Gane Index
All indexesEvery index and its categoriesGTMMarketing, sales, customer and revenue operations softwareITSecurity, IT operations, cloud, developer and data softwareHRHR, payroll, recruiting, performance and learning softwareFinanceAccounting, planning, spend, billing and treasury software
Claim your listing
September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › GTM data and infrastructure › Tag management › Small business · September 2026 Edition

Tag management for small business buyers

Asked as “tag management system”, and as “website tag manager”, on behalf of a small B2B company. 42 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
98%
Google Tag Manager
Clear leader
98Google Tag Manager02Tagmate

98% of first choices, clear leader.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessGoogle Tag Manager98%Clear leaderThis pageMid-marketGoogle Tag Manager77%Clear leaderStanding →EnterpriseTealium iQ Tag Management47%Clear leaderStanding →

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Google Tag Manager Lab in the set98%5%66endorsed leader
Show the six products at 0%, ordered by negative rate
07Tealium iQ Tag Management0%79%47criticized challenger
06Adobe Experience Platform Tags0%73%37criticized challenger
05Segment0%56%34criticized challenger
04Pixelflow0%7%14accepted challenger
03Matomo Tag Manager0%2%45accepted challenger
02Piwik PRO Tag Manager0%2%52accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.

Google Tag Manager is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice four times of 4; the other eleven models thirty-seven times of 44. Lab treatment is defined on the method page; the row is marked, not excluded.

Head to head
Google Tag Manager vs Tealium iQ Tag ManagementGoogle Tag Manager vs Adobe Experience Platform TagsTealium iQ Tag Management vs Adobe Experience Platform Tags
Head-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.

One product takes 98% of first choices here, so the chart would put six markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Three products carry a negative rate above 25% in this category.

What they warned about

Eleven of twelve models held their first choice under the paraphrase. Llama 4 Maverick changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Tealium iQ Tag Management
79%
37 of 47 labels negative · 11 of 12 models · 19 hard negative
“Enterprise-level tag management systems like Tealium can be expensive for small businesses, have time-consuming setup and implementation processes” Claude Haiku 4.5, negative prompt
Adobe Experience Platform Tags
73%
27 of 37 labels negative · 11 of 12 models · 16 hard negative
“it is expensive for small businesses, the setup and implementation process can be time-consuming, and it's less intuitive for non-technical users.” Claude Haiku 4.5, negative prompt
Segment
56%
19 of 34 labels negative · 9 of 12 models · 7 hard negative
“flagged as too expensive, overkill for basic tag management, and a poor fit for small businesses or startups without developer support” Perplexity Sonar, negative prompt
Ensighten
75%
6 of 8 labels negative · 6 of 12 models · 6 hard negative
“One downside is that it is not free, which may make it less suitable for small businesses with limited budgets.” Claude Haiku 4.5, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

18 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 218 links across 84 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

guideflow.com
vendor site · Guideflow12 answers · 12 citations · 3 models
usercentrics.com
vendor site · Usercentrics11 answers · 11 citations · 3 models
piwik.pro
9 answers · 10 citations · 4 models
g2.com
8 answers · 11 citations · 3 models
xerago.ai
8 answers · 8 citations · 3 models
reddit.com
vendor site · Reddit6 answers · 7 citations · 2 models
lokker.com
6 answers · 6 citations · 2 models
tracklution.com
vendor site · Tracklution6 answers · 6 citations · 2 models
trustradius.com
vendor site · TrustRadius6 answers · 6 citations · 3 models
sourceforge.net
vendor site · SourceForge5 answers · 7 citations · 2 models
checkthat.ai
vendor site · checkthat.ai5 answers · 5 citations · 1 model
devopsschool.com
5 answers · 5 citations · 3 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

guideflow.com/blog/best-tag-management-tools
12 answers · 3 models
usercentrics.com/guides/smarter-tagging-with-google-tag-manager
11 answers · 3 models
piwik.pro/blog/tag-manager-comparison
8 answers · 3 models
g2.com/categories/tag-management-systems/small-business
7 answers · 2 models
xerago.ai/xtelligence/tag-management-solution
7 answers · 3 models
tracklution.com/learn/gtm-alternatives
6 answers · 2 models
checkthat.ai/answers/what-are-the-best-tag-management-system-solutions
5 answers · 1 model
devopsschool.com/blog/top-10-tag-management-tools-in-2025-features-pros-con…
5 answers · 3 models
lokker.com/compare/tag-managers
5 answers · 1 model
reddit.com/r/analytics/comments/ovqis2/good_enterprise_tag_management_solut…
5 answers · 1 model

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best tag management system”, “tag management system”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsGoogle ads, last 30 days
Google parent site
Google Tag Manager 98%		98%19890,500863
Tagmate2%
Piwik PRO Tag Manager piwik.pro0%7410095,8628
Matomo Tag Manager matomo.org0%7050435,0159
Pixelflow pixelflow.so0%77200155
Cloudflare Zaraz cloudflare.com0%114,995,413111
Stape stape.io0%7
OneTrust onetrust.com0%16014,80062454,29458
RudderStack rudderstack.com0%1661,9004246,13250
restricted Google tag / Google-only container0%

Google's top ten for the two searches hold 14 sites; 2 of them are among the sites the models cited here (reddit.com, usercentrics.com). The first result for “best tag management system” is omr.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best tag management system for a small B2B company?”Paraphrase“Which website tag manager would you recommend to a small business that sells to other businesses?”Comparative“What are the top tag management systems for a small team and how do they differ?”Budget-constrained“What is the best tag management system for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a tag management system. What should we look at?”Negative“Which tag management systems should a small business avoid or be cautious about?”
Claude Haiku 4.5Google Tag Manager
One alternativeSegment
against: Tealium iQ Tag ManagementGoogle Tag ManagerHeld
Two alternativesPiwik PRO Tag Manager, TagCommander
Google Tag Manager
Three alternativesHeap, Matomo Tag Manager, Piwik PRO Tag Manager
against: Tealium iQ Tag ManagementGoogle Tag Manager
Three alternativesMatomo Tag Manager, Segment, mParticle
against: Adobe Experience Platform Tags, Tealium iQ Tag Managementno first choiceagainst: Adobe Experience Platform Tags, Ensighten, Tealium iQ Tag Management
GPT-5.4 miniGoogle Tag Manager
Four alternativesAdobe Experience Platform Tags, Piwik PRO Tag Manager, Segment, Tealium iQ Tag Management
Google Tag ManagerHeld
One alternativePiwik PRO Tag Manager
Google Tag Manager
One alternativePiwik PRO Tag Manager
against: Adobe Experience Platform Tags, Tealium iQ Tag ManagementGoogle Tag Manager
One alternativeAdobe Experience Platform Tags
against: Tealium iQ Tag Managementno first choiceagainst: Google Tag Manager
Gemini 3.5 FlashGoogle Tag Manager
Two alternativesPiwik PRO Tag Manager, Segment
Google Tag ManagerHeld
Three alternativesPiwik PRO Tag Manager, PostHog, Segment
Google Tag Manager
Three alternativesCloudflare Zaraz, Matomo Tag Manager, Piwik PRO Tag Manager
against: Adobe Experience Platform Tags, Tealium iQ Tag ManagementGoogle Tag Manager
Three alternativesCloudflare Zaraz, Matomo Tag Manager, Piwik PRO Tag Manager
against: Adobe Experience Platform Tags, Tealium iQ Tag ManagementGoogle Tag Manager
Two alternativesCloudflare Zaraz, Piwik PRO Tag Manager
against: Adobe Experience Platform Tags, Segment, Tealium iQ Tag Managementagainst: Adobe Experience Platform Tags, Ensighten, Segment, Tealium iQ Tag Management
Perplexity SonarGoogle Tag Manager
Four alternativesAdobe Experience Platform Tags, Matomo Tag Manager, Piwik PRO Tag Manager, Tealium iQ Tag Management
Google Tag ManagerHeld
Two alternativesMatomo Tag Manager, Piwik PRO Tag Manager
against: Tealium iQ Tag ManagementGoogle Tag Manager
Two alternativesMatomo Tag Manager, Piwik PRO Tag Manager
against: Adobe Experience Platform Tags, Tealium iQ Tag ManagementGoogle Tag Manager
Two alternativesPiwik PRO Tag Manager, Pixelflow
no first choiceagainst: Adobe Experience Platform Tags, Ensighten Manage, ObservePoint, Segment, Snowplow, Tealium iQ Tag Management
Grok 4.20Google Tag Manager
Four alternativesMatomo Tag Manager, Piwik PRO Tag Manager, Pixelflow, Segment
Google Tag ManagerHeld
One alternativePiwik PRO Tag Manager
against: Matomo Tag Manager, Tealium iQ Tag ManagementGoogle Tag Manager
Three alternativesMatomo Tag Manager, Piwik PRO Tag Manager, Segment
against: Adobe Experience Platform Tags, Tealium iQ Tag ManagementGoogle Tag Manager
One alternativeMatomo Tag Manager
against: Piwik PRO Tag Manager, SegmentGoogle Tag Manager
Two alternativesPiwik PRO Tag Manager, Tealium iQ Tag Management
against: Adobe Experience Platform Tags, ObservePoint, Segment, Tealium iQ Tag Management, Yottaa
Mistral SmallGoogle Tag Manager
Two alternativesMatomo Tag Manager, Piwik PRO Tag Manager
against: Adobe Experience Platform Tags, Ensighten, Tealium iQ Tag ManagementGoogle Tag ManagerHeld
Three alternativesMatomo Tag Manager, Pixelflow, Tealium iQ Tag Management
Google Tag Manager
Four alternativesAnalytify, Matomo Tag Manager, Piwik PRO Tag Manager, Pixelflow
against: SegmentGoogle Tag Manager
Two alternativesMatomo Tag Manager, Yottaa
Google Tag Manager
Four alternativesAdobe Experience Platform Tags, Matomo Tag Manager, Piwik PRO Tag Manager, Tealium iQ Tag Management
against: Google Tag Manager
DeepSeek V4 FlashGoogle Tag Manager
One alternativePiwik PRO Tag Manager
against: Adobe Experience Platform Tags, Ensighten, Segment, Tealium iQ Tag ManagementGoogle Tag ManagerHeld
Two alternativesMatomo Tag Manager, Pixelflow
against: Adobe Experience Platform Tags, Segment, Tealium iQ Tag ManagementGoogle Tag Manager
Three alternativesMatomo Tag Manager, Piwik PRO Tag Manager, Pixelflow
against: Adobe Experience Platform Tags, Ensighten Manage, Segment, Tealium iQ Tag ManagementGoogle Tag Manager
Four alternativesMatomo Tag Manager, Piwik PRO Tag Manager, Pixelflow, Stape
Google Tag Manager
Three alternativesMatomo Tag Manager, Piwik PRO Tag Manager, Stape
against: Tealium iQ Tag Managementagainst: Adobe Dynamic Tag Management, Adobe Experience Platform Tags, Ensighten Manage, Segment, Tealium iQ Tag Management
Llama 4 Maverickno first choiceTagmateChanged
Two alternativesGoogle Tag Manager, Usercentrics
Google Tag Manager
Three alternativesAdobe Experience Platform Tags, Piwik PRO Tag Manager, Tealium iQ Tag Management
Google Tag Manager
Two alternativesMatomo Tag Manager, Piwik PRO Tag Manager
no first choicenothing named
Qwen 3.7 FlashGoogle Tag Manager
Two alternativesCloudflare Zaraz, Piwik PRO Tag Manager
Google Tag ManagerHeld
One alternativePiwik PRO Tag Manager
against: Adobe Real-Time CDP, Tealium iQ Tag ManagementGoogle Tag Manager
Two alternativesMatomo Tag Manager, Piwik PRO Tag Manager
against: SegmentGoogle Tag Manager
Two alternativesMatomo Tag Manager, Piwik PRO Tag Manager
Google Tag Manager
Two alternativesOneTrust, Piwik PRO Tag Manager
against: Adobe Experience Platform Tags, Tealium iQ Tag Managementagainst: Adobe Real-Time CDP, Amperity, BlueConic, Segment, Tealium iQ Tag Management, mParticle
Kimi K2Google Tag Manager
Two alternativesMatomo Tag Manager, Piwik PRO Tag Manager
against: Adobe Experience Platform Tags, Segment, Tealium iQ Tag ManagementGoogle Tag ManagerHeld
Two alternativesMatomo Tag Manager, Piwik PRO Tag Manager
against: Adobe Experience Platform Tags, Segment, Tealium iQ Tag ManagementGoogle Tag Manager
Three alternativesMatomo Tag Manager, Piwik PRO Tag Manager, Segment
against: AnalytifyGoogle Tag Manager
Two alternativesMatomo Tag Manager, Piwik PRO Tag Manager
against: Tealium iQ Tag ManagementGoogle Tag Manager
Three alternativesMatomo Tag Manager, Piwik PRO Tag Manager, Segment
against: Adobe Experience Platform Tags, Tealium iQ Tag Managementagainst: Adobe Experience Platform Tags, Commanders Act Enterprise Tag Manager, Ensighten Manage, Segment, Server-Side GTM, Tealium iQ Tag Management
GLM 4.7 FlashXGoogle Tag Manager
Three alternativesMatomo Tag Manager, Piwik PRO Tag Manager, Segment
against: Tealium iQ Tag ManagementGoogle Tag ManagerHeld
One alternativeStape
against: Adobe Experience Platform Tags, Segment, Tealium iQ Tag ManagementGoogle Tag Manager
Three alternativesMatomo Tag Manager, Piwik PRO Tag Manager, Segment
against: Adobe Experience Platform Tags, Tealium iQ Tag ManagementGoogle Tag Manager
Two alternativesMatomo Tag Manager, Piwik PRO Tag Manager
Google Tag Manager
One alternativeTealium iQ Tag Management
against: Adobe Experience Platform Tagsagainst: Adobe Experience Platform Tags, Ensighten, Google Tag Manager, Pixelflow, Segment, Tealium iQ Tag Management
MiniMax M2.5Google Tag Manager
Two alternativesMatomo Tag Manager, Piwik PRO Tag Manager
Google Tag ManagerHeld
One alternativeMatomo Tag Manager
Google Tag Manager
Three alternativesMatomo Tag Manager, Piwik PRO Tag Manager, Tagmate
against: Tealium iQ Tag ManagementGoogle Tag Manager
Two alternativesMatomo Tag Manager, Pixelflow
against: Adobe Experience Platform Tags, Segment, Tealium iQ Tag Managementno first choiceagainst: Adobe Experience Platform Tags, Ensighten, Segment, TagCommander, Tealium iQ Tag Management
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:17no05 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:22no02 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:20yes1020 s
Direct recommendationPerplexity Sonarsonar2026-09-15 00:03yes204 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:07yes04 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-14 23:56yes08 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 03:18yes029 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:02yes01 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:49yes041 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:47yes047 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:17yes010 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:30yes013 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:59yes96 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:28no03 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:20yes719 s
ParaphrasePerplexity Sonarsonar2026-09-15 04:49yes2019 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:58yes06 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 02:45yes07 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:30yes018 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:59yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:20yes046 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:35no026 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:35yes010 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:49yes018 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:20yes87 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:30yes79 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:48yes1323 s
ComparativePerplexity Sonarsonar2026-09-14 23:53yes197 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:16yes08 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 03:06yes010 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:11yes042 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:40yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:38yes042 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:24yes041 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:22yes0113 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:19yes017 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:09no05 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:48yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:36yes617 s
Budget constrainedPerplexity Sonarsonar2026-09-15 03:23yes203 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:38yes04 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:28yes04 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:25yes035 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:59yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:16yes042 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:12yes022 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:18yes057 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:30yes017 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:11no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:38no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:12yes724 s
Scale constrainedPerplexity Sonarsonar2026-09-15 02:05yes2019 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:46yes07 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 00:07yes09 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-14 23:10yes018 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:25yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:04yes041 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:19yes028 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 22:56yes019 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:06no011 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:21yes179 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:23yes24 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:36yes1021 s
Negative framingPerplexity Sonarsonar2026-09-15 00:56yes205 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:09yes07 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 00:40yes06 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:22yes021 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:52yes01 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:19yes051 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:13yes047 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:56yes014 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:32yes015 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Adobe read as Adobe Experience Platform Tags
Commanders Act read as Commanders Act Enterprise Tag Manager
Commanders Act (TagCommander) read as Commanders Act Enterprise Tag Manager
Matomo read as Matomo Tag Manager
Piwik PRO read as Piwik PRO Tag Manager
Piwik PRO (Core Plan) read as Piwik PRO Tag Manager
Tealium read as Tealium iQ Tag Management
Tealium IQ read as Tealium iQ Tag Management
Tealium iQ read as Tealium iQ Tag Management
Unresolved, counted raw
Adobe Tag Management
Tealium UI
Yottly
restricted Google tag / Google-only container
server-side tagging
Discontinued, still offered
No shut-down product was recommended here.

Also in gtm data and infrastructure

The other categories of this function, with the leader in each.
← Session replayWeb analytics →