 5 |
| Llama 4 Maverick | 1 | 0 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 2 | 2 | 0 | 0 | 4 |
| Kimi K2 | 0 | 4 | 0 | 1 | 5 |
| GLM 4.7 FlashX | 2 | 2 | 0 | 1 | 5 |
| MiniMax M2.5 | 1 | 4 | 0 | 0 | 5 |
| GPT-6 Luna | 1 | 3 | 0 | 0 | 4 |
| Muse Glimmer 30B | 2 | 1 | 1 | 0 | 4 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Case study | 111 | 0 | 2026-02-10 | ||
| Report or ebook | 105 | 19 | 2026-09-08 | ||
| Comparison | 62 | 12 | 2026-09-01 | ||
| Podcast or video | 54 | 0 | 2024-10-01 | ||
| Glossary or explainer | 45 | 12 | 2026-09-18 | ||
| Blog | 34 | undated | |||
| Conference or event | 19 | 4 | 2026-09-18 | ||
| Webinar or virtual event | 14 | 0 | 2026-06-29 | ||
| Template or tool | 6 | 1 | 2026-07-08 | ||
| News or press | 4 | 0 | 2021-05-08 |
Most recent
- 2026-09-18What is ipaas france glossary or explainer
- 2026-09-18User groups conference or event
- 2026-09-17What is ipaas sweden 2026 glossary or explainer
- 2026-09-09User groups conference or event
- 2026-09-08Reschedule booking action report or ebook
- 2026-09-08Best practices report or ebook
Events in person
- May 18, 2027 to May 20, 2027World of WorkatoResorts World, Las Vegas · hosts
As the event pages on workato.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page workato.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.