Index › GTM › GTM data and infrastructure › Warehouse & ETL › Small business · September 2026 Edition
Data warehouse and reverse ETL for marketing for small business buyers
Asked as “marketing data warehouse and reverse ETL stack”, and as “reverse ETL and warehouse setup for a marketing team”, on behalf of a small B2B company. 85 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
39%
Contested · BigQuery 35%
39Hightouch35BigQuery12Census14others
39% of first choices, contested.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the ten products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
BigQuery is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice three times of 4; the other eleven models twenty-seven times of 44. Looker Studio is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other eleven models zero times of 44. Lab treatment is defined on the method page; the row is marked, not excluded.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All fifteen head-to-head pages: the top six products, each against each
Hightouch vs RudderStack Reverse ETLHightouch vs PolytomicBigQuery vs SnowflakeBigQuery vs CensusBigQuery vs RudderStack Reverse ETLBigQuery vs PolytomicSnowflake vs CensusSnowflake vs RudderStack Reverse ETLSnowflake vs PolytomicCensus vs RudderStack Reverse ETLCensus vs PolytomicRudderStack Reverse ETL vs Polytomic
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Hightouch39%
Hightouch39%02BigQuery35%
BigQuery35%03Census12%
Census12%04Snowflake4%
Snowflake4%05Polytomic2%
Polytomic2%06RudderStack Reverse ETL2%
RudderStack Reverse ETL2%07Airbyte1%
Airbyte1%08dbt0%
dbt0%09Fivetran0%
Fivetran0%10Improvado0%
Improvado0%11Metabase0%
Metabase0%12Looker Studio0%
Looker Studio0%13Hevo0%
Hevo0%14PostgreSQL0%
PostgreSQL0%15Segment0%
Segment0%16Databricks SQL Warehouse0%
Databricks SQL Warehouse0%17Amazon Redshift0%
Amazon Redshift0%What they warned about
One of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Hightouch17%
11 of 63 labels negative · 9 of 12 models · 2 hard negative
“Tools with Row-Based Pricing Models (MAR/MTR)Examples: Hightouch, Census, Fivetran Activations - Why to avoid: Costs scale unpredictably” Mistral Small, negative prompt
Snowflake39%
24 of 61 labels negative · 8 of 12 models · 5 hard negative
“small businesses should generally avoid or delay: - Snowflake if the team is too small to justify warehouse-centric operations” Perplexity Sonar, negative prompt
Census20%
12 of 60 labels negative · 8 of 12 models · 3 hard negative
“Examples: Hightouch, Census, Fivetran Activations - Why to avoid: Costs scale unpredictably with campaign activity” Mistral Small, negative prompt
Amazon Redshift48%
14 of 29 labels negative · 7 of 12 models · 5 hard negative
“avoid or delay ... Amazon Redshift if you do not have stable, high-volume reporting needs or the staff to manage warehouse operations.” Perplexity Sonar, negative prompt
What they cite
Four of the twelve models returned a source list in this edition: four return the pages they cited.
Sites the answers cite
23 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 324 links across 114 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
vendor site · Improvado16 answers · 32 citations · 3 models
vendor site · Domo11 answers · 11 citations · 3 models
vendor site · Hightouch9 answers · 17 citations · 4 models
vendor site · Integrate9 answers · 9 citations · 3 models
vendor site · Funnel8 answers · 13 citations · 3 models
8 answers · 10 citations · 2 models
vendor site · DinMo7 answers · 7 citations · 3 models
vendor site · Cometly6 answers · 14 citations · 2 models
vendor site · Supermetrics6 answers · 9 citations · 2 models
vendor site · LeadJourney6 answers · 6 citations · 2 models
5 answers · 7 citations · 3 models
5 answers · 5 citations · 3 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
11 answers · 3 models
7 answers · 2 models
7 answers · 2 models
6 answers · 2 models
5 answers · 1 model
5 answers · 2 models
5 answers · 1 model
4 answers · 3 models
4 answers · 1 model
4 answers · 2 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best marketing data warehouse and reverse etl stack”, “marketing data warehouse and reverse etl stack”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Hightouch hightouch.com | 39% | 399 | 12,100 | 434 | 127,772 | 23 | ||
| Google cloud.google.com BigQuery 35%, Looker Studio 0%, Looker 0% | 35% | 208 | 40,500 | 452 | 7,405,347 | |||
| Fivetran fivetran.com Census 12%, Fivetran 0% | 12% | 238 | 60,500 | 14,424 | 41,501 company | $126 | 97 | |
| Snowflake snowflake.com | 4% | 234 | 368,000 | 37,077 | 718,749 | 118 | ||
| Polytomic polytomic.com | 2% | 59 | 590 | 16 | 882 | 1 | ||
| RudderStack Reverse ETL rudderstack.com | 2% | 122 | 20 | 0 | 46,132 | 50 | 2 | |
| Airbyte airbyte.com | 1% | 105 | 6,600 | 120 | 17,507 | $320 | 42 | |
| MotherDuck motherduck.com | 1% | 14 | 5,400 | 66 | 22,212 | 30 | ||
| Weld weld.app | 1% | 7 | 165,000 | 152,391 | 30,335 | 0 | ||
| Supabase supabase.com | 1% | 3 | 165,000 | 1,974 | 91,424 | 4 |
Google's top ten for the two searches hold 17 sites; 5 of them are among the sites the models cited here (dinmo.com, domo.com, getbruin.com, improvado.io, integrate.io). The first result for “best marketing data warehouse and reverse etl stack” is improvado.io.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best marketing data warehouse and reverse ETL stack for a small B2B company?”Paraphrase“Which reverse ETL and warehouse setup for a marketing team would you recommend to a small business that sells to other businesses?”Comparative“What are the top data warehouse and reverse ETL tools for marketing teams for a small team and how do they differ?”Budget-constrained“What is the best marketing data warehouse and reverse ETL stack for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a marketing data warehouse and reverse ETL stack. What should we look at?”Negative“Which data warehouse and reverse ETL tools for marketing teams should a small business avoid or be cautious about?”
Claude Haiku 4.5BigQueryBigQuery, HightouchChangedHevoBigQuery, MotherDuckno first choiceagainst: Airbyte, Census, Hightouch, Segment
Three alternatives
Hevo, Hightouch, PolytomicThree alternatives
Census, Hevo, SnowflakeOne alternative
ImprovadoTwo alternatives
ClicData, HevoGPT-5.4 miniBigQuery, HightouchBigQuery, HightouchHeldHightouch, Snowflakeagainst: SegmentBigQuery, Hightouchagainst: Amazon Redshift, SnowflakeBigQuery, Census, Hightouch, Snowflakeagainst: Databricks SQL Warehouseagainst: Amazon Redshift, BigQuery, Boomi Data Integration, Databricks SQL Warehouse, Fivetran, Hightouch, Segment, Snowflake, Workato
Six alternatives
Airbyte, Amazon Redshift, Fivetran, PostgreSQL, Snowflake, dbtThree alternatives
Census, PostgreSQL, SnowflakeThree alternatives
BigQuery, Census, Databricks SQL WarehouseOne alternative
PostgreSQLSix alternatives
Airbyte, Fivetran, Looker, Metabase, Mode, dbtGemini 3.5 FlashBigQuery, Hightouch, Polytomicagainst: Amazon Redshift, SnowflakeHightouch, PolytomicChangedBigQuery, HightouchBigQuery, Hightouchagainst: Census, Snowflake, dbtBigQuery, Hightouchagainst: Census, Fivetran, Grouparoo, Snowflakeagainst: Amazon Redshift, Census, Databricks SQL Warehouse, Hightouch, RudderStack Reverse ETL, Segment, Snowflake
Four alternatives
Airbyte, Fivetran, MotherDuck, dbtTwo alternatives
BigQuery, dbtFour alternatives
Census, MotherDuck, Polytomic, SnowflakeFour alternatives
Bruin CLI, Fivetran, dbt, ingestrThree alternatives
Airbyte, Polytomic, SupermetricsPerplexity SonarBigQuery, Hightouchagainst: SnowflakeBigQuery, Census, HightouchChangedBigQuery, Census, Hightouch, Snowflakeagainst: ImprovadoBigQueryagainst: Improvadono first choiceagainst: Amazon Redshift, BigQuery, Census, Hightouch, RudderStack Reverse ETL, Snowflake
Five alternatives
Airbyte, Census, Fivetran, LeadJourney, dbtOne alternative
SnowflakeThree alternatives
Amazon Redshift, Funnel, SupermetricsSeven alternatives
Airbyte, Cometly, LeadJourney, Metabase, Stitch, Weld, dbtGrok 4.20BigQuery, Census, Hightouchagainst: SnowflakeBigQuery, HightouchChangedagainst: RudderStack Reverse ETL, SnowflakeBigQuery, Hightouchagainst: Amazon Redshift, Databricks SQL WarehouseBigQueryagainst: Amazon Redshift, PostgreSQL, Power My Analytics, SnowflakeCensus, Hightouchagainst: Amazon Redshift, BigQuery, Census, Databricks SQL Warehouse, Hightouch, Polytomic, Snowflake
Three alternatives
Airbyte, Looker Studio, dbtTwo alternatives
Census, PostgreSQLFive alternatives
Census, Mozart Data, RudderStack Reverse ETL, Skyvia, SnowflakeThree alternatives
Airbyte, Census, HightouchFour alternatives
BigQuery, Fivetran, Snowflake, WeldMistral SmallBigQuery, Census, HightouchHightouchChangedagainst: FivetranBigQuery, Census, Hightouch, SnowflakeAirbyte, BigQuery, CensusBigQuery, Hightouchagainst: Census, Confluent, Hightouch, IBM Db2 Warehouse, Matillion, Oracle Autonomous Data Warehouse, Redshift Serverless, Snowflake, Teradata VantageCloud, Traditional SQL Server + On-Prem Solutions
Five alternatives
Dreamdata, HubSpot Marketing Hub, Salesforce Data Cloud, Segment, SnowflakeFive alternatives
Airbyte, BigQuery, Census, Snowflake, dbtFive alternatives
Grouparoo, Improvado, Mozart Data, Polytomic, RudderStack Reverse ETLSix alternatives
DuckDB, Grouparoo, Hightouch, Looker Studio, PostgreSQL, RudderStack Reverse ETLSix alternatives
Airbyte, Amazon Redshift, Census, Fivetran, Polytomic, SnowflakeDeepSeek V4 FlashBigQuery, Hightouchagainst: Databricks SQL Warehouse, PostgreSQL, SnowflakeHightouchChangedagainst: Fivetran, Microsoft Power BI, PostgreSQL, Snowflake, TableauBigQuery, Census, Polytomicagainst: Amazon Redshift, Databricks SQL Warehouse, HightouchBigQuery, Hightouch, RudderStack Reverse ETLagainst: Amazon Redshift, Fivetran, PostgreSQL, Snowflake, dbtBigQuery, Hightouchagainst: Fivetran, Snowflakeagainst: Amazon Redshift, Amperity, BigQuery, Census, ClickHouse, Databricks SQL Warehouse, GrowthLoop, Hightouch, Polytomic, Snowflake
Eight alternatives
Airbyte, Census, Fivetran, Looker Studio, Metabase, Mozart Data, Redshift Serverless, dbtSeven alternatives
Airbyte, BigQuery, Census, Hevo, Looker Studio, Metabase, dbtFour alternatives
Mozart Data, RudderStack Reverse ETL, Skyvia, SnowflakeFour alternatives
Airbyte, Looker Studio, Metabase, dbtFive alternatives
Census, Mozart Data, Peliqan, Polytomic, WeldLlama 4 MaverickHightouchno first choiceChangedHightouchWeldHightouchnothing named
Four alternatives
BigQuery, Census, Segment, SnowflakeTwo alternatives
Census, FivetranThree alternatives
Fivetran, Hevo, StitchThree alternatives
Census, Improvado, RudderStack Reverse ETLQwen 3.7 FlashBigQuery, Hightouchagainst: SnowflakeHightouch, SupabaseChangedagainst: Amazon Redshift, Fivetran, Segment, dbtBigQuery, Hightouchagainst: Amazon Redshift, SkyviaBigQueryagainst: SupermetricsBigQuery, Censusagainst: RudderStack Reverse ETLagainst: Airbyte, Netezza, RudderStack Reverse ETL, Snowflake, Teradata
Five alternatives
Census, Fivetran, Improvado, Polytomic, dbtFour alternatives
CeleryHQ, Meltano, Snowflake, Stitch DataFive alternatives
Census, Fivetran, Improvado, Snowflake, Supermetrics SyncFour alternatives
Census, Hightouch, Looker Studio, SnowflakeFive alternatives
Airbyte, Fivetran, Hightouch, Snowflake, dbtKimi K2BigQuery, RudderStack Reverse ETLagainst: SnowflakeHightouchChangedagainst: GrowthLoop, Hevo, Polytomic, RudderStack Reverse ETL, SnowflakeBigQuery, Census, Hightouchagainst: FivetranBigQuery, Hightouch Free Tieragainst: Snowflakeno first choiceagainst: Amazon Redshift, BigQuery, Census, Databricks SQL Warehouse, Fivetran, Hightouch, RudderStack Reverse ETL, Snowflake, Supermetrics
Four alternatives
Airbyte, Census, Hightouch, MotherDuckNine alternatives
Airbyte, BigQuery, Census, Definite, Fivetran, HubSpot, Looker Studio, Mozart Data, dbtSix alternatives
Funnel, Mozart Data, Porter Metrics, RudderStack Reverse ETL, Snowflake, SupermetricsFive alternatives
Airbyte, Census, Metabase, RudderStack Reverse ETL, dbtGLM 4.7 FlashXHightouch, SnowflakeCensus, HightouchChangedHightouch, SnowflakeHightouchBigQuery, Hightouch, Snowflakeagainst: PostgreSQL
Seven alternatives
Airbyte, BigQuery, Census, Fivetran, Improvado, RudderStack Reverse ETL, dbtSix alternatives
Airbyte, BigQuery, Fivetran, Polytomic, PostgreSQL, dbtSix alternatives
Amazon Redshift, BigQuery, Census, Databricks SQL Warehouse, Hevo, SegmentFive alternatives
Airbyte, Airtable, BigQuery, Improvado, ZapierSix alternatives
Airbyte, Census, Fivetran, Improvado, Looker, dbtMiniMax M2.5BigQuery, Census, HightouchHightouchChangedBigQuery, HightouchBigQuery, Censusagainst: HightouchHightouchagainst: Census, Fivetran, Hightouch
Four alternatives
Fivetran, PostgreSQL, Snowflake, dbtFour alternatives
Census, Improvado, Skyvia, SnowflakeFour alternatives
Airbyte, Census, Fivetran, Redshift ServerlessFive alternatives
Airbyte, Definite, Metabase, Seekwell, dbtThree alternatives
Census, Fivetran, RudderStack Reverse ETLBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:30 | yes | 18 | 16 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 02:25 | yes | 2 | 6 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:45 | yes | 11 | 24 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-14 23:35 | yes | 20 | 9 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 01:49 | yes | 0 | 10 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 04:25 | yes | 0 | 10 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 00:35 | yes | 0 | 54 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:47 | yes | 0 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 03:31 | yes | 0 | 43 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:35 | yes | 0 | 52 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:43 | yes | 0 | 73 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 01:20 | yes | 0 | 18 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:37 | yes | 25 | 14 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:42 | yes | 5 | 6 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 01:39 | yes | 16 | 32 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-15 04:03 | yes | 20 | 6 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 02:14 | yes | 0 | 10 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:07 | yes | 0 | 10 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-14 23:45 | yes | 0 | 56 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 00:12 | yes | 0 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:35 | no | 0 | 44 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 00:08 | yes | 0 | 81 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 01:19 | yes | 0 | 15 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 23:01 | yes | 0 | 14 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 01:45 | yes | 13 | 11 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:53 | yes | 5 | 9 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 02:20 | yes | 18 | 26 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-14 23:06 | yes | 20 | 13 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 01:51 | yes | 0 | 8 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:35 | yes | 0 | 9 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 01:52 | yes | 0 | 19 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 00:26 | yes | 0 | 3 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 00:25 | yes | 0 | 46 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:27 | yes | 0 | 60 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 01:33 | yes | 0 | 140 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:18 | yes | 0 | 29 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:37 | yes | 17 | 9 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:16 | yes | 6 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 01:40 | yes | 18 | 31 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-15 04:39 | yes | 20 | 7 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 02:52 | yes | 0 | 9 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:06 | yes | 0 | 10 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 00:22 | yes | 0 | 58 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 00:50 | yes | 0 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:50 | yes | 0 | 25 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:58 | yes | 0 | 57 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:23 | yes | 0 | 38 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 23:41 | yes | 0 | 25 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:31 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:48 | yes | 4 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 01:45 | yes | 20 | 38 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-15 02:12 | yes | 20 | 7 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 04:09 | yes | 0 | 10 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:52 | yes | 0 | 13 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 04:49 | yes | 0 | 34 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:11 | yes | 0 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:54 | yes | 0 | 45 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:09 | yes | 0 | 5 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:20 | yes | 0 | 91 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:33 | yes | 0 | 14 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:11 | yes | 16 | 10 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:48 | yes | 3 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 01:38 | yes | 7 | 26 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-14 23:56 | yes | 20 | 7 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 00:27 | yes | 0 | 11 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 04:29 | yes | 0 | 12 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-14 23:00 | yes | 0 | 66 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:20 | yes | 0 | 4 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 03:58 | yes | 0 | 44 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:38 | yes | 0 | 101 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 00:54 | yes | 0 | 254 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:49 | yes | 0 | 34 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Databricks read as Databricks SQL Warehouse
Databricks (Delta Lake) read as Databricks SQL Warehouse
RudderStack read as RudderStack Reverse ETL
RudderStack Free read as RudderStack Reverse ETL
Unresolved, counted raw
1ClickReport
Boomi Data Integration
Bruin CLI
CeleryHQ
DLH.io
Hightouch Free Tier
Multivoven
Neon/Supabase Postgres
Netezza
Outfunnel
PopSQL
Segmently
Supermetrics Sync
Teradata VantageCloud
Traditional SQL Server + On-Prem Solutions
ingestr
Discontinued, still offered
Mistral Small named Grouparoo as alternative on the comparative prompt. Open source reverse ETL, shut down 2023.
Grok 4.20 named Grouparoo as mention on the comparative prompt. Open source reverse ETL, shut down 2023.
MiniMax M2.5 named Grouparoo as mention on the budget prompt. Open source reverse ETL, shut down 2023.
Mistral Small named Grouparoo as alternative on the budget prompt. Open source reverse ETL, shut down 2023.
Grok 4.20 named Grouparoo as alternative on the negative prompt. Open source reverse ETL, shut down 2023.