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September 2026 Edition, expanded tier · The six flagship models on every category, as published . The public index runs on the standard tier; this record is what the Expanded Edition Pack delivers on one category. The category page →
Index › GTM › Marketing › Reviews · September 2026 Edition

Review and reputation management

Asked as “online review management platform”, and as “reputation management tool”, on behalf of a mid-market B2B software company. 28 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
18%
Reviewflowzand G2 Buyer Intent
Contested · Reviewflowz 18%
18G2 Buyer Intent18Reviewflowz11Brand2454others

18% of first choices, contested.

ShowinginAll 112 categories in the September 2026 Edition →

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Birdeye4%43%28criticized challengernewNew since September 2026: not ranked then, 4% now.
Show the four products at 0%, ordered by negative rate
05Podium0%50%20criticized challengernewNew since September 2026: not ranked then, 0% now.
03Trustpilot0%31%16criticized challengernewNew since September 2026: not ranked then, 0% now.
04Yext0%30%10criticized challengernewNew since September 2026: not ranked then, 0% now.
02Reputation0%19%16accepted challengernewNew since September 2026: not ranked then, 0% now.

The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative20%
Key
01Birdeye4%
02Reputation0%
03Trustpilot0%
04Yext0%
05Podium0%

What they warned about

Zero of six models held their first choice under the paraphrase. Claude Opus 5, Claude Opus 4.8, GPT-6 Astra, GPT-5.6 Sol, Gemini 3.1 Pro and Perplexity Sonar Pro changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Birdeye
43%
12 of 28 labels negative · 5 of 6 models · 4 hard negative
“Skip the Birdeye/Podium/Reputation.com tier entirely — you'd be paying per-location pricing for local-search features you don't need.” Claude Opus 5, paraphrase prompt
Podium
50%
10 of 20 labels negative · 4 of 6 models · 6 hard negative
“Local/multi-location reputation tools — Birdeye, Podium, Reputation, Grade.us... Mostly wasted spend for a B2B SaaS company with one HQ.” Claude Opus 5, direct prompt
Trustpilot
31%
5 of 16 labels negative · 4 of 6 models
“Paying doesn't give control over negative reviews | Use only if your customers actually consult Trustpilot” GPT-5.6 Sol, negative prompt
Yext
30%
3 of 10 labels negative · 3 of 6 models · 2 hard negative
“Skip Birdeye, Podium, Yext, and Bazaarvoice until you have multiple locations or a real budget” Claude Opus 5, budget prompt

What they cite

Six of the six models returned a source list in this edition: six return the pages they cited.

Sites the answers cite

33 of 36 answers in this category came back with a source list, from 6 of 6 models: citations where the model returns them, or the search results it consulted. 569 links across 235 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.

birdeye.com
vendor site · Birdeye16 answers · 24 citations · 5 models
g2.com
11 answers · 27 citations · 4 models
usa.inquirer.net
10 answers · 10 citations · 3 models
appfollow.io
vendor site · AppFollow9 answers · 10 citations · 3 models
socialpilot.co
vendor site · SocialPilot9 answers · 10 citations · 4 models
wiserreview.com
vendor site · WiserReview9 answers · 10 citations · 4 models
gartner.com
vendor site · Gartner9 answers · 9 citations · 3 models
capterra.com
vendor site · Capterra8 answers · 14 citations · 4 models
learn.g2.com
8 answers · 11 citations · 3 models
thecmo.com
8 answers · 8 citations · 3 models
reviewflowz.com
vendor site · Reviewflowz7 answers · 13 citations · 5 models
ftc.gov
7 answers · 11 citations · 4 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

usa.inquirer.net/191823/best-reputation-management-software
10 answers · 3 models
appfollow.io/blog/reputation-management-software
9 answers · 3 models
gartner.com/reviews/market/online-reputation-management-software
9 answers · 3 models
embedsocial.com/blog/best-reviews-management-software
7 answers · 3 models
thecmo.com/tools/best-reputation-management-software
7 answers · 3 models
ftc.gov/business-guidance/resources/consumer-reviews-testimonials-rule-ques…
6 answers · 4 models
learn.g2.com/best-review-management-software
6 answers · 3 models
socialpilot.co/reviews/blogs/review-management-software
6 answers · 4 models
birdeye.com/blog/birdeye-vs-podium-comparison
5 answers · 2 models
chatmeter.com/resource/blog/best-review-management-software
5 answers · 2 models

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best online review management platform”, “online review management platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Reviewflowz reviewflowz.com18%2917002,034$46711
G2 Buyer Intent g2.com18%1479012,221,1821099
Brand24 brand24.com11%2182,9006128,16467
G2 Marketing Solutions7%
HiFiveStar hifivestar.com7%3
TrustRadius trustradius.com4%411,30019217,045
BrightLocal brightlocal.com4%2029,90010336,25555
NiceJob nicejob.com4%591,6001815,3281
Mention mention.com4%8533,10087,85230,126
Birdeye birdeye.com4%35522,2003806,787,611$1,7351102

Google's top ten for the two searches hold 17 sites; 4 of them are among the sites the models cited here (appfollow.io, birdeye.com, gartner.com, learn.g2.com). The first result for “best online review management platform” is gartner.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
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ModelDirect“What is the best online review management platform for a mid-market B2B software company?”Paraphrase“Which reputation management tool would you recommend to a mid-sized B2B software company?”Comparative“What are the top review and reputation management platforms and how do they differ?”Budget-constrained“What is the best online review management platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an online review management platform. What should we look at?”Negative“Which review and reputation management platforms should I avoid or be cautious about?”
Claude Opus 5G2 Buyer Intent
Four alternativesCapterra, Gartner Peer Insights, Reviewflowz, TrustRadius
against: Birdeye, Grade.us, Podium, Reputation, TrustpilotBrand24, G2 Buyer Intent, MentionChanged
One alternativeCapterra
against: Birdeye, Brandwatch, Meltwater, NiceJob, Podium, Reputation, Sprout SocialBirdeye, Podium
Ten alternativesAppFollow, Appbot, Bazaarvoice, BrightLocal, Grade.us, NiceJob, Reputation, SOCi, Thryv, Yotpo
against: Hootsuite, Sprout SocialEmbedReviews, Grade.us, NiceJob
Three alternativesBrightLocal, Google Business Profile, LocalClarity
against: Bazaarvoice, Birdeye, Podium, ReviewTrackers, Yextno first choiceagainst: Birdeye, Podium
Claude Opus 4.8Birdeye, G2 Buyer Intent
Three alternativesCapterra, Reputation, TrustRadius
against: Podium, YotpoG2 Buyer Intent, TrustRadiusChanged
Four alternativesBrandwatch, Meltwater, Mention, Reputation
against: Birdeye, Grade.us, PodiumBirdeye
Nine alternativesBazaarvoice, Grade.us, NiceJob, Podium, REVIEWS.io, Reputation, Trustpilot, Yext, Yotpo
BrightLocal
Four alternativesREVIEWS.io, TrueReview, Trustpilot, Yotpo
against: Birdeye, Podiumno first choicenothing named
GPT-6 AstraG2 Buyer Intent, Reviewflowz
One alternativeTrustRadius
against: BirdeyeBrand24Changed
One alternativeG2’s seller tools
against: Birdeyeno first choiceReviewflowz
One alternativeGoogle Business Profile
no first choice
Three alternativesBirdeye, Reputation, Yext
against: Birdeye, Sitejabber, Trustpilot
GPT-5.6 SolReviewflowz
Five alternativesBirdeye, Canny, G2’s seller tools, Reputation, TrustRadius
Brand24Changed
Five alternativesBirdeye, Brandwatch, G2 Buyer Intent, G2 Marketing Solutions, Meltwater
Birdeye
Nine alternativesGatherUp, NiceJob, Podium, REVIEWS.io, Reputation, ReviewTrackers, SOCi, Trustpilot, Yext
Reviewshake
Two alternativesGoogle Business Profile, Reviewflowz
no first choiceagainst: Birdeye, Podium, Trustpilot, Yelp review-generation tools, Yext
Gemini 3.1 ProG2 Marketing Solutions, Reviewflowz
Two alternativesTrustpilot, UserEvidence
against: Birdeye, Podium, YextG2 Marketing SolutionsChanged
Six alternativesAskNicely, Brand24, Capterra, Mention, ReviewTrackers, TrustRadius
Birdeye
Six alternativesBrandYourself, Guaranteed Removals, Podium, Reputation, Trustpilot, Yext
HiFiveStar, Judge.me
Five alternativesBrightLocal, Capterra, Cloutly, G2 Buyer Intent, WiserReview
against: Birdeye, Podium, Reputation, Trustpilotno first choiceagainst: Better Business Bureau, ComplaintsBoard, Pissed Consumer, Ripoff Report, Trustpilot, Yelp for Business
Perplexity Sonar ProReviewJet
One alternativeBirdeye
ReviewflowzChanged
Three alternativesBirdeye, Brandwatch, YouScan
Birdeye
Eight alternativesAppFollow, Podium, Reputation, ReviewTrackers, Reviewflowz, SOCi, Trustpilot, Yext Reviews
HiFiveStar, WiserReview
Two alternativesEmbedReviews, REVIEWS.io
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Thirty-six rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Opus 5claude-opus-52026-09-09 16:22yes2375 s
Direct recommendationClaude Opus 4.8claude-opus-4-82026-09-09 16:25yes2753 s
Direct recommendationGPT-6 Astragpt-6-astra2026-09-09 18:50yes531 s
Direct recommendationGPT-5.6 Solgpt-5.6-sol2026-09-09 18:52yes847 s
Direct recommendationGemini 3.1 Progemini-3.1-pro-preview2026-09-09 16:27yes946 s
Direct recommendationPerplexity Sonar Prosonar-pro2026-09-09 16:25yes207 s
ParaphraseClaude Opus 5claude-opus-52026-09-09 16:30yes2456 s
ParaphraseClaude Opus 4.8claude-opus-4-82026-09-09 16:31yes3247 s
ParaphraseGPT-6 Astragpt-6-astra2026-09-09 18:53yes421 s
ParaphraseGPT-5.6 Solgpt-5.6-sol2026-09-09 18:54yes533 s
ParaphraseGemini 3.1 Progemini-3.1-pro-preview2026-09-09 16:33no030 s
ParaphrasePerplexity Sonar Prosonar-pro2026-09-09 16:32yes204 s
ComparativeClaude Opus 5claude-opus-52026-09-09 16:38yes38161 s
ComparativeClaude Opus 4.8claude-opus-4-82026-09-09 16:40yes3554 s
ComparativeGPT-6 Astragpt-6-astra2026-09-09 18:56yes1049 s
ComparativeGPT-5.6 Solgpt-5.6-sol2026-09-09 18:58yes1172 s
ComparativeGemini 3.1 Progemini-3.1-pro-preview2026-09-09 16:42yes433 s
ComparativePerplexity Sonar Prosonar-pro2026-09-09 16:41yes179 s
Budget constrainedClaude Opus 5claude-opus-52026-09-09 16:44yes3348 s
Budget constrainedClaude Opus 4.8claude-opus-4-82026-09-09 16:50yes33318 s
Budget constrainedGPT-6 Astragpt-6-astra2026-09-09 19:00yes337 s
Budget constrainedGPT-5.6 Solgpt-5.6-sol2026-09-09 19:01yes321 s
Budget constrainedGemini 3.1 Progemini-3.1-pro-preview2026-09-10 16:59yes933 s
Budget constrainedPerplexity Sonar Prosonar-pro2026-09-09 16:51yes206 s
Scale constrainedClaude Opus 5claude-opus-52026-09-09 16:54yes2761 s
Scale constrainedClaude Opus 4.8claude-opus-4-82026-09-09 16:55no022 s
Scale constrainedGPT-6 Astragpt-6-astra2026-09-09 19:02yes633 s
Scale constrainedGPT-5.6 Solgpt-5.6-sol2026-09-09 19:04yes340 s
Scale constrainedGemini 3.1 Progemini-3.1-pro-preview2026-09-10 17:00no023 s
Scale constrainedPerplexity Sonar Prosonar-pro2026-09-09 16:55yes207 s
Negative framingClaude Opus 5claude-opus-52026-09-09 16:59yes37146 s
Negative framingClaude Opus 4.8claude-opus-4-82026-09-09 17:02yes2357 s
Negative framingGPT-6 Astragpt-6-astra2026-09-09 19:06yes637 s
Negative framingGPT-5.6 Solgpt-5.6-sol2026-09-09 19:08yes867 s
Negative framingGemini 3.1 Progemini-3.1-pro-preview2026-09-10 17:02yes2641 s
Negative framingPerplexity Sonar Prosonar-pro2026-09-09 17:02yes206 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

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Category-scoped readings
Thryv read as Thryv
Yelp read as Yelp for Business
Unresolved, counted raw
None awaiting human review.
Discontinued, still offered
No shut-down product was recommended here.

Also in marketing

The other categories of this function, with the leader in each.
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