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September 2026 Edition, expanded tier · The six flagship models on every category, as published . The public index runs on the standard tier; this record is what the Expanded Edition Pack delivers on one category. The public index →
Index › GTM › Editions › September 2026 Edition
Expanded tier · September 2026

September 2026 Edition

Published . This page is the permanent record of the September 2026 Edition: the standing of every category as measured in it, under vendor table v2026-11-09.1. The unqualified category addresses and the home page carry the latest edition.

73 categories · 6 models · 438 prompts · 2,628 answers · 17,395 judge labels, all published

The leaderboard

The first choice in all 73 categories · 42 unsettled
The latest edition →
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models. Each row opens that category's page for this edition.What the verdicts mean
GTM data and infrastructure
Tag management
Google Tag ManagerConsensus
Mid-market
100%
Sales
Sales intelligence and contact data
Apollo.ioClear leader
Mid-market
86%
Marketing
Video marketing and hosting
WistiaClear leader
Mid-market
71%
Marketing
Email marketing platforms
HubSpot Marketing HubConsensus
Mid-market
67%
Revenue operations
Proposal software
PandaDocClear leader
Mid-market
65%
GTM data and infrastructure
Data enrichment
Apollo.ioClear leader
Mid-market
65%
Marketing
Marketing automation and campaign management
HubSpot Marketing HubConsensus
Mid-market
64%
GTM data and infrastructure
Workflow automation and iPaaS
WorkatoClear leader
Mid-market
61%
Marketing
Ecommerce marketing
HubSpot Marketing HubConsensus
Mid-market
60%
Revenue operations
CRM data quality and deduplication
InsycleClear leader
Mid-market
59%
Sales
Conversational intelligence and call recording
GongClear leader
Mid-market
59%
Marketing
Programmatic and display advertising
StackAdaptClear leader
Mid-market
58%
Revenue operations
Billing and subscription management
ChargebeeClear leader
Mid-market
57%
GTM data and infrastructure
Dashboards and data visualization
Microsoft Power BIClear leader
Mid-market
56%
Partner and channel
Affiliate and partner management
PartnerStackConsensus
Mid-market
55%
Customer
Customer education and LMS
SkilljarClear leader
Mid-market
55%
Revenue operations
CPQ
DealHubClear leader
Mid-market
54%
Marketing
Account-based marketing platforms
AdRoll ABMClear leader
Mid-market
52%
Customer
Customer success platforms
ChurnZeroClear leader
Mid-market
48%
Sales
Sales engagement platforms
SalesloftClear leader
Mid-market
48%
Marketing
Mobile marketing and push
Customer.ioClear leader
Mid-market
48%
Revenue operations
CRM
HubSpot CRMClear leader
Mid-market
45%
Marketing
Content management systems for marketing sites
Webflow CMSClear leader
Mid-market
44%
Customer
Digital adoption and onboarding
UserpilotClear leader
Mid-market
44%
Sales
Lead routing and management
LeanDataClear leader
Mid-market
44%
Customer
Customer support and helpdesk
Zendesk Support SuiteClear leader
Mid-market
43%
Marketing
Experimentation and personalization
VWOClear leader
Mid-market
42%
Customer
Chatbots and conversational AI for support
Intercom Fin AI AgentClear leader
Mid-market
42%
GTM data and infrastructure
Customer data platforms
HightouchClear leader
Mid-market
42%
Revenue operations
Sales commissions and incentive compensation
CaptivateIQClear leader
Mid-market
41%
Marketing
Webinar and virtual event platforms
GoldcastClear leader
Mid-market
41%
Marketing
Content marketing platforms
HubSpot Content HubContested
Mid-market
40%
GTM data and infrastructure
Data warehouse and reverse ETL for marketing
HightouchContested
Mid-market
40%
Marketing
Influencer platforms
FavikonContested
Mid-market
39%
Sales
Digital sales rooms
DockContested
Mid-market
38%
GTM data and infrastructure
Product analytics
AmplitudeContested
Mid-market
38%
Customer
Knowledge base and self-service
Document360Contested
Mid-market
35%
Sales
Meeting scheduling
CalendlyContested
Mid-market
35%
Marketing
Print
PostalyticsContested
Mid-market
35%
GTM data and infrastructure
Email verification
BouncerContested
Mid-market
33%
Marketing
Mobile apps
Customer.ioContested
Mid-market
33%
Marketing
Native and content advertising
StackAdaptContested
Mid-market
32%
Sales
Sales enablement and content
HighspotContested
Mid-market
32%
Marketing
Social media management
Sprout Social tiedContested
Mid-market
32%
Marketing
Video advertising
StackAdaptContested
Mid-market
32%
GTM data and infrastructure
Consent and privacy management
OsanoContested
Mid-market
30%
Partner and channel
Referral and partner programs
PartnerStackContested
Mid-market
30%
Marketing
Landing pages and interactive content
UnbounceContested
Mid-market
30%
Marketing
PR and media monitoring
Muck RackContested
Mid-market
30%
Marketing
SEO and content optimization platforms
SemrushContested
Mid-market
30%
Marketing
Attribution and marketing mix modeling
DreamdataContested
Mid-market
30%
Customer
Community platforms
Gainsight Customer CommunitiesContested
Mid-market
30%
Revenue operations
Territory and quota planning
CaptivateIQ PlanningContested
Mid-market
30%
Marketing
Digital asset management
CantoContested
Mid-market
28%
Partner and channel
Partner relationship management
PartnerStackContested
Mid-market
27%
Revenue operations
Contract lifecycle management and e-signature
IroncladContested
Mid-market
27%
Customer
Customer feedback and surveys
SurvicateContested
Mid-market
27%
Sales
Sales coaching and training
MindTickleContested
Mid-market
27%
GTM data and infrastructure
Data management platforms
HightouchContested
Mid-market
26%
Marketing
AI visibility and answer engine tracking tools
Peec AI tiedContested
Mid-market
25%
Sales
B2B intent data providers
G2 Buyer Intent tiedContested
Mid-market
25%
Marketing
Loyalty, advocacy and referrals
Influitive AdvocateHub tiedContested
Mid-market
25%
Sales
Sales dialers and calling
NooksContested
Mid-market
25%
GTM data and infrastructure
Customer intelligence and data science
AmplitudeContested
Mid-market
24%
Marketing
Search and social advertising platforms
OptmyzrContested
Mid-market
24%
Revenue operations
Ecommerce platforms
Square Online tiedContested
Mid-market
24%
Sales
Revenue intelligence and forecasting
Clari CopilotContested
Mid-market
23%
GTM data and infrastructure
Identity resolution
Twilio Segment UnifyContested
Mid-market
23%
Customer
In-app messaging and customer communications
IntercomContested
Mid-market
22%
Marketing
Retail, proximity and IoT marketing
GroundTruth tiedContested
Mid-market
21%
Sales
AI SDR agents
AiSDR tiedContested
Mid-market
19%
Partner and channel
Channel partner and local marketing
Impartner PRMContested
Mid-market
18%
Marketing
Review and reputation management
Reviewflowz tiedContested
Mid-market
18%
Marketing
AI marketing agents
Collecting
Mid-market
—
Marketing
App store optimization tools
Collecting
Mid-market
—
Marketing
Audience and consumer insights platforms
Collecting
Mid-market
—
Marketing
Audio and podcast advertising
Collecting
Mid-market
—
Marketing
Brand protection platforms
Collecting
Mid-market
—
Marketing
Call tracking platforms
Collecting
Mid-market
—
Marketing
Click fraud protection
Collecting
Mid-market
—
Marketing
Competitive intelligence tools
Collecting
Mid-market
—
Marketing
Conversational marketing platforms
Collecting
Mid-market
—
Marketing
Creative automation platforms
Collecting
Mid-market
—
Marketing
Direct mail and gifting platforms
Collecting
Mid-market
—
Marketing
Ecommerce search and merchandising
Collecting
Mid-market
—
Marketing
Email deliverability and testing tools
Collecting
Mid-market
—
Marketing
Email signature management
Collecting
Mid-market
—
Marketing
Employee advocacy platforms
Collecting
Mid-market
—
Marketing
Event lead capture apps
Collecting
Mid-market
—
Marketing
Event management platforms
Collecting
Mid-market
—
Marketing
Local listings management
Collecting
Mid-market
—
Marketing
Marketing resource management
Collecting
Mid-market
—
Marketing
Retail media platforms
Collecting
Mid-market
—
Marketing
SMS and WhatsApp marketing platforms
Collecting
Mid-market
—
Marketing
Website governance and accessibility
Collecting
Mid-market
—
Sales
Field sales tools
Collecting
Mid-market
—
Sales
Interactive demo platforms
Collecting
Mid-market
—
Sales
RFP response software
Collecting
Mid-market
—
Sales
Sales gamification
Collecting
Mid-market
—
Sales
Value selling tools
Collecting
Mid-market
—
Customer
AI voice agents
Collecting
Mid-market
—
Customer
Client onboarding platforms
Collecting
Mid-market
—
Customer
Contact center platforms
Collecting
Mid-market
—
Customer
Contact center quality assurance
Collecting
Mid-market
—
Revenue operations
Order management systems
Collecting
Mid-market
—
Revenue operations
Pricing optimization
Collecting
Mid-market
—
Revenue operations
Product information management
Collecting
Mid-market
—
GTM data and infrastructure
Address verification tools
Collecting
Mid-market
—
GTM data and infrastructure
Data clean rooms
Collecting
Mid-market
—
GTM data and infrastructure
Market intelligence platforms
Collecting
Mid-market
—
GTM data and infrastructure
Session replay and heatmaps
Collecting
Mid-market
—
GTM data and infrastructure
Web analytics
Collecting
Mid-market
—

Movement since September 2026

Between the September 2026 Edition and the September 2026 Edition the leader changed in zero of zero categories, zero of them by more than the noise floor of 12 points. Zero of 0 changes in first-choice share clear the floor.
0Categories compared
0Products changed
0Moved past the floor
0Leader changes
0Verdict changes

Leader changes

No category changed leader.

The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. How the floor is measured · Every change resolves to its category page.

The models asked

Six models: the generally available models a buyer meets as a default in an assistant, with search on. Six joined this edition and twelve left. A model joins at an edition boundary and stays at least three editions; movement is read over the models both editions asked, so a join never moves a share on its own. The roster rule.
ModelVersion asked forLabHow it searchesIn the set since
Claude Opus 5claude-opus-5Anthropicnative searchSeptember 2026 · joined this edition
Claude Opus 4.8claude-opus-4-8Anthropicnative searchSeptember 2026 · joined this edition
GPT-6 Astragpt-6-astraOpenAInative searchSeptember 2026 · joined this edition
GPT-5.6 Solgpt-5.6-solOpenAInative searchSeptember 2026 · joined this edition
Gemini 3.1 Progemini-3.1-pro-previewGooglenative searchSeptember 2026 · joined this edition
Perplexity Sonar Prosonar-proPerplexitynative searchSeptember 2026 · joined this edition
anthropic-smallclaude-haiku-4-5Anthropicleft the setasked until September 2026
openai-smallgpt-5.4-miniOpenAIleft the setasked until September 2026
google-smallgemini-3.5-flashGoogleleft the setasked until September 2026
challenger-smallsonarPerplexityleft the setasked until September 2026
xai-smallspacexai/grok-4.20-non-reasoningxAIleft the setasked until September 2026
mistral-smallmistral/mistral-smallMistralleft the setasked until September 2026
deepseek-smalldeepseek/deepseek-v4-flashDeepSeekleft the setasked until September 2026
meta-smallmeta/llama-4-maverickMetaleft the setasked until September 2026
alibaba-smallalibaba/qwen3.7-flashAlibabaleft the setasked until September 2026
moonshot-smallmoonshotai/kimi-k2Moonshotleft the setasked until September 2026
zai-smallzai/glm-4.7-flashxZ.AIleft the setasked until September 2026
minimax-smallminimax/minimax-m2.5MiniMaxleft the setasked until September 2026