76% of first choices, clear leader.
“High contract costs: Median $33,500/year... Cancellation difficulties... Even "major" tools like Apollo and ZoomInfo ship raw data that would bounce at 9-13%” GLM 4.7 FlashX, negative prompt
“here are the B2B data enrichment tools small businesses should avoid or approach with caution: ## Major Tools with Significant Data Quality Issues ### 1. Apollo.io” GLM 4.7 FlashX, negative prompt
“requires RevOps engineering skills \u2014 steep learning curve for most small teams” DeepSeek V4 Flash, direct prompt
“Very costly ($15,000+/year), phone-first for EMEA markets, not ideal for small US-focused teams” MiniMax M2.5, negative prompt
22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 270 links across 91 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days |
|---|---|---|---|---|---|---|---|
| Apollo.io apollo.io | 76% | 1010 | 33,100 | 396 | 111,608 | 94 | |
| Snov.io snov.io | 12% | 56 | 3,600 | 71 | 46,528 | 3 | |
| Lusha lusha.com | 2% | 280 | 12,100 | 893 | 52,570 | $11 | 57 |
| UpLead uplead.com | 2% | 83 | 3,600 | 57 | 15,339 | 7 | |
| Clay clay.com | 2% | 287 | 135,000 | 168,089 | 294,056 | 11 | |
| Amplemarket amplemarket.com | 2% | 25 | 3,600 | 8 | 12,067 | 8 | |
| Lead411 lead411.com | 2% | 15 | 1,600 | 29 | 79,355 | 4 | |
| HubSpot parent site HubSpot Breeze Intelligence 0% | 0% | 202 | 368,000 | 9,776 | |||
| Cleanlist cleanlist.ai | 0% | 22 | 1,900 | 0 | 16,279 | 3 | |
| Hunter hunter.io | 0% | 79 | 201,000 | 280,275 | 152,782 | 6 |
Google's top ten for the two searches hold 17 sites; 6 of them are among the sites the models cited here (autobound.ai, demandbase.com, salesgenie.com, salesmotion.io, smarte.pro, sparkle.io). The first result for “b2b data enrichment tool” is zapier.com.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:04 | yes | 8 | 6 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:27 | yes | 2 | 4 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 04:19 | yes | 17 | 22 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-15 01:00 | yes | 20 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 02:57 | yes | 0 | 12 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 04:27 | yes | 0 | 8 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 03:26 | yes | 0 | 27 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 03:38 | yes | 0 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:06 | yes | 0 | 46 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:16 | yes | 0 | 28 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:59 | yes | 0 | 35 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:05 | no | 0 | 3 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 22:55 | yes | 7 | 8 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:46 | yes | 4 | 3 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:11 | yes | 9 | 17 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-15 03:31 | yes | 20 | 4 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 01:08 | yes | 0 | 8 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:29 | yes | 0 | 8 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-14 23:02 | yes | 0 | 32 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 03:40 | yes | 0 | 1 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:35 | no | 0 | 40 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:39 | yes | 0 | 35 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 01:52 | yes | 0 | 14 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 02:14 | yes | 0 | 17 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:07 | yes | 6 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 04:06 | yes | 7 | 9 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:10 | yes | 14 | 21 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-15 01:28 | yes | 20 | 9 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 02:32 | yes | 0 | 10 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 02:00 | yes | 0 | 8 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 04:26 | yes | 0 | 42 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:31 | yes | 0 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 23:45 | yes | 0 | 31 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:09 | yes | 0 | 57 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:33 | yes | 0 | 27 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 23:34 | yes | 0 | 16 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:10 | yes | 8 | 9 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 02:06 | yes | 3 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:04 | yes | 19 | 26 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-14 23:52 | yes | 20 | 4 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 04:46 | yes | 0 | 7 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:01 | yes | 0 | 8 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 01:57 | yes | 0 | 13 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:31 | yes | 0 | 1 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:30 | yes | 0 | 29 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:35 | yes | 0 | 32 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:34 | yes | 0 | 64 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 05:07 | yes | 0 | 9 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 01:08 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 04:56 | no | 0 | 7 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:27 | yes | 10 | 23 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-15 01:18 | yes | 20 | 7 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 04:09 | yes | 0 | 9 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:11 | no | 0 | 12 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-14 23:38 | yes | 0 | 21 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 03:44 | yes | 0 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 00:40 | no | 0 | 34 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 00:10 | yes | 0 | 33 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:16 | yes | 0 | 182 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:17 | yes | 0 | 16 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 02:07 | yes | 14 | 10 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:48 | yes | 4 | 5 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 01:46 | yes | 18 | 23 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-15 02:30 | yes | 20 | 9 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 03:41 | yes | 0 | 8 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:57 | yes | 0 | 12 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 01:24 | yes | 0 | 47 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 22:56 | yes | 0 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:32 | yes | 0 | 53 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:48 | yes | 0 | 53 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 05:05 | yes | 0 | 36 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:12 | yes | 0 | 25 s |
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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